Category Archives: Analytics

6 Tips to Lower your BOUNCE RATE

Bounce rate has always been an unresolved mystery. Is it good for your website traffic or will it affect the ranking negatively? Well, let us say that everything that is ‘too much’ is never good, so to know how to lower the bounce rate, read on…

Why is Bounce Rate negative?

Bounce Rate indicates that your website has been ranked for a keyword that is not useful to visitors. Google will either push your website down or take it out of the search result listings.

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Relevance of qualitative and quantitative analysis to successful SEO

Getting your SEO strategy right demands well-targeted competitive insight plus very specific recommendations, going beyond any optimization process basics’ rulebook.  An elaborate, extensive and precise audience research is very vital because it gives you a comprehensive understanding of your existing and prospective customer base. Continue reading

Factors to consider while conducting your Adwords campaign experiments

Let us try to understand how you can choose to apply ideas as experiments in the Analytics Opportunities tab. Basically, you need to take into consideration the potential impact of any keyword ideas, bid ideas,; budget ideas, taking into account their relevancy, ideally with the help of experts. Continue reading

How a Google Change may wrongly attribute search traffic to referral traffic?

Google’s set to make a major change to the way it reports key referrer information for its Chrome browser user. Some analytics programs, as a result, may start listing search online visitors as if they instead arrived directly from Google sans doing a search. The change posted on the Google Webmaster blog, will take some effort to understand what’s actually happening. Continue reading

Implications of Google’s HTTP Referrer changes

In an endeavor to further improve to surfacing of search query data through Webmaster Tools, Google has unveiled another change.  For browsers with the requisite support, the search engine will be utilizing the ‘referrer’ meta tag for automatically simplifying the referring URL sent by the browser while visiting a page that is linked from any organic search result. The company claims this will lead to faster results and a far more streamlined experience for its users. Continue reading

How can opportunities tab help your campaign?

The Opportunities tab is a key area of an AdWords account to help businesses improve online ad campaigns. It can help site owners discover more important keywords and make optimum use of the budget. Users who run their AdWords accounts with specific goals in mind should try the tab. Continue reading

How to optimize your Google Webmaster Tools Analytics account?

In this post, we shall discuss more practical ideas that can be used for enhancing your business site’s visibility, popularity and better performance with help of features in Google Analytics. There are certain steps we can initiate with this powerful tool like connecting your Webmaster Tools account that you should know about. Continue reading

Relevance of sitelinks to your ads

A fast, simple albeit effective way for increasing your AdWords efficiency is to add sitelinks to a campaign. If it’s eligible to display sitelinks but it still doesn’t have them up as yet, it’s perhaps missing out on a good business opportunity. To overcome the problem, sitelinks have been added to the Opportunities tab. Continue reading

How to set up goals based on your site objectives?

One issue that anxious site owners and webmasters often face is getting relevant insights about Google Analytics data. They all have created an Analytics account, but look merely at page views or the total number of visitors that they draw. This is not a correct approach, when it comes to leveraging the potential of this powerful free Web Analytics tool to know more about their users. The in-depth data dug out from it can definitely help better target the prospect for enhanced conversions. That is what we shall try to check in this particular post: Continue reading