Monthly Archives: August 2015

GOOGLE ISSUES A FRESH NEW WARNING TO BUSINESS OWNERS

Google, earlier this year in June, started notifying business owners to verify their Google My Business Account by sending out warning messages. You can also do the same via this link login and verify their business listings. In case, if they don’t oblige then Google may punish them by removing their Google Map’s business listing.

This time again, Google has come out with the warning message for business owners, as it did in the past.

And the other day, Google issued a fresh warning and this time on its social networking handle Google+. It says that it’s now mandatory that you log in at least twice a year and in case if you were unable to do the needful in a year’s time, Google will notify you via email and still if you were unable to login to your account then Google may expel your business account altogether.

The emailer notification from Google reads as:

“If you’re a business owner and you haven’t logged into your Google My Business account in over a year, you may receive an email from us soon asking you to sign in and confirm your business information. Just follow the steps in the email by simply logging into your Google My Business dashboard, then checking to make sure your information is up to date and submitting any changes if necessary. If your account remains inactive after receiving a notice from us, then it could run the risk of being de-verified, or in rare cases, removed from Google Maps.”

In case, if you have recently received a similar email notification from Google, don’t forget to log into your account more than once a year or else you may have to face the consequences.

Alternatively, if you need any help, kindly do not hesitate to email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance. And, do not forget to ask for a FREE SEO Audit Report.

FACEBOOK TOPPLES GOOGLE AS THE TOP REFERRAL SOURCE FOR DIGITAL PUBLISHERS

The battle of supremacy between the two social media giants is taking a new turn with the Facebook driving more referral traffic than the Google. This not so surprise change in the supremacy of power was evident by the recent pullback of services by Google as compared to Facebook making some great acquisitions in its ranks. This is an indicator of the growing popularity of Facebook as the numero uno of social media industry.

It’s not just about acquiring the numero uno position, but its pitted between social referral and social engine referrals.

According to a recent Parse.ly study, Google has been toppled by Facebook as the ace referral source for digital publishers.

facebook-google-referrals

On this recent power shift, Andrew Montalenti, The CTO of Parse.ly says that many factors are behind this change. But the major breakthrough came back a year back, when Facebook started taking it more seriously in forging ties with them and start promoting it:

About the move, he says that “I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major news, media and information, but the user-generated content was not enough to sustain the interest of Facebook’s users population.

That was the main reason behind Facebook launching Instant Articles to strengthen the ties with the publishers in an attempt to revive and promote its news feed content

All of these initiatives taken together you might describe as a gradual but nonetheless accelerated courtship Facebook is doing with media companies to encourage them to care just as much about Facebook content optimization as perhaps they cared about search engine optimization.

Going further with the story, Montalenti says that No.1 ranked social media hubspot will forge new ties with publishers and developers in an effort to constantly serve its News feed section, and in the process it might have aced in the rankings, which is the main reason behind the sudden surge of Facebook in toppling the ranking charts alongside the No.1 search engine.

Facebook is already providing close to 40 percent of traffic among other referral sources that we’ve identified, and that is only rivaled by Google and search as a channel.

But Google still rules the roost as the No.1 search engine both in terms of referral source and in attracting highest referral web traffic and Montalenti can’t see anyone toppling it in the near future. About the credibility of the Parsely data, he says that the source is much more indicative of a particular niche group in the online media, rather than the larger section of the web community.

Finally, Montalenti says that Facebook will find it tough in a way it works to beat Google in generating more web traffic as compared to Google, which can use its long search handle to good effect.

Facebook is more like a serendipitous browsing activity for its users. So it kind of makes sense that it’s driving an increase in share of media brand traffic because media brands are taking advantage of the zeitgeist of current discussions in the community and Facebook is reflecting that in their News Feed algorithm.”

With that said, to make short of the story, Google still holds numero uno position as a major search engine referral source, which generates more online referral traffic as compared to Facebook, which is continuously a growing search referral community peaking at the right moment to gain the upper hand in this battle of supremacy as the numero uno.

If you want more exposure for your brand or company in the social ecosystem, kindly check out our social media packages. Alternatively, you can email sales@ebrandz.com or Call 1- 888-545-0616 (Toll-Free) for assistance.

