Many B-2-B entities are turning to social media to check out what’s being talked about their brand online. They are rightly keeping a tab on forums and review...
Archive - March 2011
A common misconception prevailing about using social media is that once you put up something, you can just let it be, and then things will take care...
It is important to realize that social media usage is something that demands skill and experience. The individuals in charge of it must be proficient...
What are the repercussions when a specific strategy or behavior pattern is deemed antisocial by a large section of social media users? Two large...
Social media platforms like YouTube, Facebook and Twitter have been accepted as highly effective means of reaching out to consumers. Businesses and...
The structure of your AdWords account largely depends on your business type, domain and your end goal. Accordingly, you need to work out your keyword...
Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or...
Google Analytics helps you to follow how your users or the potential customers interact with your site. It’s a handy web analytics tool, which can...
You can choose any particular combination of geographical locations to target with your Google ad campaign, to focus on countries, regions...
By comparing their respective performance, you can work out which of your different ads are the most appealing from your customers’ point of view...
Evaluating ad performance becomes easier with a comprehensive report that allows you to view pertinent data for all your ads, such as average...