Category Archives: Facebook

US ADULTS PREFER REDDIT OVER FACEBOOK AS A NEWS CONSUMPTION SOURCE, REVEALS A PEW SURVEY

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According to latest survey by Pew Research Center, more than half of US adults get their regular dose of news updates from social media networks. Going by the survey, which was carried out on 4,654 members of Pew’s American Trends Panel, it was observed that 70% of Redditors get news updates from microblogging sites. Over 60% Facebook users get news from the social media network, whereas around 59% of Twitter users get their news updates from there. This leaves us the other social sites like Tumblr at 31%. Surprisingly Instagram is at 23% and believe it or not, YouTube is at 21%. LinkedIn does the catching up at 19% and the same goes for Snapchat at 17%. Vine features towards the end of the list at 14%.

According to Pew report, both YouTube and Twitter had equal amounts of exposure. As far as reach is concerned, YouTube has about 48% of US adults hooked on to its network, with 21% users getting their dose of daily news updates from there. While around 16% of US adults visit Twitter handle frequently, only 59% of them access the network for regular new updates.

Talking about social media as a source of news consumption, Facebook is frequently accessed for general news updates with over 60% US adults visiting the site on a regular basis. 26% of US adults use more than one social network to get their daily dose of news updates, whereas the remaining 10% visit three or more sites.

As per Pew’s latest social media news consumption report, Facebook’s social giant status doesn’t seems to help much as Reddit holds the top position in terms of news consumption on regular basis. This means Facebook is down at the second position, being widely used as a social sharing network. It is followed by Google’s own YouTube channel, which continues to hold the third position despite being viewed as a popular video uploading solution. The question is why YouTube is lagging behind Facebook in terms of news discovery. Credit to Facebook on developing its network as a news discovery channel; but it needs to evolve further if it wants to topple Reddit as the top social media news consumption network.

FACEBOOK INTRODUCES NEW FEATURES THAT ALLOW USERS TO SHARE & TRACK THEIR LIVE VIDEO COUNT

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There’s no doubt why Facebook’s live video feature is scaling the popularity charts these days; it allows its users to create and share content on their timeline. The company rolled out this feature to all its users earlier this year, in August, 2015. The newly added features are so designed to attract more users to the platform.

Make your videos go live in Facebook Groups and Events

The addition of live video feature provides more broadcasting options to users; it was previously possible only through a page or a personal profile page of a user. But now users have the luxury of broadcasting a video within their own set of groups as well as their event pages. Broadcasting live videos in event pages gives a natural touch to the proceedings, as it allows participants to share videos with other viewers who were previously unable to watch it.

New interactive features to increase User Engagement

Here are some extra features that are designed to increase audience engagement level

  • Live Reactions: Users can make use of the live reaction pack to respond to the video posted on the timeline.
  • Replay Comments: This feature enables users to watch replays along with comments of other users while watching the recorded broadcast of the live videos.
  • Live Filters: Now users can make desired changes to their live videos by making use of Facebook’s five filter pack. The company is currently testing it, before making it available to the users. Besides that, the company is also testing the ability to draw or doodle on videos.

Ways to discover Live Videos

Similar to what one does with Periscope, users can now make use of Video Map Feature to discover Live Videos on Facebook. Also, users can search, share and invite friends to watch live and recorded videos on the basis of their interests, creators and topics.

New ways of tracking Video Metrics

Besides the above-mentioned features, Facebook has added some new metrics to track viewership of live videos on it’s platform. During a broadcast, the new tracking feature takes note of the total number of live viewers. The new chart shows the count of live viewers tuned in to watch live video broadcasts. Users can make use of Page Insights and the video library section to leverage these newly added metrics.

Above mentioned features can be expected to be rolled-out to all Android and iOS users in weeks to come.

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

NOW USERS CAN SWAP FACEBOOK’S DEFAULT EMOJI REACTIONS THROUGH BROWSER’S EXTENSION SUPPORT

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If you’re bored of using the standard set of emoji expressions for your reaction to a Facebook post then there’s some good news in store for you. Wanna know what? Read on…

Facebook recently rolled out an Emoji Reaction pack to go with its Like button. A few weeks later, Google’s Chrome browser and Mozilla’s Firefox released a new browser extension that enables Facebook users to swap the standard reaction pack with sets of customs reactions, including DiCaprio and Donald Trump.

