Monthly Archives: July 2010

Google Analytics and important data for your site

Google Analytics can greatly increase conversions and improve the return on investment (RoI). You can thus make more profits from your e-commerce business. The service Analytics collects information about website traffic and ad campaigns. It combines this data this with other e-commerce and conversion related information. Continue reading

Search Engine News Updates: July19-24-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google To Close Down Nexus One Web Store Soon

As revealed just two months back, Google said it is gearing up for the closing down of its Nexus One web store. The search engine behemoth Google last week announced that they would soon be pulling shutter on the Nexus One store and would cease selling Nexus Ones to the public…

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Flickr App Updates Delivers Support For iPhone 4

The most admired photo sharing site Flickr initially released its indigenous iPhone app in September 2009. The recent iPhone 4 and iOS 4 update, which that has proven to be exceptionally useful for people who share their photos online, is now available on iTunes and takes advantage of…

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Yahoo Hammers Ad, Content Alliance With Gannett

Based on the success of its association with the Newspaper Consortium, Internet pioneer Yahoo over the weekend has struck a local advertising and content partnership with Gannett that it says will allow the media company’s newspapers and TV stations to sell Yahoo inventory as part of…

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Google Makes Alliance With Tata Communications To Offer Cloud Apps For Indian Businesses

For a country that is known for moving on a fast-track with tech innovations with its enormous population — should soon have improved access to Google Apps. Mountain View, Calif., search engine giant Google Inc. has entered in to partnership deal with Tata Communications to provide cloud-based collaborative business connectivity applications that…

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Google Unleashed The Google Buzz “Firehose”

Well, against all odds, Google Buzz is once again beginning to gain some momentum. The search engine Google has just uncovered a key data stream coming out of Google Buzz called “Firehose,” a new feature for the Buzz API that gives developers access to activities and content…

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Adobe Soon To Release iPad App-Creation Tools To Create Digital Magazines For Tablets

With the arrival of iPad, content publishers are looking for software for creating apps for the iPad and other tablet devices. Adobe has recently announced the Digital Publishing Solution, the first phase of a new set of creative software specifically intended to help you publish…

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Yahoo Starts Testing Search Ads From Microsoft

This has long been overdue, but Yahoo over the weekend initially begun testing displaying organic and paid listings using Microsoft’s search engine Bing for up to 25 percent of Yahoo Search traffic in the U.S., a key step toward enforcing a comprehensive search agreement…

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Google Launches Revamped Bing-Inspired Image Search Interface

Google on Tuesday announced that it is unveiling a new design for its popular Google Images search service, adding a number of attributes that should allow consumers to more quickly and easily find online pictures and art, along with a polished landing page and what the company said…

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Google To Withdraw Technical Support For Two Online Products In China

As the internet search engine titan Google Inc. realigns its operations in China, the company on Tuesday said that it would withdraw technical support for two online services in China run by the operator of one of the country’s most popular online forums Tianya.cn as relation between the…

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Google Maps Enhances Border Accuracy For 60 Countries And Regions

The technical difficulties of maintaining a detailed map of the world are hard enough, but things get even more complicated when you factor in political issues like border disputes. Mountain View, Calif.-based search engine titan Google late Tuesday announced “significant improvements to [their] borders for over 60 countries and regions” that will be displayed on…

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Facebook Celebrates Milestone With 500 Million Active Users Worldwide

Facebook founder and CEO Mark Zuckerberg yesterday issued its own eye-popping status update: The 6-year-old social networking site has long ago surpassed MySpace to become king, but the site had just surpassed 500 million users around the world…

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AOL Releases New HTML5 Mobile Portal And Picks Android Applications

Ignoring the iPhone in favor of the “top-of-the-line smartphone platform,” AOL Inc. on Thursday unleashed a new smartphone portal, m.aol.com. Additionally, the company has just jiggled its focus on the Android operating system with the release of 2 new exclusive app for Android…

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Microsoft, HP To Release New Tablet Computer To Rival iPad

Microsoft Corp. is joining hands with Hewlett-Packard to produce a tablet computer that operates on Windows 7 software for the enterprise business market this year, a senior HP executive has revealed…

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YouTube Launches Revamped Version Of Music Video Discovery Page

Another day, another change — Google owned world’s most popular video sharing website — YouTube has rolled out a refurbished version of its Music page, trailing in the footsteps of its shows and movies pages…

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Search Engine News Updates: July12-17-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Surprise! Google Granted New Biz License To Operate In China

Interestingly in a surprising announcement, search engine behemoth Google Inc., over the weekend said that it has been unexpectedly granted a new license to continue to operate its search business in China…

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YouTube Shoots For The Moon, Host 4K-Resolution Videos

