Monthly Archives: January 2016

FACEBOOK USERS SPEND MORE THAN 100 MILLION HRS WATCHING VIDEOS ON A DAILY BASIS

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Facebook seems to be reaping the rewards of the steps it took last year. Reports indicate that it’s not only witnessing a significant growth in its ad revenue but also there’s marked improvement in the number of active users across its platform. According to Facebook’s CEO Mark Zuckerberg, users are spending millions of hours watching videos on its dashboard, that too on a daily basis.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call. “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”

Zuckerberg further added that they are currently exploring the idea of making it a “regular platform” for users to watch and share videos, on the go.

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Besides that, Facebook and its sister concern, Instagram have a separate video ads section that even third party apps like Microsoft Xbox is currently leveraging to promote the launch of its upcoming video game called Halo 5.

This is what Facebook’s COO, Sheryl Sandberg has to say about third party apps using their video ad platform.

“They understood that people watch video differently in mobile news feed than on TV, so they created videos to capture audience attention in the first three seconds even without sound.”

Sandberg further says that Microsoft successfully promoted their videos on its platform, which not only generated a lot of curiosity amongst the US audiences but also raised their buying intention by a significant margin.

Sandberg even backed Zuckerberg’s remarks on the usefulness of videos for overall growth of the network.

“Video ads are important on our platform and the most important thing that’s growing,” said Sandberg, “We have 500 million people watching video a day. And the fact that so much video is being consumed on our platform gives us room for an ads business to grow because we want the formats to match.”

Apart from big brands currently leveraging its Video Ad platform, Sandberg added that SMBs have uploaded more than 1 million videos in the past month.

Finally, Facebook’s CEO even hinted the possibility of a devoted Video App in the near future. He also remembered to mention past year’s video efforts that include the Boomerang app with video-looping capabilities alongside the video call enabled messaging app. There were also a few words on the Instagram based video channel that allows users to share their big moments across its platform.

For more information, write to us at sales@ebrandz.com.

FACEBOOK TO CHALLENGE GOOGLE’S ADSENSE REACH THROUGH FAN’S MOBILE WEB PRESENCE

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In an effort to give Google a run for its money, Facebook is now officially expanding its advertising reach through Audience Network (FAN), by including mobile websites other than app support.

Earlier this month, the social media giant broke the news that it was beta testing to expand its year old in-app advertising network. And to bring it to reality, it’s beta testing the effectiveness of FAN on mobile domains of global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc.

This gives Facebook’s 2.5 million advertisers access to mobile web native ad units through FAN, which the company says is already accounting for 80% hits on a regular basis. Besides catering to its multi-image carousel advertisers, it is currently helping out publishers conceive the native version of standard ad formats.

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Not only that, Facebook is also making it easier for mobile advertisers to be a part of its expanding FAN. To join Facebook’s FAN, just add an HTML tag sans SDK integration and make it live on the same day. Mobile advertisers interested in joining FAN’s beta version can click here for more details.

By bringing FAN into the mobile domain, Facebook is also giving Google AdSense a run for its money. Facebook wants to achieve the same results by venturing FAN into the mobile domain as what Google has been doing through its AdSense network. Through FAN, advertisers can buy native ad units along with regular ad space, which can be more handy than Google’s high on popularity rating AdSense’s text and banner ad support. Besides supporting native ads and banners, advertisers can even leverage Facebook’s FAN domain for interstitial ad units.

As far as statistics are concerned, nearly 78% of Facebook’s  $4.29 billion ad revenue came through mobile ads in Q3, 2015. And based on its Q4 performance, Facebook’s FAN had hit a billion dollar mark.

You can check out our Social Media packages to leverage Facebook marketing for your business. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

GOOGLE PLANS TO ATTRACT MORE POLITICAL SEARCHES THROUGH CANDIDATE SEARCH CARDS

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As the countdown for US Presidential Election 2016 picks up, Google is making it easier for you to search for information about the Republican and Democratic Party candidates running for the post.

