Monthly Archives: September 2015

SUMMARIZING LOCAL SEARCH RANKING FACTORS FOR 2015

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As this year is nearing for a virtual closure, Local Businesses can sit down to analyze their website’s overall performance and some few brownie points from the year so far. Local SEO’s can even compare their tally with The Local Search Ranking Factor Report of the year. If that’s not enough, you can even match it with the online surveys of 40 leading local SEO practitioners.

Several Local businesses are still trying to come out of the Google’s local snack pack shake up, which, in fact, forced some of them to virtually close down.

Below is the summary of some of the major SEO happenings along with the ranking parameters and algorithm updates that affected several businesses at a local and national level.

This has been a very happening year so far, which saw Google rolling out as many as four major algorithm updates accompanied by some minor and refreshing updates in the chronological order as below.

  • Panda 4.2 (#28) — July 17, 2015
  • The Quality Update — May 3, 2015
  • Mobile Update AKA “Mobilegeddon” — April 22, 2015
  • Unnamed Update — February 4, 2015

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Coming back to the local search ranking factor report, the high-ranking factors were the On-Page Signals which made way for the Link Signals to My Business Signals to External signals, Behavior signals (like clicks, calls and opens) etc. These factors indicate that the major emphasis was more on improving the overall quality of your user’s onsite experience both in terms of content and user experience, which is all you need at any level.

As a business owner, if you have any questions with regards to your online presence, get in touch with us via call at 888-545-0616 (Toll Free) or email sales@ebrandz.com.

IT’S TIME TO IMPROVE UPON YOUR PPC AD EXTENSIONS

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Google recently (last month) made some changes to its AdWords platform by including The Dynamic Structured Snippets, which randomly transforms your texts into ads. But it garnered a mix response from industry sources and experts. This is an inspired move not only to improve upon its AdWords services but also to check Facebook’s growing numbers of advertisers. Coming back to the news, Google last month confirmed this new development through a statement

“Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today, we’re starting to roll out structured snippet extensions: advertiser-provided structured information that shows with your text ads.”

With the inclusion of this new feature, the list rounds up to seven options, which are available to the advertisers as below

  1. Apps
  2. Calls
  3. Location
  4. Reviews
  5. Sitelinks
  6. Callouts
  7. Structured Snippets

This lets the advertisers to choose and customize from its segments of products and services under the Header section. Listed below are the names of some of the headers that are currently available.

  • Amenities
  • Brands
  • Courses
  • Degree programs
  • Destinations
  • Featured hotels
  • Insurance coverage
  • Neighborhoods
  • Service catalog
  • Shows
  • Styles
  • Types

With the above pre-defined headers, Google is targeting an elite group of advertisers.

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With the addition of new dynamic structured snippets, Google is trying to kill two birds with one stone. By focusing more on features and benefits in its Ad design, it’s trying to lure more advertisers to sign up with Google and at the same time stop Facebook from running away with the elite bunch of advertisers.

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As a PPC professional, you may find this new development quite interesting but if you are looking for other avenues To Sort Out Your Next PPC Campaign, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

10 LINK BUILDING HACKS YOU MUST PRACTICE

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Make your link building strategy more effective by considering the below tips:

1. Echo Successful Examples

Keep an eagle eye on your competitor’s links and look out for the type of link partners they have. Try to echo it or if possible get it from the same partner.

2. Active Webmaster Is The Key

Choosing an active webmaster is crucial. Ignore the webmaster who takes forever to place the link, go with the pro-active webmaster instead.

3. Identify Your Audience

Try to communicate with the owner; they will be able to take the decision in a fraction of second. Avoid indulging in a long process which also includes company politics. A simple call can make a big difference as it has the potential to yield common interests. Also search online for the information about the potential partner; it will help you to take conversation ahead.

4. Humanize

Humanize you brand. Maybe you are representing a company but if you try to be too formal they will react vice-versa. Be a person instead and share your opinions and interest. If the person you are talking to is like minded, most probably they are going to close the deal with you. It also makes the negotiation part much easier.

