Monthly Archives: December 2010

A new and powerful search alliance for consumers and advertisers

Along with Google Adwords, Microsoft adCenter and Yahoo! Search Marketing are among the most dominant PPC engines on the scene. The transition of the latter’s ad serving to adCenter is already over in the US and Canada. It is now claimed that the combined entities can reach out to about 165 million searchers making use of Microsoft and Yahoo! sites, providing a volume of more than 5.7 billion searches every month. Continue reading

Countdown for switchover from Yahoo! Search Marketing to adCenter

It is time to get ready your account for a smooth transition to Microsof adCenter from Yahoo Search Marketing account, with the deadline fast approaching.  Most users are already in the process of finishing the process or have already done so. The combined scale and reach of the two companies is aimed at letting them speed up the pace of innovation for providing a better search user experience, and assisting advertisers derive better results. Continue reading

What holds the key to establish and promote your brand?

In today’s competitive world, each entrepreneur – online or offline – looking to scale the highest peaks of success, will also encounter the lowest valleys, along the way. In the journey towards achieving set goals, there are bound to be share of both successes and failures. A budding business person ought to bear in mind the fact that the path towards success is perhaps more challenging than what it might seem initially, filled with innumerable hurdles. Continue reading

Four ideas for smaller businesses to thrive with smart social media usage

Business networking sites have effectively created a level playing field for smaller businesses in terms of marketing. They can not only survive, but also thrive with help of social media. Just a few basic things need to be kept in mind for their proper usage. The following ideas sure will help you to use a popular business networking site like LinkedIn in the most effective and focused manner. Continue reading

Three tips for effective usage of online business networks

Being active, or rather proactive, on a leading business networking site sure will help in getting your profile and ultimately your business/brand noticed. Budding businesses in particular can not only survive, but also thrive with effective usage of social media. If you want to reach out to other users in your domain more effectively, you will need to keep a few things in mind: Continue reading

Search Engine News Updates: December 13-18-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…

Google Instant Rolled-Out Worldwide For Android And iPhone
Last month, Google Instant, a novel feature that delivers search results in real-time as you type was launched on mobile in Beta, which was only for U.S. Today, the search engine titan Google announced that its Google Instant for Mobile (iOS and Android-based devices) is now available in…

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Twitter To Establish Its New European Headquarters In London: Report
Popular micro-blogging service Twitter, which has proved a hit with President Barack Obama and Stephen Fry among others, is heading across the pond to establish its first office outside the United States sometime in 2011…

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Google Docs Desktop Version Now Fully Viewable And Editable On iPad
Striving to keep its products and services improved up to the minute, search engine behemoth Google recently added new editing capabilities to mobile Google Docs, enabling the writing and editing of text and spreadsheet documents, but a newly-enabled desktop mode now lets any…

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Layoffs Looming Large At Yahoo — May Cut 650 Jobs Soon: Report
Yahoo Inc., the beleaguered Web portal is on the brink of slashing between 600 and 650 jobs, or about 5% of its workforce as early as today, in the latest bid by chief executive Carol Bartz to reduce costs and reposition the company in faster-growing markets, according to people familiar with knowledge of the situation…

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Google’s Gmail For Android And iPhone Gets Enhanced Desktop Features
Barely two months back, Google separated its Gmail application from its core Android OS, allowing it to update the program without relying on a full system. And of late, the global search engine leader Google has announced that the mobile web version of its Gmail for Android and iPhone is now localizations has been expanded to 44 languages in total…

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Google Gobbles Mobile Payments Company Zetawire
Google continues to gobble up start-ups, and ramped up efforts in expanding services once again, acquiring Zetawire, a Toronto-based start-up company on mobile payments, a deal that supports its Near Field Communications (NFC) ambitions…

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Facebook For Android Finally Released, Adds Chat And Push Notifications
This is a day many of you have been waiting for. If you have been feeling neglected of the chatty world of Facebook lately, the latest edition of the social networking site’s app should make you warm and fuzzy. The Facebook app for Android has slowly but surely been improving from its formerly awful state, and today it has finally been gifted with features that…

