Category Archives: Ecommerce

TIPS TO ESCALATE YOUR WEBSITE’S RANKINGS IN SERP AND BOOST CONVERSION RATIO

rankings-conversion

The two main objectives of every online business are getting the best possible conversion rate and the highest rank in each and every search engine result page (SERP). Both the objectives go hand in hand as higher ranking will bring more traffic, which eventually leads to more sales!

The concept is really simple, but the execution is way too complex. It’s not the old era anymore where the unsophisticated SEO practices were enough to escalate your ranking in SERP.  At present Creating SEO strategy which is in align with the Google algorithms and employing inbound marketing both are vital for success.

In order to turn your dreams of getting top spot in SERP and high conversion rate into a reality, you need to employ the following tips to the fullest:

1. Blog on a Regular Basis

Blog provides you with benefits beyond expectations. It is one of the best inbound marketing strategies you can employ for your website. Starting a blog will not only maximize inbound marketing but will also boost your SEO ranking. A blog offers the highest Return On Investment (ROI) then compared to any other marketing techniques.  Blog insanely escalates your ranking in SERP and companies who blog regularly have experienced an increase in customer procurement.

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So maintaining a blog must be an indispensable piece of your marketing and SEO strategy. Blogs help in driving the “Right” kind of customers to your site. Since your blog will be always around your niche, so it assures that the quality of the user. Blogs do an awesome job in attracting the attention of qualified prospects by providing them with the information they are searching for. And when you guide customer from the very start of the buying funnel, you actually win their trust and look authoritative, which is crucial for sales.

2. Use Images and Logos to Your Advantage

Studies have proven that there’s a strong connection between measurable brand symbolism and sales. This is why you should give utmost attention on your company’s logo. A logo must clearly illustrate the core idea and vision of your company. One can grasp the main business objective and niche of your company by just looking at the logo. The logo is going to be displayed everywhere, from product packaging to your visiting cards, advertisements and in your office. So it becomes crucial that your logo must be simple yet hard hitting and catchy so that it can get hammered in people’s mind instantly.

Apart from the logo, an image also a plays a major role. Studies have proven that a blog, advertisement or any page of the website with an enticing image gets 300% more engagement rate than that compared to simple texts. It’s important to choose the right image with the right copy that is in aligning with the overall theme of your advertising campaign. The perfect blend of both massively increases the success ratio of marketing campaigns. It also helps in attracting users to your site, and the chances are, they will remember it for a really long time. Benefit? The customer will stick around enough to make a purchase. Additionally, the caption and copy of every image will help you in SEO as well.

3. Widgets Can Boost Sales

You may know that “90% Of Customers Say Buying Decisions Are Influenced By Online Reviews“.

So if you have received many positive reviews, then why not display it along with your content. There are many widgets out there that let you display the positive reviews of the customer in front of your website visitor. By doing so, you are providing customers an easy access to the reviews, since they don’t have to click testimonial page in particular.

One of them is our review widget which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.

Conclusion

Good product or services, great images with good titles and captions, regular blogging, review widget, user-friendly website and an excellent SEO strategy will turn your dream into a reality.

In case you’re facing difficulty in employing some techniques, or need help with SEO, we will be more than happy to assist you. You can also request a FREE SEO Audit of your website to check where your website stands. Just write to us at sales@ebrandz.com or simply call on the Toll-Free number 1-888-545-0616 and let our professionals help you.

HOW TO MAKE MOST OUT OF BLACK FRIDAY’S PEAK SHOPPING HOURS

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While it’s true that Shopaholics don’t need any reason or season to shop, when you’re approaching a once in year occasion like Black Friday, you’ve got to make the most of it. Well, that’s what every shopper must be feeling, isn’t it?

But there’s one thing that we, as shoppers, want to avoid at all cost – a Crowd and Long Queues! Well, don’t worry about them coz Google has a solution for it. Google’s location data tracker even suggests you to avoid visiting stores during the expected rush hours between 2 PM and 4 PM this Black Friday.

Google has also released Store’s Thanksgiving and Black Friday footfall data in advance to drive the point home.

As depicted below, the shopping pattern is very different on Thanksgiving Day as compared to the other regular days. During peak hours, electronics and departmental stores often get crowded except for those few, which prefer to open up later in the day.

