Category Archives: Advertising

HOW TO GET USERS & KEEP ‘EM COMING BACK TO YOUR MOBILE APP

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In this ever changing digital era, timely examination of your app marketing strategy is crucial to keep up with the pace.

The year 2015 will be remembered for many reasons, and one of them will be “Mobilegeddon”. In 2015, mobile searches surpassed desktop searches and studies shows that the number of mobile usage will only increase. Also, a recent study showed that by 2020, there will be approximately 6.1 billion smartphones. Now that’s a huge number! For an app owner or marketer, this really is a welcoming estimation.

However, with the growing number of mobiles, one thing you should keep in mind is that people love changes. If you are not changing your approach, you are taking a huge risk of being left behind.

We have witnessed that too many app publishers are caught up in the old ways while targeting their mobile customers, instead of using in-app behaviours to figure out who their audience really are.

We don’t want you to make the same mistake and thus, we are sharing a few tips & examples that will help you up your app marketing game.

Showing the value of push notifications to users

Nowadays, people have a lot of apps installed in their mobiles, and as majority of these apps use aggressive push notification strategies, people have stopped opting for these notifications. At present, most people do not enable push notifications. The number of people who have enabled push notifications is as low as 43%! So if you really want to have a successful push notifications strategy, you should start providing value to the users.

Recently a company named  “Last Minute Travel” managed to boost their opt-in rate from 22% to a whopping 62%. What they did was brilliant.  Instead of forcing people to opt for push notifications, they indirectly explained to them why push notifications are extremely useful.

They asked users for permission to send updates on “potential flight delays after they booked a trip”. And as you can probably guess, most of their users enabled push notifications. This smart strategy helped them increase their opt-in by 182%.

Re-engaging your mobile app audience

Offering discounts is surely a full-proof way to re-engage audience, but there are other ways as well, which can rejuvenate user engagement.

For instance: A brain-game & brain training app, “Lumosity” saves its discount offerings only for die-hard fans of their app. For users who do not visit frequent, they offer reminders!

Firstly, they ask the users if they’d like to receive training reminders. They then enable users to choose the data that they want to receive over email or push notifications. After that, they carefully choose the perfect time of the day to remind their users to come back to the app & complete their daily training session.

This strategy is working very well, for so many reasons. First and foremost, they are offering free training & anyone who is into mind games would like to sharpen his/her skills for free. Secondly, by enabling users to choose the data they’d like to receive, they are ensuring that only relevant data is been sent to them. And last but not the least, they carefully choose the right time of the day for sending push notifications; i.e. at night when a person is about to go to sleep after dinner, or at daytime during the lunch break.

Cost-effective user acquisition

You might like to try out a full range of customer acquisition channels. There are many customer acquisition channels available, such as social mobile advertising, in-app advertisements, etc. Try out each and every channel to figure out which channel works the best for your business.

Also, don’t target just high-value users. Because if you pay for them appropriately, both high & low-value users can be profitable.

For detailed information on any particular aspect, you can reach out to us at sales@ebrandz.com.

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

call-to-action

In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

FACEBOOK TO CHALLENGE GOOGLE’S ADSENSE REACH THROUGH FAN’S MOBILE WEB PRESENCE

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In an effort to give Google a run for its money, Facebook is now officially expanding its advertising reach through Audience Network (FAN), by including mobile websites other than app support.

Earlier this month, the social media giant broke the news that it was beta testing to expand its year old in-app advertising network. And to bring it to reality, it’s beta testing the effectiveness of FAN on mobile domains of global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc.

This gives Facebook’s 2.5 million advertisers access to mobile web native ad units through FAN, which the company says is already accounting for 80% hits on a regular basis. Besides catering to its multi-image carousel advertisers, it is currently helping out publishers conceive the native version of standard ad formats.

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Not only that, Facebook is also making it easier for mobile advertisers to be a part of its expanding FAN. To join Facebook’s FAN, just add an HTML tag sans SDK integration and make it live on the same day. Mobile advertisers interested in joining FAN’s beta version can click here for more details.

