Category Archives: Google Adwords

GOOGLE RESTRICTS PAYDAY LOAN ADVERTISERS FROM USING ITS ADVERTISING PLATFORM

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Google recently updated its personal loan advertising guidelines that will have an impact on a lot of financial players in the market. According to its new advertising guidelines, Google’s not going to let misleading ads and sites that openly promote dangerous payday loan offers to use its AdWords advertising space.

…we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher.

Because of the Short Payback Periods

As per new AdWords guidelines, Google will no longer accept and show ads promoting payday loans requiring repayment within a couple of months. The reason being, Google doesn’t intend to host brands that run ads promoting higher interest rates and short repayment cycles as they may lead a lot of borrowers to sink into unmanageable debts. By banning offers from websites that can possibly harm the end user, Google’s latest policy update will help businesses that offer better repayment options to the consumer.

This change is designed to protect our users from deceptive or harmful financial products and will not affect companies offering loans such as Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards).

Taking a cue from Facebook and other online advertising platforms, Google’s banning ads from websites that mislead users into buying short repayment cycle bound personal loans. As per its existing Ad policies, Facebook bans any form of paid advertising on its platform that promotes payday lending, irrespective of their repayment terms.

Because of the High APRs

Also, Google intends to restrict advertisers that promote personal loans having more than 36% of APRs. This, in turn can impact several online businesses which offer personal loan schemes, with over 36% cap through their site content or via SEM ads.

Short Repayment Loans and Payday Loans are particularly infamous for offering loans at higher Annual Percentage Rates (APR). However, escalation in the rate of interest can reach over 400% mark, which totally depends on the borrowed sum. Leveraging these kinds of loans puts greater financial burden on the consumer, who finds himself unable to clear the debts owing to the saddling of high-interest rates.

When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that.

Google’s latest endeavor is so designed to protect consumers from getting involved in deals that could harm them financially. In order to protect borrowers, Google’s pushing for small loans at 36% APR cap on both federal and state legislationlevels, which will help counter the devastating impact that 300% loans have had on struggling families.

By restricting sites offering personal loans with high APR and short payback time, Google’s trying to protect the consumer from getting involved in deals that are difficult to pay off. However, this may take time, as the 36% Rate Cap is Gaining Renewed Acceptance and notices are being sent across to personal loan issuers to make their site content and offers compliant with the new personal loan based guidelines in the next couple of months.

GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS

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This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and dealers. Google had initially announced this in May last year, but it is only now being made available to Google AdWords subscribed US advertisers.

The US automotive advertisers, especially the Original Equipment Manufacturers (OEM) can now run Model Automotive ads via Google’s mobile search ads for automakers and models. Google’s mobile search ads include large resolution automotive model images, performance details along with the manufacturers’ website links, nearby available dealers and other information.

At present, US auto manufacturing giants such as Ford and Toyota are relaying their ads on Google’s model automotive ads platform for some of their models. About the customer engagement rates, Google says that on an average it’s 30% on the higher side as compared to standard text ads.

Dionne Colvin-Lovely, Director of Traditional and New Media for Toyota Motor Sales, USA says, “Across our core line of car models, we’ve seen a 45-percent increase in conversion events and a 30-percent decrease in CPA compared to standard text ads.”

The US automotive franchise and authorized dealers can also make use of the new format for mobile ads on Google. The new format for automotive ads includes location and directions with the click-to-call functionality for local dealers, which is currently being displayed at the top of mobile SERPs. The dealer ads combine well with the Model Automotive Ad version, which is easily accessible from the “Dealers” tab.

The fact that more than half of Google powered automotive searches now happen on mobile is what Google took into consideration while coming out with automotive search ads for US auto dealers and manufacturers. Besides that, Google image searches of car and truck brands increase by 37% year over year and the mobile platform contributes to 80% of these searches. Also, Google searches for nearby car dealerships is now twice more than in the previous year, with the mobile platform again contributing to almost 80% of these searches.

For more info, write to us at sales@ebrandz.com. You can also check out our Pay Per Click packages if you’re looking out for professional help.

GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS

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Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing requirements of AdWords advertisers. It does make sense, since almost all Google searches now happen on mobile rather than the desktop. Google recently made an official announcement through an AdWords blog by stating that the update will take place gradually, over a couple of years.

