Category Archives: Branding

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

social-media

Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.

HOW TO PROTECT YOUR BRAND’S CREDIBILITY FROM FAKE MARKETING REVIEWS

reviews

Customer loyalty is not something you own in a day but is achieved after years of quality customer service. Brands, who have achieved bigger things in their search for excellence, will vouch for that. But today’s technology savvy marketers are doing almost everything it takes to achieve short-cuts to entrepreneurial success. In an attempt to out-do their competitors, many new start-ups and even established SMEs are looking for short-cuts to score some brownie points and in-turn run the risk of jeopardizing the reputation of their company. Well, the popularity of generating “fake reviews” is fast catching up with a lot of companies, who utilize them as a short-cut to boost the sales margin of their company. There is no doubt that such fake, intended reviews influence a large number of consumers’ buying behavior. But there is a pool of consumers, who have doubts over the credibility of such reviews as seen below:-

Talking about stats, nine out of 10 consumers say that online reviews do affect their buying behavior. On the contrary, around 70% of US and UK consumers have doubt about their trustworthinesswhich is rather disturbing.

A lot of consumers look for these online reviews before actually making a purchase and in turn, benefiting a company. But the degrading marketing credentials of fake reviews is spoiling the game for a lot of genuine online retailers.

In fact, Amazon, last month, came out hard against these fake online review writers by taking appropriate legal action against them. This was followed up by demands of verification of the genuineness of reviews by users of the online firm TripAdvisor. This is ultimately killing the feasibility of such consumer-driven content.

But there’s no denying of the fact that this consumer-driven content forms the basis of several marketing campaigns. Consumer driven content not only helps shopping communities, but it actually provides further insight to companies about the existing drawbacks of their products/services. This in turn helps them to fix the existing loopholes in their products/services and revamp their marketing strategy.

And when there’s a breach of trust about the genuineness of such claims, is the moment the consumer desists himself from participating in such avenues. It ultimately hurts the ROI of the company. The rise of such anti-trust issues hurts even more since a lot of companies place consumer-driven content at the center of their marketing campaigns – that’s why it’s important to restore the faith of the consumers.

Probably, the time is right for companies involved in generating such consumer-driven content to take action against fake review generators so as to bolster consumers’ trust in the credibility of consumer-driven content.

Look for solutions to track fraudulent behavior

As a part of the industry, it’s important for us to restore faith in consumer-driven content so that customers trust the content before making a purchase.

This becomes an important step, especially after the Word of Mouth Marketing Association issued its own set of ethical guidelines for use of consumer-driven content, which even the FTC recognizes. In spite of that, our industry has failed to garner the much needed support to implement the code. This has somewhat added to the increase in fraudulent behavior, resulting in low credentials for consumer-driven content.

But the next important step that we as a part of this rapidly growing industry need to take, in today’s fast changing tech-savvy world, is to stand firm on the issue that is currently spreading like a wild fire. Maybe we need to learn a thing or two from Amazon, who acts tough on such kind of behavior. Now, the onus is on us to act in accordance or we might have to face the consequences!

Track the offender. In order to get started, we need to track the original source of content submission. It will help us identify the suggestive patterns of such fraudulent behavior. Most companies are familiar with these preventive measures.

The next step would be to get a hold of the submitting server’s IP address, which can help us track devices used for carrying out such practices without revealing the user’s identity.

Are you a verified buyer? As a part of the tech-savvy industry, we are well equipped with modern day technology, which can help us track fake user-ids, passwords, robotic submissions and other fraudulent ways to compromise credibility.

Probably, we can make use of the verified purchase mechanism to check whether the review writer is also the actual buyer of the product/services. This is being suggested as one of the measures by users of the TripAdvisor community forum as a part of their existing campaign #NoReceiptNoReview.

Look beyond technological solutions. We need to look beyond technological tools and solutions to track the human hand involved in such acts. And only human mind can decipher whether the suspicious content has been created by mechanical bots or if there’s a human angle involved in it. To be on a safer side, we can probably use a combination of both, the tools and our instincts to decipher such fraudulent acts.

Stand for authenticity. A clearly outlined company policy guarantying the authenticity of such consumer-driven content is well appreciated by all; including the consumer. It also strengthens their trust and belief in your brand. This is enough of an incentive for firms to deliver products/services based on quality and performance. Remember, brands aren’t built in a day. It takes years of quality craftsmanship and service to carve out a name for yourself. And you wouldn’t want to spoil it.