By bringing FAN into the mobile domain, Facebook is also giving Google AdSense a run for its money. Facebook wants to achieve the same results by venturing FAN into the mobile domain as what Google has been doing through its AdSense network. Through FAN, advertisers can buy native ad units along with regular ad space, which can be more handy than Google’s high on popularity rating AdSense’s text and banner ad support. Besides supporting native ads and banners, advertisers can even leverage Facebook’s FAN domain for interstitial ad units.

As far as statistics are concerned, nearly 78% of Facebook’s  $4.29 billion ad revenue came through mobile ads in Q3, 2015. And based on its Q4 performance, Facebook’s FAN had hit a billion dollar mark.

You can check out our Social Media packages to leverage Facebook marketing for your business. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

Bing rolls-out the updated version of its Ads Keyword Planner tool for US Advertisers

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Bing recently came out with the next installation of its Ads Keyword Planner tool. The new version is equipped with four new features that help smarter connections achieve more with Bing Ads. This updated version of the Ads Keywords Planner tool means

  • New Competitive Insights & Benchmarking,
  • Customizable Ad Group & Keyword Bids,
  • A New Source for Recommended Keywords and
  • 24 months’ Time-bound Customization for Keyword Search Volume.

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In order to get maximum out of this new update, all you need to do is insert your landing page URL into the Search bar and the Keyword Planner will suggest some keywords on the basis of the content on your page.

The revamped version of the tool comes with the ability to track in-demand Seasonal Trends and Hot Keywords spanning a period of past 24 months; which is an extension to its previous tracking ability of just 12 months. This means you’ll get more value that generates more ROI for the company.

In addition to that, the update accompanies two new competitor impression share insights:

  1. Compare to Competitor Domains:- Besides tracking your account’s relative ad impression share for suggestive keywords, with this new feature you can even compare those impression shares with your competitor’s domain. This feature lends you with the power to add high volume keywords to your low performing share units. Apart from that, you can also evaluate the average search volume on a monthly basis, track your high/low/medium competitive benchmarks, make note of suggested bids and count your overall ad impression share units.
  2. Compare to Market Leader Domains:- This feature gives you the ability to compare your average ad impression share count, for a specific set of suggestive keywords, against the average share of top five market leaders.

Lastly, this updated feature gives you the ability to change the bids at ad group and keyword levels, which in turn gives you an idea of how the traffic estimate changes on the basis of higher or lower Max CPCs. In order to adjust all your bids to the same percentage level, you need to click on the percentage bar in your weekly estimates graph.

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Expect all of this and much more as you sign-up and log-in to your account to start using the v2 of the Ads Keyword Planner tool. But for the moment, these updates are available only for US Advertisers.

Planning to run an Ad Campaign? You have landed at the right place. We are certified as Google Partner and Bing Ads Accredited Professional. Check out our PPC Packages starting from $239 per month.

Why SEO Practitioners need to stay focused amidst the ever growing line of misconceptions

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Over a decade and half of existence, and still people’s perception towards the SEO industry has been the same as it was during its inception. Over the period of time, the predictable nature of SEO tactics may have survived the constant onslaught of unpredictable Google algorithm updates, but doubts continue to prevail amongst businesses with regards to its strategy and outcome.

Some SEO Misconceptions

Broadly, there are two types of SEO misconceptions that are still prevailing in today’s times, which in a way, can be as damaging as the half-baked SEO knowledge of a novice.

These doubts about SEO methodology begin at its basic premises, ‘What is SEO and what is it used for?’ SEO doubts come into the picture when people perceive them as below

  • A black hat tactic mainly used by Spammers and Scammers to modify your search rankings,
  • A rather dubious, unpredictable and expensive service model which more or less has no impact on the ROI of the company.
  • Not worth pursuing, as it’s only good for getting temporary results
  • One wrong SEO move can have long lasting, devastating results on your company

People’s second line of defense or rather doubts with regards to the SEO industry is about its use, which mars the overall reputation of the SEO industry. This becomes evident in the tactics used for execution of SEO campaigns as listed below

  • Include more number of keywords, for better SEO results.
  • Look for more link opportunities as part of your SEO campaign.
  • A site with more web pages positively impacts your search rankings.
  • Focus more on a particular keyword to earn top ranking for that keyword.

