Monthly Archives: November 2015

HOW TO IMPROVE USER EXPERIENCE OF YOUR WEBSITE

user-experience

An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.

Conclusion

It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.

HOW TO GO ABOUT DESIGNING A MOBILE FRIENDLY WEBSITE

mobile-friendly

It has been reported “n” number of times in press that it’s high time for site-owners to be actually designing their website with a mobile friendly experience. While there are a lot of businesses, who have already upgraded their web presence for high-quality smartphone experience; there are a few novices, who are currently mulling the option. And if you too are looking for some cool ideas on the subject then this may help you out in your search for delivering a high quality, mobile friendly website experience.

Congratulations if you have already done that! But upgrading your site for a mobile friendly experience does not mean that you have scaled Mount Everest. But this is just the beginning of many such colossal peaks to be scaled in your search for online excellence.

It’s a fact that we are actually short of people, who work tirelessly through wee hours on their desktops. People are getting smarter and actually prefer working on their high tech, pocket-friendly devices, while on the go.

One of the reasons for PC searches outnumbering mobile searches is the fact that the stuffy URLs do not fit the virtual requirement of pocket-sized gizmos. But with time this may change.

In fact, both high ranking search engines i.e. Google and Bing have introduced mobile-friendly markers to help identify users with the site’s rendering ability on a pocket-sized computer.

google-mobile

bing-mobile

All of this started happening earlier this year in April, when Google rolled its mobile friendly search algorithm update. And post that, Google has started omitting some sites which have superior search ranking due to poor quality of mobile search experience.

Why does this matter?

If your site is currently attracting a lot of search engine traffic then there are chances that your site will be accessed by users on the go. For example while travelling, shopping online, chatting or sending e-mailers to the client from your place of convenience or working on print or commercial campaigns, you need to have a site that delivers top notch smartphone experience.

The DNA of a successful mobile web strategy

The three steps mentioned below will help you sort out your priorities

1. Who should own and manage the project?

Ideally the project should be headed by a Chairperson or some senior company official with futuristic vision. The project leader should work independently and have the authority to make decisions on his own.

2. What are the objectives? Are they realistic? Are they measurable?

People having stakes in the company’s bearings must agree on one single objective of the company and then figure out how mobile gadgets can work on those lines. Never compromise or move away from those planned set of goals. You can even place them in your official premises.

3. Who is the audience? Who, what, when, where, why and how?

You need to do some SWOT (Strength, Weakness, Opportunities and Threats to your brand) analysis on the basis of your company’s set of objectives or goals. Then figure out your target audience on the basis of their habits, age, financial status, the kind of gadgets they use, their search and site behavior, preferences, etc.

Answering the above questions will provide you with marketing insights and a vision to move forward in the right direction. This will also help you in locating your potential customers or target audience.

And if you need any help with mobile friendly website design, we can assist. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOOGLE LEAVES OUT LOCAL BUSINESSES REVIEWS FROM ITS GOOGLE+2.0 SCHEME OF THINGS

reviews

It seems like Google now wants to focus more on the bigger markets and that’s the reason why local business reviews no longer figure in Google’s revamped Google+ scheme of things.

In fact, the Google+2.0 version that was launched recently seems to focus more on its most popular features such as Communities and Collections and in the process got rid of the local display of business reviews, including other local information such as NAP (Name, Address and Phone Number) citations.

Here’s a glimpse of the changes brought about by the search giant in Google+ 2.0 version:-

Google+’s older version looked like

old-googlemb

Google+ 2.0 version looks like this

new-googlemb

Let’s see what Google’s Community Manager, Elizabeth Powers has to say in her Google post on the changes brought about in Google+’s dashboard - Reviews will no longer be shown on Google+ Pages in the new Google+ design. But are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.

This drives our point home that Google indeed would want to focus on businesses with bigger market presence and that’s why it’s showing the backdoor to the SMEs. There’s a separate management of business listings taking place on the Google “My Business” page. The scrapped business review feature worked on a simple dashboard functionality by recommending Google+ subscribers to visit business pages only when businesses have something new to share as part of their content marketing strategy.

With that gone, let’s see what one of the local search marketers Mike Blumenthal has to say on the subject.

Over the past two years I have discussed the parting of the ways between local and Plus but through all of that Google had retained the essence of tabbed business pages and given the owner the ability to add a description, photos, videos and provided a place to send customers to see and leave their reviews.

