Category Archives: Content

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

WHAT’S YOUR PICK… AMP, IA, APPLE NEWS OR OTHER CONTENT DISTRIBUTION CHANNELS

content-republishing

With so many content distribution channels vying for attention, it becomes quite confusing for Content Managers to get a clear picture of what a particular channel is providing. If you happen to be one of them, then we’re here to give you a brief idea about some of the latest distribution channels such as Accelerated Mobile Pages (AMP), Facebook’s Instant Articles (IA), Apple’s News distribution channel and other such content distribution channels.

Know them better

The above-mentioned are the latest entrants to the list of content distribution channels which are optimized primarily to cater static content on mobile based platforms. Not every platform supports interactive content such as data visualizations, and it may not be as per your requirements.

All these platforms are trying to address the slow mobile page loading speed of your device. While many reasons can be listed for the slow loading speed of your gadget, the solutions that these platforms are offering are more or less the same. Each of these channels comes with a specific set of technical requirements, and if they matches yours then you can invest in that particular channel.

They don’t replace your website, but rather create a user based optimized version to enhance the on-page mobile loading experience of your site.

Now let’s see what each of these platforms has to offer.

Accelerated Mobile Pages

The AMP project is more of an industry collaboration that includes the likes of Google, Twitter, LinkedIn and other such organizations, except for Facebook and Apple. While Google and Yahoo are expected to make certain headway with their fast loading AMP content, other platforms such as Twitter and Pinterest use it directly through their mobile app.

Besides that, Google also promises a worldwide release of CCDN (caching content distribution network) to support its AMP content.

Methodology

Technically speaking about AMP specs, being an open source entity, it contains a very strict layer of HTML and CSS files that produce reliable and performance oriented web pages. It only supports sandboxed version of JavaScript while completely ignores the on-page Javascript support.

To speed up your AMP content discovery, all you need to do is add tags to your existing content, pointing toward the AMP content.

How you can monetize your content

Publishers control their ad inventory on AMP pages and work with other technicians to provide better solutions to readers and publishers. Besides that, they have the right to sell their ad inventory by selecting a large array of networks which include ad monetization domains such as A9, AdReactor, AdSense, AdTech, AOL, Doubleclick, Outbrain, and OpenX.

At the moment, a paywall system (both “hard” and “soft” paywalls) that denies users access to web page content sans paid subscriptions is in the process.

How to track your Analytics report

AMP hosted content is enabled with universal pixel tracking and comes with Parse.ly, Chartbeat, and Adobe Analytics support.

Wanna join? Here’s how

You don’t need to register to use these services since it provides an open web hosting solution. All you need to do is simply host AMP content on your site to get started. Even Google will start serving AMP content from hosting sites in its search results, which in turn can impact your search ranking as well.

Facebook’s Instant Articles

Publishers can create and market their content through Facebook’s latest discovery, Instant Articles. Instant Articles is a closed beta network that requires Facebook’s permission to join in.

With the help of Instant Articles, publishers will be able to cache and load their shared content on Facebook in quick time. This will save them a lot of content downloading time through mobile networks.

Methodology

To get started, you’ll need to have a Facebook page along with a supervisor, who can closely monitor the content on your page. Then you’ll need the Pages app to carry out a preview, test and fix up any error on Instant Articles.

Similar to AMP technology, the Instant Articles contains HTML at its core, which can be shared as a content feed on Facebook.

How you can monetize your content

Instant Articles allows publishers not only to sell and market their advertisements on its platform, but also keeps 100% of the ad revenue with them. The social media giant charges a nominal fee only when it advertises the content on Facebook’s Audience Network.

How to track your Analytics report

As far as the Analytics is concerned, embedded content works well on Instant Articles and is compatible with existing Analytics tags. Displaying content on Instant Articles also gets comScore’s traffic acknowledgment, which is due to its partnership with Facebook on this project.

Here’s how you can join

You’ll have to send a request to Facebook, asking them for permission to join their close-knit program.

