Few days ago Google AdWords, extended their Pay Per Action pricing model to include more advertisers. In March they introduced Pay Per Action model and it was available...
Archive - June 2007
Our Pay Per Click team had a brainstorming session in which we were thinking of reasons why sometimes one cannot see ads on Google.com. We tried to...
Google Adwords, Microsoft adcenter, Yahoo Search Marketing
In more Detail – Quality Score, Quality Index and more Complex Systems
Few years back managing Pay per click engines wasn’t so difficult. There were less players but bidding system wasn’t so complicated...