Monthly Archives: June 2010

A tool that greatly boosts your brand’s international presence

Online marketplaces are great avenues to promote your products/services free of charge. They allow you to get your offerings in front of potential buyers across the world in the most cost-effective manner. There are over a billion online consumers across the globe that can be reached through your e-commerce website as a potent medium. Wouldn’t you love to access as many of them to expand your potential customer base and increase your profit margins? Continue reading

The US Commercial Service initiative to help businesses tap the Internet’s power

The US Commercial Service recently held a special event that dealt with the different aspects of a Website and its intrinsic ability to increase international sales. Of course, this theme is not entirely novel. It has been discussed briefly or in-depth at various other events in the past. However, significantly enough, it’s probably the first time that the US Government has taken an initiative to help e-Commerce businesses on this count. Continue reading

What are the crucial aspects of a search based marketing strategy?

The marketing experts usually divide the key concept of customer experience – online or offline – into several smaller tasks like awareness, consideration, resultant demand and ultimately, the purchase decision. So what is the best way to approach digital marketing? Let us find out… Continue reading

What are the ingredients of a precise PPC ad copy?

Remember, your Pay Per Click or PPC ad campaign will be successful only if it stands out among the crowd. People must take notice of it and be prompted to act upon it. Then only the doors of success will open for you. Search advertisers must employ intelligent and innovative strategies to score over their competition. The key to success lies in certain secrets that I am going to share with you… Continue reading

Crucial aspects that play a role in effective PPC

Pay Per Click or PPC ads are snappy sentences of limited characters that pack a punch and attract the Internet users. Among the major PPC engines are Yahoo! Search Marketing, Microsoft adCenter, and Google Adwords. The method is as follows: Advertisers bid on keyword phrases, which they feel are relevant to their market or target audience, and pay the host when any of these is clicked. Blog sites usually charge a fixed amount per click instead of following a bidding system. Continue reading

Follow the basics of a PPC campaign

Pay Per Click or PPC is a highly effective marketing tool that can direct users to your website. It can attract visitors to your product and service offerings, acting as effective leads. Both small enterprises and big corporate houses can most definitely enhance their business prospects through this technique that will ultimately result in higher conversion rates. Let us first try to understand the basics before we move on to some finer aspects of Pay per click ads. Continue reading

Search Engine News Updates: June14-19-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google Lets AdWords Advertisers Get Insight About Their Competitors

Being an AdWords advertiser, you certainly are not alone in the crowd — any number of advertisers may be using AdWords to offer some of the similar goods and or services as you. Striving to unwrap the abundant technological innovation for its largest users base around the globe, search engine heavy weight Google last week unveiled a new beta AdWords feature…

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Google Expands Local Business Tags Nationwide, Soon On Mobile Too

Google has just plugged its Google Tags, formerly their ‘enhanced listings’ for local businesses, which the company unveiled in April as part of a transformation of its Local Business Center into Google Places, is now rolling out the program nationwide with new features…

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Sency Unleashed Real-Time Search Engine In NY, Adds Popular Places

There is a cool blend of local element to real-time search, and Sency, the start-up web site that monitors Twitter traffic based on location, last week at the Real-Time web summit at the Metropolitan Pavilion in New York City, launched its trends engine for popular places–has taken a leap towards marrying trending content and location that are popular right now inside of 24 major cities…

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Reeder, An iPad Designed Google Reader Client, Arrives In Apple’s App Store

It has been a pretty occupied few weeks for iPad RSS clients to get through Apple’s review system, but Reeder for iPad has finally arrived at the Apple’s App Store over the weekend that syncs the iPad with free accounts at Google Reader, which constantly checks the subscriber’s favorite news sites for new content…

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News Corp. Acquires Skiff, Invests In Journalism For Online Content Monetization

Media baron Rupert Murdoch’s News Corp. advancing further into the digital reader market with the acquisition of Skiff, an electronic publishing platform developed by Hearst Corp. on Monday that helps distribute newspaper and magazine content to e-readers and other devices…

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Google Earth Delivers Native iPad Support Now Available In App Store

Google Earth is great for toying around with when you should be doing something productive… Google tonight quietly unleashed the long awaited “Google Earth app for iPad” that is now available in the iTunes App Store. The version 3.0 is the first update of Earth built for…

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Microsoft Office Now Arrives In 35,000 Stores For Consumers Worldwide