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Google’s Gmail Contacts Now Gets Mulligan Option
One of the most pestering problems with synchronizing data between devices is the opportunity it presents for a major foul-up. Recovering contacts is always delightful and almost like meeting an old friend you were not in touch for a while. In a nod to human error, the Gmail software engineering team has added a crucial feature for the Google Contacts…

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Google Adds Personalized Voice Search For Android
Google is once again taking a cue from desktop speech recognition software, by adding a new service to the “cool but creepy” category. Voice search is an intriguing technology, but it can also produce some questionable results if you do not speak clearly. Global search engine behemoth Google, on Tuesday moved to improve those odds with the launch of…

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Microsoft’s Bing Battling Google With New Mobile App, Map, Social-Media And Travel Features
Software monopolist Microsoft Corp. is making Bing soothing to the eyes, and hopefully easier to use, on Wednesday unveiled a swathe of updates to Bing.com, like integration with GrubHub and OpenTable, and a slew of new mobile, local, travel and social-media features for Bing in an attempt to make the search engine more competitive, hoping that…

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Yahoo Changing Directions — Closing Video Sharing Service March 2011
It seems like Yahoo has changed direction this year under the guidance of CEO, Carol Bartz, which relies in the short-term on cutting costs, making significant changes to its YouTube-like video site, Yahoo Video

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Twitter Solicits Businesses To Advertise With “Promoted” Tweets
Popular micro-blogging site Twitter, on Wednesday unleashed a revamped page for its business efforts, which prominently features its advertising services of Promoted Tweets, Promoted Trends and Promoted Accounts as well as opens the door to any advertiser who wants to appear on Twitter…

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AOL Acquires Digital Display Advertising Startup Pictela
Ailing Internet outfit AOL Inc., after making several acquisition during the past few months, on Thursday said it has scooped up New York-based digital advertising company Pictela Inc., the developer of a technology platform for serving and distributing high-definition display ads in an effort to bring magazine-quality photography to banner ads…

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Google Adds New “Follow News” Feature
Global search engine behemoth Google has quietly added a fascinating new feature to Google News — “Follow News” option that empowers internet users the chance to bookmark articles from a particular site…

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Search Engine News Updates: December 01-10-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…

Google Editions Ebook Store Ready For Launch By Year-End
According to a report by the Wall Street Journal, search engine titan Google’s long awaited invasion into the world of impending e-books store now has an official launch date: The end of the year. Google Editions, is finally nearing launch with a release coming at some point during the…

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MySpace Debuts New Mobile Website, App
MySpace, in their struggle to stay relevant is bulging up in its mobile push, on Tuesday announced a new mobile optimized website and iPhone app…

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Google Faces EU Antitrust Probe Sparked By Complaint From British Site
Global search and advertising giant Google’s undaunted ascension to the Internet search engine throne has caused some to doubt the sincerity of its “Don’t Be Evil” motto and made it a prime target for market watchdogs. A tiny British shopping comparison site has triggered an investigation by the European Commission into whether Google is abusing its…

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AOL Tries To Boost Project Phoenix With Unblab Acquisition
Internet pioneer AOL not only outsmarted Facebook in unveiling its upgraded email/messaging service, it also seemed to win the style battle. AOL has just acquired email prioritization app Unblab, according to an email sent from Unblab’s founder Eli Holder…

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Bing Unveils Facebook Integration To Shopping Search Results
Just as the holiday season begins, shoppers are expected to spend $38.5 billion online this year, and there is a good chance they will want to consult with friends and family before making purchases. Microsoft has just updated its Bing Shopping Search with the ability to create shopping lists and share them with your family and friends on Facebook…

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Google Rolls Out New “Click Type” Reports For AdWords To Quantify Ad Interaction
Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. If you are enjoying some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, and now the search engine giant Google has added a new kind of report to AdWords called “Click Type”…