Apple’s News Distribution Channel

If you feel that iOS platform serves your advertising needs better, then you can leverage the iOS app platform to produce and distribute your content on Apple News.

Methodology

As one of their authorized publishers, you can share your content on their feed section either as an RSS feed or relay your content on their upcoming Apple News section. Or else, look for a content management API to do the needful. You can even synchronize all these content distribution channels as part of your content management system (CMS).

How you can monetize your content

Using iAd adverts; you can monetize your content in the Apple News format and as an authorized advertiser can even sell your own ads with a promise of receiving 100% revenue generation. But if you leverage iAd backfill or other paid services, then Apple charges up to half of the revenue generated through your ad inventory.

How to track your Analytics report

In countries like US, UK, and Australia, Apple had been allowing authorized publishers to download their CSV Analytics report both for channel-level and article level data from past 30 days. And all you need to get started is an active Analytics account that supports download and analyzes the Apple News data.

How to join?

To get started, you need to register with their News Publisher service and as an authorized publisher you can conceive your own channel and feed section.

Some other channels of content distribution

And if you’re looking for more content distribution opportunities then you can consider the below listed options.

Upday – This news aggregator specifically caters to the demands of Samsung Mobile. Reason being, the channel was formed due to a partnership deal between the mobile giant, Samsung and Axel Springer. As an advertiser, if you want to become the part of their ad distribution network then you’ll have to send a request on their contact email address.

But how content on Upday is distributed across other platforms is still not clear. Neither is there any clarity on how content is monetized or you can track your Analytics report on this platform.

Flipboard – This is basically an online digital magazine on which you can add content and serve ads on its platform.

Need more information on this topic. Write to us at sales@ebrandz.com and our reps will guide you.

5 SEARCH TRENDS TO WATCH OUT FOR IN 2016

internet-marketing

We all witnessed some major changes in search and content marketing in the year 2015. Those changes have made it clear that creating content, just because content is the king, will not do the trick. Instead, you are probably going to reap more benefits if your content creation is guided by search and social data. That way you can boost engagement for your brand & attract the targeted audience.

Check out five more SEO trends that command your attention as we move into a new year.

1. Optimize Mobile Apps

The year 2015 will be known for Mobilegeddon. This was the year we saw mobile searches overtake desktop searches. So as mobile usage increased, the apps usage also touched a new high. A study revealed that 52% of all the time spent on the digital media was from mobile apps only. Also, top 500 merchants generated 42% of their sales from mobile apps. These stats clearly indicate that apps have become essential for mobile user experience and that any brand with high ambitions must optimize its mobile app.

Apps should be well-designed as well as reflect the brand’s vision, objective & message clearly! Also, keep an eagle eye on ratings and reviews. If users are struggling with the usage or are facing any issues, resolve them ASAP.

2. Structured Data will play a major role

2015 was also remarkable because Google introduced “RankBrain”. The Artificial Intelligence technology that has been created to better understand the search terms; especially the new searches. It quickly became the third most important rating signal within a few days of its launch, because of its effectiveness & success in interpreting the search terms.

To utilize this not so new addition, you should focus on Structured Data. Now, depending entirely on the spiders to describe what’s inside the website to the search engine will not do the trick. Instead, use structured data markup, as it precisely explains what is on the page & thus increases communication between a website and the search engine. As a result, search engines display the website more accurately. Structured data markup also helps your rich snippets appear in every possible search result, thus increasing your click through rates.

3. Easy to navigate websites

In this cut-throat digital era, engagement is going to be the center of attraction. Since there are so many options available, people will stop by your website only if they find desired content easily available & up-to-the-mark. If your content is not engaging or if your searchers are unable to find what they are looking for, they will simply hit the back button. Did you know that you can lose 50% of potential sales if your content is hard to find for the searchers?

Your site data will help you get a clear picture of consumers’ reaction to your site.