So, what are the changes that marketers can look forward to with this new update? Well, Google just provided us with a glimpse of what businesses can expect. Here’s a snapshot of Google’s AdWords blog post.

What businesses can expect out of the update?

As per Google’s AdWords blog post, the update is specifically designed to cater to the needs of Google’s AdWords bound subscribers. The update is aimed at making it convenient for businesses to manage their AdWords campaigns and to help them locate their data more easily. Google’s official blog post on the same, reads as below

“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.’

When can businesses expect to see these changes go live?

Businesses will need a further invite from Google to use these new AdWords features, which may not happen anytime soon. Google’s AdWords blog reads as below

“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”

All AdWords bound businesses need to do is wait for their turn to be invited by Google to use it’s redesigned AdWords platform. If you receive the invite, do keep us posted about your experience of using the new AdWords platform.

For more info, write to us at sales@ebrandz.com.

GOOGLE’S LATEST EXPERIMENT ALLOWS USERS TO CALL/TEXT GOOGLE TO FIND A LOCAL SERVICE PROVIDER

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Google in the recent times has been experimenting a lot on developing new advertising strategies to deliver more value to its existing advertisers. From addition of new AdWords editor to simplifying Google Analytics services for businesses and offering 24-hours AdWords support to Search Advertisers, we have seen Google do it all. Continuing the sequence, Google added a new feature to the ads that allow searchers to contact (via call or text) Google to find local service providers. Joe Goldstein of Navolutions was the first to spot the newly added feature, when a Google search on “plumber los gatos” resulted in an ad reading “Call Google to find a trusted local plumber.”

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On clicking this ad, he was directed to a dedicated landing page of a new service titled “Concierge”, which for the time being addresses plumbing related queries only. By using this new feature, you can make a call or text Google directly to get in touch with a trustworthy and reliable service provider in your area.

When you dial the number, a Google representative will discuss your concerns and based on your requirement will assign a service provider to get in touch with you. After that, a pre-screened and Google recommended service provider will give you a call in the next few hours to book an appointment.

“We do the research, you choose the right plumber”, read the tagline at the top of the pre-screened list of plumbers recommended by Google. Which means that the users will get calls from the pre-screened list of Google backed service providers in the area and based on their quotes one can choose the business that fits their requirements and budget.

What Google’s trying to convey through the experiment?

By adding a human component to the proceedings, Google may be acknowledging the fact that it’s search engine capabilities are falling short of expectations or that it has completely lost confidence in its algorithmic searches when it comes to returning with information pertaining to the most reliable and trustworthy service providers.

Through its latest experiment, Google’s accepted the fate of its home service ads debacle launched last summer, which fell short of the company’s expectations. With this new experiment, Google is trying to convey that it’s moving away from the automated algorithmic searches in a new direction. But only time will tell how successful Google’s latest endeavor will turn out to be.

For more info, write to us at sales@ebrandz.com.

You are wasting some serious money on AdWords, if…

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There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

SEO OR PPC SERVICE, WHICH ONE WOULD YOU PREFER IN 2016?

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The Search Marketing History

Search marketing services have come a long way in their more than a decade long journey. There was a time when marketers had no other alternative but to personally go around and search physical locations for customers who can buy their product/services. But with the advancement in the tech world, everything is now available at your fingertips. With almost every business information available online, it’s now more about how you present yourself since your online presence is just an extension of your entrepreneurial venture. This sudden search transformation from offline to online has resulted in businesses hiring professionals, who can optimize their online presence to take it to the top of the search table. This is where search marketing services like SEO and PPC come into the picture.

The Defining Moment

SEO and PPC services are more or less two sides of the same coin, which can be leveraged with the sole marketing intention of attracting the online crowd to your site. Online searchers are now getting more priority than the age-old marketing strategy of physically tracking down customers. Many large set-ups and even SMEs are now heavily investing on their online presence so that more than 81% of active users can easily find their online business location in the search engine domain. So if you rank ahead (on the top of the search results) of your competitors in these random online searches then you’re increasing the possibilities of attracting more crowd to your website, which in turn positively impacts the bottom line of your business. This is the basic premise for which businesses hire professional SEO and PPC services in the first place.

