Category Archives: Conversion

BUSINESSES AT LARGE TEND TO NEGLECT CUSTOMER FEEDBACK: MOBILE APP SURVEY

Customer feedback plays an important role in roadmap prioritization for businesses. Amongst the various sources available for customer feedback, mobile apps and e-commerce channels are some of the preferred online destinations, these days. However, there are businesses that are unable to effectively use this free flowing expertise in making more informed product decisions. Those businesses that do are rewarded in the form of customer retention.

According to a new study from Apptentive and SurveyMonkey, businesses that gather and share customer feedback through their mobile apps are less likely to implement on or respond to the feedback they receive. The SurveyMonkey Team came to the conclusion after carrying out an online survey in December, 2015, comprising of more than 1,200 consumer responses.

customer-feedback-study

As per the Apptentive Study, when customer were asked how they prefer to provide their feedback to businesses, 93% of survey respondents said they would oblige only if asked, while only 1% of the customers were found to give unsolicited feedback. The Apptentive Study comprehensively used some of the standard surveying practices for collecting data via in-app customer responses.

The survey drives home the fact that customer feedback is an essential ingredient for generating customer loyalty and that ignoring the same could jeopardize customer retention. It was observed that customers, who responded, expected businesses to take some sort of action in-return. It was found that 55% of respondents were of the opinion that they were less likely to remain loyal to the company if their feedback is ignored. Even so, 67% of the respondents claimed that their feedback goes unnoticed.

customer-feedback-study-2

One of the main reasons why consumers offer feedback is to help businesses improve their products and services, rather than to get something in-return. As per the survey findings, “the top two reasons cited were to help other customers, and to help the companies improve their service in order to grow their business.” Almost all respondents were of the opinion that they would be more willing to provide their feedback, if the businesses listen and act accordingly.

The above data shows how consumers want businesses to appreciate their observations by inculcating them in their services and improving upon their offerings. As such, it’s not possible for businesses to pass on every idea from the support desk to product development unit. But at least the businesses can acknowledge and respond to the customer feedback, which will enable them to maintain their goodwill and customer loyalty.

For more info, write to us at sales@ebrandz.com.

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

call-to-action

In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

You are wasting some serious money on AdWords, if…

pay-per-click

There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN

pay-per-click

How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact the bottom line of your business.

1) Power your site with HTTPS

Since Google prefers to index HTTPS pages on priority basis, it won’t be such a bad idea for you to consider it as one of your top priorities. This becomes an immediate next step for several businesses after Google recently announced that HTTPS does have a bearing on the search rankings. So, don’t take them lightly as the search giant has already given its green signal to ads in HTTPS format. This is done not only to enhance your users’ ad experience but also to convey a message to the advertisers.

Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like Why this Ad? Mute This Ad and TrueView skippable ads.

Just like its mobile friendliness initiative, Google’s HTTPS-enabled site compliance promises a lot of benefits for businesses as ahrefs points out here:

  • When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is ‘direct.’
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

On the other hand, there are several things that you need to consider before getting one for yourself.

Moreover, businesses may find it difficult to adopt this rather confusing service model, largely due to its expensive side of things.

But still if you’re mulling this option then just try these resources:

At the end of the day, there are several businesses who may be against the idea of adopting such an expensive service model, but that isn’t reason enough for you to not have one for yourself.

2) Target your audience through “how-to” video content

Don’t neglect the potential of a well thought-out video ad. They are the new in-thing with the new breed of advertisers, which includes B2B professionals as well. It may not impact your sales figures directly, but owing to their engagement level and consumption rate you need to consider them as a part of your business marketing strategy on an urgent basis. In order to get started, you may consider the ever growing “how to” video stats on YouTube.

Besides using Google’s Trends and Consumer Surveystools, you can also gather some important business information on the basis of the FAQs related to your products and services.

Post that, you can target your audiences on the basis of your video content via YouTube and Google Display Network platforms.