  • Check if there’s a specific page that’s not being visited?
  • Is your bounce rate higher than usual?
  • Do many searchers enter your site, click here and there and then leave the website?

If the answer is yes for any or all of the above questions then your website or that specific page is hard to navigate. To deal with this issue, you need to look at how your website is organized. Ensure that your website is easy to navigate and understand if you don’t want to lose any potential customers.

4. Links will become more important

It is estimated that the biggest penguin update is about to be rolled out in a few weeks. This update will clean the links that have been troubling websites since the last penguin update.

If you want to take advantage of the upcoming update instead of getting penalized by it, you should carefully look at the current link profile. Also, try to get links from reputable websites. They are hard to get, but totally worth the effort.

Remember that they have become “a Reputable website” because they have set the highest benchmarks for themselves and others.  To get links from such websites, focus on:

  • Creating high-quality content
  • Easy to navigate website with an awesome design.
  • Guest posts on good pages.

5. Overall Content and Online Presence

In 2016, your website will be judged by its overall presence and not just by your rankings. And to increase your online presence and reflect a grand image of your digital business, consider integrating your website with the rest of the online platforms.

The social media giant, Facebook is continually working on developing a better search and overall experience for its users. It means that the content you post on social media should be searchable and that you will have to take a strategic approach towards it.

Just making a profile is not enough; you have to give attention to even the minutest details. First of all, your About Us section should be very strong, since you are introducing yourself and the company to the consumer. Use words that are easy to understand, yet compelling. Crisp copy will always do the trick so avoid adding long & complex words. Copies like “customer satisfaction is our paramount goal” is too mainstream, boring and a deal breaker. Try something unique but in a subtle way.  Make sure that your image and copy complement each other. Also, since you have to make things searchable you need to use proper hashtags. Use tools to control how your content will appear after posting it. Ensuring that your articles and other posts are mobile friendly will also help you reign supreme.

Understand that website development & social media marketing are not entirely different; in fact they are the two parts of your overall web presence.

Final Thoughts

2015 was one remarkable year from every aspect. Many big updates and events happened, which made a huge splash in the digital marketing industry. As a business owner or marketer, it is getting pretty hard to stay at the top of the latest advancements. We know that running a business and taking care of the online presence at the same time is way too hard.

But you can lower the pressure by hiring an experienced agency that is specialized in SEO & almost every other aspect of internet marketing.

Need help? We can be of assistance. Just email us at sales@ebrandz.com and let our professionals do the work for you.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR LANDING PAGES BY USING ADWORDS SCRIPTS

landing-pages

As they say, any landing that you can walk away from….is a good one! Well, you don’t want that to happen with your official landing page, right? But if you’re not carefully monitoring your existing landing page woes then you’ll have only yourself to blame for it.

A better approach would be to check all your site URLs for any kinds of errors; especially ones like 404. And if you’re on a look-out for some other options then you can leverage Google services for better results.

Besides that, you could easily have pages without any 404 error, but it is up to you how you use these pages in your ads. For instance

  • For your Out of Stock products
  • Sold out Concerts or canceled ones.
  • Hide your Old web-pages
  • To hide your web Pages with out-of-date messaging like “Thanksgiving” or “Black Friday Sale.”

At eBrandz, we can provide you with smart & affordable landing page solutions. Our satisfied clients are more than happy to testify for the same.

How do you do it? Well, you have to run the script for a particular phrase or set of phrases and look for queries such as out of stock or unavailable. The script then crawls through each URL source code and searches for similar queries. If it manages to find one, then it means that the page is bad.

You can start by searching for phrases that your website uses. Do a double check for source code of good and bad pages so that you don’t end up on a bad note.