5. Outline Effectiveness

Ensure every step you are taking in link building process is effective. Is your information correct? Is the company really interested about your proposal? Are they going to place your link, if yes then is it the way you have imagined? Are they responding or reacting at all? By determining the answers of such question, you can take more effective steps towards link building.

6. Measure The Ranking Effect

Calculate the time and effort required for a link. To make your link building more effective, you should spread effort across several potential link partners. To generate a natural link profile, extend it across multiple link building strategies and partner types.

7. Make Information Incomplete Without a Link

Ensure that the mention seems incomplete without the link. Sometimes your link gets excluded despite mentioning your company name in desired content. By sermonizing multiple views on the same topic and including claims that are verified with proof, you can list your links more effectively.

8. Take Risk

“Not taking risk is the biggest risk” this quote describes our next tip clearly. Don’t be afraid to address sensitive topics, as those are the ones in which people are highly interested but only a few have the guts to take risk and write on it. Get the attention of those wondering souls by making bold statements.

9. Restrict Commercial Messages

Attracting links with products tend to be much easier as compared to the information. Products or services do attract links but command more efforts. People can link to special services and offers for the sake of readers or can also do it for money.

10. Relevant But Not Related Keywords

Getting links for least logical terms are much easier as compared to the others. You can also guide off-track visitors by exchanging links of words with multiple meanings.

If you want the make the most out of your link building efforts, kindly check out our SEO packages which are a perfect blend of on-site and off-site SEO. You can also request a FREE analysis for your website or call 1-888-545-0616 (Toll-Free) directly for assistance.

8 ACTIONABLE TAKEAWAYS FROM SEO RANKING FACTORS

The year 2015 brought along these 8 actionable takeaways. Let’s look at what they talk about.

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This year of June saw the SEO Ranking Factors being discussed upon by the smartest of minds from the industry like Cyrus Shephard, Marcus Tober, Danny Sullivan, etc. SMX advanced was what it was called.

With workshops like ‘Social PPC & Psychographic Display Intensive‘ along with local SEO strategies for managing multiple locations.

Now, let’s look at the 8 important factors about ranking, as disclosed in the 2015 SEO Ranking Factors.

1. Understanding & satisfaction of user intent

The evolution of SEO has now seen the importance of user experience & intent rise on top, bringing down elements like keywords by a degree.  While optimizing a page, it’s the user intent that is trailed by the keyword and not vice-versa. In the process, pen down things user’s primarily needs, his questions and the purpose of his search.

Connect user’s questions to their intent, then the intent to your topic for natural keywords. The user will have his search sufficed the very minute he has his problem solved.

2. Look for a Backlink on a News site

Backlinks are important, although not all are built equal.

Press releases will help you with presence & visibility that’d get you backlinks from authoritative news websites. ‘Help a Reporter Out (HARO)’ will get you reporters. Be an authoritative spokesperson in your niche with Personal Branding.

Require an assertive presence with industry forums to draw in news network attention. Also, be actively involved in community affairs to be mentioned & linked in local papers. Utterance about current events via blogs to be a source of research via news sites.

3. Improvise upon Link Building

The importance of Link Building for SEO has been increasing since 2014. There was a time when link building was spammy and blotch. But the present era seeks the importance of the same if dealt with carefully. As the algorithms and researchers state, sites still need links to rank and search results have risen due to links. Old-school link building needs to be over-shadowed by the present-era link building for a stronghold in the market.

4. Relevant Keywords

Keywords are important even today, but they need to be pertinent. Irrelevant keywords give rise to questions that lead to time ticking slowly. Your topic needs to bring out keywords that are not exactly related to it. For instance, a topic that talks about a ‘dog’ would have keywords like trainer, disc & balls, kennel, etc. Avoid keywords like breed, fur, mammal, etc.