All these above listed misconceptions lead to grievous results and often stringent penalties, especially if your actions are found to be working against the webmaster’s guidelines. But it is a mystery as to why these misconceptions are still around, even though there are a plethora of tutorials available on the web.

Internet is still a mystery for some

There still exists a generation of entrepreneurs that views the modern web enabled technology as completely useless. This is because the previous breed of advertizers consider word of mouth and print ads to be the best source of communication and that’s why they recommend their views to be followed by the next generation.

They perceive the virtual world of internet as a source of witchcraft and instead of understanding the nuances of the medium, they prefer to ignore it completely.

These superstitious people are hard to convince, since they speak through experience consisting of more tangible results.

First impression does matter

During initial SEO days, owing to its complicated nature, people had this wrong notion that spammy keyword stuffing is the only way to get superior search rankings. This resulted in increasing curiosity levels amongst the people and they ended up browsing more web pages to satisfy their urges.

This first impression of the SEO experience among the first generation of online marketers still exists amongst major chunk of the population.

As first impressions last long, our existing SEO scenario is suffering from the same. If the mystery surrounding SEO industry were sorted out during its initial phase of development, then these misconceptions might not have existed in the first place.

Constantly changing SEO scenario

SEO aspects are constantly evolving with time. The factors which once contributed to superior search rankings have now been replaced with new factors. After the initial showdown, Google made sure with its regular algorithm updates (Panda, Penguin, Pigeon, Hummingbird, Mobilegeddon) that spammy tactics such as keyword stuffing do not find their way into the existing search scenario.

But after Google’s frequent algorithm updates, there’s a growing tendency among businesses to attach new misconceptions to the field of SEO. This is a rather slow and gradual process that constantly gives birth to a new breed of misconceptions.

Watch out for ill-intentioned SEO

Amongst several professional & trusting SEO practitioners available in the market, there are quite a few ill-intentioned scammers taking advantage of people with less SEO knowledge. They generally use unethical SEO tactics to create a sense of fear amongst the less informed businesses to fetch them superior rankings on short term basis. And when businesses do fall prey in the hands of such SEO practitioners, they are left with a bad experience. They then share this experience within their community, which in turn spreads a misconception like a wild fire.

Results don’t always tell the right story

Finally, the complicated nature of SEO practices more or less add to the misconception amongst several less informed businesses. The temporary gains resulted due to induction of a couple of new strategies are the main reason for that. Hence, often misinterpreted strategies give rise to other misconceptions that harm more on a long term basis than fetching you desired results.

Your Final Takeaways

At the end of the day, you’ll have to accept the fact that there some people who really don’t change no matter how much you explain. It becomes a part of their DNA and they really don’t seem to be interested in buying your experience. And over a period of time, the ever evolving SEO tactics will give rise to a new line of doubts and misconceptions. But as an SEO provider, you need to stay well informed and updated with evolving SEO skills so that you can clear any doubts your prospective clients may have and stay ahead of competition.

In need of future-proof SEO services, check out our SEO packages starting from $349/mo. You can also check where your website stands with our feature rich SEO Audit Report worth $249 for FREE.

3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN

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How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact the bottom line of your business.

1) Power your site with HTTPS

Since Google prefers to index HTTPS pages on priority basis, it won’t be such a bad idea for you to consider it as one of your top priorities. This becomes an immediate next step for several businesses after Google recently announced that HTTPS does have a bearing on the search rankings. So, don’t take them lightly as the search giant has already given its green signal to ads in HTTPS format. This is done not only to enhance your users’ ad experience but also to convey a message to the advertisers.

Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like Why this Ad? Mute This Ad and TrueView skippable ads.

Just like its mobile friendliness initiative, Google’s HTTPS-enabled site compliance promises a lot of benefits for businesses as ahrefs points out here:

  • When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is ‘direct.’
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

On the other hand, there are several things that you need to consider before getting one for yourself.