It has been a long wait between Microsoft Office 2007′s retail debut on Jan. 29, 2007, and Office 2010′s arrival in stores today. The software giant on Tuesday formally pulled out the beta tag from the freshest version of its popular business productivity suite. The Redmond Vole’s latest entrée in the desktop productivity wars includes free, online versions of Word…

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Google Makes Alliance With Austrian National Library To Digitize 400,000 Books

Another new beginning for Google Books. After what appeared like ages of little or no news about its digitization program, a new headway has begun. Internet search engine behemoth on Tuesday inked a €30m (£24m) deal with Austria’s National Library to digitize 400,000 copyright-free books, a vast collection spanning 400 years of European history…

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Microsoft Begins Rolling Out Its Revamped Hotmail Worldwide

In tandem with this week’s launch of Office 2010, on Tuesday, Microsoft’s Windows Live blog declared that it has also commenced rolling out its next-generation version of the “Hotmail Wave 4” to the 360 million worldwide users of the venerable web mail service…

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YouTube Debuts Simple Cloud-Based Video Editor

In a significant move, YouTube has almost completely transformed itself from merely a video sharing site that enables users to upload, view, and find videos — While there are plenty of people uploading videos with great production values, the search engine leader’s Google owned video sharing website has just added a basic video-editing system to YouTube…

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AOL Throws Social Networking Site Bebo For Scrap

AOL, on Thursday announced that it had finally managed to jettison Bebo to Criterion Capital Partners, a private equity fund based in Los Angeles, for an undisclosed sum, after acquiring it for $850 million just two years ago…

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Google AdWords Expands “Click-To-Call” Mobile Ads To Content Network

The Google vs. Apple battle for mobile supremacy is being waged on many fronts, with each providing ways for developers to monetize their applications. The search engine leader Google, which rolled out “click-to-call” ads to its mobile search results earlier this year, is expanding the feature today to its content network…

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HP Makes Alliance With Yahoo HP To Integrate Targeted Ads To Printers

Rumors swirling around that ink cartridge manufacturer Hewlett-Packard has made an alliance with Yahoo on a test related to delivering targeted advertisements printed for the company’s latest line of web-connected printers…

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Microsoft Inks Search Deal With Opera Browser

The Redmond, Wash., software colossus Microsoft continually striving on expanding its Bing user base, and the company’s giant marketing campaign has so far been paying off. Microsoft has inked a deal with arch-nemesis Opera Software, convincing the Norwegians to make Bing one of the, um, “default search engine choices” on their latest desktop browser…

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Twitter Loads “Promoted Tweets” With Toy Story 3

In an attempt to make the incredibly crowded microblogging site a profitable revenue source, on Thursday, social networking site Twitter has finally unleashed the first of its money-making promoted trends — Disney’s ‘promoted tweet’ for “Toy Story 3” became the first…

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How are mobile platforms and devices getting ‘social media friendly’?

There are several new devices, platforms and applications being launched by leading mobile device makers and top telcos world over. They are keen to target youth audience on the go by providing exciting social networking features and affordable ways to access the networks through unified interface like Motorola’s Blur, Telstra’s Tribe and HTC’s Sense UI. We take a look at some of the recent social media friendly launches in the mobile world. Continue reading

Six facts to substantiate the Internet’s increasingly Social nature

  • A new study done by Nielsen shows that Internet users are spending an average of over 6 hours a month on social networking sites. The renowned market research firm tracks new media and business trends. It has released the latest set of statistics that summarize the Internet users’ habits, particularly in the US. Consumers now largely turn to social media to check and share views on different products/services, according to another study done by PwC. Here are some important findings to give you an idea of what’s happening in the online world: Continue reading

Search Engine News Updates: June01-12-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google Publicly Releases List Of Top 1000 Websites: Facebook Captures The Crown

Seeking to keep the sugar-coating ripened, world’s biggest search engine Google, as part of offering more choices to companies using AdWords, has publicly released a list of top 1000 sites around the globe…

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Woman Sues Google For Delivering Faulty Directions After Being Hit By Car

A California woman is suing Google after she was hit by a car while following directions provided by Google Maps on her cell phone, according to AOL News…

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Google Dropping Windows Due To Internal Security Issues: Report

It looks as Google has had enough of Microsoft’s Windows operating system. With the outcome of hacking attempts earlier this year, Google is apparently phasing out the use of Windows on all its internal systems…