5. Interactive Essence

Interactive elements lure in users & help in ranking higher. Interactive elements allow the user to look through in an easier manner since he is able to relate himself to the elements portrayed. Also, making things interactive squirts up the level of interest for you since you try to add in a creative aspect. A few of the interactive content ideas could be like quizzes, images & videos, embedded tweets, long content, links etc.

If time doesn’t permit all of this, try doing it via great websites, navigations and interfaces.

6. Easy Legibility

Research has suggested that easily readable content brings about higher rankings. So why don’t you try it out? All you’ve got to do is make sure you content is long enough, up to 300 words and set up in an attractive manner. Also, make sure all of the words are aligned in a grammatically correct order with the help of expert human graders.

7. Use Structured Lists

Pages would be turned at the very sight of cluttered paragraphs. Make sure your content is set up in an orderly manner. A list is something that attracts users.

8. Use HTTPS

Many ranking changes haven’t been seen since Google mentioned about HTTPS being a ranking signal. Research talks about considering secure connection. After the release of the HTTPS algorithm, brands seem to have small percentages of increased visibility. Hence, having HTTPS is a good idea.

We conclude by stating most of the information provided is reliable, if not completely true. So, try implementing these for higher ranks.

You can also request a FREE SEO Audit for your website which will highlight important areas you need to improve upon. Alternative, you can directly reach us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

A FACEBOOK “DISLIKE” BUTTON MIGHT BE OFFICIALLY ON THE WAY

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It’s a news that Facebook enthusiasts are eagerly looking forward to happening sometimes in the future. Sometimes rumored and long discussed Facebook “Dislike” button will officially come into existence with its compatriot “Like” button.

Facebook CEO Mark Zuckerberg confirmed this latest development, during his Town hall interaction, where he spoke in detail about the nuances of creating such an option for the user.

Moreover, he added that the process is in the beta stages and the company is still researching on the new option before it goes live on their dashboard. It’s a bit more complicated and a time-consuming process may go “live” sometime in the future, but no time limit was given as such.

On his decision to add the “Dislike” button, Zuckerberg said that it stemmed from the fact that the most users often wish to express their other emotions but are hampered by the unavailability of such an option.

On the contrary, Zuckerberg’s recent statement contradicts his December last year’s Q&A statement where he was rather apprehensive in introducing the new feature on grounds that it may spread a feeling of negativity among its users.

This new announcement comes after Google started showing more interest in acquiring the No.2 ranked Social Networking site and officially began to display tweets in its search results.

But whatever may be the reason, it will definitely add up to the popularity meter of the No.1 ranked social networking site.

What are your views? Let us know in your comments below.

GOT A BUSINESS TO TAKE CARE OF? PROMOTE IT USING SEO

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Generations have passed where we’ve pedaled through years & years. In these many years, we have witnessed an ever-changing scenario. In the field of education, sports & games, music, marketing, businesses, etc. You name it, and calendars have been flipped by with different ideas, strategies, mannerisms and much more.

Now, let’s leave all of that behind and channelize our attention in the field of business and marketing. Us humans have used our minds in numerous ways, trying to promote our brands and business. And today, internet is the luring landscape where businessmen dive into in order to flash light upon their business.

As we utter the word internet, SEO comes into play. Search Engine Optimization is the grade of grandeur when it comes to promoting business on a large scale. Having the name of your brand flash first on a search engine is what’d have customers swooping in.

Now, we’ll tell you more about this in detail.

What is SEO?

SEO is what we call Search Engine Optimization. The presence of a website on a search engine can be elevated by the help of this. All the owners need to do is follow a set of rules to allow this to happen.

Apart from the guidelines & stages of the SEO framework, it makes the website user-friendly, faster and easily locatable, which is a great plus-point. Wouldn’t you like this ascension of quality?

It’s Importance.

Looking at the market of the present era, traffic is something that you’d certainly hate on the streets. But traffic on the internet is something you’d wish for to take your business to greater heights. And SEO will surely bring you the traffic you require for your website, blog and other online portals.

What more is it important for?

