Category Archives: Blog

HOW TO SELECT RIGHT IMAGES FOR YOUR BLOG POSTS

blog-posts

Generally, SEOs lay more emphasis on the quality of the content than on the visuals. In a way, it does help matters when you publish content of great quality that adds value to your product. But today’s online users appear to spend more time on blogs which they seem to find more visually appealing. It is not a secret that blogs served with nice and attractive images tend to receive a lot of attention on microblogging sites. This brings us to the topic of visual content marketing, which is becoming a more prevalent SEO practice these days.

To keep the ball rolling in the right direction, you need to do a lot of research to get apt images for your blog post. If you feel short on time then we’ll give you some quick tips that will help you find suitable images for your blog articles.

Select pictures that suit your blog post requirement

With the internet community growing rapidly, you won’t find any shortage of images on the web. From the many options available, look for images that best fit the topic of your blog post. Use compelling visual images that give people a reason to read your blog post. Remember, your content and picture, both should be in sync with the topic of your blog post and reinforce the need for each other.

Tips on how to search for images for blogs

A lot of pictures and illustrations that you may come across in your searches are secured in terms of a copyright act. Using such images may require due permission from the owner or creator of the images. If that worries you then there’s enough collection of images on the web that you can opt to either buy or even use for free.

Images

Click Your Own Pictures

If you don’t find an image that really suits your requirements then it’s better to click one for yourself. This will best serve your purpose of finding the right image to go with your blog post. You also don’t have to worry about any type of copyright claims or paying someone for using their stuff.

If you’re blogging about your real life activities then it’s better that you click your own pictures. The same rule applies if you happen to write a blog on food & beverages. However, if you pen for a company blog or on highly technical subjects then it becomes a tough to capture snaps that match the content of the blog that you’re writing.

Use Images From Platforms

It doesn’t make any sense to use your own snaps if you happen to write on abstract topics. In that scenario, you can purchase or download images from a platform. There are many such platforms that allow you to use free or paid images that will go well with your blog post. You can visit sites such as Shutterstock, Pixabay, Librestock, Yayimages, Unsplash, etc. There are many more such sites on the web. Before using any of the snaps from these domains just ensure that no other domain has been using your stock image.

Illustrations

Hire the services of an Illustrator

Hire a professional illustrator who could help transform your specific ideas in the form of illustrations or pictures to go with your blog post. Collaborating with a professional illustrator on a specific assignment will get you original and unique content that matches your blog post topic. And if you happen to work with him on a series of blogs then it will become very easy for people to recognize your work just by looking at the illustrations. There are many professional illustrators that work on freelance basis. If you happen to come across a professional illustrator’s work on social media profiles (eg. Facebook) then just do a Google search for their name and you’ll get their contact details. Set aside a budget if you want to get the job done by hiring the services of a professional illustrator.

Your Final Takeaways

Getting the content in place is just half the job done. If you want to drive audiences to your blog post then you need to make your blog post visually appealing to the audiences. There’s no denying the fact that images and illustrations not only add value to your blog post but also make it more visually appealing to the audiences. But ensure that you tick all the boxes when it comes to selecting one that best suits your blog post requirements.

GOT BLOG POSTS? TIME TO EMBRACE ENTHRALLED EYES

blog-posts

As a blogger, the first thing that you’d wish for is to have viewers glued upon your blogs & articles. In order to that, your blog must not only be attractive in an alphabetical sense, but should convey the message in a clearly fathomable manner. Let us now look at how that could be procured, and in what way.

A Finite Feature

The sky isn’t always the limit, especially when it comes to blogging. Words or characters should be bounded to the extent that readers retain their levels of interest. In the sphere of SEO, a 300-400 word article should suffice the need of both, the blogger/agency and the reader, who’d be the customer or the client. Otherwise, a 400 word blog on diverse platforms would do well for first-timers. You could push your pencil upto the 700 word mark for advanced bloggers and readers. In the process, make sure you keep each paragraph tersely precise in order to preserve and cultivate those interest levels.

Simplicity is the Solution for Stimulation.

Bright screens sure do strain the eyes. And grabbing words off them certainly is a lot tougher. So don’t make it worse by flashing in fancy fonts to make your blog look stylish. Keep it clean by using fonts that are simple with a size that’s easily visible to the naked eye. White spaces should also be added in between fonts. That helps in better understanding.  While we speak of understanding, keep sentences from being elongated, with a character limit of around 75.

Colours now come into play. Simplicity here, has an assertive presence as we focus upon the conglomerative contrast that’d turn heads away.

Be sure to keep the font and its background or imaging, distinctive for easier grasping.

Here’s another tip. Try to keep the font brighter than its background. A dull or dark background would highlight the words, bringing forth the message in a clearer fashion.