You can also include HTML tags to run the script for a particular phrase(s). Also, messages like “0 available” could easily be mistaken for a page that says “10 or 100 available”. So you need to be a bit careful on that front and when you know what you want, just copy the script into your AdWords account and change your settings as below:

  • Start with messageToCheckForwhere you need to come up with the source code of the phrase(s) that you’re currently searching for. And if the messages found here are similar to the URL’s source code then that particular URL will be treated as a bad one.
  • If you set trimAtQuestionMarkas true, then all your URLs are doubtful and anything after that will be removed.
  • typeasks your permission tocheck your ads or keywords for any such bad URL
  • recipients are your email recipients. So, when bad URLs are found, they will be sent to all the mentioned email ids. If you don’t want that to happen then you can leave out that option.
  • campaignStatus is to know the status of your campaigns.
  • adGroupStatus is to track the status of your ad groups.
  • status is the status of your ad/keyword itself.

Additionally, you can even run the script once to check or organize a schedule to run it on a regular basis.

Also, through Google AdWords script, you can check only 20k URLs on a daily basis with the script running out of time before reaching the mark. But if you’re loaded with URLs for the script then it’s probably a great idea to avoid these limits by making use of API services.

If you’re still short of some smart solutions then you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Our sales reps will get in touch with you within 24 business hours.

SEO HACKS TO GENERATE MAXIMUM TRAFFIC ON YOUR SITE IN 2016

seo-hacks
Creating an awesome website that is highly optimized and search engine friendly is a prerequisite to reign supreme in this highly competitive digital world. The art of creating such websites revolves around the below mentioned factors:

  1. Crawlable and indexable content.
  2. Proper linking.
  3. Perfect placement of keywords on every page.

Most of the websites get 1 or 2 of these right, but it’s uncommon to witness a website that has mastered all three of them. So if you can learn the art of creating close to perfect websites, you can gain a competitive edge over your rivals.

Remember, every single detail crafted with patience creates a masterpiece. And here are the details to work on:

Ensure fast page load time:

Even a 1-second delay in your website`s load time can lead to lower revenue and traffic! Also, Page load time is one of the most important ranking factors in Google’s algorithm. So ensure the fastest load time for your website.

Mobile friendly website:

A mobile friendly website has become mandatory, since every search engine has started adding the “Mobile friendly” button in front of their search results. They are also ranking the websites according to their mobile-friendliness. This is because, mobile users have surpassed the desktop users and the number is only going to escalate.

Create great and unique content:

Great content is required to lure and engage the audience. If you are operating an informational website, then you should provide information in the most simple way possible. Also using good images, titles, captions and descriptions is crucial.

Establish credibility:

Testimonials and reviews are great to increase the credibility factor of your website. Also, content created after price research makes you look authoritative.

Create a brand:

Move from generic keywords to building a brand for your company. This ties straight with trust and credibility. When people start searching directly for your brand, search engines notice it and boost your rankings.

Hunt down and kill errors:

Let’s be clear, no one likes errors and to ensure that your site doesn’t have any, get a precise SEO audit report of your website worth $249, for FREE.

Go secure:

Move your site to HTTPS and opt for a secure server, because the users and Google, both like a secure site. Google has also announced that this will be a ranking factor in upcoming days.

The Don’ts…

  • Don’t overdo the ads. Don’t leverage your website with too many ads, especially in the mobile version. Too many ads make it difficult for the users to see the content, as a result, Google may penalize your website for providing with a bad user experience.
  • Don’t use doorway pages. Google hates “Doorway Pages” and thus it will slam your website with a heavy penalty if it detects one.
  • Don’t feed the grammar Nazis. Grammar mistakes decrease your credibility among the users and also upsets Google for obvious reasons.
  • Don’t let spammers post. Avoid spammers at any cost to keep your website clean and trustworthy.

Crawlability: Get over your Arachnophobia. Spiders are your friends!

Let the search engine spiders crawl through each and every page of your website by providing them easy access. Blocking search engine spiders from crawling means blocking your own progress. The more they crawl, the higher you get in the SERPs.