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Not every retailer rejoices though. Despite the mad rush hours, there are some stores which do feel the pinch of being left-out. This has led to talks on whether celebrating an occasion like Black Friday is indeed a good thing to do. The mood is not quite the same this year as compared to the last year in UK, where retailers took it hands on. While the mood may be different this year, this is not to say that people won’t be crowding the stores in huge numbers.

Besides squeezing sales margins to offer discounts, retailers feel over-burdened while managing the overcrowding traffic not only to their physical stores, but also to their online presence. This puts an extra pressure on the system and their product shipping abilities as such. That’s the reason why retailers end up recruiting extra resources to meet the demands of the holiday season. Besides that, there are retailers looking for an extended holiday season to offload their stocks. For instance, Walmart and Macy’s embark on the holiday season a little earlier than usual.

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As compared to the Pre-Christmas shopping peak hours, people shopping on Black Friday mostly look for cellphones and other electronic items.

  • Shopping malls, super speciality stores and regular retailers have recorded the highest shopping peak hours a week before Christmas.
  • Whereas the Dollar Stores have the highest peak hours just a day before Christmas.

Online & Offline shoppers and Black Friday

The data further reveals that shoppers nowadays are getting smarter and prefer to move online rather than crowd stores in search of best deals and offers. While there’s a surge of 11% in the online electronic searches, an 8% increase was observed in the departmental visits last year on Black Friday as compared to the other weekend holiday breaks. This shows that people are more interested in doing showrooming activity before actually making a purchase.

How advertisers can go about it?

The search giant, Google has some solutions for the advertisers.

  • Target customers with local extensions. Google suggests retailers to nearby located shoppers by using the local extensions in their local Ad listings. This will enable them to target shoppers located within 40 miles from their store location.
  • Increase bids according to traffic volumes. The search giant further advises the retailers to evenly spread out their budget on marketing campaigns so that they can suffice the demands of their offline and online customers. So if you’re expecting a heavy footfall in the afternoon as seen in the past year then consider offering your customers with better online deals.

Your Marketing Takeaway

Besides adhering to Google’s suggestions, the growing usage of smartphones bolsters the impending need for local SEO and optimization services.

For obvious reasons, there’s a growing need for businesses, whether local or national, to have mobile friendly sites. But you can also provide your customers with the offline ability to access your store’s product stock levels and in-store items to enhance their shopping experience.

For more details, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE

landing-pages

A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords – and finally setting up PPC landing pages that are optimized for conversions. All the above steps are carried out just to receive a “click” from the targeted audience. Whether you’re a B2B professional or a B2C client, the PPC methodology remains the same except for the long lead time, complex purchases, and different content approach.

Depending upon the requirement of your existing client, the PPC landing pages are set. Of course, it’s all done in search of that elusive click. You may be following some of the best PPC practices and that’s all you can do – Things work out sometimes and sometimes they don’t seem to work for you as is the case with the three B2B PPC landing pages below.

#1. Decreasing the efficiency of your landing page with multiple CTA’s

If one CTA can do the needful then why use three CTAs! This was the case with one of the clients who crowded the landing page with three CTA buttons. Request a Demo, Contact Us and Free Trial somewhat confused the visitor whether he should actually go for the demo or directly contact the site owner or ask for a free trial. This in-turn, became the major drawback of his existing landing page.

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Things started to shape up positively when the client was told to remove the two CTAs on top and go with a simpler CTA option. This brought about a change in the landing page functionality which showed instant results, where the prospective leads shot-up by 200%. That too in seven working days! In fact, more visitors filled up the free trial form rather than interacting with other actionable options on the landing page.

Hence, a more feasible option would have been to do a formal test via Google Analytics to check the efficiency of the landing page.

Your Actionable Takeaway:-  This shows that following best practices doesn’t always get you the results, but testing provides you with more insights.

#2. Depriving your landing page from the most actionable asset

Whether you are a B2B or B2C set-up, your company’s phone number is the most important actionable asset that your landing page can have. And depriving your landing page from this privilege can have serious repercussions on the bottom-line of your business.

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As the client who swapped its company’s phone number on the top corner with social media buttons sans a great social media presence, found out. But after a little contemplation, the client moved the social buttons on the top to make way for the company’s most important actionable asset i.e. the phone number. And the client brought about this change without testing it out.

Your Actionable Takeaway:- Businesses need to have a solid reason behind the changes they bring about in their sites.