A Singular Subject

Your blog post should have one subject. It should have one main message, or point, you want to make. Every blog and piece of content on your website has some kind of a message. This message is the purpose of that piece of writing: what do you want to tell your readers? You should be able to put the message of your post in one sentence. That sentence should contain one topic, not two. If you have a message containing two topics, use that second topic for your next blog post! What’s the purpose of a blog? To convey a message for the audience to settle into. And for them to settle in serenely, there should be one subject per blog. A spectrum of subjects in one would require an array of eyes per person to focus on all of those at once, which would only pour in confusion in our brain. Since we live in a natural world, we should set a smooth scenario with one subject per blog. You could carry forward the second subject into the following article. This way, you’d be able to converge the topic and the reader’s attention for flowering results.

Zero in on each point thoroughly once again to get a clearer picture on how a blog would draw in readers and have their eyes fixed upon each word that flows through to the last sentence.

More concepts and ideas from your end are always welcome, as we’ll have them stocked up among our tips on the table. So, what’re you waiting for? Start scribbling.

You can also email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

HOW TO BOOST “TWEETS” OF YOUR BLOG ARTICLES

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Internet nowadays is getting swarmed with a lot of Social networking opportunities and it hardly takes five minutes to get started with any of the social media platforms. Facebook, Twitter, Pinterest, LinkedIn and Instagram have become a part of our official routine tasks.

Such is the popularity of Twitter as a social media platform that you can leverage it to not only promote your blog but brand as a whole. But until and unless you are a public figure or have great brand presence or have a great number of followers, it’s not easy to get a lot of people tweet about your blog tweets. But there are some ways, through which you can surely improve on those numbers.

Top 7 Ways to Increase the Number of Tweets of your Blog Content

It’s surely is an art to get more people to tweet about your blog content that only comes with not only  improving your writing skills but also getting your basics right as in below.

1. Enable your Blog with a Twitter sharing button

This is a basic first step that you are required to be doing after setting up your twitter profile as such. It’s not a rocket science stuff to know that twitter enabled blog will rather make it easy for your online passerby to share it within their networking circles. Hence the position of the sharing button is crucial for getting it shared across. This is where a lot of businesses miss out with their choice of placing the sharing option at

1) Just after headline of the article and

2) At the end of the post and

3) On left side space.

We recommend adding a twitter button right at the bottom of your each individual posts should do the trick. You can even do some A/B testing methodology to locate the best placement for your social sharing buttons. Go with the placement that gets you more shares and likes. To achieve that, you can also put more than one sharing options on each of your page.

2. Optimize your blog for Mobile Friendly Experience

This is again a very basic approach that is amiss with a lot of blogging sites. You need to understand that there are a lot of active social smartphone users, who like to tweet through their twitter profiles than through their desktop or even on laptops. So, if you haven’t optimized your blog for a better mobile experience than you’re indeed wasting your time.

3. Create Impression with your Headline

This is vital for the success of your blog presence that each of your articles come along with curiosity generating headlines. You can do a bit of research from your twitter presence about what kind of headlines make an indelible impression on your potential customers. And when you have got the clear picture on those lines, start producing those impressive headlines. This will not only increase your blog shares on twitter but in turn will enable you to get more retweets on your shared articles.

4. Take the Expert’s Help

You can do well to follow some rules to leverage support from the relevant experts in your field of work.

  • Invite experts to do guest blogging opportunities on your site
  • explore linking opportunities with relevant experts blogs or articles
  • cite relevant information from other writers in your blog articles
  • Invite an expert to talk on a subject that you would like discuss at length on your blog.

When you use someone else’s creatives, don’t forget to mention them in your articles. Coz when you do that, they will do the same for you and that will help to only help you in terms of  increasing the reach of your blogging site.

5. Make Visually Appealing Content

Photos and videos can help you to create an indelible impression on your click through user and generate interest levels. Hence, try to accommodate them in your tweeted articles to arouse more curiosity amongst your readers. In fact the infographic study by Digital Marketing Philippines supports the idea that visual content is a sure way to increase shares and conversions on your twitter presence.

6. Share your “Thank You” message

Besides this, you can also ask your customers to do a favor by sharing your post across other users. This can be done graciously by following up your user’s comment with a “Thank You” share.

You can even ask your user to retweet your post by setting up a tweet and asking your visitors to do the needful. This is proven to be quite a useful tactic to further increase the tweets and shares of your content.

7. Offer them Incentives

The quality of your content will be the utmost priority and further to get the dice rolling in your favor, you can work on the below ideas and offer them incentives to do the needful.

  • Offer them concessions on online transactions (you can offer them up to 15% flat discount)
  • Offer them a copy of your e-booklet
  • Invite them for a shop a sale offer or a pre-book opportunity
  • Offer them discount coupons through mailers
  • Lure them with an exclusive opportunity

There are many ways to do it and in the process both parties get benefitted. So there’s no harm in leveraging it for your needs as such.

The Takeaway

There’s an old marketing thought that says “first give” in order to “receive something” in return. So, as a blogging professional, if you can give quality content that adds value to your customer and make it more convenient to share it across then your user will reward you with numbers in terms of tweets and shares of your content, which will ultimately determine the success or failure of your social marketing presence.

Don’t want to be left behind? Check out our social media packages to give your business the lead among your competitors. You can also request a SMO Audit Report worth $249 for FREE. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get started.