The Do’s…

  • Use HTML for content. It’s crucial to design content in simple HTML text format so that search engines can easily index your content. Using any other format like JavaScript, frames or images can obstruct search engines from indexing your content.
  • Use HTML for links. Just like your page content, using HTML format for links is essential if you want search engines to follow your links.
  • Make use of XML Sitemaps. Espouse XML Sitemap & submit it via Bing’s Webmaster tool and Google’s search console.
  • Use your robots.txt files. Search engines index limited pages, so make use of robots.txt files to ensure that only useful pages are being indexed and that duplicate content and pages are being avoided.
  • Fix your broken links. Employ Xenu Link Sleuth or Screaming Frog tools.

The Don’ts…

  • Don’t block access to CSS, Javascript and images. Make sure that Google bots are able to reach all the necessary rendering elements such as Javascript, CSS & image files.
  • Don’t serve up meaningless URLs. Stay away from technologies that generate infinite number of useless pages. These technologies misguide the spiders to different URLs for the same page every time they access your website.
  • Avoid long and complicated URLs. Remember, both the users and bots like short and descriptive URLs.
  • Frames are bad. Using Frames for the navigation menu, headers or any other primary website element can be harmful to your website.
  • Avoid having immoderate duplicate content on every page. For instance, if you have a page selling XYZ caps for men, you don’t need separate pages for every color of the XYZ caps for men.

Now that we’ve enlightened you about content indexing, let’s focus on the way spiders are directed around your website.

Each and every website conveys a message to search engines about the significance of different pages. So it’s vital to ensure that your website is conveying the RIGHT message to the search engines. Did you know that your “About us” Page is as important as your highest earning page!

Site architecture: Put the focus where it needs to be.

  • Match your keywords to your website. Find the right keywords to target using both paid and free keyword tools. Brainstorming and customers’ feedback also help a lot.
  • Then organize those keywords into related groups. Say, you have a liquor supply website. You should organize your keywords into different groups, so that each group will then become a different category on your website: http://kingofliquor.com/beers/, http://kingofliquor.com/wines/, http://kingofliquor.com/whisky/
  • Use your homepage to link to the main page within each category. It will not only keep each category focused on the core keyword group, but it will also make it easier for search engines to decide the keywords your page should be ranked for.
  • Strengthen the important landing pages and be steady while inter-linking your pages. The way you structure the internal linking is important. So pay close attention while creating it.

The Don’ts…

  • Don’t repeat keywords in links. Excessive repetition of keywords can lead you to penalization.
  • Falsely redirecting mobile users to a specific page and then redirecting them to the mobile version of your website is not something that Google or the users will like.

Search engines do not keep each and every URL of a website in their index. Instead, they keep only those URLs that are important from a user’s perspective.

On-Page SEO: Putting the Right Keywords in the Right Places

  • Each page should be tailored to a specific keyword phrase. For every page, there should be a primary keyword. However, you can also use synonyms and related keywords.
  • Include a keyword in the title tag and keep it unique for each page.
  • For local business owners, adding geographic keywords will be beneficial.
  • To ensure the complete appearance of the title tag in search results, keep it below 65 characters.
  • A descriptive meta description lures users to your website. Give a unique one to each page. Also utilize the social meta tags.
  • The main heading of every page should contain the primary keyword of that page.
  • Use your keywords in the alt text, title & file name of your images, especially if those images are also links.
  • Highly Optimize your anchor text and ensure that each internal page has links within its main content body, linking to the other internal pages.

Surprise… You’re Done!

Hope you now have a fair idea about every aspect of a website. But if you are not a technical person and some of these points sounded like an alien language, just reach out to us at sales@ebrandz.com or ring the bell at 1-888-545-0616 (Toll-Free). We’ve got your back!

HOW TO IMPROVE USER EXPERIENCE OF YOUR WEBSITE

user-experience

An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.

Conclusion

It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.

REDDITTERS FINALLY GET RELIEF FROM CONTROVERSIAL SHADOWBAN FEATURE

reddit
Reddit’s Co-founder Steve Huffman and the newly sworn-in CEO brought some changes to Reddit’s dashboard functionality. One of them was replacing the questionable Shadowban with suspension of your existing Reddit account.