To help you know more about your favorite candidate, Google has recently introduced Candidate Cards – an experimental feature that will carry candidates’ messages in a horizontal carousel in related Google search results.

The related search module is somewhat similar, but more flexible as compared to Twitter posts that currently appear in Google’s search results for US candidate related searches. Some of the inclusions are as mentioned below

  • It will enable candidates to broadcast their message within 14,400 character limit
  • It will also enable candidates to include up to 10 images or videos for each post.

As more voters turn to the web to get first-hand information about their favorite candidates, Google through its blog post is trying to capitalize on the political search interest that spikes to 440% on an average, during the live televised broadcasts of the debates. Google’s Candidate Cards will provide a platform to the candidates to convey their messages to voters and control the search related content, being displayed about them in related Google searches.

As mentioned above, Google’s Candidate Search Cards will display a text message along with images and videos about candidates running for the Presidential Post. Google will incorporate this feature in its searches for upcoming TV broadcasts of Republican debate on Jan 28, 2016, to be followed by elections in November, 2016.

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Image Source: https://googleblog.blogspot.in/2016/01/republican-debate-presidential-politics.html

The image above clearly depicts how Google’s Candidate Search Cards will be displayed on a mobile screen. In the absence of desktop support, these mobile size cards will appear in desktop searches as well.

Much like the Knowledge Graph results, Google will display the new cards when its search bot figures out whether the user wants to hear from the candidates or knows about them.

As such these cards will not act as Twitter’s replacement in searches, but through Candidate Search Cards Google is trying to expand its search horizon beyond politics to commerce and other genres.

For more info, write to us at sales@ebrandz.com.

WHAT’S YOUR PICK… AMP, IA, APPLE NEWS OR OTHER CONTENT DISTRIBUTION CHANNELS

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With so many content distribution channels vying for attention, it becomes quite confusing for Content Managers to get a clear picture of what a particular channel is providing. If you happen to be one of them, then we’re here to give you a brief idea about some of the latest distribution channels such as Accelerated Mobile Pages (AMP), Facebook’s Instant Articles (IA), Apple’s News distribution channel and other such content distribution channels.

Know them better

The above-mentioned are the latest entrants to the list of content distribution channels which are optimized primarily to cater static content on mobile based platforms. Not every platform supports interactive content such as data visualizations, and it may not be as per your requirements.

All these platforms are trying to address the slow mobile page loading speed of your device. While many reasons can be listed for the slow loading speed of your gadget, the solutions that these platforms are offering are more or less the same. Each of these channels comes with a specific set of technical requirements, and if they matches yours then you can invest in that particular channel.

They don’t replace your website, but rather create a user based optimized version to enhance the on-page mobile loading experience of your site.

Now let’s see what each of these platforms has to offer.

Accelerated Mobile Pages

The AMP project is more of an industry collaboration that includes the likes of Google, Twitter, LinkedIn and other such organizations, except for Facebook and Apple. While Google and Yahoo are expected to make certain headway with their fast loading AMP content, other platforms such as Twitter and Pinterest use it directly through their mobile app.

Besides that, Google also promises a worldwide release of CCDN (caching content distribution network) to support its AMP content.

Methodology

Technically speaking about AMP specs, being an open source entity, it contains a very strict layer of HTML and CSS files that produce reliable and performance oriented web pages. It only supports sandboxed version of JavaScript while completely ignores the on-page Javascript support.

To speed up your AMP content discovery, all you need to do is add tags to your existing content, pointing toward the AMP content.

How you can monetize your content

Publishers control their ad inventory on AMP pages and work with other technicians to provide better solutions to readers and publishers. Besides that, they have the right to sell their ad inventory by selecting a large array of networks which include ad monetization domains such as A9, AdReactor, AdSense, AdTech, AOL, Doubleclick, Outbrain, and OpenX.

At the moment, a paywall system (both “hard” and “soft” paywalls) that denies users access to web page content sans paid subscriptions is in the process.

How to track your Analytics report

AMP hosted content is enabled with universal pixel tracking and comes with Parse.ly, Chartbeat, and Adobe Analytics support.