  • This is where keywords come into play. SEO helps promote your website along with increasing user experience. Users get access to your website using these keywords, which at a fast pace help your website climb the table.
  • And a user’s presence does always tag along social media portals. From Facebook to Google+, Twitter and so on. With your website on the forefront and users logged into social media platforms, your brand is sure to develop a stronghold on social media platforms.
  • Moving forward, your website can excel in two different ways. Attaining increased search engine traffic is a direct way whereas, the indirect manner draws in a common check-list allowing content to be published on the site. All of this takes place if the website has more than one author. Also, the SEO allows big websites to run in a smooth manner.
  • SEO assisted websites can wave goodbye to their competition. This is due to increased sales & customers due to search engine optimization.

Beginners, say hello to SEO.

For a better understanding, we’ll simplify the content that had been put forth. Your website’s presence on the very first page of search engines like Google, Yahoo or Bing increases its aura. And for users to view it in just one click, SEO is the trick.

And did you know that it’s the algorithms that mediate the order in which results, i.e. websites are displayed on the search engine page. They do so by taking into consideration a number of factors.

An optimized website would easily propel over a non-optimized one, increasing its chances to rank higher.

On-site and Off-site SEO processes.

As mentioned in the heading, these are the two main stages of the SEO process. Looking at On-site SEO, the most important factors here are structure of the website like pages of the website, URL, navigation etc., & the SEO tips.

The Off-site process includes promotion of the website that require appropriate techniques and methods. These two methods are used to improve a website’s ranking position.

Moving on, other ways to promote your website is via good content. Good content is able to draw in numerous links that naturally promote websites.

SEO is a sturdy weapon in the internet marketing stockpile which is essential for every website. Be a part and whirl up more traffic upon your website.

Need help? Connect with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance. Request an Audit now!

Local Search Is The Most Effective Channel For Promoting Local Businesses: Study

BrightLocal recently conducted the “Local Clicks & Calls Survey”. The motto was to identify which online channel provides maximum Return on Investment (ROI), generates the most traffic, phone calls and quality leads for local businesses. It also helped in identifying the time and effort required for each channel. The survey was conducted between 477 respondents. Respondents include Search agencies (38%), small business owners (28%), search consultants (26%) and web designers (8%). This survey provides comprehensive knowledge and insights about the best digital channel for local businesses.

Since Google Analytics can’t track offline conversions, this survey becomes pre-eminent. It will help Business owners and search consultants to make a well-informed decision on where to invest their valuable time, money and efforts.

In terms of quality leads, local & organic search reigns supreme.

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Analysis:

In terms of providing quality leads, organic and local search reigns supreme. The results are the same as 2014 survey. Both the channels have the privilege of luring customers exactly when they are searching for products or services. These customers are most likely in the middle or end of the buying funnel which escalates the chances of conversion.

Direct traffic also provides High-quality leads. It is because most of them are customers who are already aware of the brand or has made any purchase before. The trust factor is strong in this one, so the quality of leads remains high and so does the conversion rate.

Google AdWords has managed to increase the quality of the leads it provides as compared to 2014. The precise targeting option and complete control with more predictable returns have helped Google AdWords to achieve this decent appreciation.

Social Media (Facebook, Twitter etc.) is falling flat in terms of providing High-quality leads. The business owners and consultants who spend a decent amount of time, energy and money in social media optimization are not seeing any good returns. However, Social media is still most effective for branding and promotional purpose.

Local & organic search also provides the best ROI

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Analysis:

Local & organic search not only generates the highest quality leads but also provides maximum Return on Investment (ROI). By ROI, we not only mean return on financial investment but also the time, energy and efforts business owners, marketers and search consultants have invested. However, achieving notable and enduring visibility in both Local & Organic search takes money and time, but it’s totally worth it.

Social channels failed in this parameter too. They have emerged as a really bad option to generate high-quality leads and providing ROI. They are only good in brand building and establishing communication between customers and the company.