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Google Cracks Down On Sites With Pirated Content From AdSense
As the battle over intellectual property and online piracy escalates, search engine titan Google, in response to pressure from music and film companies and other copyright holders, announced a number of measures on Thursday intended to the way it deals with copyright infringement on its ubiquitous search engine, including a promise to work with…

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YouTube Unveils Skippable Ad Format
Online video viewers can rejoice now — Google-owned video-sharing website YouTube on Thursday unveiled a new ad format dubbed “TrueView,” which allows users to select an ad-skipping button in the first 5 seconds and only charges advertisers for viewed ads. TrueView ad format should please users, advertisers alike…

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eBay Infiltrates Local Commerce With Latest “Milo” Acquisition
eBay Inc. on Thursday announced that it has acquired local shopping search engine Milo, a website that lists real-time inventory for more than 50,000 U.S. retail stores across the nation in a move that will help the struggling e-commerce giant bridge the gap between online and in-store shopping, a market that others — including notably Google — are eyeing as well…

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Google Snaps Up Synthetic Speech Technology Firm Phonetic Arts
For years, Google has been at the forefront of the speech recognition technology movement. Furthering its investment in voice interaction, the search engine behemoth Google on Friday said that it is beefing up its voice services with a fresh acquisition of Cambridge, U.K.-based…

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MSN Unveils “Fitbie” An Interactive Health And Fitness Site With Rodale
Software monopolist Microsoft’s MSN, which has unleashed a series of very successful sites with major magazine publishers over the last two years, is now joining hands with health and fitness publisher Rodale to launch a new interactive, multimedia online channel, Fitbie, devoted to fitness, nutrition and weight loss…

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Google Acquires “Widevine” To Deliver Full YouTube Movie Service
The acquisition spree continues, as global search engine leader Google on Friday virtually announced on The Official Google Blog that it has agreed to acquire Seattle, Washington-based digital media solutions provider Widevine Technologies Inc., which is extensively used by broadcasters to safely transmit video content online…

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Yahoo Japan-Google Accord Wins Regulatory Approval–Ignores Rakuten’s Concerns
An association between Yahoo Japan and Google may sound unlikely for all sorts of reasons, but Japan’s Fair Trade Commission on Thursday sanctioned a local web-search alliance between Yahoo Japan Corp. and Google Inc., disregarding concerns raised by Japanese lawmakers and Rakuten Inc. that the deal could hurt competition…

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Facebook Unveiled Redesigned User Profile Pages
Social networking website Facebook, which has never been shy about tweaking its design, on Sunday unveiled a new set-up for profile pages that complements photos center stage, allow users to highlight important friends and go into far more detail on their jobs…

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Google Elevates PDF Reading In Chrome 8
Global search engine titan Google on Thursday fixed 13 vulnerabilities in Chrome, and took the wraps off its full version of Chrome 8 with a number of enhancements under the bonnet including a built-in PDF viewer to the desktop browser…

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Amazon Developing Subscription Streaming Services To Rival Netflix
Netflix is currently the big monster of the movie streaming game but offerings from several established companies might put up a bit of fight. The WSJ is reporting that Amazon, the online shopping site is working on another streaming service with subscription feature similar to Netflix, which will somehow be bundled with the Amazon Prime service that is currently priced at $79 a year…

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Skype Gearing To Move Beyond The Desktop, Heads For The Web
Over the weekend, rumors are swirling around as to what might be taken as a reaction to Google integrating their competing Google Voice VoIP service directly into GMail, popular VoIP provider Skype is becoming more user friendly and could be gearing up to come up with a web-based voice service in the near future, possibly one that integrates video and…

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Google Launches World’s Largest e-Bookstore In U.S. Contends With Amazon And Apple
After months of planning, global search engine leader Google on Monday unveiled its much anticipated e-book-only bookstore, Google eBooks, a new service for buying and reading digital books, puts the firm in competition with Amazon, Apple and Borders for the ballooning electronic-book market…