Wanna join? Here’s how

You don’t need to register to use these services since it provides an open web hosting solution. All you need to do is simply host AMP content on your site to get started. Even Google will start serving AMP content from hosting sites in its search results, which in turn can impact your search ranking as well.

Facebook’s Instant Articles

Publishers can create and market their content through Facebook’s latest discovery, Instant Articles. Instant Articles is a closed beta network that requires Facebook’s permission to join in.

With the help of Instant Articles, publishers will be able to cache and load their shared content on Facebook in quick time. This will save them a lot of content downloading time through mobile networks.

Methodology

To get started, you’ll need to have a Facebook page along with a supervisor, who can closely monitor the content on your page. Then you’ll need the Pages app to carry out a preview, test and fix up any error on Instant Articles.

Similar to AMP technology, the Instant Articles contains HTML at its core, which can be shared as a content feed on Facebook.

How you can monetize your content

Instant Articles allows publishers not only to sell and market their advertisements on its platform, but also keeps 100% of the ad revenue with them. The social media giant charges a nominal fee only when it advertises the content on Facebook’s Audience Network.

How to track your Analytics report

As far as the Analytics is concerned, embedded content works well on Instant Articles and is compatible with existing Analytics tags. Displaying content on Instant Articles also gets comScore’s traffic acknowledgment, which is due to its partnership with Facebook on this project.

Here’s how you can join

You’ll have to send a request to Facebook, asking them for permission to join their close-knit program.

Apple’s News Distribution Channel

If you feel that iOS platform serves your advertising needs better, then you can leverage the iOS app platform to produce and distribute your content on Apple News.

Methodology

As one of their authorized publishers, you can share your content on their feed section either as an RSS feed or relay your content on their upcoming Apple News section. Or else, look for a content management API to do the needful. You can even synchronize all these content distribution channels as part of your content management system (CMS).

How you can monetize your content

Using iAd adverts; you can monetize your content in the Apple News format and as an authorized advertiser can even sell your own ads with a promise of receiving 100% revenue generation. But if you leverage iAd backfill or other paid services, then Apple charges up to half of the revenue generated through your ad inventory.

How to track your Analytics report

In countries like US, UK, and Australia, Apple had been allowing authorized publishers to download their CSV Analytics report both for channel-level and article level data from past 30 days. And all you need to get started is an active Analytics account that supports download and analyzes the Apple News data.

How to join?

To get started, you need to register with their News Publisher service and as an authorized publisher you can conceive your own channel and feed section.

Some other channels of content distribution

And if you’re looking for more content distribution opportunities then you can consider the below listed options.

Upday – This news aggregator specifically caters to the demands of Samsung Mobile. Reason being, the channel was formed due to a partnership deal between the mobile giant, Samsung and Axel Springer. As an advertiser, if you want to become the part of their ad distribution network then you’ll have to send a request on their contact email address.

But how content on Upday is distributed across other platforms is still not clear. Neither is there any clarity on how content is monetized or you can track your Analytics report on this platform.

Flipboard – This is basically an online digital magazine on which you can add content and serve ads on its platform.

Need more information on this topic. Write to us at sales@ebrandz.com and our reps will guide you.

RESEARCH: SEARCH ENGINES ARE THE MOST TRUSTED FORM OF MEDIA

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It may seem like a jest, but a recent research has revealed that 60% people trust Google for news over the original source itself. This indicates how successful search engines & especially Google has been in establishing trust among users.

This is the second time in a row that “Search Engines” came out as the most trusted form of media, whereas traditional media secured the second spot & social media turned out to be the least trusted form of media (thanks to unauthentic posts, false stories, fake profiles, Photoshop & more).

It started last year & now it has become a trend. From a user’s perspective, a headline featured in Google news is more trustworthy than that same headline featured in the original source.

But why? Well, it could be because trust in Google itself is quite high.  Google was listed as the second most reputable company in the world in 2015.