3) Offer live solutions to your customers with Live Chat enabled landing pages

If the recent findings by Forrester are anything to go by then around 44% of online consumers found inputs from a Live Chat assistant really helpful; especially during their online transactions. And on the top of that, the 2015 Zendesk report showed that no other channel can beat Live Chat when it comes to customer satisfaction.

So, whether you have a B2B or a B2C business, Live Chat can come in handy to solve queries of your click-through audience.

You can also do some soul searching here before you too get tempted by the idea. Consider these important aspects before you adopt Live Chat for your website landing pages.

  • Data
  • Design
  • Integration abilities

So, are you ready to try something new in 2016

So, whether you provide B2B or B2C services, you can use the above-mentioned rules to positively impact the conversion rate and the ROI of your company. And there’s no harm in trying out such alternatives, especially if you’re short of ideas or running out of options.

Need help with managing your PPC campaign? We can help. We are certified as Google Partner and Bing Ads Accredited Professionals. You can check out our PPC packages here. And do not forget to request a PPC Report (Worth $249) for FREE. For more info, write to us at sales@ebrandz.com.

BY 2018, 50% CONSUMERS WILL PREFER USING SMARTPHONES OR WEARABLES FOR MAKING AN ONLINE TRANSACTION

mobile-payment

It’s not just smartphone searches that are currently outnumbering desktop online visits. If a US online survey is to be believed, then around 28% of these smart users used their smartphones to pay their bills in 2014 – 15. The yet to arrive 2015 survey data may reveal how much progress has been made on that front, but it is likely that the figures will end up being on the higher side.

The latest developments in the world of virtual online transactions will strengthen the previous research findings that active users indeed prefer using their smart devices while doing an online transaction. Gartner, in his recent forecast suggested that by 2018 around half of these online transactions will be made using either smartphones or wearables.

mobile-usage

Source: US Federal Reserve Board reports (March 2015)

Making a more precise observation, Gartner goes on to define the mobile payment method as a smartphone or wearables-based payment system, branded mobile wallet system that bank or credit card providers use, and branded mobile wallets that online retailers such as Starbucks use.

The other category that is currently growing like a wildfire is the in-app pay system. The NFC-based in-store payment procedure requires proper infrastructure to be in place (such as Apple Pay system or Android Pay System) and time to deliver the desired results.

Talking about forecasts, Gartner made another provocative prediction, that by 2018 around 75% of video content will be consumed mostly via video apps that are similar to the one made by Apple CEO Tim Cook, while introducing the new version of Apple TV last year.

For more info, write to us at sales@ebrandz.com.

THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016

pay-per-click

There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all about time and how you go about implementing your business strategies that eventually have a final say in the outcome of your B2B or B2C PPC campaigns. But having said that, PPC managers find B2B process a bit more time consuming than initiating a B2C deal. So, if you have similar B2B PPC concerns then you need to ensure that you’re not repeating these three deadly mistakes that spelled doomsday for several businesses this year.

Pre-Click is fine but what about client’s Post-Click concerns?

Deadly Mistake No. #1:- Picture this… You’ve done all the hard work, from setting up your client’s B2B account to filling out forms for testing the basic conversion process and made sure everything’s looking great. And then you forward an email for the client’s approval still thinking that your client is more than likely to approve the same. And suddenly you receive a mail from your client asking you to be more concerned about bringing them those potential leads that convert. So, what went wrong? You got them the leads, but your client simply wasn’t getting the results that they expected from you before hiring your B2B PPC services.

Solution:- Well, all you need to do is, start revisiting your Client’s Post Click process. That includes, overseeing the process of how your B2B clients are actually handling those potential leads generated through your campaign. And if you think that the client is not using them properly, you need to tell them frankly that you’re not quite happy with their lead conversion process and that they can come back to you after they are thoroughly organized with their process.

Are you expecting too much?

