Category Archives: Analytics

GOOGLE BRINGS A MAJOR UPDATE TO ANALYTICS MOBILE APP FOR BOTH ANDROID & iOS

google-analytics

Google now wants to catch businesses on the go. That’s the reason why Google went for a makeover of its Google Analytics mobile app. The new Google Analytics mobile app update allows businesses to supervise and share key analytic information with their clientele and make necessary changes on an urgent basis. The updated Android and iOS version 3.0 is available to be used by businesses globally.

Listed below are some features that the updated version of the app promises to deliver

  • Improved communication on the go, like sending reports through text, chat, emails and much more.
  • Easy customization of reports and access to stored information for follow-up.
  • A brand new look and feel, making it more convenient to use than ever before.
  • Tap and swipe through metrics and dimensions with new scorecard visualization.
  • Add segments and dig deeper to make any changes and comparisons
  • Easy navigation and report discovery.

You can also check below the nine-minute tutorial video put together by the Google Analytics team on how to use the new and updated Google Analytics mobile app.

Although the company is working on adding a landscape mode, as of now the new Google Analytics mobile app is available only in the portrait mode.

ELECTRONIC AND NON BRANDED TERMS DOMINATING THIS YEAR’S GIFTING SEASON SO FAR: AN ONLINE STUDY

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Celebrations have already begun, especially with Thanksgiving Day about to hit the town. As online shoppers are getting busy as ever ordering their stuff. A lot of E-commerce sites such as Walmart, Best Buy, Target and Macy’s are smiling their way to the bank. If HookLogic‘s recent Online Retail Sales Report is anything to go by then there has been a huge surge in E-commerce activities in the past week, with electronic and home decor items topping people’s wish list.

Thanksgiving Day may hit in a week’s time but there’s already a surge in users’ online activities. Especially where stats from November 9, 2015 to November 15, 2015 are concerned, the total views of product pages grew to the indexed value of 133, which is 33 more than the benchmarked value of 100. And last week was nothing different with the online tally touching 107. The online searchers are converting big time, taking the average conversion rate tally to 155 which is a big improvement from the previous tally of 112.

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Besides that, the non-branded keywords searches dominated this year’s gifting season with “TV” heading the search list and “Laptop”, “Christmas Trees” and “Tablets” following suit. “Boots” which featured as the top entry last week, generated a lot of interest with “women’s boots” making it to people’s top online search list so far.

On the other hand, online shoppers were very much in awe of home decor items such as “Bedding”, followed by “Curtains”, “Rugs”, “Vacuum” and “Lamps”.

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Continuing last week’s trend, online traffic from mobile devices still dominates the search scenario with smart search tally accounting for more than half of the searches, as compared to desktop searches which garnered only 49% of eyeballs.

So, if you want to capitalize on online traffic, do not miss out on checking our SEO and PPC packages tailored for businesses like yours. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to find out how we can help you.

RECOGNIZING & RESOLVING TRAFFIC DROP

traffic-dropOpening Google Analytics and seeing the web traffic go down is a nightmare. However, panicking over the issue is not needed since websites and the methods of acquiring traffic, both have become more complex than ever. Finding out the source of the problem and resolving it can uplift the traffic again. Below are the major areas you should investigate when having such issues.

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Look Closely at Traffic Source Changes

When you first see a downfall in traffic, go to Acquisition > overview and recheck all the traffic sources. A downfall in Organic Search indicates SEO problems. If there’s a lot of referral traffic from various websites and social media and if it is currently down, then ensure the continuity of running ads and links.

Examine On-Page Elements

In these cut-throat times for high traffic, a slight change in the optimized title tag can drag a page or the whole website down in search rankings. Ensure that the title tag remains as it is and that the meta information is correct. Make sure that all inner pages are not marked as ‘nofollow’, otherwise Google bots will not be able to follow the links and it will cause a downfall in rankings. H1 & H2 are extremely crucial and only removing a target keyword can make your website miserable.