SEO services not only enhance the quality of your website but also help your online presence to rank higher in Google’s organic searches. On the other hand, the PPC methodology revolves around paying for ranking on certain search terms, wherein you pay for every legitimate click that you receive on your online ads. Since both these services serve the same marketing goal, how do you differentiate one from the other? Here’s how.

How do they work?

An SEO professional works smartly to increase your site’s organic search rankings, which in turn means not only enhancing the quality of your site, but also adding to your visibility. SEO is like a long time investment deal that may not produce results quickly. It is more of a slow and gradual process that can test your patience levels. So when you’re hiring an SEO professional, don’t expect to just jump ahead at the top of the search ranking table. With the increasing demand of quality SEO services clearly outnumbering the others in the supply chain, the challenge to rank higher in Google searches is getting even bigger with each passing day. In spite of it being a time-consuming process, there’s no doubt that quality SEO services do increase your brand authority and the overall quality of your site. So if you’re looking for SEO services as a long term investment, then all you need to do is take the bait.

Unlike SEO services PPC methodology is quite different but can be as effective if used well. PPC services focus on a completely different aspect of marketing, that too with some good effect. The main goal of PPC is to focus on certain keywords based on your target audience. With the right strategy in place quality PPC services ensure that you rank ahead of your competitors, preferably on the first page of Google’s paid searches, which can be achieved in a day’s work. But it’s not so easy to achieve those results quickly and that means you will need to track the progress of your PPC campaign on a regular basis.

Now, Pay the Price

As they say, quality comes with a price. PPC in comparison to SEO is quite an expensive service model which can cost you anywhere from a few pence to more than $50 per click. But it is indeed an effective service model that’s heavy on your pocket. With more takers (about 850%) for organic searches, hiring PPC’s paid services may not eke out the desired results. But when it comes to results, PPC service model scores over SEO services in ensuring higher conversions; within the range of 1.5x more than your regular organic searches. This is the reason why most businesses get attracted towards high conversion marketing schemes and hire a PPC or SEO service model, while completely ignoring the decrease in the organic traffic to their site.

On one hand, you can expect your well-marketed SEO campaign to be 500%  more effective than PPC services. On the other hand PPC can provide you with both, short and long-term solutions, which again completely depends on the way you are handling the marketing of your product/services. Amongst the two service models, hire PPC services not only for instant results but also for appearing on the first page of Google’s multiple keyword searches. But with so much on line, you will have to ensure that you’re hiring the right PPC professionals who not only add more value to your search rankings but also to the bottom line of your business.

Which one would you prefer in 2016?

While making a choice between the two service models it all boils down to one thing – what’s your current business requirement? Besides that, Google’s competitive search ranking environment makes it that much more difficult to pick any one service model. So, you can opt for an SEO service model, if you’re looking for long term investment, or else select a PPC service model if you’re searching for an instant marketing solution. For best search marketing results you can even choose to combine SEO & PPC service models. So, which one of the two search marketing services would you prefer to use in 2016?

THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016

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There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all about time and how you go about implementing your business strategies that eventually have a final say in the outcome of your B2B or B2C PPC campaigns. But having said that, PPC managers find B2B process a bit more time consuming than initiating a B2C deal. So, if you have similar B2B PPC concerns then you need to ensure that you’re not repeating these three deadly mistakes that spelled doomsday for several businesses this year.

Pre-Click is fine but what about client’s Post-Click concerns?

Deadly Mistake No. #1:- Picture this… You’ve done all the hard work, from setting up your client’s B2B account to filling out forms for testing the basic conversion process and made sure everything’s looking great. And then you forward an email for the client’s approval still thinking that your client is more than likely to approve the same. And suddenly you receive a mail from your client asking you to be more concerned about bringing them those potential leads that convert. So, what went wrong? You got them the leads, but your client simply wasn’t getting the results that they expected from you before hiring your B2B PPC services.

Solution:- Well, all you need to do is, start revisiting your Client’s Post Click process. That includes, overseeing the process of how your B2B clients are actually handling those potential leads generated through your campaign. And if you think that the client is not using them properly, you need to tell them frankly that you’re not quite happy with their lead conversion process and that they can come back to you after they are thoroughly organized with their process.

Are you expecting too much?

Deadly Mistake No. # 2:- What do you do when you happen to find yourself in trying circumstances? You start arguing with your client about what can be done in a particular scenario by saying, ‘Let’s give it a try and see what happens’. While nothing’s really wrong with you becoming so optimistic in your expectancy about a positive outcome, this over-optimistic attitude tends to backfire most of the times.