Local search generates the most traffic

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Analysis:

Once again, Local and organic search reigns supreme by contributing 40% of the overall website traffic. Surprisingly Local search is slightly or to be more specific 6% ahead of Organic search. Whereas direct traffic only accounts to 10% of site traffic to local businesses and Twitter generates the lowest traffic.

In very close competition with organic search, local search came out as an ultimate winner. The local search has provided the local business owners an opportunity to compete with the giants. And in a survey conducted among marketers, 34 % agreed to go with the local search if they could only keep one.

The marketers, experts, and our personal opinions are the same that Organic and Local search is the best fit for small and medium business owners. If you are already relishing the advantage, kudos to you. But if you’re not, we can be of some assistance. We have more than 12 years of experience and have so far helped 14000+ clients in generating high-quality leads.

Simply email us at sales@ebrandz.com or Call 1-888-545-0616 (Toll-Free) and let our reps assist you. You can also ask for a FREE SEO Audit worth $200 of your website.

QUIT BEING A WEBSITE OWNER

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Google’s Key to success is excellent user experience and Google leaves no stone unturned in order to achieve that goal. The hummingbird update was pushed to better understand the queries of the searcher so that they can be directed to useful pages. Whereas Panda update was introduced to encourage website owners to upload only useful content. Previously, many websites succeeded in reaching the top of search results using keyword and URL tricks, despite having low-content, which has now been made much more difficult by Google.

In the past two years, Google has become aggressive and frequently updating its search engine algorithm thus indirectly forcing website owners to provide the user with best possible content since content drives online marketing efforts.

At current, content created to please the search engine is less effective than the content created with excellent user-experience being the paramount goal.

So if you put customers first and develop content to communicate and help them, you will notice many advantages:

  • You will be completely safe from Google algorithm updates since it’s been developed to encourage websites to upload better content.
  • The user experience will be enhanced and so does their time spent.
  • Users will be pleased by your efforts and will reward you with positive reviews, which is one of the most influencing factors in online purchasing.

Different content for every phase
Searchers convert into a customer in four stages. By understanding their specific requirement in each phase, you can increase your engagement rate. By sorting out their queries and providing them with what they want, you are slowly getting their trust which is vital for sale.

Awareness
The first phase is Awareness. During this phase, searchers look out for information only. They do more of an informational search and if you provide precise and accurate information about the product or service they are searching for, Bingo! You have just won the first round.

Interest
The second phase is Interest. In this phase, there direction turns from informational search to navigational queries. They now have an idea about the product / service and your brand. They will begin comparing different brands with yours. The most used keyword during this period is:

  • What is the difference between XYZ and ABC.
  • Which one is best, ABC or XYZ.

    They are actually trying to figure out if your company is worthwhile? And here, if you provide content that indirectly reflects your persona as an expert, the trust factor is going to boost enormously.

Desire
By reaching this phase, a consumer gets a fair idea about what will be right fit and with which brand they will proceed. But they haven’t come to the final stage yet. They now start making commercial investigations using search engines. If a user is interested in buying a specific mobile phone, most used keywords in this phase will be:

  • [Mobile Phone] Demo
  • [Mobile Phone] Reviews
  • Expert [Mobile Phone] Videos

The consumer is eager to learn more about the product and company as they are going to invest their hard earned money. In this phase, if you provide content that guides them through their choices and help them making the final decision, they are most probably going to select you over your competitors.

Action
Taking action is the final stage. Searchers are now bursting up with knowledge and they are about to make a purchase. They look out for pages which can provide safety as well as let them complete the transaction with ease. By making payment options secure and easy, you are helping them in taking action. Since you have helped the searcher in every phase, you have earned their trust and as a token of appreciation you will get loyal customers and free word-of-mouth publicity.