If you evaluate the reasons behind the lack of trust in social media, you will find that the most shared news here contain less information as compared to the top news featured on search engines. Social media works on the concept of entice & engage. They first tease users with minimal information to arouse their curiosity. They then lure them to their article & reveal the whole thing, which often turns out to be irrelevant or less important. This cheap strategy reduces the trust that a user places in the publisher.

For instance, a reputed publisher shares shocking news with the headline “XYZ Hollywood actor has been arrested”. People then desperately click on the news just to find out that it was a promotional activity for an upcoming film.  These despicable strategies may get those publishers a few more visitors, but it costs them a lot more in the long run.

On the other hand, search engines generally focus on facts. Have a look at the top news headlines on a search engine. You will find that the titles contain only facts & information, & nothing else. Also, they try to deliver these facts in as minimum words as possible & this increases the trust factor.

One more reason is that you can quickly scan news & information from a variety of sources. This is considered to be more truth-worthy than relying on a single source, because some publishers try to manipulate the news for their own benefit. And to get news from a neutral point of view & without any wrong interpretation, search engines & especially Google News is a boon for every news hungry person out there.

The numbers also prove that Google is winning in this area as well. So if you are a publisher make sure that you are included in the Google News index, because it will be way more beneficial than anything else out there.

For a complete guide on how to get your news included in the Google news index, refer to this amazing article which describes point-by-point how to do it right.

For further assistance, you can reach out to us at our email id sales@ebrandz.com or just ring the bell on 1-888-545-0616 (Toll-Free).

Bing rolls-out the updated version of its Ads Keyword Planner tool for US Advertisers

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Bing recently came out with the next installation of its Ads Keyword Planner tool. The new version is equipped with four new features that help smarter connections achieve more with Bing Ads. This updated version of the Ads Keywords Planner tool means

  • New Competitive Insights & Benchmarking,
  • Customizable Ad Group & Keyword Bids,
  • A New Source for Recommended Keywords and
  • 24 months’ Time-bound Customization for Keyword Search Volume.

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In order to get maximum out of this new update, all you need to do is insert your landing page URL into the Search bar and the Keyword Planner will suggest some keywords on the basis of the content on your page.

The revamped version of the tool comes with the ability to track in-demand Seasonal Trends and Hot Keywords spanning a period of past 24 months; which is an extension to its previous tracking ability of just 12 months. This means you’ll get more value that generates more ROI for the company.

In addition to that, the update accompanies two new competitor impression share insights:

  1. Compare to Competitor Domains:- Besides tracking your account’s relative ad impression share for suggestive keywords, with this new feature you can even compare those impression shares with your competitor’s domain. This feature lends you with the power to add high volume keywords to your low performing share units. Apart from that, you can also evaluate the average search volume on a monthly basis, track your high/low/medium competitive benchmarks, make note of suggested bids and count your overall ad impression share units.
  2. Compare to Market Leader Domains:- This feature gives you the ability to compare your average ad impression share count, for a specific set of suggestive keywords, against the average share of top five market leaders.

Lastly, this updated feature gives you the ability to change the bids at ad group and keyword levels, which in turn gives you an idea of how the traffic estimate changes on the basis of higher or lower Max CPCs. In order to adjust all your bids to the same percentage level, you need to click on the percentage bar in your weekly estimates graph.

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Expect all of this and much more as you sign-up and log-in to your account to start using the v2 of the Ads Keyword Planner tool. But for the moment, these updates are available only for US Advertisers.

Planning to run an Ad Campaign? You have landed at the right place. We are certified as Google Partner and Bing Ads Accredited Professional. Check out our PPC Packages starting from $239 per month.

Why SEO Practitioners need to stay focused amidst the ever growing line of misconceptions

seo

Over a decade and half of existence, and still people’s perception towards the SEO industry has been the same as it was during its inception. Over the period of time, the predictable nature of SEO tactics may have survived the constant onslaught of unpredictable Google algorithm updates, but doubts continue to prevail amongst businesses with regards to its strategy and outcome.