Google Webmaster Tools to your Rescue

Be on the alert mode, always! Because Google penalties do not come with warnings. So login to webmasters tools and check all messages.

If you see a downfall in the index section of the webmaster tool, it means that Google is not able to index your website due to some reason. Find out the problem!

Crawl errors – 404 annoys Google as much as the users. Too many 404 errors will not only make your website inferior to Google but also to the users. Maybe they will never come back! So check the issue and fix it ASAP.

Not setting up Robots.txt file properly will lead to major problems. Use tester tools to allow Google bots to crawl the right pages and sections of your website.

Recheck Page Redirects

For all your redirected pages ensure that 301s are still in place. Removed and broken 301 will direct all your traffic to a 404 Error page, and we all know that Google hates 404. Too many of them will compel it to penalize your site.

Conclusion

Above are some of the main things one can do when they see a downfall in traffic. However, there are still many other things like canonical tag issues and broken navigation links which cause websites to crash and affect the traffic. If your website is still failing to lift up after many attempts, write your specific problem to sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

HOW TO PREVENT REFERRER SPAMS FROM HIJACKING YOUR GOOGLE ANALYTICS DATA

spam

Anyone who has the access to the virtual world of internet knows a thing or two about spams. Spam as such is an attempt to flood the internet with many copies of the same messages. Just like its definition, there are many species of active spammers with prying eyes, who are trying to sneak past your online presence to gain access of your private confidential information.

In this article, we’ll talk about the Referrer Spam community on the rise, which is using such shady tactics to get access of your Google’s web analytics and using that information to draw more traffic to their sites. So, if you are a SEO professional, content marketer or a webmaster then you must be quite aware of the message, we are trying to convey through this rather brief article on “Referrer Spam”.

About Referrer Spams

Referrer spam can be defined as a deceptive streamlined traffic from bots that rather imitates the referrer links. It’s a unique form of spam content that the webmaster can track from your web analytics dashboard. It can surprise you by showing up as a deceptive traffic referral, as search entry, or confront you directly. You’ll be flabbergasted with its rather ingenious functionality.

Talking about the term “referrer”, which can be replaced with any name or link and comes into the picture when you happen to share a link via HTTP header, while navigating from one page to another. You can track this information from your web analytics account, which will open up a sea of information about the demographics of your targeted audience.

Besides that, the spamming community ensures that they use this information to promote their clients by sending numerous requests to your site, which can be tracked through your web analytics report. This continuous lifting of your web analytics report is termed as Referrer Spam.

What’s its motive?

As a webmaster, all you can do is continuously keep a tab on your analytics report and if you find indications related to some sort of phishing activity but don’t understand it in totality. Then you may probably follow clickthrough those links or visit sites to satiate your curiosity levels. And that’s what these online goons want from you. They will redirect you through an affiliate link so that they can decrypt your confidential information, when you’re doing an online transaction. The same process is repeated with every other user. And with the online shopping community growing at a brisk rate as never before then you can imagine the number of online frauds we are talking about?

But there’s a way to track their progress. By clicking through the referrals report in your analytics account, you can sort them in the descending order and find that the bounce rates are slightly higher for deceptive referral accounts.

How do they affect your site?

You may feel a bit annoyed with the obtrusion of your web analytics data. But the overall damage to your site can be evaluated on the basis of the size and the traffic that attracts your online presence. For instance a massive online retailer site like Amazon can’t defend a few thousands of such spamming attacks then just imagine the plight of several such independent businesses like yours. But the issue at hand is about the shielding of the real-time web-traffic reports, which forms the basis of your marketing campaign.

Just like your marketing campaign, your SEO rankings get a backside hit too. The reason being too many spamming requests causes the breakdown of your web server and that reflects in the increasing bounce rates of the overall web traffic to your site.