Moreover, businesses may find it difficult to adopt this rather confusing service model, largely due to its expensive side of things.

But still if you’re mulling this option then just try these resources:

At the end of the day, there are several businesses who may be against the idea of adopting such an expensive service model, but that isn’t reason enough for you to not have one for yourself.

2) Target your audience through “how-to” video content

Don’t neglect the potential of a well thought-out video ad. They are the new in-thing with the new breed of advertisers, which includes B2B professionals as well. It may not impact your sales figures directly, but owing to their engagement level and consumption rate you need to consider them as a part of your business marketing strategy on an urgent basis. In order to get started, you may consider the ever growing “how to” video stats on YouTube.

Besides using Google’s Trends and Consumer Surveystools, you can also gather some important business information on the basis of the FAQs related to your products and services.

Post that, you can target your audiences on the basis of your video content via YouTube and Google Display Network platforms.

3) Offer live solutions to your customers with Live Chat enabled landing pages

If the recent findings by Forrester are anything to go by then around 44% of online consumers found inputs from a Live Chat assistant really helpful; especially during their online transactions. And on the top of that, the 2015 Zendesk report showed that no other channel can beat Live Chat when it comes to customer satisfaction.

So, whether you have a B2B or a B2C business, Live Chat can come in handy to solve queries of your click-through audience.

You can also do some soul searching here before you too get tempted by the idea. Consider these important aspects before you adopt Live Chat for your website landing pages.

  • Data
  • Design
  • Integration abilities

So, are you ready to try something new in 2016

So, whether you provide B2B or B2C services, you can use the above-mentioned rules to positively impact the conversion rate and the ROI of your company. And there’s no harm in trying out such alternatives, especially if you’re short of ideas or running out of options.

Need help with managing your PPC campaign? We can help. We are certified as Google Partner and Bing Ads Accredited Professionals. You can check out our PPC packages here. And do not forget to request a PPC Report (Worth $249) for FREE. For more info, write to us at sales@ebrandz.com.

SEO OR PPC SERVICE, WHICH ONE WOULD YOU PREFER IN 2016?

internet-marketing

The Search Marketing History

Search marketing services have come a long way in their more than a decade long journey. There was a time when marketers had no other alternative but to personally go around and search physical locations for customers who can buy their product/services. But with the advancement in the tech world, everything is now available at your fingertips. With almost every business information available online, it’s now more about how you present yourself since your online presence is just an extension of your entrepreneurial venture. This sudden search transformation from offline to online has resulted in businesses hiring professionals, who can optimize their online presence to take it to the top of the search table. This is where search marketing services like SEO and PPC come into the picture.

The Defining Moment

SEO and PPC services are more or less two sides of the same coin, which can be leveraged with the sole marketing intention of attracting the online crowd to your site. Online searchers are now getting more priority than the age-old marketing strategy of physically tracking down customers. Many large set-ups and even SMEs are now heavily investing on their online presence so that more than 81% of active users can easily find their online business location in the search engine domain. So if you rank ahead (on the top of the search results) of your competitors in these random online searches then you’re increasing the possibilities of attracting more crowd to your website, which in turn positively impacts the bottom line of your business. This is the basic premise for which businesses hire professional SEO and PPC services in the first place.

SEO services not only enhance the quality of your website but also help your online presence to rank higher in Google’s organic searches. On the other hand, the PPC methodology revolves around paying for ranking on certain search terms, wherein you pay for every legitimate click that you receive on your online ads. Since both these services serve the same marketing goal, how do you differentiate one from the other? Here’s how.

How do they work?

An SEO professional works smartly to increase your site’s organic search rankings, which in turn means not only enhancing the quality of your site, but also adding to your visibility. SEO is like a long time investment deal that may not produce results quickly. It is more of a slow and gradual process that can test your patience levels. So when you’re hiring an SEO professional, don’t expect to just jump ahead at the top of the search ranking table. With the increasing demand of quality SEO services clearly outnumbering the others in the supply chain, the challenge to rank higher in Google searches is getting even bigger with each passing day. In spite of it being a time-consuming process, there’s no doubt that quality SEO services do increase your brand authority and the overall quality of your site. So if you’re looking for SEO services as a long term investment, then all you need to do is take the bait.