Some SEO Misconceptions

Broadly, there are two types of SEO misconceptions that are still prevailing in today’s times, which in a way, can be as damaging as the half-baked SEO knowledge of a novice.

These doubts about SEO methodology begin at its basic premises, ‘What is SEO and what is it used for?’ SEO doubts come into the picture when people perceive them as below

  • A black hat tactic mainly used by Spammers and Scammers to modify your search rankings,
  • A rather dubious, unpredictable and expensive service model which more or less has no impact on the ROI of the company.
  • Not worth pursuing, as it’s only good for getting temporary results
  • One wrong SEO move can have long lasting, devastating results on your company

People’s second line of defense or rather doubts with regards to the SEO industry is about its use, which mars the overall reputation of the SEO industry. This becomes evident in the tactics used for execution of SEO campaigns as listed below

  • Include more number of keywords, for better SEO results.
  • Look for more link opportunities as part of your SEO campaign.
  • A site with more web pages positively impacts your search rankings.
  • Focus more on a particular keyword to earn top ranking for that keyword.

All these above listed misconceptions lead to grievous results and often stringent penalties, especially if your actions are found to be working against the webmaster’s guidelines. But it is a mystery as to why these misconceptions are still around, even though there are a plethora of tutorials available on the web.

Internet is still a mystery for some

There still exists a generation of entrepreneurs that views the modern web enabled technology as completely useless. This is because the previous breed of advertizers consider word of mouth and print ads to be the best source of communication and that’s why they recommend their views to be followed by the next generation.

They perceive the virtual world of internet as a source of witchcraft and instead of understanding the nuances of the medium, they prefer to ignore it completely.

These superstitious people are hard to convince, since they speak through experience consisting of more tangible results.

First impression does matter

During initial SEO days, owing to its complicated nature, people had this wrong notion that spammy keyword stuffing is the only way to get superior search rankings. This resulted in increasing curiosity levels amongst the people and they ended up browsing more web pages to satisfy their urges.

This first impression of the SEO experience among the first generation of online marketers still exists amongst major chunk of the population.

As first impressions last long, our existing SEO scenario is suffering from the same. If the mystery surrounding SEO industry were sorted out during its initial phase of development, then these misconceptions might not have existed in the first place.

Constantly changing SEO scenario

SEO aspects are constantly evolving with time. The factors which once contributed to superior search rankings have now been replaced with new factors. After the initial showdown, Google made sure with its regular algorithm updates (Panda, Penguin, Pigeon, Hummingbird, Mobilegeddon) that spammy tactics such as keyword stuffing do not find their way into the existing search scenario.

But after Google’s frequent algorithm updates, there’s a growing tendency among businesses to attach new misconceptions to the field of SEO. This is a rather slow and gradual process that constantly gives birth to a new breed of misconceptions.

Watch out for ill-intentioned SEO

Amongst several professional & trusting SEO practitioners available in the market, there are quite a few ill-intentioned scammers taking advantage of people with less SEO knowledge. They generally use unethical SEO tactics to create a sense of fear amongst the less informed businesses to fetch them superior rankings on short term basis. And when businesses do fall prey in the hands of such SEO practitioners, they are left with a bad experience. They then share this experience within their community, which in turn spreads a misconception like a wild fire.

Results don’t always tell the right story

Finally, the complicated nature of SEO practices more or less add to the misconception amongst several less informed businesses. The temporary gains resulted due to induction of a couple of new strategies are the main reason for that. Hence, often misinterpreted strategies give rise to other misconceptions that harm more on a long term basis than fetching you desired results.

Your Final Takeaways

At the end of the day, you’ll have to accept the fact that there some people who really don’t change no matter how much you explain. It becomes a part of their DNA and they really don’t seem to be interested in buying your experience. And over a period of time, the ever evolving SEO tactics will give rise to a new line of doubts and misconceptions. But as an SEO provider, you need to stay well informed and updated with evolving SEO skills so that you can clear any doubts your prospective clients may have and stay ahead of competition.

In need of future-proof SEO services, check out our SEO packages starting from $349/mo. You can also check where your website stands with our feature rich SEO Audit Report worth $249 for FREE.