Defining Shadowban?

Shadowban is often used to block people, who get caught breaking Reddit’s user guidelines. Hence, shadowbanning a Redditter’s account makes his questionable content invisible to others; only to be seen by him when he logs in to his account. As a result, barring Moderators no one else is allowed to have access to such controversial accounts, which restricts other users from seeing the content they posted and the user page.

If you are not sure about the existing status of your account then just try to search for your profile pages after logging out of your Reddit account. And in case, you are unable to access your existing profile page then chances are your profile may have been shadowbanned. Alternatively, you can also track your account status by using the link /r/shadowban/ and upload your account URL to reveal the true status of your account.

Click here to revoke the shadowbanned status of your account or send your requests to Reddit’s contact e-mail id.

But you no longer need to do that coz Reddit recently announced that Shadowban will now make way for complete suspension of your account, as stated below:

“Today we’re rolling out a new type of account restriction called suspensions. Suspensions will replace shadowbans for the vast majority of real humans and increase transparency when handling users who violate Reddit’s content policy.”

But it’s still not clear what kind of impact it will have on the previously shadowbanned accounts’ status or the possibility of a new move to revoke the shadowbanned status of your accounts.

What Reddit says about it:

The Suspended Account functionalities

  • Only Reddit admin executives have the authority to suspend Reddit accounts and not the moderators.
  • Reddit account holders get notified about the reason and duration of their account suspension.
  • Click here to know more on how users get notified about the suspension of their account.
  • In-turn, suspended users are also allowed to file an appeal against the same.
  • The accounts can be suspended on temporary as well as permanent basis, which completely depends upon the seriousness of the infringement of the Reddit users’ guidelines.

Account Suspension After-Effects

Not only are the suspended users’ accounts narrowed to the read-only status, it also strips them completely of the following activities

  • Barred from Voting
  • Updating posts
  • Making Comments
  • Sending PMs to other users

Besides that, moderators who are passing the suspension term can’t perform any of these forbidden activities.

Click here for more info on the forbidden activities of a suspended account.

Despite that, users are always allowed to edit/delete posts or comments while serving temporary or permanent suspensions.

Desktop users can view a bloop window or a notice page, when they try to perform a forbidden activity. Whereas app users may get notified with an error notification, which varies according to app developers’ requirements.

For more information, contact us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

SUMMARY OF CHANGES IN SEARCH BEHAVIOR AND TRENDS

search-behaviour

People’s search behavior change and so does the trend. So let’s discuss what’s new and what remained stagnant.

Mobile

You are already enlightened regarding the fact that 50 percent of all searches are done via mobile. But the surprising thing is this statistics only relates to Smartphones and mostly High-end. Most of the people assumed that the term “Mobile devices” also covered tablets as well, But it’s evidently not.

In most of the countries, Mobile searches have outnumbered the traditional desktop searches. This huge change has been discussed precisely earlier. So will move on to next point.

Intent

There’s a huge change in the way we use search engines.  The questions which were asked previously like “What” or “who” has now turned to “How” and “why”? It may seem like not a bug deal to us, but it presents a big challenge to search engines. Just because search engines are evolving day by day, and there are many algorithms to provide best possible results. People are relying on the search engines even more.

Also, the term going online is now old because everyone is now online all the time. And that’s the reason why people are asking more complicated, ambiguous, intense and unprecedented questions frequently.

To deal with such situations, Google has introduced Artificial intelligence which is now processing 15% of the overall searches. It is named as “RankBrain”. It digs outs approx.. 1 billion pages to find the best possible match for that “New search term”.

Local Search

The local search has managed to achieve height that seemed impossible lately. The “near me” search has escalated to a whopping 34 times since 2011 and as you have already guessed 80% of these searches are on the mobile.