That is all gone. In focusing on content, communities and collections Google has hung out a new and bold sign.

If you haven’t gotten the message yet it should finally be clear in the release of their new and improved G+: BUSINESS UNWELCOME.

Local business marketers are faced with many such issues that Mike Blumenthal and others have raised, one of them being the concern over a permanent forum to post local business reviews. And that seems to be confusing not only the local search marketers, but also the search giant. That’s why Google has now brought the curtains down on the local business feature. In the meantime, if you are looking for some other similar options then Linda Buquet has something in-store for you.

What are your views about this new change by Google? Please let us know by writing to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) directly.

HOW TO MAKE MOST OUT OF BLACK FRIDAY’S PEAK SHOPPING HOURS

black-friday-shopping

While it’s true that Shopaholics don’t need any reason or season to shop, when you’re approaching a once in year occasion like Black Friday, you’ve got to make the most of it. Well, that’s what every shopper must be feeling, isn’t it?

But there’s one thing that we, as shoppers, want to avoid at all cost – a Crowd and Long Queues! Well, don’t worry about them coz Google has a solution for it. Google’s location data tracker even suggests you to avoid visiting stores during the expected rush hours between 2 PM and 4 PM this Black Friday.

Google has also released Store’s Thanksgiving and Black Friday footfall data in advance to drive the point home.

As depicted below, the shopping pattern is very different on Thanksgiving Day as compared to the other regular days. During peak hours, electronics and departmental stores often get crowded except for those few, which prefer to open up later in the day.

black-friday-google

Not every retailer rejoices though. Despite the mad rush hours, there are some stores which do feel the pinch of being left-out. This has led to talks on whether celebrating an occasion like Black Friday is indeed a good thing to do. The mood is not quite the same this year as compared to the last year in UK, where retailers took it hands on. While the mood may be different this year, this is not to say that people won’t be crowding the stores in huge numbers.

Besides squeezing sales margins to offer discounts, retailers feel over-burdened while managing the overcrowding traffic not only to their physical stores, but also to their online presence. This puts an extra pressure on the system and their product shipping abilities as such. That’s the reason why retailers end up recruiting extra resources to meet the demands of the holiday season. Besides that, there are retailers looking for an extended holiday season to offload their stocks. For instance, Walmart and Macy’s embark on the holiday season a little earlier than usual.

walmart

macys

As compared to the Pre-Christmas shopping peak hours, people shopping on Black Friday mostly look for cellphones and other electronic items.

  • Shopping malls, super speciality stores and regular retailers have recorded the highest shopping peak hours a week before Christmas.
  • Whereas the Dollar Stores have the highest peak hours just a day before Christmas.

Online & Offline shoppers and Black Friday

The data further reveals that shoppers nowadays are getting smarter and prefer to move online rather than crowd stores in search of best deals and offers. While there’s a surge of 11% in the online electronic searches, an 8% increase was observed in the departmental visits last year on Black Friday as compared to the other weekend holiday breaks. This shows that people are more interested in doing showrooming activity before actually making a purchase.

How advertisers can go about it?

The search giant, Google has some solutions for the advertisers.

  • Target customers with local extensions. Google suggests retailers to nearby located shoppers by using the local extensions in their local Ad listings. This will enable them to target shoppers located within 40 miles from their store location.
  • Increase bids according to traffic volumes. The search giant further advises the retailers to evenly spread out their budget on marketing campaigns so that they can suffice the demands of their offline and online customers. So if you’re expecting a heavy footfall in the afternoon as seen in the past year then consider offering your customers with better online deals.

Your Marketing Takeaway

Besides adhering to Google’s suggestions, the growing usage of smartphones bolsters the impending need for local SEO and optimization services.

For obvious reasons, there’s a growing need for businesses, whether local or national, to have mobile friendly sites. But you can also provide your customers with the offline ability to access your store’s product stock levels and in-store items to enhance their shopping experience.

For more details, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

GOOGLE RELEASES ITS FIRST FULL VERSION OF SEARCH QUALITY RATING GUIDELINES

search-quality

Whether you are a new business start-up or a professional entrepreneur, ranking ahead of your competitors in terms of your site’s organic search positioning is what every business owner dreams about. And that’s where SEOs come into the picture. But many such active professional SEOs are ill-informed or have half-baked knowledge about Google’s basis of Quality Search Rankings. To clear any such SEO doubts, Google recently issued its full, fresh 160-page PDF version of Search Quality Rating Guidelines.