THREE POINT GOOGLE RANKING FACTORS FOR YOUR VIRTUAL PRESENCE

google-rankings

Welcome to the monogamous virtual world of search engine created by Google (with respect to Microsoft, Bing and of course Facebook). In this world, Google is the major authority that will dictate its terms on its users. Those who adhere to the norms will survive (with better ranking) and those who don’t will perish (poor ranking). Changes are inevitable in this world and only those, who constantly pass this survival test, will rank higher and ahead of their competitors.

Google will constantly test your patience with several major and minor algorithm updates. From Panda to Pigeon to Penguin to the latest Mobilegeddon updates will test the overall quality of your website and if you still remain unscathed then your online visitor will become the ranking factor.

You will be constantly be deemed by Google on the basis of the impression that you just left on your click through user. From the desktop crawls to the laptops comfort and now to the smart mobile searches, your online visitor will test your rank worthiness, too. From the overall look and feel of your web pages (technical aspect) to the richness of your content in terms of user engagement (content and user experience), will majorly form the basis of your Google ranking.

Listed below are three point Google ranking factors that will be touched upon in this rather brief discussion.

1) Technical Aspect Of Ranking

How technically competent your website is, still forms one of the major ranking factor on Google. With each passing year, there is an increase in the search volumes of the domain names. Popular brands often rank higher on the basis of their visibility factor, brand searches, with or without extra keywords also influence the non-branded searches.

In addition to that, your domain’s SEO visibility, H1 and H2 tags, the meta description, a smart URL, which is worth thousands of keywords, website’s navigation speed and to some extent HTTPS encryption are some of the positive factors that should be considered.

Otherwise, Keyword domains used to influence the ranking as such but not so much as of now. If previous year’s stats are to be believed, under 10% of the URL’s in the top 30 included a keyword in their domain, which got down to 6% this year. Also, Flash enabled web pages was significantly lower on both mobile and desktop SERPs.

2) User Experience Is Crucial Too

The user experience is one factor that aids in the automatic surge in your online ranking. The better the user experience, the better your ranking. The click through rate, bounce rate and the time spent on a particular site are some of the most important factors that determine your ranking. For that to happen, the internal link structure of your website becomes crucial to your chances further. This year, so far there are 150 internal links within the top 10 rankings as compared to 131 last year. The same goes for optimization as well, factors such as responsive design, font size and interactive elements. Bulleted lists also influence the ranking as they feature in the second ranked sites and 40 in the top 30.

Moreover, the number of images helps the rankings whereas in the previous year, stats showed the number of video embedded sites experiencing a drop in the rankings.  Google only plays video thumbnail in SERP’s with the dominance of YouTube making things only worse. According to some surveys, a large number of Ads hurt the rankings in comparison to the pages other than first two SERP spots recorded the AdSense percentage of more than 10.

3) And Content Is The King

Content is not only the king but the entire kingdom. As far as your online presence is concerned, it becomes far more important in terms of user engagement. The study of the content of top 30 ranked sites shows the word count for top 10 pages averages around 1,285, 25% higher the previous year.

According to some popular surveys, keywords have become less influential in the context of content. The survey findings confirmed the drop in the ranking towards the topmost position with the percentage of pages that have keyword to rank as an external link’s anchor as such. But keywords do play a crucial role in the internal links structure of your website.

The comprehensive study can be found here.

In conclusion, it’s all about the survival of the fittest in this virtual monogamous world of Google and if your online presence covers the above three point ranking factors then all is well. If not, you can get in touch with us at sales@ebrandz.com or Call 1-888-545-0616 (Toll Free). And, do not forget to ask for a FREE SEO Analysis of your website.

REASONS BEHIND THE FAILURE OF YOUR ONLINE PRESENCE

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There is a benchmark rule of business – when your business is going great guns, it hides even your visible errors but when things are not going smooth, even you seem to find errors in everything. This is what happens when your online presence is not driving enough prospects into sales conversions. Starting from the look and feel of your landing page to the content of your website, you name it to blame it. It is important that your online presence should get the dice rolling sooner than later and if it is not happening then starts the blame game.