Late last year, Google owned popular video-sharing website YouTube introduced support for 1080p HD videos empowering anyone with a high quality camera to demonstrate their stuff in the best possible way. But over the weekend, YouTube announced support for so-called “4K” video, a format four times the size of current 1080p HDTVs…

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Bing Captures 7 Percent Share Of U.S. Search Market In June, Google Still Dominates

The Redmond, Wash.-based software major Microsoft’s Bing slowly but surely starting to chew into Google’s dominant position in U.S. search market. According to the latest Hitwise data, which indicates that Bing gained the most search growth for the month of June, growing 7 percent month-over-month to capture 9.85 percent of the U.S. search market…

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Google Gives Makeover To AdWords Location Extensions

Last year, Google unveiled location extensions, which lets you “extend” your AdWords campaigns by dynamically attaching your relevant business address to your ads. The search engine giant has just released a new feature for its AdWords location extensions that allows brands to display…

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Google Maps Adds Automatic URL Shortener

Fed up by sending lengthy Google map urls with 8-million characters? There is no denying it–those Google Maps URLs are shockingly long. Thankfully, search engine giant Google’s latest improvisation is not another “me too” URL shortener, but an actually useful tool for Google Maps…

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Google Search Share Plunges 1.1% In June 2010 To Yahoo, Bing: comScore

After going through some difficult times for a few months the software maker Microsoft introduced Bing, and according to Reston-based metrics firm comScore in its latest report indicated that while still lagging far behind Google, Bing showed signs of greater growth than its main search rival in June…

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Microsoft Integrates Outlook Links To Facebook, Windows Live Messenger

Slacking off at work just got a little easier with Outlook flourishing beyond a simple desktop email client, as Microsoft has recently empowered users to connect directly to four of the world’s top social networks. Pictures, status updates, and friend requests can appear next to email…

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Twitter Now Delivers Users Visibility Within Search Results

With the World Cup fad over, Twitter becomes one of the top online social media networking sites for users, which is now focusing on new features again. Without wasting any time, the company has now made searching for people or brands easier. Twitter is now displaying “name results” for people in search results…

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Google Explores Multiple Accounts Sign-In Feature In Single Browser

Until now if you happen to have more than one Google account, then opening another one in the same browser was just out of imagination, and thus it can be a real pain to manage multiple accounts. But this news about a novel feature that the search engine titan has under the wraps may surely interest you. Google is working on a new tool that will empower users to be logged into multiple accounts at a time in the same browser, according to a bloggy report…

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Apple Acquires Second Mapping Firm Poly9

Ever since establishing in 1976, Apple has so far acquired 28 companies, less than one acquisition a year. But now the Cupertino company is discarding its traditional ethos and is on a buying binge with tons of cash, and has recently shown an increasing enthusiasm to spend it to acquire companies like Quattro Wireless and Lala. Now the company has apparently plunked down an unknown amount to acquire a Canadian online mapping company “Poly9 Group,” which creates 3-D global maps…

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Google Makes Alliance With Omnicom To Boost Display Ads

Google’s display ad business is about to explode (in a positive way), according to a new report. The search engine colossus has teamed up with Omnicom Media Group for online display advertising, an area the internet giant is attempting to expand in as it looks for revenue streams outside of its traditional search ads…

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Google Acquires Metaweb To Deliver Smarter Search Results

Google on Friday revealed that it has acquired online database provider Metaweb, a heavily-backed startup which has been assembling a grand database on more than 12 million “items,” from around the world, which it then provides to site owners so that they can add the information to their sites…

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MySpace Acquires Social Messaging Service Threadbox

News Corp. owned MySpace’s messaging interface may soon take a new shape for the better. Late yesterday, the struggling social network confirmed that it is acquiring the assets and staff from Threadbox, a real-time social chat platform that plans to combine elements of email and prides itself in comparisons to Facebook…

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EU Approves Google Book-Scanning Deal With Dutch Library

The digital compilation of public domain works Google Books maintains is in store for yet another major boost. The search engine behemoth Google on Thursday said that The European Commission has approved Google’s plan to digitize some 160,000 public domain works from the Dutch National Library, provided the company complies with EU copyright and…

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Search Engine News Updates: July01-10-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Google News Gets Redesigned Personalization Features — “News For You” Choice

Yahoo Wednesday said it has teamed up with IBM to deliver world-class customer care services in  Spanish, German, French, Italian, Turkish, Polish, Romanian, and Russian — as well as for future Arabic-language…

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Yahoo Taps IBM For Multilingual Customer Care Services

If you considered the Google Street View trike was weird, now get ready to take a run on the bobsleigh course, the official Street View snowmobile. Google’s new Street View micro-site for the Winter Olympics in Vancouver has taken to the slopes with the launch of Google Snow View…