From time to time, Google keeps on updating its search rating guidelines, which were leaked earlier this year in October following the release of previous such versions back in 2012, 2008, 2001 etc. to name a few. But this was the first time Google released the full 160 page version of its Search Quality Ratings guidelines and handbook after officially launching an abbreviated version of the same, that too a couple of years ago in 2013.

On the just issued Search Quality Rating Guidelines, Google’s Mimi Underwood says “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”

Moreover, she tacitly pointed out that Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.”

With that said, it’s a must read for SEOs, Content marketers, Webmasters and not to forget those anxious business owners, who are constantly in awe of Superior Business Search rankings. Click here to download the full version of the latest Search Quality Rating Guidelines.

For more info on SEO, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

WHAT IS APP INDEXING AND HOW IT IS BENEFICIAL

app-indexing

Imagine the possibilities that will be unlocked once Google starts listing In-App content too, in its search results.

If this happens, the accuracy and convenience a user will get will be immense. It will allow the users to choose whether they want to see content  from a web page or via an already installed app, which will dig out content from deep inside. That way they will have complete command over their viewing experience.

It will connect with the last remaining platform of the Internet (Apps), thus creating a revolutionary multi-platform experience. Revolutionary, because it will make the entire Internet world searchable!

The presence of mobile apps in mobile search results will increase rapidly since developers are now allowing Google to index their app content.

So is it yet another appreciable move by Google to enhance user experience? Or is it a threat to our privacy since Google can now dig out data and content from the deep ends of your phone? It can be explained as follows:

Notice that both the statements “why do you want to know everything Google, why are you spying on me?” and “Ain’t nobody got any perfect results for the new search terms in Google” are highly interconnected and demonstrate an insane level of irony!

Meanwhile, the question that arises is – What does this really mean for Mobile users and App developers?

Let’s see the answers:

What is indexing?

Google keeps updating its searchable database with new information which is called “Indexing”. In other words, Google gathers data from a website by sending “Spiders”… well not literally! This data gets stored in Google’s library and every time you search for something on Google, you actually end up accessing this data. Thus creating more sources of data. Meaning, more information and enhanced search experience.

Until 2013, app developers were very particular about their privacy and hygiene. They wanted no spiders crawling in their houses. As a result, app data was walled off from searchable Internet.

stay-away

But soon they realized that these Google spiders are extremely helpful and thus the scenario began to change.

The gradual inclusion of app content in search results

In 2013, Google announced that it would begin indexing content from Apps as well. However, the number of publishers was limited and it was meant only for Android apps. But in 2014, the criteria of app search escalated as Google proposed that any webmaster who would like to list their app content in search results can contact them.

In 2015, iOS version of chrome was allowed to be indexed along with the Apple’s own web browser “Safari”. However, Safari arrived really late. Maybe because Safari was partying hard and passing out, I guess!

How does app indexing work?

Through sitemap or Google’s Webmaster Tools, Google can search out (index) in-app content. When someone searches for this content, present in the already installed app, the user gets the option to view that content directly from the app instead of viewing it in the normal mobile webpage.

If the website has the same content over their webpage and app both, then the app results will appear as deep links in the search results. If the user already has that app installed, then clicking on the deep link will redirect him to the app.

google-app-indexing-trulia

What is a deep link?

It’s not that deep that you can see Adele rolling in it. In fact, it’s a link that directs a user to a specific page where the desired content is available. And in the case of Mobile apps, it directs the user to that specific page in the app instead of the homepage.

How to let Google index your apps

If you are an app developer yourself and want to get your app indexed for your own “reasons” then let Google understand and explore your app. But how will you do that? Moz has listed many tips that explain in detail. To know more you can refer to that post. Listed below are a few tips in brief.

  • Configure support for universal links in iOS. It’s basically HTTP links with a single URL that can be used to open both, content in the app and a specific webpage.
  • Let Google index your app using API for Android or SDK for iOS 9.

For the best implementation of app indexing on both Android and iOS, Google has explained things in detail. Currently, iOS users will see app results only if they have that app installed but Android users have the privilege to view app content in their search results even if they don’t have the app installed on their devices.

Why should you allow Google to index you app?

You should allow Google to index your app only if you’d like to attain  good rankings, since Google has announced it as a ranking factor. It doesn’t matter if the user has your app or not.

