Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This bit of news, and the closer scrutiny of Facebook business model post their IPO rumblings, suggest that, in the realm of online advertising, it’s basically all about the targeting. Read the rest of this entry »

A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching the desired audience or user base with your relevant message and re-engage with prospects, who have checked into a website. Since introducing this particular change, the company claims that users have witnessed positive results, leading to more customer engagement, better ROI as well as higher sales. Read the rest of this entry »

Smartphones and tablets are fast changing the way people compare different services and shop for goods. More than ever, tech-savvy consumers have constant access to user-friendly information from their devices. This trend opens up newer opportunities even for smaller businesses to influence prospects’ purchasing decisions — at any place pr time, on the go or at home. To help businesses easily reach prospective customers while they are shopping, Google has just launched a new Shopping experience. Read the rest of this entry »

Users of YouTube can already skip ads. Google is now adding the same capability to its Display Network as well, letting users hit an ‘X’ so as to discard or simply ‘mute’ any of the currently-displaying ads. The search engine giant states it will employ the signal as a way of delivering more relevant ads. Once a user opts to mutes a certain ad, one will no longer see it from that particular campaign. Read the rest of this entry »

PPC advertising is a vital aspect to fetch affiliate sales. Knowing how and where to initiate your campaign will ensure you optimize your ad spends. For successful Pay Per Click marketing, there are several key things like knowing your market, being aware of your prospects’ needs, and where to send your targeted affiliate traffic to should be considered. Read the rest of this entry »

Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing a new, flexible, and sophisticated cost-per-lead format. Users obviously seek quick and in-depth results, so the search giant has tried to make sure that these instantly display targeted offers. At present, the Ads product offering serves across three separate verticals, namely credit card, CD, checking account and lastly, savings account vertical. Read the rest of this entry »

Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look in its search results, a change aimed at better explaining searchers that listings come from companies with which it shares a commercial relationship. It highlights how three search products of it now seem to operate largely on a paid inclusion basis. It is now changing the design layout of its hotel, flight, credit card as well as bank account results that help users complete actions like booking flights easily and quickly. Read the rest of this entry »

Attracting nearly 800 million monthly visitors across the globe, YouTube is a powerful and popular advertising platform. As we are all aware, a successful viral video can propel a new product or service to new peaks of popularity. For top global brands, it’s akin to marketing during the Super Bowl. To help even smaller businesses aim it big with video, the social site has introduced a slew of tools and enhancements. Read the rest of this entry »

Taking into the fact that not all people are perfect spellers or can inadvertently make mistakes while typing out words, Google AdWords has come up with a new setting that primarily focuses on user intent irrespective of a misspelling, especially in longer queries. According to Google, about 7 percent of total search queries consist of a misspelling, major and minor. In fact, the longer and complex the query, the greater the chances of a mistake! Read the rest of this entry »

Let us try to understand how you can choose to apply ideas as experiments in the Analytics Opportunities tab. Basically, you need to take into consideration the potential impact of any keyword ideas, bid ideas,; budget ideas, taking into account their relevancy, ideally with the help of experts. Read the rest of this entry »