Solution:- When a B2B client subscribes to your PPC services, you need to ensure that your clients know what they can expect out of you. You need to have some beforehand information about your client, who just hired your B2B PPC services.

  • Are they venturing out for the first time or are they launching some new product/services?
  • Do they have any past agency experience?
  • Whether it’s the first time that they are hiring any PPC services.

This information is invaluable because you both want the leads to be workable so that it saves you time, isn’t it?

Ad spend shocker!

Deadly Mistake No#3:- Just imagine – one of your old clients with an unlimited ad budget, out of blue, just called in to get a quick update on their current Ad spend. This may just shake your belief system but stuff like this does happen in this highly competitive business environment. Don’t worry, you’re not the only ones at the receiving end. So what can you do to avoid such scary situations?

Solution:- To avoid such situations you need to communicate better with your clients. Don’t take them for granted on the basis of their past business relationship with your firm. Let them know how much ad budget fits your B2B PPC campaign’s requirement? And if they have allocated unlimited ad budget, then just ask them how much is too much for them so that they will always be in the know how. Especially since it’s all about the money, honey!

The Important Next Step

At the end of the day, to err is human but as a business professional, you need to move on and learn from your past mistakes so that there’s a lesser possibility of you repeating them in future. This is an important next step for you to follow in the year 2016, since it can directly hamper the bottom line of your business, as many firms experienced it in the year gone by.

Need help with managing your paid campaigns? Let our PPC professionals guide you. Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free. And, do not forget to check out our PPC packages.

THE CUSTOMER MATCH FEATURE BY GOOGLE: IT’S FUNCTIONING

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Google in the present era never ceases to amaze us. And its Customer Match feature does just that. Advertisers use this to draw in the set of customers who they couldn’t attract earlier. Uploading of email addresses upon Google is all that they have to do.

And amidst Google’s privacy implication debates, this feature has put light upon the custom-fit audiences sewn in by social media spheres.

And Custom Match, as this very juncture, is pinned up on YouTube, Search, TrueView, Google Display & Gmail, all of which are Google’s towering products.

Know how it works?

Before you kick-off, you’d need a list that’d count in a minimum of 1,000 customers who could be targeted. In this, the anonymity is bound to increase not only for the advertisers, but also for the customers.
Google will then match e-mail addresses with Google logins with the same e-mail address. This would take place once the advertisers upload those e-mail addresses into the Audience tab in AdWords. Every bit of the gathered data will be discarded once mirrored or correlated.

Let us now cast our eyes upon customers that need to be targeted.

Its Primary Purpose.

Out of the flock of functions that it has, we’ve hand-picked four of the most important ones that’d foster advertisers.

1.      Retrieve Customers

Old customers who’ve lost their way could be directed back onto your site, igniting their marketing intent.

2.      Sideline Current Customers

While we talk about customers, the sufficed lot could be excluded if you wish to promote new products using new non-brand keywords onto new pastures. Each of the functions for this would be connected to your e-mail list.

3.      Cross-Selling among Existing Customers

To append products upon those that are already purchased by your customers is what you can do with Custom Match. For example, a customer with a newly purchased motorcycle could have ads or reminders about ‘bike services’ popping up in the form text messages.

4.      Binding Loyal Customers with Similar set of Customers

Loyalty is an essential aspect when it comes to business growth. Custom Match helps you to draw in adherent customers by looking for those with identical characteristics. Right from their liking, to browsing behaviours, similarity in keyword searches & other circumstantial pointers.

The 4 points mentioned above are ways to target customers affiliated with the features & its creativity, bids etc. that give rise to profitable marketing. But as we look at the brands around us, each one has their own genre & trait and would distinctively plot their respective outline.

Personalisation certainly gears up advertising plans, and Custom Match is something that’d mould matters without any malice. Try it right away.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

LET GOOGLE ADWORDS DO THE TRICK

Hello there! Today we’ll talk a bit about what AdWords can do for you. If we look around the world, all businesses are on the lookout for customers, clients, audiences & visitors. In order to achieve your target, tracking the ideal set is essential. In order to so, businesses look for data that clearly explains every element clearly. Some might look at it as ‘business intelligence’ or ‘personas’, but not all the data that comes flying in is as simple of actionable.