#3. Depriving your landing page from trusting credentials

An actionable landing page for an accredited training institution must include some trust signals through which the consumer can trust your business credentials. And if you are depriving your landing page of such trusting credentials, it can possibly result in trust deficit among your website visitors.

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Hence, burying or side-lining such important business information can possibly do more harm than good. After testing out Unbounce’s professional landing page template, the client added some trusting credentials along with moving the accreditation to the front-center part of the landing page of the site.

Your Actionable Takeaway:- You must equip your site’s landing page with trustworthy credentials depending upon the nature of your business. And still if you have any doubts about the feasibility of such an option then you can always take the advice of professional experts or even hire one of yourself.

Conclusion: Irrespective of whether you are providing a B2B or B2C online solution, always design your landing page on the basis of your business requirements. And as per your requirements, you must include additional actionable assets on your landing page without fidgeting with your company’s most important actionable asset i.e. the company’s phone number. Consider any such changes in your landing page only after testing them out first and if you’re not sure then kindly seek the advice of a professional expert regarding the matter. Always remember that designing of your landing page is an important first step towards realizing your entrepreneurial success! You would want to put your best foot forward. Isn’t it true?

And if you are still not getting those results then you can always ask for assistance on landing page design from us. Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get in touch with our reps.

HOLIDAY CODE FREEZE IS AROUND THE CORNER. TIME FOR THE E-COMMERCE SEO STRATEGY!

seo

Before we dive into e-commerce strategy, does anybody know what a ‘code freeze’ is? Well, that juncture when we aren’t allowed to launch developments upon a website is known as a ‘cold freeze.’

It minimises errors or downtime during peak shopping season, making it beneficial for retailers.

After $965bn recorded in sales between November & January, recent studies show that retailers are expecting a 4% rise over last year’s shopping season. But all of this seems to be overshadowed by digital shopping, that’s coming out a lot stronger with a 9% YOY increase (equivalent to $434bn) in online sales.

Now, in order to achieve more than their fair share of the increase, search professionals would try to better position their retail sites by sharpening their SEO strategies before lockdown.

Lay emphasis on the soon-to-be high traffic pages

A well programmed store locator is a must, and it should be optimized with relevant NAP (Name, Address and Phone) data along with a generic ‘Store Locator’ title on each location page. This is a prime necessity as 90% of in-store sales are still preceded by trips to the website.

In pages featuring credit card/financing, shipping policy/track order, and return policies, you are bound to experience a similar surge.

‘Phone Number’ & ‘Store Locator’ are terms of high importance and need to be highlighted on the pages very clearly.

Ensure big sales, deals & events are present

Best deals are on everyone’s wish list and are expected to be found easily. You’d find digital customers scouring your site for these. These deals should go hand-in-hand with holidays like Black Friday, Cyber Monday & other holiday deals keeping the pages up & running on such days.

On the other end of the platform, you should have coupons, promotion codes & special offers, live & easily found. You’d risk loss of traffic if you do not possess these.

Regardless of the pages’ lifetime, Google always does raise pages with such content a step above, leaving aside the prime challenger brand pages.

Be sure of Digital & Physical going hand-in-hand

What most customers look for is low or better pricing & availability. Therefore, a well inscribed product detail page is important.

Model number is another element that needs to be present on product pages (in the title tag & HI). This makes searching for a particular model number easier and, has customers glancing away from your competitors in search results.

Retailers would only benefit from this year’s expected increase in digital holiday shopping if they pay attention to the three points of advice mentioned above.

For more information email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

ELECTRONIC AND NON BRANDED TERMS DOMINATING THIS YEAR’S GIFTING SEASON SO FAR: AN ONLINE STUDY

holiday-keywords

Celebrations have already begun, especially with Thanksgiving Day about to hit the town. As online shoppers are getting busy as ever ordering their stuff. A lot of E-commerce sites such as Walmart, Best Buy, Target and Macy’s are smiling their way to the bank. If HookLogic‘s recent Online Retail Sales Report is anything to go by then there has been a huge surge in E-commerce activities in the past week, with electronic and home decor items topping people’s wish list.