You may not know the real motive behind sending such multiple spamming requests to your site but creating security loopholes to lift your web analytics report is just one of the many impending reasons that needs your consideration.

How can you stop them?

As a preventive measure, you can block the related URL’s via .htaccess file in your domain’s root access. But this is not the ideal method to follow because it doesn’t work at all. The reason being that most of the referrer spam bots don’t visit your site as such. Talking about such referrer spam bots, there are two species that exists – The Crawler Spam and the Ghost Spam.

The Crawler type of spam is the least common among the two. To annul it from your system, you can use the web crawler similar to how Google crawls your site, which requires visiting your webpage. You can block their passage via .htaccess file.

The Ghost Spams have the ability to not only infringe your Google analtics account but also to completely run through your website. Hence blocking .htaccess file makes no sense at all. Instead, you should filter them out of your system, which can be enabled through your Google analytics account setting option as below

Admin > All Filters > New Filter

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Just follow these commands as below:

Open the new filter tool > create custom exclude filter > include your site’s domain name > then filter out in the filter pattern box which reads as below:

domain\.|domain\.

To block “semalt” and “darodar”

Follow the commands as below:

semalt\.|darodar\.

Ensure that the domain name comes before “\.” with “|” separating the two entries. Which looks like as below:-

ref-spam2

 Your Actionable Takeaways

As a business owner, you would probably like to get rid of as much of these spams as possible irrespective of its source of origin. But getting rid of these referrer spams is not only important but also vital from your business utility point of view. And with some research on the topic, you can set a preventive system on your dashboard to completely block or get alerted from its presence, when it makes its presence felt in your Google’s web analytics reports much to your surprise.

 

And if you are still concerned with the overall security of your website, do check out our Website Maintenance Packages with features such as secure backups, website performance audit, uptime monitoring and more. For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

DECODING THE MATRIX OF ONLINE CONVERSIONS

You don’t want the matrix of your online conversion to become quite complicated like the plot of science fiction Hollywood movie itself wherein Keanu Reeves, Neo, the protagonist goes on about finding solutions of some intangible problems. But just like the movie, there goes a business one liner which says “Its rather easy to start but difficult to sustain” same is true for building a web-based presence. After launching your website, you will need to ensure that it is attracting right kind of traffic to fetch you leads, which can lead to new conversions thus growing your business. This is only possible when your target audience can trust your branded product and services.

The only way to do this is by communicating with the target audience about your niche product and services. But how will you do it is more important than what will you do? Like Neo in search of some tangible solutions, we tried to explore some factors that you need to consider while decoding the matrix of your online presence.

DECODING BUYER’S WIIFM (WHAT’S IN IT FOR ME)

Write engaging content that clearly resonates with your Brand offering. Try to communicate with your target audience in their native language. Be passionate about the objectives that you are trying to achieve and translate the same in your web pages.

Starting afresh, your primary objective should be to generate more traffic, leads, and conversions. But over a period of time, your main objective shifts to increase sales and promote yourself as a trusting entity by creating shareable content in order to get some great backlinks.

Leverage  keyword research tools to find out appropriate keywords to facilitate your target audience’s searches. These tools will provide you with the web fill up info such appropriate title tags, meta descriptions, alt tags, keywords tags, etc. Once this is achieved, you can utilize this information to get leads, click-throughs and, of course, the conversions.

DECODING THE ANALYTICS OF CONVERSIONS

Tracking the progress of your marketing campaigns ensures that you don’t go amiss on some potential leads. Your online efforts can be maximized by understanding and tracking your analytical data. In turn, it also generates the click-through information, which is increasingly crucial to your chances of possible lead conversions. Leverage Google Analytics tools or Search console to get valuable stats about your click-throughs, which can be used to good effect in your next campaign.