Social Followers Become Just Numbers

While it certainly may look a great reading that you have crossed some kind of milestone in terms of viewership or follower base or any kind of engagement on your social presence (Twitter, Facebook, Pinterest, Google Plus) as such but it doesn’t help matters if these numbers don’t add up to the profits or rather some potential lead generation for your company. This not only is a waste of time but also your hard earned business investment.

In short, your social followers do help in spreading the message across. But these numbers don’t help the matters as such, if they don’t contribute to the conversion ratio, which in return results in the negative ROI for the company. This all results in an undue pressure on the sales and marketing team of your company.

Loss Of Opportunity For Conversion

This is far more important miss out than anything else. Any engagement, for example, on your social profile will not necessarily be your buyer initially, but it certainly can act as a catalyst for further lead generation. But in the process of targeting new leads, that important opportunity of conversion gets lost, when no further communication is made to that lead generation contact. This loss of opportunity negatively impacts your company’s revenue generation system in the form of negative ROI. So, it’s important that such type of lead generation contacts are also kept in loop.

Delivering With Great Content

Most Businesses are investing a large chunk of their profit in hiring great content writers to help them spread the word. The motive behind is to convert a prospective customer into a possible buyer rather than just trying to educate. But it often results in a breakdown of sorts when the lead loses interest further and the prospective customers in the pipeline dry up. This happens because they are fed up with all the unnecessary information rather than the option to consider as a part of their research.

Upgrade Yourself With Times

If you are not upgrading yourself with the evolving trends of modern day technology, at the end of the day, the loss is yours. The communication technology seems to changing at a faster pace. For instance, the age old desktop were replaced by laptops and tablets and now the mobile and phablets seems to have taken their place. This change is inevitable and if you are not keeping up with the times ahead then you may end up losing your prospective customer to your competitor. One’s loss is someone else’s gain – it is as simple as that. So, if you don’t want to be at the other end of winning side then you simply need to upgrade yourself with times.

Deliver What You Promise

At the end of the day, no one can possibly deny the benefits of trending online with millions of followers following your social updates on networking platform such as Twitter, Facebook, LinkedIn and so on. But at the same time, it is also important that you make the best possible use of them so that they contribute positively and add up to your ROI. Only way to achieve that is by delivering what you promise on to take your online business to the next level.

If you need any help in managing your online presence, kindly check out our Social Media Packages. Alternatively, you can also email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.

FIVE KEYWORD TACTICS TO OVERHAUL YOUR EXISTING PPC CAMPAIGN

pay-per-clickKeywords play a crucial role in attracting the desired click-throughs to your website or social media campaign as such. This especially becomes a tricky part, when you have to constantly remove or add new keywords in terms of managing multiple paid search accounts. So it’s very important that keywords are constantly filtered (process of reviewing, analyzing and refreshing) on a regular basis to carve out a successful PPC campaign. Listed below are some of the tactics, which should be reviewed and analyzed on a regular basis to overhaul your existing PPC campaign.

1.  Review your campaign

First step to get started is by reviewing your existing campaign and ad group. You need to take a call whether the newly added ad groups serve better than your existing ones in your new campaign? Further, you need to decide whether the current ad groups are relevant to your campaign or not. Create ad group for new products that don’t really have an ad group. In this way, the current ad group will now act as a future reference point.

2. Think like your target audience

Give a close hard look at those keywords that you have in your existing account structure. Review the past six month’s data and the keywords that are not performing. If there are any then, device a perfect action plan for each term. The UN-impressionable keywords or with no viewership count will need to make way for the new ones. This should be done on the long term basis to further improve the quality score of your account. Think like your audience and select the keywords that are most searched. Deem keywords basis on high cost, low CTR and low quality score. Can you do something to improve their performance by lowering their bids, new ad copy or a better landing page? Create a plan and monitor their performance. If you see no improvement then just play the waiting game.

3. Key group of Superstars

Organize your key group of superstar words that are leaving a great impression on your click throughs. Those superstars keywords, with a dedicated budget, need to be put up in their own ad groups. Now, create a target ad copy for terms that are attracting more search attention.