Deadly Mistake No. # 2:- What do you do when you happen to find yourself in trying circumstances? You start arguing with your client about what can be done in a particular scenario by saying, ‘Let’s give it a try and see what happens’. While nothing’s really wrong with you becoming so optimistic in your expectancy about a positive outcome, this over-optimistic attitude tends to backfire most of the times.

Solution:- When a B2B client subscribes to your PPC services, you need to ensure that your clients know what they can expect out of you. You need to have some beforehand information about your client, who just hired your B2B PPC services.

  • Are they venturing out for the first time or are they launching some new product/services?
  • Do they have any past agency experience?
  • Whether it’s the first time that they are hiring any PPC services.

This information is invaluable because you both want the leads to be workable so that it saves you time, isn’t it?

Ad spend shocker!

Deadly Mistake No#3:- Just imagine – one of your old clients with an unlimited ad budget, out of blue, just called in to get a quick update on their current Ad spend. This may just shake your belief system but stuff like this does happen in this highly competitive business environment. Don’t worry, you’re not the only ones at the receiving end. So what can you do to avoid such scary situations?

Solution:- To avoid such situations you need to communicate better with your clients. Don’t take them for granted on the basis of their past business relationship with your firm. Let them know how much ad budget fits your B2B PPC campaign’s requirement? And if they have allocated unlimited ad budget, then just ask them how much is too much for them so that they will always be in the know how. Especially since it’s all about the money, honey!

The Important Next Step

At the end of the day, to err is human but as a business professional, you need to move on and learn from your past mistakes so that there’s a lesser possibility of you repeating them in future. This is an important next step for you to follow in the year 2016, since it can directly hamper the bottom line of your business, as many firms experienced it in the year gone by.

Need help with managing your paid campaigns? Let our PPC professionals guide you. Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free. And, do not forget to check out our PPC packages.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR LANDING PAGES BY USING ADWORDS SCRIPTS

landing-pages

As they say, any landing that you can walk away from….is a good one! Well, you don’t want that to happen with your official landing page, right? But if you’re not carefully monitoring your existing landing page woes then you’ll have only yourself to blame for it.

A better approach would be to check all your site URLs for any kinds of errors; especially ones like 404. And if you’re on a look-out for some other options then you can leverage Google services for better results.

Besides that, you could easily have pages without any 404 error, but it is up to you how you use these pages in your ads. For instance

  • For your Out of Stock products
  • Sold out Concerts or canceled ones.
  • Hide your Old web-pages
  • To hide your web Pages with out-of-date messaging like “Thanksgiving” or “Black Friday Sale.”

At eBrandz, we can provide you with smart & affordable landing page solutions. Our satisfied clients are more than happy to testify for the same.

How do you do it? Well, you have to run the script for a particular phrase or set of phrases and look for queries such as out of stock or unavailable. The script then crawls through each URL source code and searches for similar queries. If it manages to find one, then it means that the page is bad.

You can start by searching for phrases that your website uses. Do a double check for source code of good and bad pages so that you don’t end up on a bad note.

You can also include HTML tags to run the script for a particular phrase(s). Also, messages like “0 available” could easily be mistaken for a page that says “10 or 100 available”. So you need to be a bit careful on that front and when you know what you want, just copy the script into your AdWords account and change your settings as below:

  • Start with messageToCheckForwhere you need to come up with the source code of the phrase(s) that you’re currently searching for. And if the messages found here are similar to the URL’s source code then that particular URL will be treated as a bad one.
  • If you set trimAtQuestionMarkas true, then all your URLs are doubtful and anything after that will be removed.
  • typeasks your permission tocheck your ads or keywords for any such bad URL
  • recipients are your email recipients. So, when bad URLs are found, they will be sent to all the mentioned email ids. If you don’t want that to happen then you can leave out that option.
  • campaignStatus is to know the status of your campaigns.
  • adGroupStatus is to track the status of your ad groups.
  • status is the status of your ad/keyword itself.