Unlike SEO services PPC methodology is quite different but can be as effective if used well. PPC services focus on a completely different aspect of marketing, that too with some good effect. The main goal of PPC is to focus on certain keywords based on your target audience. With the right strategy in place quality PPC services ensure that you rank ahead of your competitors, preferably on the first page of Google’s paid searches, which can be achieved in a day’s work. But it’s not so easy to achieve those results quickly and that means you will need to track the progress of your PPC campaign on a regular basis.

Now, Pay the Price

As they say, quality comes with a price. PPC in comparison to SEO is quite an expensive service model which can cost you anywhere from a few pence to more than $50 per click. But it is indeed an effective service model that’s heavy on your pocket. With more takers (about 850%) for organic searches, hiring PPC’s paid services may not eke out the desired results. But when it comes to results, PPC service model scores over SEO services in ensuring higher conversions; within the range of 1.5x more than your regular organic searches. This is the reason why most businesses get attracted towards high conversion marketing schemes and hire a PPC or SEO service model, while completely ignoring the decrease in the organic traffic to their site.

On one hand, you can expect your well-marketed SEO campaign to be 500%  more effective than PPC services. On the other hand PPC can provide you with both, short and long-term solutions, which again completely depends on the way you are handling the marketing of your product/services. Amongst the two service models, hire PPC services not only for instant results but also for appearing on the first page of Google’s multiple keyword searches. But with so much on line, you will have to ensure that you’re hiring the right PPC professionals who not only add more value to your search rankings but also to the bottom line of your business.

Which one would you prefer in 2016?

While making a choice between the two service models it all boils down to one thing – what’s your current business requirement? Besides that, Google’s competitive search ranking environment makes it that much more difficult to pick any one service model. So, you can opt for an SEO service model, if you’re looking for long term investment, or else select a PPC service model if you’re searching for an instant marketing solution. For best search marketing results you can even choose to combine SEO & PPC service models. So, which one of the two search marketing services would you prefer to use in 2016?

INVESTORS RELUCTANT YET APPLE’S APP STORE MANAGES ANOTHER RECORD BREAKING HOLIDAY SEASON

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Apple Inc., despite witnessing a slight dip in the 2015 holiday season gadget sales, is the one smiling all the way to the bank. And the recent press release from the company is somewhat an extension to our earlier reports. The new press release reports that Apple made a massive $20 billion earning through its App-Store installations in the last year. It includes the $1 billion earnings in the last two weeks upto Jan 3, 2016.

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

The company’s latest press release highlights the revenue generated by developers as well. Company sources revealed that since 2008, Apple has earned through its App developers a whopping $40 billion, one-third of which came in 2015.

A great revenue inflow system follows a robust job creation process. And Apple claims that through their App Store and App Ecosystem, they have contributed to the employment generation system by creating job opportunities for a mammoth 4.5 million professionals worldwide. Around 2 million of these jobs are U.S. based.

As the market matures, the growth levels take a beating or two. This is what the mobile giant came to realize in the past year. According to a job estimate from the Wall Street Journal, Apple’s App Store registered a growth of around 43% in 2015, which is slightly on the lower side from the previous recorded margin of 50%.

Fearing the softening of iPhone demands, investors aren’t holding any Apple shares in their portfolios despite the company’s consistent financial performance. As Nikkie reports, Apple’s apparently cutting down on orders specifically due to iPhone 6′s weaker demand in the market.

Besides that, we will have to wait till January 26, 2016, as the company will provide a more comprehensive report into its holiday quarter earnings of 2015.

For more details, write to us at sales@ebrandz.com.

FACEBOOK TO ROLL OUT 7 MAJOR UPDATES IN 2016

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Facebook is the undisputed king of the social realm. It has not only succeeded in reaching the top, but Facebook has retained this number one position since long. So what’s the secret?

