Making use of social media monitoring tools so as to track the mentions of your business or brand is a common albeit effective way of staying ahead of the immediate competition and building a meaningful conversation flow. Using the same kind of tools for your semantic keyword research can be just as effective when it comes to building a cloud of key terms around a particular user need or sentiment.
For instance, in Social Mention search any word you key in. Then you will manage a quick grasp of the topmost keywords currently being used around the domain. Other tools you can employ to create a cloud of handy semantic keywords are Raven Tool’s Social Monitor, Technorati and TweetDeck.
Now let us learn a bit more about optimizing relevant semantic keywords around particular trends. A good strategy to remain in front of the target audience and at the top of popular search engines is obviously to optimize these keywords around any trending topic. What it means is that you need to keep track of high-volume topics by using tools like Google Trends, Ice Rocket, Trendrr TV, TweetVolume as and when they are available. You can look for more such tools to check the latest buzz on the blogosphere, TV, and popular social networks like Facebook and Twitter.
When you wish to compile or research semantic keywords that are relevant on the social web at any given point of time, you may resort to social search. It is important to know how your prospective customers are employing a particular term. So look carefully at the terms surrounding that particular term and then decide exactly how to use it to build your own set of user-friendly semantic keywords. There are a few reliable avenues for authentic keyword ideas.
TwitterSearch lets you check what’s hot. You may make use of operators for launching advanced search on current worldwide trends. The basic way of doing so is to just look up a generic keyword, and then see what users are tweeting about it currently. You can try out different words or phrases in keeping with your requirement.
Basically a dedicated API, The Twitter Search API will run searches vis-à-vis the real-time index of the latest Tweets. It can be used to trace Tweets that are not older than a week or so. Search here is focused more in domain or keyword relevance than completeness. Some amount of Tweets as well as users, in other words, might well be missing from your results. To match for completeness, the Streaming API is a preferred option. It allows you access different subsets of Twitter data – both public as well as protected.
The three broad Streaming products are, namely The Streaming API, User Stream and Site Streams. These usually operate mostly in the same way, though each one goes to fulfill a slightly different purpose. Streaming API, for example, is supposed to be for public statuses from users, filtered by userid, keyword, random sampling or by location, among other relevant aspects. User Streams, on the other hand, offer public and protected statuses from all direct messages, mentions, followings etc. Lastly, Site Streams Beta will let multiple User Streams multiplexing over an allied Site Stream connection.