DECODING THE ORIENTATIONS OF YOUR CLICKTHROUGHS

Understanding your click-through’s on-site behavior and their valuable feedback about your website can help you in charting out the future course of your marketing campaign. Leverage tools like Google Analytics, KISSmetrics and HubSpot to get further insight about your click-through behavior. Further, chalk out your marketing goals on the basis of your click-through behavior to achieve tangible results. Analyze & Improve your web page’s navigation speed and make it mobile friendly to attract more smart searches. Extend the reach of your social presence to generate some great backlinks and in turn get some surprise clicks as well.

THE MATRIX OF CONVERSION OPTIMIZATION

The conversion of the click through depends a lot on the prerequisites of your business venture. But if you are not improving upon your previous stats, you are possibly hurting your company’s ROI big time. Hence, you need to constantly Improve your conversions to achieve a surge in your ROI per se. Leverage Google Analytics and carry out random tests to scale down factors seriously hampering your conversion rate as such. Forge a trustworthy online image of your Brand to win over some browny points in terms of conversion.

TESTING THE CONVERSION MATRIX

Split testing or better known as A-B Testing gives a fair idea about the progress of your conversion rate. The more tests you carry out, the better idea you get about the sudden fluctuations in your conversion rate. CrazyEgg gives you an extensive rundown of the effectiveness of a split testing method to improve the effectiveness of your existing marketing campaign. Just so you know, we have even included such conversion friendly reports in our new SEO deliverables.

Compare your previous marketing efforts to further nail down those factors that can bring about the positive change. For best results, Run PPC Ads or an email marketing campaign and see if you are getting those pricey clicks or not. After running these random tests, ensure that your landing page click-throughs are converting or not.

DECODING THE MATRIX OF YOUR SOCIAL PRESENCE

Split testing gives you a fair indication about the marketability of your website. The results may vary depending upon the vagaries of your professional set up. You can use Google Analytics to track the behavior of your click-through, when they are frequenting your web pages. This will yield better perspective about the demographics, traffic sources and frequented duration of your click-through visitors.

You can even compare the orientation of your existing web traffic from various social handles such Facebook, Twitter, LinkedIn, Pinterest, etc. to determine the platform which is attracting more visitors. You can even leverage the Advanced feature of Google Analytics to track your online visitor’s age group, traffic sources, browsing preferences, date of their frequented visit, etc. to name a few.

MATRIX SEGMENTATION

Leverage Behavior metrics, Goal metrics, Events metrics, or User metrics to generate the flow report of your click through’s navigation preferences and their actual interests therein. Use Google Analytics’s customized reports to further decode the flow of your online traffic and the on-site response of your target audience. These reports will help assess the clicking preferences of your targeted audience and on that basis you can do some modification in your ongoing marketing strategy.

MATRIX DECODED

Your online conversion depends a lot on the performance of certain metrics, which decides the failure or success of your marketing campaign. Use analytical tools to further scale down the metrics impacting the behavior of your online visitors. Conversion of your online traffic and links should be your underlying marketing goal but in the end it all boils down to the fact that like Neo, how will you go about decoding the matrix of your online presence?

If you too finding it tough like Neo, our Conversion Rate Optimization services can come to your rescue. Alternatively, you can also request a Conversion Analysis Report for your website which will include an in-depth analysis of your website and suggestions to improve leads.

Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) for assistance.

How has your Life been after Google’s Penguin Update? – Diagnose, Recover, Rebuild

Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?

It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Continue reading

Google alters its search algo to punish copyright violators

Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.

In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
Continue reading

Why ad targeting is tough and what does it take?

Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This bit of news, and the closer scrutiny of Facebook business model post their IPO rumblings, suggest that, in the realm of online advertising, it’s basically all about the targeting. Continue reading

Dabbling in personal analytics for customized search

In today’s technology driven and Web-oriented world, all of us are bound to accumulate a vast load of data about ourselves and our lives – including searches, e-mails, quick posts, and other forms of communications – both offline and online.  Can all this information – public and personal – be organized into a database and analyzed to tell us something more meaningful about our own selves? Continue reading