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The browser extension of Facebook’s Reaction Pack was developed by Rodney Folz. It allows Facebook enthusiasts to choose from a cool collection of reaction packs featuring politicians, Hollywood celebs, animated caricatures, etc. and swap them with Facebook’s default emoji reaction pack. However, there’s no new reaction added to the tally of the old reactions, which included Like, Love, Haha, Wow, Sad and Angry. If you want to publish your own reaction pack then you can do so here.

To give you a brief account of the proceedings so far, in the previous month, Facebook rolled out a set of emoji Reactions to go with their Like button, globally. This was to allow users to post their reactions in the form of sadness, wow, anger, love and laughter emojis. This development happened after Facebook CEO Mark Zuckerberg’s statement in September last year stating that the company was contemplating adding a “dislike” button. The statement sparked off an online debate on whether this will add to cyber bullying incidents and spread negativity on the number one ranked social networking site. But contrary to the media reports, Facebook launched a set of emoji reactions to go with their traditional “Like” button.

Moreover, the company said that the users’ reactions on the site will also be used to study consumer behavior. The company will then serve ads to the users on their timelines based on their findings. Facebook’s blog post reads, “We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content.” But so far Facebook’s reactions have received mixed reviews from the users of the site.

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FACEBOOK’S ROLLING-OUT “EMOJI REACTIONS” TO GO WITH ITS “LIKE” BUTTON

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Bringing an end to more than a year’s worth of media speculations, Facebook has reportedly launched “Emoji Reactions” on its platform to go with its trademark “Like” button. Facebook has been working behind the scenes for quite some time now to enable online users to express reactions such as Wow, Love, Angry, Happy or Sad.

These “Emoji Reactions” will give Facebook users more expressive freedom by allowing them to react more freely to a particular post, rather than just “Liking” a post.

To use “Emoji Reactions”, mobile users are required to hold on to the Like button and choose from an array of reactions. On the other hand, desktop users need to place their mouse cursor over the Like button, which will make the emoji’s appear on their screens.

To evaluate the impact of emoticons as a part of online self-expression, a whole lot of research and global online surveys were carried out by Facebook. The roll-out of “Emoji Reactions” is a culmination of their years of research and it will soon be available to you for online self-expression on the platform.

“Emoji Reactions” are soon to be rolled-out globally to all the users; that includes the desktop, mobile, iOS and Android app users.

FACEBOOK USERS SPEND MORE THAN 100 MILLION HRS WATCHING VIDEOS ON A DAILY BASIS

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Facebook seems to be reaping the rewards of the steps it took last year. Reports indicate that it’s not only witnessing a significant growth in its ad revenue but also there’s marked improvement in the number of active users across its platform. According to Facebook’s CEO Mark Zuckerberg, users are spending millions of hours watching videos on its dashboard, that too on a daily basis.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call. “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”

Zuckerberg further added that they are currently exploring the idea of making it a “regular platform” for users to watch and share videos, on the go.

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Besides that, Facebook and its sister concern, Instagram have a separate video ads section that even third party apps like Microsoft Xbox is currently leveraging to promote the launch of its upcoming video game called Halo 5.

This is what Facebook’s COO, Sheryl Sandberg has to say about third party apps using their video ad platform.

“They understood that people watch video differently in mobile news feed than on TV, so they created videos to capture audience attention in the first three seconds even without sound.”

Sandberg further says that Microsoft successfully promoted their videos on its platform, which not only generated a lot of curiosity amongst the US audiences but also raised their buying intention by a significant margin.

Sandberg even backed Zuckerberg’s remarks on the usefulness of videos for overall growth of the network.

“Video ads are important on our platform and the most important thing that’s growing,” said Sandberg, “We have 500 million people watching video a day. And the fact that so much video is being consumed on our platform gives us room for an ads business to grow because we want the formats to match.”

Apart from big brands currently leveraging its Video Ad platform, Sandberg added that SMBs have uploaded more than 1 million videos in the past month.

