Last month, Bing came up with an experimental search layout, which is much cleaner than its current layout. Like Google, Microsoft has even used its own browser (IE9) only, for the experiment. You will not see this new Bing layout on any other browser. Read the rest of this entry »

With rapid changes in search quality, Google users need to note. For February, 40 new changes were made by Google, which included the Panda update.

Of all, we have handpicked six important changes, which are listed below:

A) Panda Update 3.3

Google says, “This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”

Sounds very much like the Panda 3.2 update, which is described as a data refresh. It has no link to the ranking signals, which Google considers in its search algorithm. Read the rest of this entry »

If you have a thriving online business and you are keen to further increase your website traffic flow, one of the reliable marketing strategies that you can bank upon is PPC search engine advertising. The more ‘active’ visitors, as you would agree, your chosen affiliate marketers have, the higher your chance of striking conversions and achieving sales targets. Read the rest of this entry »

There are three different types of goals you can create from the Goal Settings page, including URL Destination, Time on Site, and Pages/Visit that allow you to specify a page with its very own URL as a goal; provides you with data about a peculiar type of behavior on site, and offer insight into how engaged a site user is, respectively. Let us know in a bit more depth about these parameters. Read the rest of this entry »

Google Analytics tells you how online visitors arrived at your site by finding it either through random search, recommendation or keyword specific query. It also shows how a user has explored it, and then suggests how better you could enhance the user experience. With this practical information at your disposal, you can improve your business site’s visibility and conversion rate. Read the rest of this entry »

The core idea behind Wolfram Alpha is to collect and curate every bit of objective data; implement all known models, methods, and algorithms; to act as comprehensive source for definitive answers to factual queries based on expert-level knowledge. It serves as a knowledge engine, is an intellectual endeavor with participation from experts across different fields. Beyond Mathematica, what holds the key to it has been A New Kind of Science (NKS), related to algorithms. Read the rest of this entry »

Twitter encountered considerable backlash and criticism after making an announcement that it would be forming a new policy for country-by-country censorship largely aimed at blocking Tweets perceived to be in violation of local laws and governmental viewpoints. But now, it has emerged that Twitter was not the first online entity to devise a far-reaching framework for ‘conditional censorship’. Read the rest of this entry »

The important thing is to understand when to employ A/B or multivariate tests on basis of the end result that you are seeking. Trying out different test formats on different landing pages (or different offers) can be a good way to attain your goals. This obviously will need expert inputs. Read the rest of this entry »

If you are keen to increase online leads and business from your site, the analysis techniques along with best practice approaches are of prime importance. It is important to make your online campaigns more effective and more precise through routing users to the most relevant pages for generating higher sales. Read the rest of this entry »

For improving the conversion rates of specific pages or your business site as a whole, it is vital to choose the right type and mode of experiment, at the outset.  We shall consider a few key aspects to grasp what test is suited for your purpose so as to take an informed decision before you go ahead with testing. Read the rest of this entry »