To best align your content to the customer funnel, follow the below tips:

1.  Identify Keywords Based Upon Each Phase of the Customer Journey.

2.  See How Your Content Relates to Each Phase and Identify Gaps.

3.  Optimize Content for Keywords, cautiously!

4.  Develop New Content to Fill Gaps.

5.  Use Quality Metrics to Monitor Progress.

I would highly recommend you to quit thinking from a website owner’s perspective and start doing things to actually help people. If you do things with this intention, you will take a holistic approach towards it which will be extremely beneficial in long run. Be it the customers trust, search engine ranking or word-of-mouth publicity, you will get them all.

But there are several aspects of Internet marketing where clear intentions can’t help you. Be it the technical configuration of your site, mobile friendliness, SEO or better site navigation you will need help of experts. Fortunately, we have expertise in the same and are providing our services globally since 12 years. So far, more then 14000+ clients have placed trust in us and reaping the benefits of it.

If you too want to be part of our big happy family, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free).

SEO BEING AFFECTED BY SOCIAL MEDIA. KNOW THE REAL REASONS

Ever wondered how & why Social Media is responsible for your company’s SEO progress? Start reading…

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Well, your search rankings certainly are affected by social media, but not in the manner in which you think. Interactions into the ranking algorithms and social influence aren’t directly factored by Google. But don’t you slow down your social marketing methods or ignore social channels after glancing upon this point.

It’s all about Results, not social sharing

If a good ranking is what you’re looking for, look away from social profiles as they’d do you no good. As Facebook states, 5.5% to 11.2% of monthly active users, that if reformed count up to 67.65 to 137.76 million, are fake / duplicate accounts. It clearly shows why social ‘presence’ doesn’t increase rankings.

Activity on social platforms is what’s necessary and what brings about an increase in rankings. More users come about to participate in these activities due to the visibility that arises. Sounds simple, but materializing this is not that easy a task.

Encouraging Content

Content certainly would have to be alluring in order to draw immense amounts of attention. A boring content would quite obviously have pages being turned. For more clicks, businesses certainly need to consider adopting this concept. Let’s see how:-

  • Social semblance – Make users feel good about themselves which in turn makes them share it with others.
  • Flashy & provoking – Display your product or service in a manner that’ll hover over the reader’s mind, making it easy to remember.
  • Elicit emotional value for it to be shared.
  • Turn it into a public piston, allowing it to advertise itself amidst a humongous crowd.
  • Useful utterance about the product, bringing out its practical value.
  • Share stories about the brand/product’s background that’d be unleashed by the allured public.

These tips may not necessarily add a spring into your step. You’d have to work hard and try adding in other features like videos and other campaigns.

Should we be gulped in by Google+? Time to find out.

Let’s get it straight. Google+ won’t do much for you in terms of increasing your ranking, nor would it influence rankings on search engines like Yahoo or Bing. The posts on this social platform will rank nearly instantly for phrases within your post, but it’d do so only for people within your circle. A 1+ would rank higher in a personalized search result, only if the person has connected with an individual who has interacted with the content.

Usage of Social media to improve the ranking for your business. Let’s see how.

Active social presence does build up on visibility & increases linking potential. In spite of this, it’s essential to know that great content isn’t enough fill your social profiles to get your social profile ranking up in the search results, nor is it enough to schedule articles that are to be posted upon social networks.

After all of this comes the phase where you kindle a conversation. Communication is immensely important as it makes people feel as though they’ve been heard and given importance. People find themselves engaged in the highly interesting content put up from your end. This way, you could queue in some questions that’d lead to answers. Not only would a conversation erupt, but it’d also give you a responsive idea on how well your business is doing to bring it up on the forefront.

As we step ahead, you could help your business stay connected to social and handle customer relationships, allowing you could strategically analyse and determine their engagement, that’d bring forth a decrease in the unfollow and unsubscribe rates. And all of this, thanks to CRM – Customer Relationship Management.

We conclude by gravitating the customer value that we adhere to, by making the most of a miraculous bond of SEO and Social Media. Our pathway to perfection & prosperity.