Finally, Facebook’s CEO even hinted the possibility of a devoted Video App in the near future. He also remembered to mention past year’s video efforts that include the Boomerang app with video-looping capabilities alongside the video call enabled messaging app. There were also a few words on the Instagram based video channel that allows users to share their big moments across its platform.

For more information, write to us at sales@ebrandz.com.

FACEBOOK TO CHALLENGE GOOGLE’S ADSENSE REACH THROUGH FAN’S MOBILE WEB PRESENCE

googleadsensevsfacebookads

In an effort to give Google a run for its money, Facebook is now officially expanding its advertising reach through Audience Network (FAN), by including mobile websites other than app support.

Earlier this month, the social media giant broke the news that it was beta testing to expand its year old in-app advertising network. And to bring it to reality, it’s beta testing the effectiveness of FAN on mobile domains of global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc.

This gives Facebook’s 2.5 million advertisers access to mobile web native ad units through FAN, which the company says is already accounting for 80% hits on a regular basis. Besides catering to its multi-image carousel advertisers, it is currently helping out publishers conceive the native version of standard ad formats.

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Not only that, Facebook is also making it easier for mobile advertisers to be a part of its expanding FAN. To join Facebook’s FAN, just add an HTML tag sans SDK integration and make it live on the same day. Mobile advertisers interested in joining FAN’s beta version can click here for more details.

By bringing FAN into the mobile domain, Facebook is also giving Google AdSense a run for its money. Facebook wants to achieve the same results by venturing FAN into the mobile domain as what Google has been doing through its AdSense network. Through FAN, advertisers can buy native ad units along with regular ad space, which can be more handy than Google’s high on popularity rating AdSense’s text and banner ad support. Besides supporting native ads and banners, advertisers can even leverage Facebook’s FAN domain for interstitial ad units.

As far as statistics are concerned, nearly 78% of Facebook’s  $4.29 billion ad revenue came through mobile ads in Q3, 2015. And based on its Q4 performance, Facebook’s FAN had hit a billion dollar mark.

You can check out our Social Media packages to leverage Facebook marketing for your business. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

WHAT’S YOUR PICK… AMP, IA, APPLE NEWS OR OTHER CONTENT DISTRIBUTION CHANNELS

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With so many content distribution channels vying for attention, it becomes quite confusing for Content Managers to get a clear picture of what a particular channel is providing. If you happen to be one of them, then we’re here to give you a brief idea about some of the latest distribution channels such as Accelerated Mobile Pages (AMP), Facebook’s Instant Articles (IA), Apple’s News distribution channel and other such content distribution channels.

Know them better

The above-mentioned are the latest entrants to the list of content distribution channels which are optimized primarily to cater static content on mobile based platforms. Not every platform supports interactive content such as data visualizations, and it may not be as per your requirements.

All these platforms are trying to address the slow mobile page loading speed of your device. While many reasons can be listed for the slow loading speed of your gadget, the solutions that these platforms are offering are more or less the same. Each of these channels comes with a specific set of technical requirements, and if they matches yours then you can invest in that particular channel.

They don’t replace your website, but rather create a user based optimized version to enhance the on-page mobile loading experience of your site.

Now let’s see what each of these platforms has to offer.

Accelerated Mobile Pages

The AMP project is more of an industry collaboration that includes the likes of Google, Twitter, LinkedIn and other such organizations, except for Facebook and Apple. While Google and Yahoo are expected to make certain headway with their fast loading AMP content, other platforms such as Twitter and Pinterest use it directly through their mobile app.

Besides that, Google also promises a worldwide release of CCDN (caching content distribution network) to support its AMP content.

Methodology

Technically speaking about AMP specs, being an open source entity, it contains a very strict layer of HTML and CSS files that produce reliable and performance oriented web pages. It only supports sandboxed version of JavaScript while completely ignores the on-page Javascript support.

To speed up your AMP content discovery, all you need to do is add tags to your existing content, pointing toward the AMP content.

How you can monetize your content

Publishers control their ad inventory on AMP pages and work with other technicians to provide better solutions to readers and publishers. Besides that, they have the right to sell their ad inventory by selecting a large array of networks which include ad monetization domains such as A9, AdReactor, AdSense, AdTech, AOL, Doubleclick, Outbrain, and OpenX.