The pros of app indexing seem quite impressive since, your in-app content will also be used as a signal in ranking factors and not just the webpage content. It means you can elevate your online presence by using it.

Also, the apps have precise data that went unexplored until now. That precise data will help in creating a magnificent and the most relevant user experience in near future. Also, now the user has more options to choose from. If you hate any apps, you can ignore them, if you love certain apps you can directly jump to them. So overall, it’s a win-win situation for everyone.

Love the info? Please feel free to share. Need any help? Kindly ring the bell 1-888-545-0616 (Toll-Free) or email us at sales@ebrandz.com for assistance.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE

landing-pages

A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords – and finally setting up PPC landing pages that are optimized for conversions. All the above steps are carried out just to receive a “click” from the targeted audience. Whether you’re a B2B professional or a B2C client, the PPC methodology remains the same except for the long lead time, complex purchases, and different content approach.

Depending upon the requirement of your existing client, the PPC landing pages are set. Of course, it’s all done in search of that elusive click. You may be following some of the best PPC practices and that’s all you can do – Things work out sometimes and sometimes they don’t seem to work for you as is the case with the three B2B PPC landing pages below.

#1. Decreasing the efficiency of your landing page with multiple CTA’s

If one CTA can do the needful then why use three CTAs! This was the case with one of the clients who crowded the landing page with three CTA buttons. Request a Demo, Contact Us and Free Trial somewhat confused the visitor whether he should actually go for the demo or directly contact the site owner or ask for a free trial. This in-turn, became the major drawback of his existing landing page.

b2b-landing-1

Things started to shape up positively when the client was told to remove the two CTAs on top and go with a simpler CTA option. This brought about a change in the landing page functionality which showed instant results, where the prospective leads shot-up by 200%. That too in seven working days! In fact, more visitors filled up the free trial form rather than interacting with other actionable options on the landing page.

Hence, a more feasible option would have been to do a formal test via Google Analytics to check the efficiency of the landing page.

Your Actionable Takeaway:-  This shows that following best practices doesn’t always get you the results, but testing provides you with more insights.

#2. Depriving your landing page from the most actionable asset

Whether you are a B2B or B2C set-up, your company’s phone number is the most important actionable asset that your landing page can have. And depriving your landing page from this privilege can have serious repercussions on the bottom-line of your business.

b2b-landing-2

As the client who swapped its company’s phone number on the top corner with social media buttons sans a great social media presence, found out. But after a little contemplation, the client moved the social buttons on the top to make way for the company’s most important actionable asset i.e. the phone number. And the client brought about this change without testing it out.

Your Actionable Takeaway:- Businesses need to have a solid reason behind the changes they bring about in their sites.

#3. Depriving your landing page from trusting credentials

An actionable landing page for an accredited training institution must include some trust signals through which the consumer can trust your business credentials. And if you are depriving your landing page of such trusting credentials, it can possibly result in trust deficit among your website visitors.

b2b-landing-3

Hence, burying or side-lining such important business information can possibly do more harm than good. After testing out Unbounce’s professional landing page template, the client added some trusting credentials along with moving the accreditation to the front-center part of the landing page of the site.

Your Actionable Takeaway:- You must equip your site’s landing page with trustworthy credentials depending upon the nature of your business. And still if you have any doubts about the feasibility of such an option then you can always take the advice of professional experts or even hire one of yourself.

Conclusion: Irrespective of whether you are providing a B2B or B2C online solution, always design your landing page on the basis of your business requirements. And as per your requirements, you must include additional actionable assets on your landing page without fidgeting with your company’s most important actionable asset i.e. the company’s phone number. Consider any such changes in your landing page only after testing them out first and if you’re not sure then kindly seek the advice of a professional expert regarding the matter. Always remember that designing of your landing page is an important first step towards realizing your entrepreneurial success! You would want to put your best foot forward. Isn’t it true?

And if you are still not getting those results then you can always ask for assistance on landing page design from us. Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get in touch with our reps.

HOW TO BETTER OPTIMIZE YOUR APP, WHILE OPTING FOR APP STORE OPTIMIZATION (ASO)

apps

Whether you’re a professional app developer or a business owner, getting an app designed to showcase your expertise or business potential seems like an easy way to reach out to your target audience. But wait! Don’t high-five yourself just after launching your business app. Much like your web presence, you’ll have to optimize or market your app for better audience reach.