The secret is, Facebook never fails to amaze its users with new updates. They are tirelessly working to introduce something new that can make the user experience more pleasing. So it came as no surprise that Facebook is ready to roll-out 7 major updates in upcoming days. If you’re a business owner, marketer or just a social media enthusiast, get ready for these seven changes:

1. Virtual Reality

The two gadgets which blew everyone’s mind back in 2015 were Hoverboard & Oculus Rift. So when Facebook decided to acquire Oculus, every geek & social media enthusiast jumped with joy because of the possibilities that unlocked with the news of a giant like Facebook backing the device. Be assured that Facebook will leave no stone unturned in pushing VR on the consumers. That means more VR-supported content on the platform such as 360-degree panoramas. Facebook is also planning to reward those users or businesses who will generate such content.  With this cutting-edge technology, high ambitions & great efforts, we can say that VR technology will stick around this time.

2. Instant Articles

Although Facebook introduced Instant Articles in 2015, it was limited to selected few publishers. Basically, Instant Articles were designed to keep the audience in the Facebook app for as long as possible and enlarge exposure for the publishers. Due to people’s short span of attention nowadays, Instant Articles might be excellent for everyone because publishers will get more readers, users will get information quickly and Facebook will engage users for a longer period of time. So it’s a win-win for everyone. However, many publishers felt that Instant Articles will not be very beneficial because it lacks robustness. So you can be assured that Facebook will revamp it’s Instant Articles model in 2016 and relaunch it with a wider circle of publishers.

3. Facebook M

After Siri & Cortana, get ready to witness one more digital assistant “Facebook M”. Since Apple’s Siri is dominating the digital assistant segment, Facebook is trying to play a different card. This messenger based digital assistant is not completely Digital; in fact, Facebook M is a digital-human hybrid. It’s algorithms are similar to those of Siri & Cortana but also backed with a team of human assistants working behind the scene to handle the most complicated tasks. This highly ambitious project of Facebook will either become a blockbuster or fall flat. But one thing is for sure – they are at least trying to bring variety to the digital assistant space.

4. Advertising Changes

Facebook advertising has been modified rapidly. The pace was really fast and advertisers were happy with the advanced targeting options that they were getting. In 2015, we saw many updates including the introduction of “Call Now” button, carousel-style ads & phone ad management. Now, Facebook is planning to follow in the footsteps of Pinterest & will probably include more social/ecommerce hybrid fictions for its businesses in 2016.

5. Organic Visibility

You may have to refine your Facebook marketing strategy in 2016 because its organic traffic is getting low day by day.  And lower organic traffic means higher pressure for marketers and businesses to employ Paid Advertising, which also means that Facebook will get more dollars than usual. However, they will subtly deny this obvious plan with a “we are trying to improve the user experience and hence showing highly relevant content only”. Yeah, great user experience and nothing else.

6. Customer Service

Messenger app will be made available to business owners so they can reach out to their targeted audience. We don’t have the blueprint yet but it’s certain that Facebook will roll out Messenger as a customer servicing platform. It will be amazing for every business, but it would be great especially for the B2C businesses. Facebook has already enabled business owners to harness the immense power of Messenger, but it is limited for now. Let’s see how Facebook will please business owners without annoying its users.

7. Greater Video Emphasis

Facebook surpassed YouTube in most desktop videos viewed per month. Facebook went from 4 billion video views per month to 12 billion video views per month. This huge leap indicates that people were satisfying their video cravings from Facebook, and thus it is planning to prioritize video content heavily. Users and businesses can witness some tools that will make uploading and playing videos easier. It will not only boost the organic reach of Facebook, but it will also be fruitful in many other aspects. 

Conclusion

Facebook keeps coming up with some new features to entice both, users and businesses. Some of their updates become a hit and some fail, but they keep introducing something new. The most important is the pace and degree to which Facebook is combining the updates to the app. Their apps are emerging with these updates and they will no longer remain just a social media platform. Marketers and business owners who are keeping an eye on the updates and learning to utilize them, will go high and far for sure.

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