If you want to make the most of SEO + SMO, do check out our packages which are a perfect blend. For further assistance, you can email us directly at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

STRIKING THE RIGHT BALANCE OF KEYWORDS TO DRIVE YOUR NEXT SEO CAMPAIGN

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Once upon a time, SEO’s work profile revolved around searching for right phrases to fill up the meta keyword descriptions meant for ranking. With the passage of time, SEO’s started to look for the right combination of keywords and keyword targeting, before embarking on a new campaign.

Rising curiosity levels ensured that the SEO’s job became that much more complicated rather than just looking for right keywords combination. With all the aspects of SEO’s taking a U-turn, keywords and keyword targeting are probably the two elements of SEO’s work ethics, for which the search is still on. In fact, keywords are looked upon as key ingredient for the foundation of great SEO campaign.

So, whether you are laying the sitemap foundation or initiating a URL structure, finding those right keywords are important as ever.

But as they say – “Too much of good thing can possibly do more harm than good.” Similarly, using too much obscure variation in terms of keywords can possibly mar the user experience, which is akin to misleading the user with the usage of popular search terms in their title keywords.

This makes SEO’s job that much more delicate as far as the selection of right keywords is concerned. Your job is to strike the right balance for your keywords driven site structure, which can further pave the way for the success of your SEO campaign

Identifying the right keywords

Identifying the right keywords is often a long thankless procedure, which starts with the research. The research here isn’t all about filling up the spaces of your web page with every genre of keywords but discovering few, which can possibly add value to your page. The repeated search phrases can give you a clue about the popular search trends as such.

For instance, research for SEO in SEMrush tool can lead you to more than 2,000 results, which makes it simply impossible to target them with one page. And it hardly makes sense to cover them in multiple pages. Here, the idea is to strike a balance by building only those additional pages to cover up typical search behavior.

In addition, your search for “what is SEO” will eke out hundreds of results pertaining to a different set of search results catering wholly to the different set of user queries. Hence, it makes sense to first understand the user search intent before nailing down those specific keywords.

Segment your content as per your page requirements

Structuring your web pages is a bit like prioritizing your SEO aspects. Just like too much emphasis on a particular aspect can spoil your entire campaign. Similarly, you need to prioritize your web pages based on the targeted keywords. More than 2000 phrases associated with “SEO” search results shows the user’s inclination towards SEO services but as an SEO provider that doesn’t augur well to create 10 SEO based web pages to trap the searchers.

Likewise, it’s a bit tough to differentiate between “digital marketing” and “internet marketing” with 355 and 404 separate keywords phrases in SEMrush, respectively. But you can wisely trap the user’s attention by combining the two concepts to form your landing page. It is then up to the search engine to segment your page on the basis of a service, tool, infographics or any location.

Finally, it’s up to you to find that right balance by segmenting your content accordingly on the basis of your web page requirements and not as per the search engine modifier.

Enhance your user’s web experience

Create quality content which not only caters the user’s requirements but also makes the search modifiers’ crawl that much more efficient. The fact that a lot of search phrases being searched online gives an indication that they have the potential to generate a lot of traffic. So, whether it’s an informative search or purely transactional one, striking the right balance as far seamless navigation is concerned will test the overall quality of your user’s web experience.

This is where the topic of creating content with appropriate integration of keywords comes to the fore. It takes a lot of research and in-depth knowledge of the market, user behavior, keywords etc. to come out with the content that ticks all the right boxes. But a lot of times, it is short of expectation.

Remember the phrase “Rome wasn’t built in a day”? Similarly, the art of content writing with proper keyword integration takes time to become your secondary nature.

Love them or hate them but you can’t ignore them

Love them or hate them but you just can’t ignore the existence of keywords, when carving your next SEO campaign. But whether it will lead success or failure will be decided by your user experience both in terms of your site navigation and the proper keywords integrated content. All in all, this will only make the SEO’s job that much harder. And if you are unable to strike the right balance in terms of finding appropriate keywords then we are just a call away. Connect with us at 1-888-545-0616 (Toll-Free) or email sales@ebrandz.com to let our reps assist you.