One of the world’s popular blogging platforms, Tumblr, will start selling ads on its pages from next month. The announcement marks the company’s foray into the arena of paid-for advertising something it has been averse to thus far. Top brands like IBM and EMI Music already use it for promoting their services. However, this will be the first time they can pay to seek advertising exposure on it. Read the rest of this entry »

Earlier in March we had written an article about how Matt Cutts had warned that Google will start penalizing websites that indulged in over-optimization practices.

In this post, we will guide you through few critical points where over optimization will get your website penalized and the precautions that you should take during the optimization process. Read the rest of this entry »

IS YOUR ECOMMERCE SITE USER- FRIENDLY?

Internet trading can be a tremendously complex business to manage. There are many points that need to be kept in mind for a successful ecommerce website . Read the rest of this entry »

As a search engine Bing generally has depended on a set of heuristics to decide if and how individual webpages are related or linked to each other on a site. Now, using the optional link elements (rel=”next”; rel=”prev”), you may provide it a strong hint of both structure and the scope of sequenced content. For instance, think about content on your site spread across multiple pages like forum threads, or time-sequenced material like blog posts and news articles. By making use of the rel=”next” and rel=”prev”, you’ve complete control over the sequencing of pages. Read the rest of this entry »

From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the last year or so. And while that will have an impact on your strategy, too, one thing, which remains the core to it, is keywords. They are still very much vital to your content and link oriented SEO strategies. There’s one change flowing down the Google sieve that will again change the scenario – semantic search and human element. Read the rest of this entry »

In an endeavor to make the Bing Bar more user-friendly, the company has made some changes to it, analyzing the way searchers use the product, the features that are used most, and those not so frequently used. Based on a feedback and a demand for cleaner interface, ease of usage and efficient performance, a new version of Bing Bar has just been rolled out. Read the rest of this entry »

Let’s face the facts: Being ranked high in search engine results pages (SERPs) is nice but more often than not are no longer enough to ensure a successful online marketing effort. RICH SNIPPETS is a design which provides the searcher with more useful and informative search results. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. Read the rest of this entry »

Bing has been hard at work getting rid of Junk links from its index with the goal to provide users with better looking and more relevant search results. Following issues top their list:

1. Dead Links
2. Soft404′s
3. Missing Meta
4. DataParked Domains Read the rest of this entry »

Google has made some major changes to its Webmaster Tools that affect who and how you can view data for your site.

Firstly, Google has added a highly requested feature that allows you to grant other users different levels of access to your Webmaster tools account.

Read the rest of this entry »

The next major change in Google search is here. According to Google’s Amit Singhal, Google’s switch to semantic search technology which will soon be implemented to supplement Google’s current keyword search system.

With Semantic Search Technology, Google will recognize keywords as “entities” which can be persons, places, or things. Read the rest of this entry »