You are wasting some serious money on AdWords, if…

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There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

NOW GOOGLE MAPS TO PREDICT YOUR NEXT TRAVEL DESTINATION

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Do you always feel hard done by traffic or climatic conditions that act as spoilsports in your travel plans? Then just ask Google for Help! Google is now adding a new feature to Google Maps that will assist you in your travel plans. It will allow Google Maps to provide you with predictions, based on prevailing traffic conditions, on whether it is the right time to travel to a particular destination or not.

To get started, all you need to do is tap on Google Maps’ Search option and it will display some useful information pertaining to your travel destination. This information includes ETAs and Nearby Gas Prices for that particular area.

This is possible because the search giant makes use of a user’s travel information, and on the basis of the travel search history it comes up with its travel predictions.

For instance, based on your home and work location history, Google will alert you with ETAs. So if you’ve allowed Google Maps to access your location, then it will offer you suggestions on the basis of your past sojourns.

Besides that, Google tracks your previous Google Maps searches and comes up with those useful suggestions once you set yourself up in driving mode.

About Google Maps’ latest update, Brian Ferris – Google’s Software Engineer, feels that it is a very useful update as it saves the user a lot of commuting time and traffic blues.

Google, as per its monogamous policy will roll-out the new Google Maps update to its first preferred, Android users. This will be followed-up with other platforms in the near future. But for the moment, it’s available to users in countries such as U.S., United Arab Emirates, Great Britain, Ireland, Malaysia, New Zealand and Singapore.

Want to add something? Have your say by writing to us at sales@ebrandz.com. Would love to hear back from you.

RIP TWITTER’S SHARE COUNTING BUTTON AND WELCOME OPENSHARECOUNT AVENUES

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Late last year, Twitter left many publishers and social media managers in a bit of frenzy by announcing that it will no longer support share counts on its handle. This left many users in a spot of bother wondering how to track their article’s shareability count. It does hurt when your article’s shareability count suddenly drops down to zero. Low shareability count puts a question mark on the credibility of your content and that in-turn affects the bottom-line of your business.

But many users did find a quick, suitable replacement to their problem, while some are still in search of a better alternative or praying to God that share count will be brought back. And then there are the others, who were left with no other option but to completely get rid-off it.

Many RIP messages are directed at the late Twitter button. But there are quite a few options which more or less do the job in similar capacity and are yet to be explored fully. Listed below are some of the better alternatives available to fill the huge void left by Twitter’s share button.

  • OpenShareCount: Currently this share counting tool is in heavy duty mode, since many sites are leveraging its services to track their Twitter share counts. Although, OpenShareCount comes with certain limitations in terms of data access. This is mainly because many sites relied heavily on Twitter’s platform to do the needful. Since, the site can only access share counts of past seven days of tweets, which get stored locally only to be added later to the counter to give you a fair idea about the number of shares that your tweet has garnered.
  • TwitCount: This tool comes as a huge relief for publishers who find themselves getting stuck in OpenShareCount and Twitter’s dashboard problems, as it provides them with exact information about their article’s share count.
  • NewShareCounts: Much like OpenShareCount, this tool’s API only tracks tweets for past seven days from the day you start tracking and the rest of your tweet data goes amiss.
  • Gnip: The fact that it’s a Twitter owned tool is reason enough for it to become the darling of many large publishers. This tool has an added advantage of providing details of unlimited tweet history alongside real-time information.
  • TrackMaven: This analytics tracking tool has recently added support for Twitter counts as well.
  • And if you’re a developer and wish to build your own tool then you can make use of Twitter’s REST API. But this will require you to build a tool that is not limited to a week-long share history.

Besides these, publishers can also leverage BuzzSumo to track the number of share counts of their content.

The above mentioned options are quite handy, but they come with certain limitations in terms of usage and the services they offer. All we can say is that these tools as such cannot replace Twitter’s official button, but they can be trusted to do the needful.

For more information, write to us at sales@ebrandz.com and let our professional reps assist you.