In your search engine optimization strategy, semantic search denotes identifying the right set of keywords on basis of target user intent, as in the real world, and then create site content around those terms. The realm of semantic keyword involves a database of core terms that are full of obvious context and not just literal meaning instead of merely chasing words and phrases boasting of higher search volumes.
Possessing comprehensive semantic keywords’ database leads to creation of high-converting site content. There are other practical benefits as well, including improved click-through rate (CTR) and enhanced PPC optimization. Whether it’s in your text ads, blog posts, emails or landing pages, your CTR will get a big push thanks to highly-targeted semantic keywords. Once all these critical elements of your conversion funnel get aligned semantically, the gains will be there to see for yourself.
Greater relevance coupled with targeted action with your online content owing to semantic keyword enhancements will result in lower minimum bids on PPC campaigns. Another advantage is higher quality score as top search engines will credit your site content with a better quality score, leading to much improved rankings. Employing a systematic semantic keyword plan though, is absolutely crucial. The crux of it is to coming up with those powerful keywords? We suggest a few ideas and tools to do so.
Tips to employ Google advanced search
- It’s a quick and assured way of generating some highly useful semantic keywords. You simply need to type in a query such as ‘laptop discount codes’ and then click the tab ‘Show search tools’.
- Once you click ‘related searches’, you will get so see the semantic terms for that particular query. The basic premise here is that searchers treat the query like ‘laptop discount codes’ in terms of a brand.
- To put it in simpler words, the keyword ‘laptop” has been equated with a laptop brand’, thus providing you with semantic options. Also, make it a point to employ Google Instant for more effective ideas on keywords.
- All those keywords, by the way, are quite different than what you would get in the ‘related search’. Let us now consider a reverse case of semantic keyword usage, related to the term ‘laptop repair’. It’s largely equated with the process of screen repair, and different ways of looking at it such as ‘troubleshooting’. The Google Instant version in response to the keyword will produce the options largely related to location.
Remember, your job is not just to scoop all these up. Instead try to gauge what users would be thinking while searching with that term. In certain cases, the outcome will be straightforward. In few others it perhaps won’t be so obvious. And that’s what forms the crux of semantic keyword research. You can use Google Insights for Search to refine your results by narrowing down keywords via categories.