Call for collective action to protect your credibility

A collective effort is what’s needed in order to bring forth a conclusion to this never ending problem. The time is right for us to come out supporting a single set of standards so as to instill confidence into the minds of consumers about authenticity of reviews. Besides WOMMA and FTC, we need to take some cues from the authenticity standards adopted across France, Australia and New York, which gained popularity for their stand against fake reviews a couple of years ago.

As a small business owner, you should be aware that negative reviews almost ensure that customers will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC) and most online companies have negative reviews. So how do you filter the negative reviews and push for more positive reviews?

Introducing our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you can request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post their reviews on third party sites and handle the customer in a way that it does not become a bigger issue.

Quick Features of Our Review Widget Tool –

  • Get Genuine Reviews on Google & Yelp
  • Positive Reviews Get Featured on your Website
  • Filter Negative Reviews.
  • Absolutely FREE for Agencies using our Dashboard.
  • Completely Customizable
  • Designed for Mobile and Tablets so Users can Access it from Any Device
  • More Reviews Means Improved Local SEO Rankings

Improved Brand Reputation

So what are you waiting for! Help your business benefit from our review widget. To get started, just email us at sales@ebrandz.com or directly call 1-888-545-0616 (Toll-Free).

TO CREATE A SUCCESSFUL STRATEGY EMPHASIZE HUMANS NOT THE PROCEDURE

Every marketer, business owner, publisher and blogger has a single point agenda “I want more click throughs”. Just like sales, bigger the expectation the higher the pressure. In order to achieve our highly ambitious target we tend to forget the main story:- There’s a real human behind every click.

If your marketing campaign is not being fruitful and the numbers are touching new low every day, it is probably because you are strictly following the procedure while neglecting the consumer’s behavior.  Forcing consumer to sign-up, the moment they landed on your page is not a good strategy. Put yourself in consumers shoes and question yourself that “Are you gonna fill out that comprehensive form the moment you have entered a site?” Well, Absolutely not.

This is why understanding your audience and then making strategy and content targeted specifically at them is a prerequisite.

We are going to highlight 3 tactics which you may want to consider while creating a marketing campaign.

1. Develop a Brand Strategy to Guide Your Campaigns

The best marketing campaigns are those which compel the user to make a decision without thinking hard. In other words, the most relevant and precisely crafted campaigns always succeed. But how can you create such perfect campaigns? : – By developing your brand strategy first.

Brand strategy is the culmination of brand’s vision, core values and customer personas outlined in one central document. Your brands strategy must guide and affect all your marketing efforts.

Three main ingredients to include while preparing brand strategy:

1. Simplicity

2. Consistency

3. Aliveness

Think your brand as a real person and then you will be able to customize every aspect of it. From characteristics to behavior and looks. Your new brand strategy will work as a base for your marketing efforts and enable you to create enchanting ones.

2. Optimize for Search Engines and People both.

Google roll-out new algorithms constantly and you have to come up with brand new methods of acquiring traffic. But one thing always remains the same and that is the human behind the clicks which hardly change their decision-making process.  So if you know what ticks your audience, you are going to win big time.

When you know who your audience is, what they desire and why they convert, you have a very important tool. Remember, you have to write for both search engine and audience.

3. Segment and Personalize Your Content

Personalize your content to such extent that it should feel like you are talking to your audience in person. Also, it should be specific because if your content is for everyone, then it really is for nobody.

If you’re creating and uploading content just because you have to, you have misinterpreted the Google’s algorithm. It should be of some use to the user otherwise piles of useless content will not take you any further. Make contents which complement both your business objective and user goal.

The blueprint to create a successful content marketing strategy.

  • Categorize your audience. As you have enough data to filter audience based on their behavior pattern, interest and need. The great content are those which are created in aligning with all three.
  • Relevancy is the key. Make sure that what you are showing them is relevant otherwise the greatest content will go unnoticed.
  • Prioritizing things before you even start will make your plan systematic. Three things which you should look for before starting campaigns is the potential business impact, technical effort to execute and the requirements needed to sustain it.
  • Don’t filter your audience too much or else you will end up spending thrice the time and effort. Also, there’s difference in being personal and being creepy, know it!
  • Be true to your company’s vision.

Conclusion

You have to target the human behind the click. Keep this basic yet very important aspect of marketing in mind and you will escalate your chances of reigning supreme.

In case you are understanding all the above tips and tactics but unable to implement it due to lack of technical knowledge or time, worry no more. We have got your back. We are serving in the field of internet marketing since 12 years and have a panel of experts who comes up with tailored strategies for every client. Write us your requirement or expectations at sales@ebrandz.com or just give us a call at 1-888-545-0616 (Toll-Free). We will be more than happy to assist you.