A successful PPC campaign demands a great deal of expertise so it is advisable to approach a professional and expert resource that can manage it end-to-end; right from early setup, monitoring to modification of pay-per-click search term bids. This also includes keyword management for both minimum and maximum bids as well as elimination of unwarranted price gaps existing between you and your immediate competition.
Essential ingredients of a well-structured PPC campaign are:
- Advanced pay-per-click strategies
- Proper testing methods
- Detailed keyword performance analysis
- In-depth web analytic reports
Other aspects to keep in mind are as follows:
Ethical, tested and proven methods
A PPC campaign management service that you hire should stick to ethical, tested and proven methods to achieve best possible results. A holistic program creates optimal value and maximizes ROI for your PPC accounts through strategy formulation, precise campaign management and regular reporting.
Customized strategy to meet specific goals and benchmarks
An elaborate consumer and keyword behavior research needs to be conducted during the initial stage as a launch pad for specific strategies suitable to your PPC campaign. Experts are supposed to work in close coordination with you, keeping in mind your short term and long term goals. These are achieved by sticking to specific benchmarks for each key element of your PPC campaign.
An awareness of competition landscape
Competition analysis and keyword research are equally vital aspects of your campaign. A proper understanding of the prevailing competition landscape is necessary to define end objectives. An optimal campaign structure makes it easier to implement advanced bid strategies, carry test campaigns, and conduct continual keyword research-analysis. Remember, countless other PPC marketers are out there with their own strategies. Find out what your competitors, partners and customers are doing. Accordingly adjust your bids. Monitor your immediate competitors’ bidding on your brand name. Thus you may avoid losing prospects.
Stick to core, converting keywords and ad variations
Start small and gradually scale up. Identify certain target keyword areas. Bid across these. Do not spread your budget too thin. Launch with a restricted campaign and slowly upgrade it to test efficacy of various descriptive terms and competitive keywords to know which work best. Revolve your broader paid search activities around the best performing key terms or ads in your campaign. Know the core of your converting traffic and draw the most out of those particular keywords and ad variations.
Targeting ads is as important as optimizing the ad copy. Know who your prospects are and write with their interests in mind. Being aware of your local customer base matters, so tweak your copy for different geographical markets so that it appeals to users from that particular region in your campaign settings…