Thanksgiving Day may hit in a week’s time but there’s already a surge in users’ online activities. Especially where stats from November 9, 2015 to November 15, 2015 are concerned, the total views of product pages grew to the indexed value of 133, which is 33 more than the benchmarked value of 100. And last week was nothing different with the online tally touching 107. The online searchers are converting big time, taking the average conversion rate tally to 155 which is a big improvement from the previous tally of 112.

hooklogic

Besides that, the non-branded keywords searches dominated this year’s gifting season with “TV” heading the search list and “Laptop”, “Christmas Trees” and “Tablets” following suit. “Boots” which featured as the top entry last week, generated a lot of interest with “women’s boots” making it to people’s top online search list so far.

On the other hand, online shoppers were very much in awe of home decor items such as “Bedding”, followed by “Curtains”, “Rugs”, “Vacuum” and “Lamps”.

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Continuing last week’s trend, online traffic from mobile devices still dominates the search scenario with smart search tally accounting for more than half of the searches, as compared to desktop searches which garnered only 49% of eyeballs.

So, if you want to capitalize on online traffic, do not miss out on checking our SEO and PPC packages tailored for businesses like yours. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to find out how we can help you.

9 WAYS TO CONVERT A USER INTO CUSTOMER

You’ve got great products and services that are of premium quality and come at a decent price. You have also designed a great website that is close to perfect from both UX and SEO’s perspective. You have also leveraged your online presence with social media profiles and by delivering wonderful products you have managed to receive positive reviews too.

So after getting all these things right, you just sit back and think that now your cash bell will ring continually and that your bank account will get credited with enormous dollars on a regular basis.

But, it’s not happening! Despite doing everything right, your website is not generating sales. You are seeing a lot of visitors via Analytics, but the conversion rate is too low.

Issue: – Maybe you have given attention to the big things but ignored the small details. To ensure the best outcome from your website, you have to give attention to even the minutest details since they can play a big part in sales.

We have analyzed some points where many fail to pay attention and thus are unable to generate sales as per expectations. Some issues and their tested and proven solutions are listed below.

1) Hammer your Call to Action

Call to action is the most important part of a site, as it will decide whether a user will leave as they come or after being converted into a customer. You have probably thought about it already and listed in your website. But just listing in one corner of the page will not work; hammer your call to action all over the website, without overdoing it. Users after reading your product description or content take a pause, as they decide what to do next. By repeating your call to action, you are actually suggesting them what they should do next. It’s like you are giving them a little push!

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2) Maintain a Theme for Action Buttons.

Your user must be able to navigate through your website easily. Navigation elements and links guide users as per your plan. The links you want your users to click should stand out from the clutter. Red and green are the most popular colors for action buttons; it sets them apart from rest of the links. Be sure that all your action buttons, on every page are of the same color so that the user will automatically know where to click, leaving no room for guesswork.

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3) Be Confident

You have a great product and you’re confident that it is unique! So what’s the matter in showing your confidence through the website? Don’t be shy and add a button like “Interested! Wanna buy?”; instead add boldly “Buy Now”. Don’t let them think twice before taking action.

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4) Keep your Forms Short

Humans are becoming lazy day by day. So if you force a user to fill a comprehensive form, he will most probably leave your website. Just note down what information you really want to collect from the users and make the form filling process as short and simple as possible. The best format will be to let them fill only two fields i.e. name and email address. But in case you require a phone number or something alike, just add one more field, but no more than that.

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5) Benefits Attract Humans, Always!

So, by following all the above tips you have finally lured the user to your sales page. And right now he is standing on the other side of the line of becoming a customer. So what now? How will you encourage him to go ahead? Well, you can actually cash on human behavior here. Benefits always lure people and placing the offers right next to the sales button can work wonders. Just list the “Buy now to save upto 20%” or get “50% cash-back” or any offer that you are currently providing.

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6) How Will it Benefit Me?

You have a good product and you’re talking about it over and over again; like the list of feature and how unique your product really is, etc. But as a customer I will not buy anything unless and until it will benefit me!

So list those features and talk about your products, but in a subtle way. The most enticing thing you can do is to talk about the benefits that users will get from your products and craft the whole copy around it.

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7) Build Smarter Forms

Don’t you like it when you go to a website to buy something and see that a form is already half filled for you. Ah! What a relief. Well everyone likes these sort of time and energy saving forms.

You can also set it up for your website. It may seem like magic or an advanced level of artificial intelligence, but you will be surprised to know that it’s not as difficult and complicated as it looks.

Cookies and Geolocation help a lot in filling up forms, and mostly they are accurate. You can also display the form with preloaded values which will be validated once you hit submit.

By providing such convenience, you’re pleasing your users by making their lives easier.