Additionally, you can even run the script once to check or organize a schedule to run it on a regular basis.

Also, through Google AdWords script, you can check only 20k URLs on a daily basis with the script running out of time before reaching the mark. But if you’re loaded with URLs for the script then it’s probably a great idea to avoid these limits by making use of API services.

If you’re still short of some smart solutions then you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Our sales reps will get in touch with you within 24 business hours.

TIPS TO ESCALATE YOUR WEBSITE’S RANKINGS IN SERP AND BOOST CONVERSION RATIO

rankings-conversion

The two main objectives of every online business are getting the best possible conversion rate and the highest rank in each and every search engine result page (SERP). Both the objectives go hand in hand as higher ranking will bring more traffic, which eventually leads to more sales!

The concept is really simple, but the execution is way too complex. It’s not the old era anymore where the unsophisticated SEO practices were enough to escalate your ranking in SERP.  At present Creating SEO strategy which is in align with the Google algorithms and employing inbound marketing both are vital for success.

In order to turn your dreams of getting top spot in SERP and high conversion rate into a reality, you need to employ the following tips to the fullest:

1. Blog on a Regular Basis

Blog provides you with benefits beyond expectations. It is one of the best inbound marketing strategies you can employ for your website. Starting a blog will not only maximize inbound marketing but will also boost your SEO ranking. A blog offers the highest Return On Investment (ROI) then compared to any other marketing techniques.  Blog insanely escalates your ranking in SERP and companies who blog regularly have experienced an increase in customer procurement.

blogging

So maintaining a blog must be an indispensable piece of your marketing and SEO strategy. Blogs help in driving the “Right” kind of customers to your site. Since your blog will be always around your niche, so it assures that the quality of the user. Blogs do an awesome job in attracting the attention of qualified prospects by providing them with the information they are searching for. And when you guide customer from the very start of the buying funnel, you actually win their trust and look authoritative, which is crucial for sales.

2. Use Images and Logos to Your Advantage

Studies have proven that there’s a strong connection between measurable brand symbolism and sales. This is why you should give utmost attention on your company’s logo. A logo must clearly illustrate the core idea and vision of your company. One can grasp the main business objective and niche of your company by just looking at the logo. The logo is going to be displayed everywhere, from product packaging to your visiting cards, advertisements and in your office. So it becomes crucial that your logo must be simple yet hard hitting and catchy so that it can get hammered in people’s mind instantly.

Apart from the logo, an image also a plays a major role. Studies have proven that a blog, advertisement or any page of the website with an enticing image gets 300% more engagement rate than that compared to simple texts. It’s important to choose the right image with the right copy that is in aligning with the overall theme of your advertising campaign. The perfect blend of both massively increases the success ratio of marketing campaigns. It also helps in attracting users to your site, and the chances are, they will remember it for a really long time. Benefit? The customer will stick around enough to make a purchase. Additionally, the caption and copy of every image will help you in SEO as well.

3. Widgets Can Boost Sales

You may know that “90% Of Customers Say Buying Decisions Are Influenced By Online Reviews“.

So if you have received many positive reviews, then why not display it along with your content. There are many widgets out there that let you display the positive reviews of the customer in front of your website visitor. By doing so, you are providing customers an easy access to the reviews, since they don’t have to click testimonial page in particular.

One of them is our review widget which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.

Conclusion

Good product or services, great images with good titles and captions, regular blogging, review widget, user-friendly website and an excellent SEO strategy will turn your dream into a reality.

In case you’re facing difficulty in employing some techniques, or need help with SEO, we will be more than happy to assist you. You can also request a FREE SEO Audit of your website to check where your website stands. Just write to us at sales@ebrandz.com or simply call on the Toll-Free number 1-888-545-0616 and let our professionals help you.

HOW TO IMPROVE USER EXPERIENCE OF YOUR WEBSITE

user-experience

An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.

Conclusion

It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.