A wide array of faster and reliable tools is now available to help owners to draw the most out of popular social networks for brands. Timely.is:, for example, auto-schedules all your tweets and fine tunes the process to help you better engage with your followers even as they grow in number. On the other hand, Roost allows small business owners to generate a single post and dispatch it simultaneously to their Facebook and Twitter pages. Read the rest of this entry »

Brand image, as all of us would readily agree, is essentially about building meaningful and lasting relationships with existing and new customers. How do you achieve this? In this backdrop, you may seek help of several social media tools that can play a powerful role in proactive customer engagement. Read the rest of this entry »

With mobility on the go and increased interaction within the community and with the brand itself, two factors that have become extremely important are a proactive social engagement and coherent customer experience. With social becoming the new norm, it’s in the skilled usage of analytics that smaller businesses are likely to win more customers and retain competitive advantage over their immediate rivals. Read the rest of this entry »

Implementing social media strategies in a well-planned manner is extremely important from the point of view of building awareness about your key products and services. It is necessary to connect with the prospects on Facebook and Twitter. Understandably, several small businesses are looking for reliable means to help monitor and effectively respond to their core customer base in order to fortify the social presence on the Internet. Read the rest of this entry »

With passage of time, user sophistication has increased and people are paying greater attention to the end usage of their data. If you are keen to build the reputation of your brand, it is vital that you take your customers into confidence and win their trust.  Read the rest of this entry »

In the dynamic age of social media, traditional marketing means won’t suffice. Social media has built a two-way stream in which followers and fans look forward to a more proactive relationship with brands. From this perspective, it is necessary to communicate the intrinsic culture or ethos of a brand to its online community. Read the rest of this entry »

Social networks are a powerful platform for consumer-driven businesses like boutiques, restaurants, and others in order to build a loyal community and a sense of affiliation. They help you connect with your audiences and vice versa, apart from creating an aura of engagement around a budding brand. This is something very vital in the backdrop of intense competition. Read the rest of this entry »

The SEO advantage of a unique mobile version is that Google has a designated bot for the purpose of crawling and indexing mobile versions. If your mobile and regular sites are SEO-competent, your pages become even more search-friendly. Optimize the content and images by inserting the key terms found in your domain-specific Google AdWords mobile search. Sprinkle them throughout your site pages.

Also, avoid using any overlapping ads as they hamper the flow of your content. In the previous post, we have considered a few basics of optimizing your site for mobile and tablet users. Just to give a quick recap:

• First and foremost, checking out whether or not your site is optimized for the fast-evolving mobile and tablet generation. It must evolve in keeping with the changing technology landscape.
• Keeping your mobile website’s interface simple and page sizes small; making your content crisp, compact and visually appealing, and keeping the site regularly updated.
• Minimizing your site even while maximizing its searchability, plus testing your site’s mobile version on multiple devices cutting across models and brands (ideally of different platforms)
• Importantly, marketers must be well aware of the new mobile consumer behavior, to provide a overall thrust to your mobile SEO strategy.

Not all mobile browsers are compatible with Flash, video-audio players, frames, pop-ups, and JavaScript, which designers are keen to use. Even if they spice up the site, they are unusable for the people who visit your site via low-end mobile phones. Instead try to have in place a flexible mobile site for variable screen sizes plus resolutions. Scaling page elements by different screen sizes, instead of setting fixed pixel widths for your page elements is preferable to make your site compatible for a wide array of mobile phones.

The best way to optimize your e-commerce based offerings for mobiles is to develop an app. This will give your wireless presence the much needed competitive edge so as to stay ahead of your competition. An app can place the users directly in your virtual store. Last but not the least, consider the design options in terms of Google transcode and mobile subdomain. Employing Google’s configuration tool to transcode the site to mobile HTML from classic HTML won’t probably provide a unified experience to your users.

There is a chance of having content and images resized in unrestrained or unattractive ways. There is scope for, duplication of content and error pages. One way to avoid the overall poor user experience is to make a mobile subdomain specifically geared for your mobile website.

This can be done by creating a subdomain txt files, a key aspect for both search direction and indexing. A distinct mobile URL will prevent your mobile optimization from hampering your classic optimization and vice versa. Importantly, this will let the GoogleBot Mobile index the mobile site version for mobile searches.

If you follow the basics of it carefully, there is every chance that your customized mobile site will become usable and highly efficient for the target audience that you want to reach. Smartphone users are that much more likely to initiate actions like buying a product after viewing a mobile ad or reading a product review. The process of conversion is usually aligned to mobile search. Read the rest of this entry »

There are several areas that need to be considered when devising a website for wireless devices, keeping in mind specific requirements and mindset of users on the go. Layout, content format, coding, images and optimization are a few basic, albeit vital things that come into play. Here is a quick look at some of the aspects you should take into account before proceeding to create your own mobile site: Read the rest of this entry »