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Yahoo Unveiled First Ever Mail And Messenger Apps For Android

Striving to keep pace with it rivals, Internet pioneer Yahoo Inc., on Thursday unleashed two free new Android apps — Yahoo! Mail and Yahoo! Messenger, in addition to a Yahoo! Search Widget for Google’s mobile operating system. The company also stated that it had beefed up its Mail and News sites for Apple’s iOS devices by adding support for HTML5…

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Google Dings Bing With $700 Million Acquisition Of ITA Firm To Boost Travel Search

In its biggest acquisition deal of the year, Google Inc. is fully geared to rock up the online travel market with its $700 million acquisition of ITA Software Inc., whose airline reservation search tools power leading Web-based travel agencies like Chicago-based Orbitz Worldwide Inc…

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HP Wraps Up $1.2 Billion Palm Acquisition, Eyes WebOS Hardware

The world’s largest PC maker, Hewlett-Packard on Thursday disclosed that it has wrapped up its US$1.2 billion acquisition of Palm and confirmed it will use the company’s WebOS in future tablets and netbooks…

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Amazon Scoops Up Daily Deals Site Woot, Drops Price On Kindle DX

The vast empire of Amazon.com continues to expand, and has just added another interesting acquisition to its arsenal after last year’s Zappos. Woot, the whimsical online store which sells only one product a day, has been acquired by Web retail giant Amazon…

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Yahoo! Search Now Provides Search Suggestions In “Near Real-Time”

Yes, Yahoo still has a search engine, the Internet company on its Search Blog announced that it has enhanced its Yahoo Search Assist tool (the search suggestions that pops-up as you start entering a query), now displays real-time search suggestions when you start typing in search queries in either the Web or New search…

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French Antitrust Watchdog Slams Google AdWords

France’s antitrust watchdog on Wednesday accused Google Inc.’s online ad service of unfair practice by blocking a company from advertising on its online search services without warning and ordered it to clarify conditions for the product within four months, a decision that comes amid…

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Yahoo Upshot Experiments With Search-Generated Internet News Stories

In the beginning it all began with the inception of news delivered via the web, then appeared the blogging revolution — delivering the power of mass communication to many more hands. Now, Yahoo is the latest company to come out with plans to start using data garnered from the millions of search terms it processes every day in order to…

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MySpace Looking For New Ad Buddy To Replace Google

Media conglomerate News Corp. is in discussions with Google Inc., Microsoft Corp. and Yahoo Inc. about replacing social networking site MySpace’s crucial search-advertising partnership with Google, which expires next month, the Wall Street Journal reported Monday…

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Adobe Flash Sneeks Its Way Onto Apple iPad

iPad owners who are intensely upset that Apple and Adobe, once friends, have since become enemies over Steve Job’s refusal to incorporate Flash into any of his might soon have a solution. An enterprising iOS hacker behind the Spirit jailbreak for iPad and iPhone has followed up with a build of Adobe’s Flash has proven that with a little work…

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MySpace Looking For New Ad Buddy To Replace Google

Media conglomerate News Corp. is in discussions with Google Inc., Microsoft Corp. and Yahoo Inc. about replacing social networking site MySpace’s crucial search-advertising partnership with Google, which expires next month, the Wall Street Journal reported Monday…

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Twitter Dips Its Feathers Into Social Media Advertising With “@Earlybird”

It has been rightly said that the early bird gets the worm — so kudos to the world’s most popular microblogging website Twitter that is courageously dipping its feather into a new revenue-generating stream by way of its @Earlybird account — or at least pointing to places where…

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Bing Maps Provides A New View Of The 2010 Tour de France

The greatest cycling competition, the Tour de France, just got underway yesterday and lovers of the sport have every reason to be excited. Bing Maps has just announced the release of its new app for cycling fans around the world that helps visualize the various stages of the race and provides you with information such as results and weather…

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Apple Bars Dubious Developer From App Store Over Fraudulent Practices

In the wake of reports swirling around that Apple Inc.’s online iTunes store had been scammed, the company said Tuesday it has barred a Vietnamese iPhone developer from its store and removed his applications from the venue, who it said used other people’s iTunes accounts to…

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TweetUp Acquires Twidroid Twitter Client For Android And News App

Paid Twitter ad program and search engine service TweetUp, on Tuesday disclosed that it has added another company called Twidroid to its arsenal, developer of the most popular Twitter clients for Google’s Android mobile operating system…

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Google Proposes Display Ads Across Its Properties, Including In Maps, Gmail

Google is already a prominent player in display advertising and is poised to grab consumers’ clicks with paid search campaigns in coming years, but the search giant envisage strong potential in the display ad network. Now the Mountain View, Calif., search engine behemoth is venturing to capitalize on the power of its display properties YouTube, Gmail…