At the moment, a paywall system (both “hard” and “soft” paywalls) that denies users access to web page content sans paid subscriptions is in the process.

How to track your Analytics report

AMP hosted content is enabled with universal pixel tracking and comes with Parse.ly, Chartbeat, and Adobe Analytics support.

Wanna join? Here’s how

You don’t need to register to use these services since it provides an open web hosting solution. All you need to do is simply host AMP content on your site to get started. Even Google will start serving AMP content from hosting sites in its search results, which in turn can impact your search ranking as well.

Facebook’s Instant Articles

Publishers can create and market their content through Facebook’s latest discovery, Instant Articles. Instant Articles is a closed beta network that requires Facebook’s permission to join in.

With the help of Instant Articles, publishers will be able to cache and load their shared content on Facebook in quick time. This will save them a lot of content downloading time through mobile networks.

Methodology

To get started, you’ll need to have a Facebook page along with a supervisor, who can closely monitor the content on your page. Then you’ll need the Pages app to carry out a preview, test and fix up any error on Instant Articles.

Similar to AMP technology, the Instant Articles contains HTML at its core, which can be shared as a content feed on Facebook.

How you can monetize your content

Instant Articles allows publishers not only to sell and market their advertisements on its platform, but also keeps 100% of the ad revenue with them. The social media giant charges a nominal fee only when it advertises the content on Facebook’s Audience Network.

How to track your Analytics report

As far as the Analytics is concerned, embedded content works well on Instant Articles and is compatible with existing Analytics tags. Displaying content on Instant Articles also gets comScore’s traffic acknowledgment, which is due to its partnership with Facebook on this project.

Here’s how you can join

You’ll have to send a request to Facebook, asking them for permission to join their close-knit program.

Apple’s News Distribution Channel

If you feel that iOS platform serves your advertising needs better, then you can leverage the iOS app platform to produce and distribute your content on Apple News.

Methodology

As one of their authorized publishers, you can share your content on their feed section either as an RSS feed or relay your content on their upcoming Apple News section. Or else, look for a content management API to do the needful. You can even synchronize all these content distribution channels as part of your content management system (CMS).

How you can monetize your content

Using iAd adverts; you can monetize your content in the Apple News format and as an authorized advertiser can even sell your own ads with a promise of receiving 100% revenue generation. But if you leverage iAd backfill or other paid services, then Apple charges up to half of the revenue generated through your ad inventory.

How to track your Analytics report

In countries like US, UK, and Australia, Apple had been allowing authorized publishers to download their CSV Analytics report both for channel-level and article level data from past 30 days. And all you need to get started is an active Analytics account that supports download and analyzes the Apple News data.

How to join?

To get started, you need to register with their News Publisher service and as an authorized publisher you can conceive your own channel and feed section.

Some other channels of content distribution

And if you’re looking for more content distribution opportunities then you can consider the below listed options.

Upday – This news aggregator specifically caters to the demands of Samsung Mobile. Reason being, the channel was formed due to a partnership deal between the mobile giant, Samsung and Axel Springer. As an advertiser, if you want to become the part of their ad distribution network then you’ll have to send a request on their contact email address.

But how content on Upday is distributed across other platforms is still not clear. Neither is there any clarity on how content is monetized or you can track your Analytics report on this platform.

Flipboard – This is basically an online digital magazine on which you can add content and serve ads on its platform.

Need more information on this topic. Write to us at sales@ebrandz.com and our reps will guide you.

TOP SEARCH PLATFORMS THAT SHOWED THE WINNING POWERBALL NUMBERS

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With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.

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Google

Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.

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When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.

Bing

In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.

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While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.

Yahoo

Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.

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Ask.com

Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.

ask-powerball

Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.

Facebook

The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.

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The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.

Twitter

Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.

twitter-powerball

When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.

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Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.

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This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.

FACEBOOK TO ROLL OUT 7 MAJOR UPDATES IN 2016

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Facebook is the undisputed king of the social realm. It has not only succeeded in reaching the top, but Facebook has retained this number one position since long. So what’s the secret?