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Google Video Sites Dominates Online Video Viewing In April In US: comScore

Even though the acquisition of YouTube so far has not given any financially solace to the search engine Google, but according to the latest online video metrics by comScore Inc, the popular video-sharing site has clearly made Google a giant in the world of online video, more than 13 billion videos were watched online in the United States in April…

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Canada’s Privacy Czar Grilled Google On WiFi Data Collection

Canada’s Privacy Commissioner Jennifer Stoddart said on Tuesday that she has initiated an inquiry into Google’s inadvertent collection of personal data from unsecured WiFi networks, as legal implications stemming from the search engine’s disclosure that it accumulated private data…

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Yahoo Cautiously Set To Turn Subscribers’ E-mail Into More Social

There is a good news and more good news for Yahoo fans this week: the company is cautiously preparing to jump into Twitter-like social networking offerings in a remarkable way by utilizing its massive population of e-mail subscribers as a base for sharing information on the Web…

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Google Continues Shopping, Snaffles Up Invite Media To Boost Its Advertising Business

Having just finalized the AdMob acquisition, and the difficulties Google faced for its approval from the FTC apparently did not discouraged the company to give up on a similar purchase. According to Peter Kafka at MediaMemo, search engine titan Google is back on a shopping spree and snaffled up startup called Invite Media, which deals in advertising tech…

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Delicio.us Founder “Joshua Schachter” Says Cheerio To Google

More than a year after joining Google, Delicio.us founder “Joshua Schachter” called it a day today via a tweet that he is leaving Google after about year and half on the job. Schachter’s tweet is crispy but sweet that simply read: “Today is my last day at Google. Sad about leaving but excited about the future. No clue what I will be doing next.”…

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Google Lets Users Add Customize Background Photo To Search Page

On Wednesday, search engine behemoth Google attempting to attract some of the Bing users and one-upping Microsoft’s Bing, who use the search engine for the background images on its homepage, began offering personalization tools to replace its famously white search page background with an image…

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Google Maps 4.2 For BlackBerry Exhibits Biking Directions, Better Search

Barely the steam has settled down on Google Maps blunder for providing faulty directions to a woman who got hit by a car in California, the search engine behemoth on Wednesday announced its latest version of its Google Maps 4.2 for BlackBerry, and has bundled it with biking…

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Yahoo Appoints “Raymie Stata” To Chief Technology Officer

Needless to mention that in recent times hordes of engineering talent has been defecting from Yahoo, some are sticking around the Sunnyvale, Calif. campus and moving up. Yahoo has tapped a cloud computing veteran “Raymie Stata” to chief technology officer to fulfill the role…

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MySpace, Ad.ly Forge Alliance On In-Stream Advertising

As Twitter tries to disallow third parties that piggy-back its platform and place advertiser content into users’ posts, the Los Angeles-based duo MySpace and startup Ad.ly, announced today that they have inked an in-stream advertising deal…

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Microsoft To Close Down Bing Cashback Promotion

Palm-greasing, while sometimes useful, does not always appears to be an effective method of attracting a large user base, Microsoft has discovered. The software behemoth on Friday announced that it plans to close down its “Bing Cashback,” a promotional program that offered online…

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Google To Hand Over Intercepted Wi-Fi Data To European Regulators

Tech colossus Google Inc., is once again involved in yet another privacy mess-up, this time in Europe. The search engine giant will begin handing over to European regulators the rogue data it intercepted from private WiFi network connections within the next two days to…

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Google Quietly Testing With New Ad Format For Boosting Twitter Followers

Baboons with calibrate qualifications who can jot down 140 characters a minute jump to front of employment line. Google has quietly invited a small number of advertisers to test a new display-ad integration with Twitter, as part of some secret inner sanctum, which is not that secret anymore…

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Google AdWords Eyes Rajasthani Entrepreneurs To Boost Online Sales

Attempting to gain a strong foothold in the Indian advertising space, Google India has recently announced that it would extend its Adword support for all Small and Medium scale Bussiness (SMB) in Rajasthan and also said that the company would offer free support to build online advertisement campaign for entrepreneurs there…

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Microsoft Updates Windows Live Essentials Streamlines Communication