If you run PPC Campaigns or alike, you would love to concentrate on Geo Targeting since 50% of consumers who performs a local search, visits the store on the same day.

The rise of local search has given the local business owners a rare opportunity to compete with giants that are already in the market with really high budget and a huge fan base. They can use local intent like time, location and device to broadcast far more useful and relevant ads to people. And as you know that relevancy is the key in the online market.

Search is more Conversational

The use of voice search has been doubled over the last year. Since you can search while driving, walking or even jogging. This ease to search resulted into more long tail searches. Long tail searches provide users with most relevant search results. And it is also a boon for the website owners because they are also hoping for the same.

Demographics

Income, health and education

May people with higher income seem to remain online for longer durations due to multiple connected devices, but they don’t search much as compared to people with lower income. Also when it comes to searches, both the people type exactly the same thing, so the search behavior is not so different.

Age

Age also doesn’t affect “much” on searches.  The current generations that are born with the gadgets in hand surprisingly are not more convenient when it comes to search. In fact, an old man around 50 or something tends to search more conveniently because of experience. The new kids are more into long tail searches as they need specific answers while the older persons search for a popular term.

Gender

Gender does impact the searches. Men tend to spend longer time on searches as they go down to searches whereas women are limited to the second and third position of the search results.

However, Women are more online than men, as they stay connected using different devices; also they spend longer time in websites than men.

Summary

The conclusion is, it’s time to go back to the old adverting approaches, more personalized and precise. The more you grapple your strategies around your targeted audience the more chances you get of reigning supreme.

Also watching every algorithm and change in trends is a prerequisite. So that you can revamp your campaigns as quickly as possible.

Need assistance on any specific topic? Don’t hesitate pal, just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free).

HEY SEO’S, DON’T UNDERESTIMATE THE INTERNAL LINKING CAPABILITIES OF THE WEBSITE

internal-linking

As an SEO, you have to constantly keep an eye on the Google’s algorithm updates, search for high ranking keywords, manage the PPC campaigns, the link building progress and monitor the quality of the content etc. to name a few. Day-in and Day-out, you have to manage all these daily SEO chores to ensure that your clients are topping most searches. But in the process, it’s possible that you may miss out on some important details, which could hinder your SEO efforts as such.

And the status of the website’s internal links are one those things that you can choose to ignore at your own peril. Talking about internal links, they can be defined as the link from one of your web-page to another one on the same website. And the start-up SEO’s can do well to take notice of them by adding internal links pointing to the relevant content of the website.

So the next time, you come up with a new piece of content then just linking them with the internal links will enable you to easily track your older pieces of content along-with the new and the related ones.

Not only that, you will be viewed as an expert on that particular subject, when you continuously pile up content over a longer duration of time, a fact that is acknowledged by the search engine as well. The reason being that addition of internal links will direct the flow of searches to your web-page containing the best quality of content, which also informs the search engine bot. But if you don’t link your content as such then it will definitely affect your search rankings, too.

Internal linking opportunities and your site structure

Your website’s architecture is an important metric to consider, when devising the internal link strategy for your site

Separating content pages(like having separate blog pages) from the relevant topic pages in your overall website structure is a long time SEO tactic that doesn’t augur well with the bottom line of your business.

Instead, clubbing relevant content with the related topics on the same web page may work out well for your overall site architecture, which can be easily tracked by pointing internal links to them.

Improving your relevancy and authority on a topic is what every SEO hopes for, so stop overlooking internal link opportunities. Links on your site are a lot easier to get than links from other sites, and they can be just as effective.

As an SEO, Relevancy in terms of content creation and site authority should be your important consideration and internal links facilitates both your concerns. And earning internal links are easy and work just as fine when compared to gaining those external links from other sites.

You are given the opportunity to identify and link to relevant content and pass value to that content, so take advantage of this opportunity and add internal links.

So, don’t just miss out this SEO opportunity to start identifying, linking and thereby adding value to the relevant content on your web pages by exploring the internal link strategy for your website.