There are a few things that most app developers tend to ignore while opting for App Store Optimization (ASO), which in turn can adversely affect their app downloads.

While there are a few aspects that you need to work on such as app name, keywords and app description, there are some other factors of App Store Optimization which are overlooked, but can have a huge impact on your download count.

1. Retention

Professional game developers ignore this important aspect, while developing their game’s blueprint. It’s important for you to focus on your game’s retention value, before trying it out on different monetization platforms.

This fact is also acknowledged by Android and iOS App developers, who started testing their apps’ retention rate to ascertain how their apps rank for certain keywords.

racing

Most app developers tend to focus only on the administrative service aspect to increase their apps’ exposure and in the process completely ignore the retention factor, which in-turn hurts the apps’ monetization capabilities.

On the contrary, major businesses test their apps’ retention value in countries such as Canada, Australia, UK, etc. and after plugging some deep holes, officially launch their app in the U.S. market.

2. Entice your user with an engaging App icon

feedback

It is human tendency to get attracted to stuff that appear to be visually appealing. So, if your gaming app is fully loaded from the inside but hardly appeals from the outside then chances are that the users will care less about it; forget about downloading it.

In fact, a recent SplitMetric study shows how you can double your chances of app downloads just by changing your app icon. However, if these stats don’t excite you, then maybe you can draw inspiration from Apple Computer’s ex-CEO, Steve Jobs.

And if you are short of creative juices then you can also leverage designing services from other professional avenues such as Facebook groups or SplitMetrics, which can help you in designing a visually appealing and engaging app icon.

Moreover, you can also A/B test your app icons on Google’s app testing platform which provides you with real-time screenshots. In fact, general games reported an increase of 200% in downloads after A/B testing their app icon. And if you want more out of your budget then you need to try out Distant Sun’s App optimization services.

3. Create an indelible impression with your marketing screenshots

The screenshots of your app play an important role in the marketing of your product/services. They act more like marketing banners providing further insights to the user into what they can expect out of your downloadable stuff. Hence, you can make maximum use of that space by highlighting your app’s USP and features.

lyft

Follow these AIDA guidelines to copy write and induct in your app’s screenshots.

  • Attention: Grab your users’ attention by incorporating a social aspect, app’s USP or some mind-blowing graphics in the form of your first screenshot.
  • Interest: Give a different look and feel to your app depending on the solution you’re providing to your users.
  • Desire: Entice your users to download your app by providing them with enough social proofs. Even a good promotional campaign helps spread the word.
  • Action: Offer your users some downloading incentives like discount coupons or an additional bonus to get them interested.

Click here for more in-depth information on using the AIDA methodology for creating amazing screenshots.

4. Use relevant Keywords as In-App Purchases

A little-known fact about App Store Optimization is that the App Store indexes your in-app purchase keywords. It’s on you to ensure that you are using in-app purchase keywords which are not only relevant but also are searchable. So, you’re missing out on scoring opportunities if you’re using terms such as “premium”, “full access”, “unlimited workouts” or “offline videos” as part of your in-app purchases.

poker

It’s ironical how many app developers kill their time searching for an app name with proper keywords while completely ignoring the value of appropriate keywords for their in-app purchase titles.

5. App Store Reviews

Another aspect of App Store Optimization that is completely ignored is the fact that your app reviews are indexed by the App Store. Yes, it’s true folks! The keywords used by your app users when posting their feedback are indeed indexed by the hosting App Store bot.

It also means that the App Store reviews garnered by your app partly determines the download volume and the visibility of your app. While a pop-up window should do the trick, guiding your users to give your app a five-star rating has its benefits in the longer run.

room3

Listed below are two ways through which you can get more qualified App Store feedback from your intended users.

One way of doing it is by asking your users to rate your app in stars based on their liking level. If the user gives your app anywhere between one to three stars, then ask them to give their feedback. If the user rates your App with four or five stars then take them to your App Store review section. You can even use SARate on Github, a free tool that’s laced with such functionality.

Another way that is more effectively used by app developers is to time your review requests to appear when the users are happily using the services of your app. For instance, gaming developers can ask for a prompt review when their users cross a level of championship or have been using the app for a week. This is a more viable option as it allows the users to happily review your app; that too as per their convenience.

Click here for more information on how you can get more qualified and prompt reviews from your App users.