Software behemoth Microsoft last week rolled out a series of major updates to its Windows Live Essentials suite of tools for managing photos and videos and keeping files in sync. But, reviewing the update appears that the small and medium business customers will be much more impressed with the expanded features and functionality of Windows Live Mail

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Yahoo! Expands New Facebook Integrations

Continuing its penetration into the social-networking realm, and its announced partnership with Facebook, Internet pioneer Yahoo Inc. will soon introduce new ways to view content from Facebook Inc., according to the Wall Street Journal reported Sunday…

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Bing Awarded iPhone Search Credibility With Apple’s Blessing

Although Steve Ballmer did not, as some bizarre rumors asserted he would, make an appearance at WWDC 2010 today, but among the flurry of news from Apple CEO Steve Jobs’ keynote speech did mentioned something important concerning Microsoft’s search engine. Jobs announced that Bing will now officially become a search option on the iPhone…

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Google Tweaks Search Suggest Now Includes Spelling Corrections

Google has rolled out countless new search features that indicates both innovation and, in at least one case, represents a response to rival Bing. The search engine colossus has long offered its “Did you mean:” spelling corrections feature, and even fixed your minor typos…

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Bing Maps Apps SDK Available For Developers And Smooths Out Photosynth

The Bing team on Monday in a blog post, declared the availability of the Bing Maps Apps software development kit (SDK), along with three new apps. Bing Maps have some fascinating applications that allow you to see twitter activities, parking places, fuel pricing or Foursquare check-ins near a particular location…

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Google Analytics Unveils New AdWords Reporting

Barely a month back Google unleashed an enhanced integration of Google Adwordsreports inside of Google Analytics. And now, the Google Analytics Blog announced that online advertisers are being furnished with new reports to help measure the success of their marketing campaigns, which includes three new AdWords reports and the ability to…

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Google’s Gmail, Buzz Gets Maps Previews

Not to be eclipsed by Microsoft Bing’s recent announcement related to the release of the SDK for Maps developers, Google on Monday announced a handy new addition to Gmail and Buzz that helps you save a few clicks and precious time: Gmail has now unleashed a new preview tool, which enables one to view an address on Google Maps right inside the Gmail and Google Buzz…

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Microsoft Unfolds Free Office Web Apps Live On SkyDrive

After hundreds of thousands of testers took the Technical Preview development milestone out for a spin, the Redmond Vole had finally entered in the the browser-based productivity race, on Monday making the long-awaited Office Web apps live on SkyDrive and are available for users residing in the U.S., Canada, the U.K., and Ireland…

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Bing Integrates Facebook And Twitter Search Results, Fan Pages

In an attempt to rival Google’s recent upgrades to its search engine which allows real-time search results for Twitter posts, Microsoft’s Bing is taking a leap forward on last year’s promise on Wednesday announced that Facebook search will go live later today at bing.com/social complete with…

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Google Consumes “Caffeine” To Give Search Engine A Boost

In an attempt to thwart its rivals, search engine magnate Google Inc., on Tuesday unveiled a new web indexing system dubbed as “Caffeine” that promises 50 to produce fresher search results faster, the new index will also offer the largest collection of web content Google has ever…

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Twitter Unveils Its Own URL Shortener “t.co,” — Aims To Boost Security

In an attempt to thwart its rivals, search engine magnate Google Inc., on Tuesday unveiled a new web indexing system dubbed as “Caffeine” that promises 50 to produce fresher search results faster, the new index will also offer the largest collection of web content Google has ever…

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Google Makes Video And Voice Chat Features In Gmail Easier

Gmail is one of the most popular email services in the world and in an attempt to capture the VoiP arena Google has often been adding services to ameliorate it, and recently the search engine heavy weigh unveiled the video chat, voice chat, and group chat features much more prominent and get more people to use them…

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Flickr Hooks Up With Facebook Makes It Easy To Share Photos

Following on the heels of Yahoo that formed deeper integration with Facebook into their products, photo-sharing site Flickr too, is getting some Facebook liking as well, on Thursday unveiled a “new and improved integration tool” that lets users syncs Flickr photos to their Facebook account…

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Twitter Acquires Trend Tracking Firm “Smallthought Systems” To Bolster Analytics

On the heels of Twitter rolled out its new in-house URL shortening service, the company in an effort to bolster its data gathering abilities, has been on a shopping spree of late, on Thursday, it announced the acquisition of Smallthought Systems, a four-person startup responsible for…

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