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8) Designs, Copy and Photos Must be Good.

Your product packaging should leave eyes wide open and sparkling. The images and designs that you are using for your products must be enticing and relevant. When I was in an advertising firm, we were taught that to compel users to your ads or products everything including photos, copy and concept should be in line.

Just posting any image that appeared on iStock or Shutter Stock is not gonna help. You should concentrate on getting the best possible picture for your product. Search intensely and bring out the best image or hire an illustrator or a designer instead.

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9) Think from Users’ Perspective

The content of your website should be targeted specifically to the audience. Replace the words “I” and “We” with “You”. Look at your website from the user’s perspective. Stop judging your website from your own point of view. This will make searchers feel that the website was thoughtfully made, keeping their needs and goals in mind.

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Conclusion:

By implementing above tips and tactics, you can boost your sales and get expected results. But don’t expect results overnight, or imagine some kind of magic to happen. Your website will perform slowly and steadily. However, the above listed issues are not all the problems your website might be facing. There can be some other issues as well. In case you want assistance write to us at sales@ebrandz.comspecifying your problem or call 1-888-545-0616 (Toll-Free).

AMAZON ACES THE E-COMMERCE WAR PURELY ON THE BASIS OF PERSONALIZATION

ecommerce

Well, there is no doubt that Amazon is a big fish in the online retail industry. Such is the impact of this 1994 born e-commerce venture that around 40% of people turn to Amazon, when purchasing products online. According to an online survey, 44% of 2,000 online shoppers admitted that they go directly to Amazon for inquiring or purchasing a product online. And if observations of 2012 Forrester Research study is to be taken seriously, 30% of the U.S online shoppers preferred to search on Amazon search platform compared to 13% who searched for products on other search engines.

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However, the reason behind Amazon’s amazing online dominance cannot be attributed to its soaring popularity among the online shoppers as such but there’s more to it.

According to a new research by BloomReach, Amazon’s unique personalization of products across its platform makes it a tempting online shopping destination among the online shoppers. This is main reason why Amazon’s hurting online retailers to become the No.1 online shopping destination.

“That’s not exactly mind-blowing,” says Joelle Kaufman, head of marketing and partnerships at BloomReach. “We all knew Amazon was gaining in efficacy, but that’s pretty dramatic in three years.”

Amazon’s unique way of personalization not only separates it from other online retailers but also is a step towards enriching the online shopping experience. That’s why it has a major influence on almost three fourth of the online shopper community racing ahead of Walmart at 9% and 8% by eBay. Moreover, about 87% of 2,000 online shoppers admitted that retailer’s personalization style influences their purchasing decision.

But why personalization as such influences customer’s online purchasing behavior? This is mainly due to Google’s online tactics of ranking ahead sites with better consumer experience. This fact was opined by about 67% of the study respondents, who admitted website’s personalization style favoring Google searches had an impact on their purchasing decision. Moreover, the BloomReach study indicates that around 86% of the 500 online retailers feared the search giant’s predictive capabilities plays a significant role in online consumer’s website preference based on personalization.

According to Kaufman, “The consumer thinks, ‘I want [brands] to get it right because Google does. The consumer wants to do business with retailers that know them. We think there’s a real opportunity there for retailers to convey a deeper relationship by leveraging the ability to curate particular types of products, so the consumer comes and doesn’t get overwhelmed with choices.”

On the other hand, about 44% of the online retailers look upon Amazon as their biggest threat followed closely by 41% online marketers, who feel eBay as their biggest competitor.

Besides hurting the online retailers big time, Amazon also competes with the Google’s search platform with 30% of the online searchers preferring Amazon’s search platform. According to Eric Schmidt, Google’s former chief executive, “People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”

Moreover, Kaufman also credits the fact that since Amazon doesn’t have a physical store location that’s it’s crucial for it to ace the list of most preferred online shopping destination. That’s why the online retailers consider personalization as one of their top business priorities.

“You always wonder, ‘Is [personalization] creepy? Do people ignore it?’” says Kaufman. “I think people are so overwhelmed with choices and so pressed for time that the idea that you can curate a selection just for me is really powerful. It’s basically all the reasons I want to work with a merchant: helping me shorten that list of my choices and then presenting to me what I would like.”

With that said, if you are finding it difficult as an E-commerce entity to enhance the overall quality of your website or make it more google search friendly then you can contact us at the earliest. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.