6. Localization

Finally, you need to ensure that the language of communication isn’t hindering the process of your App Store Optimization. It would be foolish on your part if you are catering to worldwide users without communicating in their native languages. There are many languages other than English. And if you’re unable to translate every app detail in their native language then just localize your app name and other relevant keywords.

language

Communicating with your users in their native language can do wonders to your App Store Optimization process. As it turned out to be for a travel based site eTips, who recorded a 200% surge in their app downloads.

After localizing your app name and keywords, you can also modify the screenshots, app description and app content to better suit your users’ communication needs. You can even hire native speakers to do the needful for you.

Conclusion

While opting for App Store Optimization, it pays rich dividends (in terms of increased download volume) to focus more on the app name, keywords and app description details. But if you want to see more users downloading your app then just follow the above-prescribed steps to see it happening at a greater speed.

For more information, write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOLIDAY CODE FREEZE IS AROUND THE CORNER. TIME FOR THE E-COMMERCE SEO STRATEGY!

seo

Before we dive into e-commerce strategy, does anybody know what a ‘code freeze’ is? Well, that juncture when we aren’t allowed to launch developments upon a website is known as a ‘cold freeze.’

It minimises errors or downtime during peak shopping season, making it beneficial for retailers.

After $965bn recorded in sales between November & January, recent studies show that retailers are expecting a 4% rise over last year’s shopping season. But all of this seems to be overshadowed by digital shopping, that’s coming out a lot stronger with a 9% YOY increase (equivalent to $434bn) in online sales.

Now, in order to achieve more than their fair share of the increase, search professionals would try to better position their retail sites by sharpening their SEO strategies before lockdown.

Lay emphasis on the soon-to-be high traffic pages

A well programmed store locator is a must, and it should be optimized with relevant NAP (Name, Address and Phone) data along with a generic ‘Store Locator’ title on each location page. This is a prime necessity as 90% of in-store sales are still preceded by trips to the website.

In pages featuring credit card/financing, shipping policy/track order, and return policies, you are bound to experience a similar surge.

‘Phone Number’ & ‘Store Locator’ are terms of high importance and need to be highlighted on the pages very clearly.

Ensure big sales, deals & events are present

Best deals are on everyone’s wish list and are expected to be found easily. You’d find digital customers scouring your site for these. These deals should go hand-in-hand with holidays like Black Friday, Cyber Monday & other holiday deals keeping the pages up & running on such days.

On the other end of the platform, you should have coupons, promotion codes & special offers, live & easily found. You’d risk loss of traffic if you do not possess these.

Regardless of the pages’ lifetime, Google always does raise pages with such content a step above, leaving aside the prime challenger brand pages.

Be sure of Digital & Physical going hand-in-hand

What most customers look for is low or better pricing & availability. Therefore, a well inscribed product detail page is important.

Model number is another element that needs to be present on product pages (in the title tag & HI). This makes searching for a particular model number easier and, has customers glancing away from your competitors in search results.

Retailers would only benefit from this year’s expected increase in digital holiday shopping if they pay attention to the three points of advice mentioned above.

For more information email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOW TO PROTECT YOUR BRAND’S CREDIBILITY FROM FAKE MARKETING REVIEWS

reviews

Customer loyalty is not something you own in a day but is achieved after years of quality customer service. Brands, who have achieved bigger things in their search for excellence, will vouch for that. But today’s technology savvy marketers are doing almost everything it takes to achieve short-cuts to entrepreneurial success. In an attempt to out-do their competitors, many new start-ups and even established SMEs are looking for short-cuts to score some brownie points and in-turn run the risk of jeopardizing the reputation of their company. Well, the popularity of generating “fake reviews” is fast catching up with a lot of companies, who utilize them as a short-cut to boost the sales margin of their company. There is no doubt that such fake, intended reviews influence a large number of consumers’ buying behavior. But there is a pool of consumers, who have doubts over the credibility of such reviews as seen below:-

Talking about stats, nine out of 10 consumers say that online reviews do affect their buying behavior. On the contrary, around 70% of US and UK consumers have doubt about their trustworthinesswhich is rather disturbing.

A lot of consumers look for these online reviews before actually making a purchase and in turn, benefiting a company. But the degrading marketing credentials of fake reviews is spoiling the game for a lot of genuine online retailers.

