Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?

It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Read the rest of this entry »

Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.

In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
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Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This bit of news, and the closer scrutiny of Facebook business model post their IPO rumblings, suggest that, in the realm of online advertising, it’s basically all about the targeting. Read the rest of this entry »

Having a YouTube Channel and then promoting it, is the need of the hour. Why? Because:

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In today’s technology driven and Web-oriented world, all of us are bound to accumulate a vast load of data about ourselves and our lives – including searches, e-mails, quick posts, and other forms of communications – both offline and online.  Can all this information – public and personal – be organized into a database and analyzed to tell us something more meaningful about our own selves? Read the rest of this entry »

Bounce rate has always been an unresolved mystery. Is it good for your website traffic or will it affect the ranking negatively? Well, let us say that everything that is ‘too much’ is never good, so to know how to lower the bounce rate, read on…

Why is Bounce Rate negative?

Bounce Rate indicates that your website has been ranked for a keyword that is not useful to visitors. Google will either push your website down or take it out of the search result listings.

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Getting your SEO strategy right demands well-targeted competitive insight plus very specific recommendations, going beyond any optimization process basics’ rulebook.  An elaborate, extensive and precise audience research is very vital because it gives you a comprehensive understanding of your existing and prospective customer base. Read the rest of this entry »

Let us try to understand how you can choose to apply ideas as experiments in the Analytics Opportunities tab. Basically, you need to take into consideration the potential impact of any keyword ideas, bid ideas,; budget ideas, taking into account their relevancy, ideally with the help of experts. Read the rest of this entry »

Google’s set to make a major change to the way it reports key referrer information for its Chrome browser user. Some analytics programs, as a result, may start listing search online visitors as if they instead arrived directly from Google sans doing a search. The change posted on the Google Webmaster blog, will take some effort to understand what’s actually happening. Read the rest of this entry »

In an endeavor to further improve to surfacing of search query data through Webmaster Tools, Google has unveiled another change.  For browsers with the requisite support, the search engine will be utilizing the ‘referrer’ meta tag for automatically simplifying the referring URL sent by the browser while visiting a page that is linked from any organic search result. The company claims this will lead to faster results and a far more streamlined experience for its users. Read the rest of this entry »