Twitter encountered considerable backlash and criticism after making an announcement that it would be forming a new policy for country-by-country censorship largely aimed at blocking Tweets perceived to be in violation of local laws and governmental viewpoints. But now, it has emerged that Twitter was not the first online entity to devise a far-reaching framework for ‘conditional censorship’. Read the rest of this entry »

The important thing is to understand when to employ A/B or multivariate tests on basis of the end result that you are seeking. Trying out different test formats on different landing pages (or different offers) can be a good way to attain your goals. This obviously will need expert inputs. Read the rest of this entry »

If you are keen to increase online leads and business from your site, the analysis techniques along with best practice approaches are of prime importance. It is important to make your online campaigns more effective and more precise through routing users to the most relevant pages for generating higher sales. Read the rest of this entry »

For improving the conversion rates of specific pages or your business site as a whole, it is vital to choose the right type and mode of experiment, at the outset.  We shall consider a few key aspects to grasp what test is suited for your purpose so as to take an informed decision before you go ahead with testing. Read the rest of this entry »

To make use of the Website Optimizer tool, you are simply required to choose the important aspects that you want to thoroughly test. These can include areas like headline, select copy text, image, or promo text. Then an experiment is done across cross-section of the site traffic. The idea is to help you discover exactly what format and type of content appeals to your site visitors and the one they respond to best. Read the rest of this entry »

When checking Analytics reports, it’s difficult at times to exactly visualize how site visitors navigate on any given webpage. For the purpose of making this easier, some users prefer to keep the site open in a separate browser tab so as to reference it when they look through a report. Some other might depend on the Site Overlay report. Read the rest of this entry »

The Website Optimizer lets you to test the different changes effected in the content of your webpages in order to work out what emerge as the most user friendly, thus more effective in ensuring higher conversion rates. Before you get started, you will need to take a few steps in preparation for your experiment. Read the rest of this entry »

Affiliate marketing is a mutually beneficial partnership struck between the affiliates promoting the programs and the merchants who own them. It’s a competitive business so you cannot afford to be complacent. Remember, it’s not a ‘get rich quick’ formula but more of a slow and steady mode of operation. Read the rest of this entry »

Once you have established a reliable and transparent relationship with your affiliate partners and have built a strong network of links, you have cleared the first hurdle in your quest to attain affiliate marketing success. Read the rest of this entry »

Any affiliate marketing program to be successful will take some time and thought. It needs to build itself on a solid footing. And once it gets going, with constant monitoring and modifications, it harbors a huge potential to boost your Internet driven sales and increase revenues noticeably. Read the rest of this entry »