In fact, Amazon, last month, came out hard against these fake online review writers by taking appropriate legal action against them. This was followed up by demands of verification of the genuineness of reviews by users of the online firm TripAdvisor. This is ultimately killing the feasibility of such consumer-driven content.

But there’s no denying of the fact that this consumer-driven content forms the basis of several marketing campaigns. Consumer driven content not only helps shopping communities, but it actually provides further insight to companies about the existing drawbacks of their products/services. This in turn helps them to fix the existing loopholes in their products/services and revamp their marketing strategy.

And when there’s a breach of trust about the genuineness of such claims, is the moment the consumer desists himself from participating in such avenues. It ultimately hurts the ROI of the company. The rise of such anti-trust issues hurts even more since a lot of companies place consumer-driven content at the center of their marketing campaigns – that’s why it’s important to restore the faith of the consumers.

Probably, the time is right for companies involved in generating such consumer-driven content to take action against fake review generators so as to bolster consumers’ trust in the credibility of consumer-driven content.

Look for solutions to track fraudulent behavior

As a part of the industry, it’s important for us to restore faith in consumer-driven content so that customers trust the content before making a purchase.

This becomes an important step, especially after the Word of Mouth Marketing Association issued its own set of ethical guidelines for use of consumer-driven content, which even the FTC recognizes. In spite of that, our industry has failed to garner the much needed support to implement the code. This has somewhat added to the increase in fraudulent behavior, resulting in low credentials for consumer-driven content.

But the next important step that we as a part of this rapidly growing industry need to take, in today’s fast changing tech-savvy world, is to stand firm on the issue that is currently spreading like a wild fire. Maybe we need to learn a thing or two from Amazon, who acts tough on such kind of behavior. Now, the onus is on us to act in accordance or we might have to face the consequences!

Track the offender. In order to get started, we need to track the original source of content submission. It will help us identify the suggestive patterns of such fraudulent behavior. Most companies are familiar with these preventive measures.

The next step would be to get a hold of the submitting server’s IP address, which can help us track devices used for carrying out such practices without revealing the user’s identity.

Are you a verified buyer? As a part of the tech-savvy industry, we are well equipped with modern day technology, which can help us track fake user-ids, passwords, robotic submissions and other fraudulent ways to compromise credibility.

Probably, we can make use of the verified purchase mechanism to check whether the review writer is also the actual buyer of the product/services. This is being suggested as one of the measures by users of the TripAdvisor community forum as a part of their existing campaign #NoReceiptNoReview.

Look beyond technological solutions. We need to look beyond technological tools and solutions to track the human hand involved in such acts. And only human mind can decipher whether the suspicious content has been created by mechanical bots or if there’s a human angle involved in it. To be on a safer side, we can probably use a combination of both, the tools and our instincts to decipher such fraudulent acts.

Stand for authenticity. A clearly outlined company policy guarantying the authenticity of such consumer-driven content is well appreciated by all; including the consumer. It also strengthens their trust and belief in your brand. This is enough of an incentive for firms to deliver products/services based on quality and performance. Remember, brands aren’t built in a day. It takes years of quality craftsmanship and service to carve out a name for yourself. And you wouldn’t want to spoil it.

Call for collective action to protect your credibility

A collective effort is what’s needed in order to bring forth a conclusion to this never ending problem. The time is right for us to come out supporting a single set of standards so as to instill confidence into the minds of consumers about authenticity of reviews. Besides WOMMA and FTC, we need to take some cues from the authenticity standards adopted across France, Australia and New York, which gained popularity for their stand against fake reviews a couple of years ago.

As a small business owner, you should be aware that negative reviews almost ensure that customers will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC) and most online companies have negative reviews. So how do you filter the negative reviews and push for more positive reviews?

Introducing our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you can request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post their reviews on third party sites and handle the customer in a way that it does not become a bigger issue.

Quick Features of Our Review Widget Tool –

  • Get Genuine Reviews on Google & Yelp
  • Positive Reviews Get Featured on your Website
  • Filter Negative Reviews.
  • Absolutely FREE for Agencies using our Dashboard.
  • Completely Customizable
  • Designed for Mobile and Tablets so Users can Access it from Any Device
  • More Reviews Means Improved Local SEO Rankings

Improved Brand Reputation

So what are you waiting for! Help your business benefit from our review widget. To get started, just email us at sales@ebrandz.com or directly call 1-888-545-0616 (Toll-Free).