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Yahoo Makes Alliance With Offerpal Media To Monetize On Apps

The Yahoo Application Platform (or Y!AP) grew remarkably more appealing today. Yahoo! is apparently getting cozy with Offerpal Media with dreams and desires to create a viable multiplayer gaming social platform to compete with Facebook…

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Rich Text Signatures Finally Arrives At Gmail

Google’s Gmail webmail service is one of the best means of virtual communication available today, while it has been adding tons of features through its Gmail Labs and other means, however, one of the most desired Rich Text or HTML Signatures feature has been missing from it until now. On Thursday, the California-based search engine titan has flipped…

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YouTube Unveils New HTML5 Support For Its Mobile Site

Google’s video-sharing website Youtube is making moves to get online video aficionados to watch more videos — wherever they are, and has just embellished its mobile site with HTML5 support, higher video quality and a tweaked user interface…

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Yahoo Farms-Out For-Sale Real Estate Listings To Zillow

In a attempt to strengthen its home-buying features and lure local advertisers, Sunnyvale Internet giant Yahoo is is announcing an exclusive partnership with real estate listings and search site Zillow, and handle some of the ad sales on its real estate vertical, which regularly ranks among the most trafficked real estate sites on the web…

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Important aspects of a successful SMO strategy

Social Media Optimization (SMO) now plays a major role in enhancing and expanding your business network across the World Wide Web. It is rightly believed that larger your customer base, the more business opportunities that you can explore. This will result in increased sales and higher profit margins. Ultimately, you enjoy a greater success! The key lies in leveraging social networks to create a buzz about your products/ services on regular basis. Here is how you can benefit from the popular and powerful social networking avenues to achieve the desired business goals: Continue reading

How can your business site gain exposure with precise press releases?

A well-prepared news item certainly can get ranked higher in Yahoo News, Google News, and other leading news based search engines. A thoroughly and expertly optimized social media release can do the trick by giving your business much desired online exposure. It has the potential to draw more traffic to your site through the Web page links in the release. Continue reading

A backgrounder on the need for SEO-centric press releases

The all-encompassing digital media has completely transformed the way press releases are prepared and distributed. Small business owners, who are savvy enough to grasp how this powerful publicity tool has evolved online over last few years, understand its intrinsic value to boost business margins. They know the importance of integrating search engine optimization techniques within it for enhanced brand visibility and awareness. Continue reading

More tips for effective optimization of your live visual content

The medium of video has moved beyond the user-generated content (UGC) growth phase to become a viable business function for most media companies. More than ever, they are generating professionally produced content for online consumption to power organic traffic growth. In this post we shall discuss certain techniques for effective video SEO.

We’ve checked in the previous blog some of the critical aspects in this regard like the length and quality of your video, a video sitemap on your site as well as surrounding supportive textual content. You also need to focus on:

Elaborate meta data, titles and tags
Your video can be effectively optimized by using keywords in your meta data. Incorporate description of your video, comprising relevant keywords within the meta descriptions. The same applies for your video title often used
by search engines to identify your video. A catchy title ably conveys the theme or brand message. Do not forget to add the term video’ to your title, meta data, description etc.

Tag your video with key phrases suggestive of the content. Optimize it for certain key phrases. You may tag it with common terms users tend to search for, while naming the video file.

Correct display of video thumbnails
A video thumbnail is what the online visitors usually check before making a decision as to whether or not to see the actual video. Different video sharing sites and search engines employ various methods to grab and show your video thumbnail. Some of them may use the first frame, whereas others often take the thumbnail from the middle of your video.

Experiment with the different hosting sites to ensure that the thumbnail they display is exactly how and what you want your users to see so that its holds their attention, encouraging them to view it.

A watermark throughout the video
There is no doubt about the fact that video marketing is a powerful tool for the purpose of building brand awareness among your potential customers. To enhance the branding proposition, make use of a watermark throughout the video to incorporate your brand. This often redirects users to your site irrespective of the platform on which the video is hosted.

Backlinks to your video content
As part of an inbound linking exercise, link to videos using keywords in the anchor text. For syndication purpose, submit your video RSS/MRSS.

Upload to different video sharing websites like YouTube. Give links back to other videos on your own site. As we have already discussed, it is important to enable sharing and let users embed your video code into their blogs and sites to help create backlinks to your content.

Encourage reviews and ratings

By doing so, you ensure that search engines pay greater attention to your videos with higher ratings. Such videos are usually marked as favorites by users and often shared with others.

By successfully implementing the practical tips above, you will be able to enhance the SEO process and make your video content go viral, at a faster clip.