And that’s where Google AdWords comes in. A business bonanza.

AdWords bring along a flurry of features for search and display, in addition to retargeting campaigns like demographics, geography, ad schedules, as well as an innumerable army of audiences & display targets. And these targeting features can be put to use in three distinct ways:

  1. An actual target for your campaigns. For instance, search campaigns can be used to target only the retargeting audience of a certain city for a specified time frame.
  2. A target and opportunity to modify bids by target. With pertinence to the earlier point, you can run display campaigns targeting the same region and gradually turn your head towards other cities or neighbouring towns. For example, you could step in with a -20 percent bid modifier for males and people in the ‘SEO and SEM service’ in the market audience.
  3. A data filter by target feature has the ability to modify bids. You can not only run such campaigns for a selective region, but extend your hands upon a set of other regions as well. You can set the extra regions as ‘bid only’ targets.

Your eyes & mind need to wide open for the last point, that’s the most important. The most uncomplicated way in which you could understand a particular segment’s comparison to everything else with respect to its performance is by setting a target as ‘bid only.’

What Kind of Data Can you Gather from AdWords?

Data can be analysed and obtained for location or geography and for retargeting audiences with the help of both, Google Search and Display Network. With its relation to age & gender, affinity or in-market audiences, interests, topics and placements, Google Display Network also provides a clearer perspective on its data.

Age and Gender

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Location

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Ad Schedule

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Setting Up of Data-Collecting Targets.

Firstly, the application of the aimed target at the campaign or ad group level is essential. Ad Schedule and Location do not possess a manipulative ‘bid only’ option. You could instead, apply all of the segments you wish to a pull data form, letting the bid modifier be at zero.

When the question arises about turning this on or off, demographic targets & other audiences come into the picture with these distinct options that you could make use of.

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AdWords Editor lets you handle everything in bulk and simultaneously across multiple ad groups.

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Time to Take Action as we Conclude

Data can be analysed or action can be taken the very moment your targets are set up, and allowed date to be accumulated with these filters. An increase or a decrease in bid modifier percentages can influence a particular target’s performance. Hence, usage of bid modifiers in AdWords can make functionality a tedious task.

If you’re notified about the noteworthy progress of data collecting ‘bid only’ targets, the other options would do a whole lot more than just influencing a bid. Creation of a new campaign or ad group is sure to elevate this component. Once that’s done, apply the ‘target and bid’ function to confine impressions for that particular target.

So, if you’re looking for Pay Per Click services for your business, check out our PPC packages and let our professionals do the work for you. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

NOW TARGET ADS BY EMAIL ADDRESS ON GOOGLE ADWORDS

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Since the launch of the Google AdWords, it has been evolved drastically over the past few years. From a simple Ad platform to a self-serving platform with comprehensive targeting option, Google AdWords has succeeded in providing advertisers a new way to reach to their targeting customers. Retaining the development and upgradation of their ad platform, Google is bringing in a new feature, Again!

In few weeks, Google will add a brand new feature in AdWords which will allow advertisers to Target Ads by Email Address. Yes, you read that right. In coming days, advertisers will be able to reach to their targeting audience using the list of email address. The name for this new feature is going to be “Customer Match”.

It will enable advertisers to target people who are signed-in to Google across Search, Gmail, and YouTube. Simply uploading the list of email addresses will connect them with relevant Google users. Additionally, you will be also able to target your ads to the people whose profile share a resemblance with those in the email list.

Using this feature, you will be able to create your campaign around an extremely relevant audience.

Let’s assume that you operate a hotel that is specialized in organizing wedding and birthday party. By using the “Customer Match,” you can now contact people who have birthdays or wedding in coming days or are planning to throw a party for their near and dear ones. They may be connected to you via your reward program or any other means. Now when they will search for birthday or wedding party organizers or venue, your ad will appear in the top of the search result. It will provide you an excellent conversion rate since your ad will emerge right when they need your product or service the most.

However, Google provided no details regarding the privacy measures of Customer Match, expect a statement that “It will be done in a secure and privacy-safe way”. Overall it’s a highly appreciable move by Google.

Incidentally, if you need any help with Google AdWords Management or Pay Per Click, we can be of your service. Just reach us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.