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Amazon Responds To Google eBookstore With Kindle Web App
Amazon is not conceding defeat with the recently launched Google’s eBookstore without a fight: Amazon executives on Tuesday demonstrated a new version of “Kindle for the Web” as it tries to play catch-up with search engine leader’s new e-book effort, at a Google press event, which introduced a new, swifter version of the California technology giant’s Chrome software for navigating the Internet…

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Microsoft Unveils “Do-Not-Track” Options In Next IE Browser
Attempting to safeguard itself in advance, software monopolists Microsoft on Tuesday announced that its next version of its popular Internet Explorer browser will include a novel technology that can block third-party firms from tracking a user’s activity on the Web…

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Google Updates Gmail Priority Inbox Feature
Several months ago, creators of Google’s Gmail service have launched Gmail Priority Inbox. It was very well received and today, the search engine titan Google has upgraded its Priority Inbox, which automatically places important mail on top of your inbox, with a couple of enhancements based on user feedback…

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Bing Introduces Shopping Mall Maps To Local Results
Malls are, by their very nature, quite large and gives an irresistible feeling, and while that lends itself well to a diversified retail experience, it can also be overwhelming, if you are visiting one for the first time and are unaware of the layout. Well to that end and just in time for the shopping season: Bing now maps out which stores are inside of malls instead of just placing a map marker on the building itself…

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Yahoo Launches New Local Site With News And Deals For Mobile Users
Yahoo! is venturing to go beyond basic city guides, and the Sunnyvale, Calif., company on Wednesday added local news articles, deals from neighborhood merchants and event listings, currently being tested in beta mode in over 30 locations in United States…

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Google Unfurls New Features To AdWords Keyword Tool
Acting upon users feedback from the AdWords community search and advertising giant Google has announced a number of modifications and a few new features lately added to the new keyword tool released in September 2009, including three new ways to filter and refine your keyword list…

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YouTube Discards Video Time Limit For Some Users, Eyes TV
Moving closer to the world of Hulu and other premium TV sites, and as the copyright concerns fading thanks to Content ID advances, Google owned video-sharing site, YouTube on Thursday said that it was discarding the 15-minute limit on uploaded videos, beginning with a subset of users…

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Google Squeezes Microsoft With Chrome Operating System
Addressing a crowd of reporters and guests, search engine titan Google provided an update on its forthcoming browser-based operating system, Chrome OS, a fresh challenge to Microsoft’s dominant Windows OS and emerging Linux, and invited attendees and select early adopters to try Chrome OS running on an unbranded netbook through a pilot program…

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Skype Gearing To Move Beyond The Desktop, Heads For The Web
Over the weekend, rumors are swirling around as to what might be taken as a reaction to Google integrating their competing Google Voice VoIP service directly into GMail, popular VoIP provider Skype is becoming more user friendly and could be gearing up to come up with a web-based voice service in the near future, possibly one that integrates video and…

Read More

   

Skype Gearing To Move Beyond The Desktop, Heads For The Web
Over the weekend, rumors are swirling around as to what might be taken as a reaction to Google integrating their competing Google Voice VoIP service directly into GMail, popular VoIP provider Skype is becoming more user friendly and could be gearing up to come up with a web-based voice service in the near future, possibly one that integrates video and…

Read More

   

Practical examples of effective social media usage by small businesses

Any professional, looking to make use of LinkedIn, should try to do more than merely snooping around. Let us consider the practical cases of two ambitious entrepreneurs, who have skillfully leveraged the reach and power of all-pervading social media to spread their business. Continue reading

Locate growth opportunities with business networking

If you have your eyes set on any business organization or company, be it Bank of America, Procter & Gamble or Time Warner, it’s definitely a good idea to be following their respective LinkedIn pages.  The networking platform sure has carved a niche for itself in social media arena with its utilitarian bent. Continue reading

Gleaning insights on your industry, domain and business

For any company in the arena of social networking, it is not that easy surviving – leave aside thriving – in the shadow of Twitter and Facebook. With millions of active users worldwide constantly connecting/ communicating with friends, exchanging photos, trading articles and videos, or simply whiling their time away on popular social games, the latter has pretty much dominated the landscape. Continue reading