Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all remember Google Buzz and then Orkut, or for that matter, Google Wave! Google is not going to give up so easily, it seems. Read the rest of this entry »

There are several instances thus far of Google having tried to make its mark in the social realm. But unlike search, the foray hasn’t yielded success. To straight the record straight, Google has unveiled a new social networking service. It is termed the Google+ project. Read the rest of this entry »

There is always further scope for improvement in a PPC campaign. And the best possible way of checking of what exactly is working and what probably isn’t is to test the effectiveness of PPC campaigns, respective ad groups, ad text and site landing pages on a frequently basis. Read the rest of this entry »

The resource you choose for executing the key task should be able to make sure a PPC ad campaign not only offers high visibility, but also provides result oriented and desired exposure to your target audience. The idea is to see to it that your campaign is tuned to broader business goals – both in the short term and the long term. Read the rest of this entry »

It is pertinent to hire experts who will help you to run highly successful pay per click advertising campaigns. The process primarily involves buying sponsored advertising on search engines. This is another major source of online traffic that businesses can effectively tap to shore up their online presence. Read the rest of this entry »

You need a good PPC campaign management resource that can take care of your accounts and campaigns well. What are the attributes of a reliable service that will ensure that you are able to make gains?  Let us try to summarize the virtues that will make you task of arriving at a decision in this regard: Read the rest of this entry »

In order to effectively popularize and market your business site, you should not only be able to fetch the requisite traffic, but also to achieve the desired conversions by efficiently tapping into your customer base. For this, you need to employ a combination of various tools and strategies such as SEO,  email marketing, and PPC. Read the rest of this entry »

You are looking at Doug, an irreverent and absurd tweeting, Facebook updating and YouTube uploading sock puppet serving as the spokesperson for the new Ford car – Focus 2012. With him is John, the straight, fact-oriented man of the duo. Read the rest of this entry »

Imagine being given an opportunity to feature in graphic novel created to advertise a movie. Does this excite you? Would you apply? Relativity Media President of Marketing, Terry Curtin has chosen to do just that. For marketing the movie Immortals, Relativity Media in collaboration with social media network Facebook has created a section on the network which allows fans to apply to have their images used for one male and one female character in the graphic novel. Read the rest of this entry »

Video Marketing

Marketers have to be ever-dynamic and evolve, adapt to the times and

emerge successful. And marketing company Americhip’s President Kevin Clegg has done just that says the E-commerce Times . “Everything is video now,” saide Kevin Clegg “Video has won out as the medium for marketing.” Read the rest of this entry »