4. Know your target Audience at large

After the clean-up act, create a new ad group that you need to build. Google’s keyword planner can help to determine new keywords that can be used for build outs. The Search Query Report is great way to find out how your keywords are being perceived by your target audience at large and at the same time identifies the high potential keywords that you can add.

5. Fill those loopholes

No matter how good you feel about your existing list of keywords but there always some or the other loopholes that do exist. So, think like them to get them. Use The Search query report online to ensure that you are paying for relevant business terms. Also, ensure that your account is in great shape even after performing periodic structure reviews and addition of new keywords.

Just act fast or you won’t last

At the end of the day, getting the right mix of keywords is half the battle won. To do that, just know your target audience and think like them to get them and if that means a complete overhaul of your existing PPC campaign then do it otherwise it won’t be long enough that you’ll find yourself being overhauled by your competitors. And, if you are still searching for right mix of keywords to overhaul your present PPC campaign, kindly check out our PPC Packages. Alternatively, you can Email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.

LOCAL SEO TIPS – THE POWER OF SIX

If you are a business entrepreneur (small or medium scale) with an online presence then you must be aware of the fact that how important it is to rank ahead of your competitors especially with the new curtailed 3 pack local search display. Read more about it here. This becomes all the more important, since most of the transactions (from shopping to traveling) are done via smart-phones on the go. So, if you are missing out, it really is a cause of concern pertaining to the success of your business.

In that context, it should become one of your top business priorities to feature in the local search results. Listed below are some of the stats that provide you with the power of six to help you get ahead of your local competitors.

1. HALF OF THE SEARCHERS VISIT THE STORE WITHIN A DAY OR TWO

Ranking in the local search has a direct impact on the in-store footfalls. This was revealed according to the Google’s research into the local search consumer behavior. The research further confirms the fact that such consumers are bound to take action in a day or two. Further the findings revealed that around 50% of the searchers, who participated in the research, visited the local shop within a day of googling the information as compared to the 34% who carried out the search on their desktop/tablet.

So if you missing out from that count then try the tips below:

  • Register your business with complete profile on Google My Business
  • Use consistent NAP citations across all channels (including your website, social channels, review websites and directory listings)
  • Use Local Business Schema Markup to share your location with Google.
  • Use appropriate local keywords in your URL’s, Title Tags, Heading Tags and most importantly the Content.

2. MORE THAN HALF OF THE SEARCHERS USE LOCAL AD INFO

According to a research, Google found that more than 60% of the consumers prefer to act on the information being served up in the local ads. The stats showed that:

  • Around 67% smart phone users want customized ads with city and zip code compared to 61% users wanting location based customized ads.
  • Around 61% use Address and Phone Number in ads.
  • Around 68% users look for “Get Direction” or “Call” buttons.
  • Always ensure that ads targeting your local customer are served with location and their extensions. After registering with Google MY BUSINESS, organize your corresponding address in such a way that you want it to appear in Google AdWords.

3. NEARLY 90% OF THE SEARCHERS TRUST ONLINE BUSINESS REVIEWS

According to a local survey conducted on consumer behavior, there is marked positive influence in the consumer behavior, after going through online business reviews related to their product and services. This suggests that increasing number of consumers are searching Google and other referral sites, before making any purchase. Not only that, negative reviews almost ensure they will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC). Some of the top reviewing sites are listed as below:

  • Yelp
  • Local Google Search results
  • TripAdvisor
  • Angie’s list
  • Urban Spoon
  • Yahoo Local search

For proper online listing of your business, simply search your business name as well as the related keywords that your prospective customers might be searching. Look which review sites are listed prominently on these searches and get started. If you are looking to get more positive reviews and filter negative reviews for your business, just ask for a demo of our Review Widget.

4. BUSINESS ADDRESS / LOCATION PRIMARILY BEING SEARCHED

According to some popular research survey, Business Address and Location are the two most sought after local search information. So, it’s important that your NAP citations must include key contact and location info on your web-page and social media profiles. Besides that, the other locally searched business info can be listed as below:

  • Category
  • Phone Number
  • Products and Services
  • Visiting Hours
  • Driving Directions
  • Special Offers and Coupons
  • Reviews and Ratings

So, it’s important that you keep it simple, when providing the NAP citation alongside some additional content links if needed.