Explore other opportunities with your internal link structure

To forge a strong internal link structure pointing to your website, don’t just limit your internal link searches and expand your horizon by exploring such linking opportunities with other websites as well. This in turn will improve the search ranking and the authority of your site.

Moreover, your other online endeavours also contribute to the overall development of your site’s internal link structure. So, participating actively in such open discussion forums, community helps and guest blogging opportunities will not only lend more depth to your online presence but also the content link structure of your site as well.

The more shares, likes, re-tweets and the tagging opportunities that your social profiles generate, help in forging a strong internal link structure pointing to your website or content as such. So, make the most of your social presence (Google plus, Facebook, Twitter, Instagram, LinkedIn and Pinterest, etc. to name a few) to further boost your local and organic search ranking and the internal link structure of your website.

Every other social network provides such internal link opportunities and it’s up to you to properly harness it to boost not only your SEO campaign but also the overall authority of your website as well.

Your actionable takeaways

So, don’t just undermine the power of the internal linking capabilities of your website and use it to a good effect to enhance your search ranking and the overall authority of your website. Because with SEO’s, the time starts ticking away.

Need assistance with SEO, just check out our SEO Packages. You can also request a FREE SEO Audit for your website. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOT BLOG POSTS? TIME TO EMBRACE ENTHRALLED EYES

blog-posts

As a blogger, the first thing that you’d wish for is to have viewers glued upon your blogs & articles. In order to that, your blog must not only be attractive in an alphabetical sense, but should convey the message in a clearly fathomable manner. Let us now look at how that could be procured, and in what way.

A Finite Feature

The sky isn’t always the limit, especially when it comes to blogging. Words or characters should be bounded to the extent that readers retain their levels of interest. In the sphere of SEO, a 300-400 word article should suffice the need of both, the blogger/agency and the reader, who’d be the customer or the client. Otherwise, a 400 word blog on diverse platforms would do well for first-timers. You could push your pencil upto the 700 word mark for advanced bloggers and readers. In the process, make sure you keep each paragraph tersely precise in order to preserve and cultivate those interest levels.

Simplicity is the Solution for Stimulation.

Bright screens sure do strain the eyes. And grabbing words off them certainly is a lot tougher. So don’t make it worse by flashing in fancy fonts to make your blog look stylish. Keep it clean by using fonts that are simple with a size that’s easily visible to the naked eye. White spaces should also be added in between fonts. That helps in better understanding.  While we speak of understanding, keep sentences from being elongated, with a character limit of around 75.

Colours now come into play. Simplicity here, has an assertive presence as we focus upon the conglomerative contrast that’d turn heads away.

Be sure to keep the font and its background or imaging, distinctive for easier grasping.

Here’s another tip. Try to keep the font brighter than its background. A dull or dark background would highlight the words, bringing forth the message in a clearer fashion.

A Singular Subject

Your blog post should have one subject. It should have one main message, or point, you want to make. Every blog and piece of content on your website has some kind of a message. This message is the purpose of that piece of writing: what do you want to tell your readers? You should be able to put the message of your post in one sentence. That sentence should contain one topic, not two. If you have a message containing two topics, use that second topic for your next blog post! What’s the purpose of a blog? To convey a message for the audience to settle into. And for them to settle in serenely, there should be one subject per blog. A spectrum of subjects in one would require an array of eyes per person to focus on all of those at once, which would only pour in confusion in our brain. Since we live in a natural world, we should set a smooth scenario with one subject per blog. You could carry forward the second subject into the following article. This way, you’d be able to converge the topic and the reader’s attention for flowering results.

Zero in on each point thoroughly once again to get a clearer picture on how a blog would draw in readers and have their eyes fixed upon each word that flows through to the last sentence.

More concepts and ideas from your end are always welcome, as we’ll have them stocked up among our tips on the table. So, what’re you waiting for? Start scribbling.

You can also email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.