The secret is, Facebook never fails to amaze its users with new updates. They are tirelessly working to introduce something new that can make the user experience more pleasing. So it came as no surprise that Facebook is ready to roll-out 7 major updates in upcoming days. If you’re a business owner, marketer or just a social media enthusiast, get ready for these seven changes:

1. Virtual Reality

The two gadgets which blew everyone’s mind back in 2015 were Hoverboard & Oculus Rift. So when Facebook decided to acquire Oculus, every geek & social media enthusiast jumped with joy because of the possibilities that unlocked with the news of a giant like Facebook backing the device. Be assured that Facebook will leave no stone unturned in pushing VR on the consumers. That means more VR-supported content on the platform such as 360-degree panoramas. Facebook is also planning to reward those users or businesses who will generate such content.  With this cutting-edge technology, high ambitions & great efforts, we can say that VR technology will stick around this time.

2. Instant Articles

Although Facebook introduced Instant Articles in 2015, it was limited to selected few publishers. Basically, Instant Articles were designed to keep the audience in the Facebook app for as long as possible and enlarge exposure for the publishers. Due to people’s short span of attention nowadays, Instant Articles might be excellent for everyone because publishers will get more readers, users will get information quickly and Facebook will engage users for a longer period of time. So it’s a win-win for everyone. However, many publishers felt that Instant Articles will not be very beneficial because it lacks robustness. So you can be assured that Facebook will revamp it’s Instant Articles model in 2016 and relaunch it with a wider circle of publishers.

3. Facebook M

After Siri & Cortana, get ready to witness one more digital assistant “Facebook M”. Since Apple’s Siri is dominating the digital assistant segment, Facebook is trying to play a different card. This messenger based digital assistant is not completely Digital; in fact, Facebook M is a digital-human hybrid. It’s algorithms are similar to those of Siri & Cortana but also backed with a team of human assistants working behind the scene to handle the most complicated tasks. This highly ambitious project of Facebook will either become a blockbuster or fall flat. But one thing is for sure – they are at least trying to bring variety to the digital assistant space.

4. Advertising Changes

Facebook advertising has been modified rapidly. The pace was really fast and advertisers were happy with the advanced targeting options that they were getting. In 2015, we saw many updates including the introduction of “Call Now” button, carousel-style ads & phone ad management. Now, Facebook is planning to follow in the footsteps of Pinterest & will probably include more social/ecommerce hybrid fictions for its businesses in 2016.

5. Organic Visibility

You may have to refine your Facebook marketing strategy in 2016 because its organic traffic is getting low day by day.  And lower organic traffic means higher pressure for marketers and businesses to employ Paid Advertising, which also means that Facebook will get more dollars than usual. However, they will subtly deny this obvious plan with a “we are trying to improve the user experience and hence showing highly relevant content only”. Yeah, great user experience and nothing else.

6. Customer Service

Messenger app will be made available to business owners so they can reach out to their targeted audience. We don’t have the blueprint yet but it’s certain that Facebook will roll out Messenger as a customer servicing platform. It will be amazing for every business, but it would be great especially for the B2C businesses. Facebook has already enabled business owners to harness the immense power of Messenger, but it is limited for now. Let’s see how Facebook will please business owners without annoying its users.

7. Greater Video Emphasis

Facebook surpassed YouTube in most desktop videos viewed per month. Facebook went from 4 billion video views per month to 12 billion video views per month. This huge leap indicates that people were satisfying their video cravings from Facebook, and thus it is planning to prioritize video content heavily. Users and businesses can witness some tools that will make uploading and playing videos easier. It will not only boost the organic reach of Facebook, but it will also be fruitful in many other aspects. 

Conclusion

Facebook keeps coming up with some new features to entice both, users and businesses. Some of their updates become a hit and some fail, but they keep introducing something new. The most important is the pace and degree to which Facebook is combining the updates to the app. Their apps are emerging with these updates and they will no longer remain just a social media platform. Marketers and business owners who are keeping an eye on the updates and learning to utilize them, will go high and far for sure.

Want to make the most of Facebook this year? Check out our Social Media packages. You can also request a Social Media Audit Report Worth $249 for FREE! Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.