5. NEARLY 18% OF SEARCHERS GET CONVERTED WITHIN A DAY

Google, on the basis of its research, found that the local mobile searchers are most likely to get converted into sales. Also, one out of three searchers are most likely to visit the store and 15% searches are related to product or price comparison. In short, most of these local searchers become the ready to buy customers provided they get the desired information about your business backed by positive reviews from trusted sources.

6. HALF OF THE SEARCHERS PREFER MOBILE BROWSING

A popular research on mobile users revealed that around 50% of the smart phone users prefer browser for internet searching instead of mobile maps (40%) and mobile App (10%). So, if your site is still not mobile friendly then you will not only notice a significant drop in your ranking but also in process loose a large chunk of the local (ready to buy) smart-phone searchers. Again if you need any help with mobile website design, development or maintenance, we have some good options.

Last but not the least –

Ranking ahead of your competitors in local searches is of paramount importance for any business venture more so after the local search display got slimmer from 7 pack to 3 pack, which makes a cut throat competition in this segment and if you are still searching for solutions then get in touch with us via call at 888-545-0616 (Toll Free) or email sales@ebrandz.com.

Introducing New Social Media Packages Starting At Just $149 Per Month

New Social Media Packages

Getting ahead of your competition has become a bit easier with our new Social media packages. The new Social media offer pack, starting at just $149/month can give your company great boost to increase your followers and likes thus increasing your brand presence.

Key Features -

  • Increase your Twitter followers & Facebook likes
  • Minimum 20 posts/month
  • Free Dashboard
  • Multiple platforms (Facebook, Twitter, Google+, Instagram, Linkedin & Pinterest) in a single package.

Click here to check out our complete revamped packages list.

Here is our New Social Media Pricing:

New SMO Packages

Next Step – Simply reply to this email OR call on toll-free no. 1-888-520-8861 to benefit from our New social media packages and take your business to the next level.

HAVE YOU NOTICED DROP IN YOUR KEYWORD RANKINGS? HERE ARE SOME POTENTIAL REASONS

Keyword Drop

In this virtual monogamous world created by Google (with respect to Microsoft, Bing, Yahoo Search, Twitter and of course Facebook), fluctuation or a drop in your website’s organic search ranking is a part and parcel that comes with the instructions of maintaining superiority over your competitors. A drop in keyword rankings has many virtual reasons behind it. So if you are currently experiencing a virtual dropout in rankings, listed below are some of the reasons that potentially might be the cause.

  • Switching the landing page URL

Switching to a new URL doesn’t affect your homepage’s keyword rankings as such.  However, if you have changed a landing page URL that used to rank earlier, it will affect rankings. The solution to this is to implement a permanent (301) redirect from the old URL to the new one.

However, make a note that redirecting doesn’t help in retaining or shifting the social data from one page to another. You will need to get social votes for the new URL from scratch. So if social votes are important to you, then you might need to consider your previously attracting landing page URL.

  • Switching keyword optimization for landing pages

Removing specific target keywords from your landing pages can hurt you big time especially if that data previously attracted you organic traffic. Moreover, changing the page’s SEO title, image or text containing these target keywords may hurt your page’s keyword optimization and which in turn can negatively impact your search rankings. If that’s the case then you seriously need to reconsider your SEO strategy to get ahead.

  • You must have lost some good backlinks

There can be a lot of reasons you must have lost backlinks; website linking to you is down, gets penalized, removed its outgoing links, redirects its page are some of the prominent causes. But losing some of your popular links to your website can seriously hamper your search results. That’s the reason enough for you to build some quality links and keep them updated on a regular basis. Consider a tool such as ahrefs to monitor lost backlinks.

  • Google’s algorithm update had an impact

Google claims to change its search algorithm around 500 – 600 times in a year. While most of them are minor changes, Google rolls out a major one (such as the Penguin or Panda) that significantly changes the search results. In case, if you haven’t updated your website accordingly, it can harm your search rankings big time.

After knowing about the algorithm change that affected your website, you need to resolve the issue at hand. For instance:

o   If the drop in your search ranking is due to the Panda update, you’ll have to pivot upon creating great web content.

o   In case the drop in your search ranking is due to the Penguin update, you’ll have to pivot on removing / disavowing existing un-natural backlinks and creating great contextual links.

o   If the drop in your search ranking is due to the Mobilegeddon effect, you need to make sure to comply with Google’s mobile friendly norms i.e. create a Google Mobile Friendly website.

The above-mentioned points cover the general area to look into after a major update. But there is more to these updates as some are industry specific and some due to breaking certain webmaster policy norms which is why Google penalized you. In such cases, you would need a professional to look into. Making innocent changes by in-house SEOs or amateurs to the website without knowing the cause can do more harm than good.

  • Overhauled by your competitors

Your search ranking dip can also be due to the fact that your competitor simply overhauled you in terms of the SEO which means that you need to revamp your present SEO strategy to get ahead. If you notice this, do some analysis of your competitors as to how they are ranked ahead of you. First, check the content on your competitor’s website. You should be able to match with that. Secondly, look at improving your site’s on page optimization structure. Finally, you need to check your competitor’s recent backlinks. If there are any possible link building opportunities, capture them.

In conclusion

As you see, there are many potential reasons for the drop in your keyword rankings. Remember that prevention is always better than cure. So, if you still haven’t figured out reason behind the recent dropout in your search rankings OR want to make sure you’re not going to be a likely victim, we can help. Request a FREE SEO Analysis for your website now. Alternatively, you can call 888-545-0616 (Toll-Free) OR email sales@ebrandz.com for assistance.

GOOGLE’S TIPS ON HOW TO PROTECT YOUR WEBSITE FROM BEING VULNERABLE

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This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

A quick reminder on what we can help you with: Custom WordPress Websites, Responsive Designs, Landing Pages, Infographics, Ecommerce Websites, Video Creation, Logo & Banner Designs to name a few and our Web Development Services starting from just $299.

So, what are you waiting for? Email sales@ebrandz.com OR call toll-free on 888-545-0616 to benefit from our services.

GOOGLE’S SLOW PANDA 4.2 UPDATE HAS BEEN RELEASED. ARE YOU READY?

Google Panda Update

Slow and sporadic – that’s what Google dished out with its recent Panda 4.2 update, which possibly will take months to roll out completely. Google says that it is not designed to confuse the webmaster but the slowness of the update is due to some technical reasons. That means some of your web pages may not be affected with the Panda algorithm still site wide. Google confirmed that some 2% to 3% English language queries may have been affected.

About the slowness of the updates, Google’s John Mueller says “This [Panda update 4.2] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons. So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons. It is not like we are making this process slower by design; it is really an internal issue on our side.

What we know

After hearing some chatter, we decided to run some numbers. Our dataset of 3,000+ websites and 200,000+ keywords (local and national) makes it easy for us to get a birds-eye view of how our client campaigns are performing.

We were not surprised to find that this update didn’t have any negative impact on our client campaigns. Most probably, the new improved 2015 SEO deliverables which we offer saved our clients. This is another example of how our strategies future-proof your businesses.

So, how are we protecting you?

  • First up, we get the basics right i.e. focusing on On-Site optimization which includes correcting all possible 404 errors, fix duplicate (thin) content on the site, creation of landing pages, etc. Internal blog is also a good addition which we do when allowed.
  • We vary anchor texts to have a proper balance between branded and non-branded links.
  • Since social signals are of importance, we get social votes via Facebook likes, Tweets & Google+1’s. Client participation is encouraged.

Below are some of the additional backlink sources we’ve included in our 2015 SEO deliverables to diversify the backlink profile.

  • Magazine / News Placement
  • Q&A Posting
  • Community Setup

Conversion friendly activities include –

  • Usability & Conversion Optimization Report
  • User Testing Video
  • Heatmap, Scrollmap, Overlay and Confetti Report

So, if you’re hit by Panda OR want to make sure you’re not going to be a likely victim, we can help. Just reply to this email OR call toll free on (888) 520 8861 and let our professional SEOs to do the work for you. And yes, do not forget to check out our 2015 SEO Deliverables.