September 29, 2015 / admin
IT’S TIME TO IMPROVE UPON YOUR PPC AD EXTENSIONS
Google recently (last month) made some changes to its AdWords platform by including The Dynamic Structured Snippets, which randomly transforms…
September 11, 2015 / admin
14 POINTS TO REMEMBER WHILE DESIGNING YOUR NEXT PPC LANDING PAGE
You may remember an old axiom which says, “Any landing you can walk away from is a good one”. But…
September 7, 2015 / admin
WHAT DO YOU NEED TO ENSURE THAT YOUR NEXT PPC CAMPAIGN MAY NOT END UP DISAPPOINTING YOU
Today, we’ll talk about a perfect PPC campaign that just went wrong. After investing a considerable amount of CTC time,…
August 25, 2015 / admin
FIVE KEYWORD TACTICS TO OVERHAUL YOUR EXISTING PPC CAMPAIGN
Keywords play a crucial role in attracting the desired click-throughs to your website or social media campaign as such. This…
August 3, 2012 / Chetan Asher
Why ad targeting is tough and what does it take?
Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This…
July 30, 2012 / Chetan Asher
New tools to effectively reach Adwords customers
A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching…
July 17, 2012 / Chetan Asher
Adwords gets friendlier for mobile and tablet shoppers
Smartphones and tablets are fast changing the way people compare different services and shop for goods. More than ever, tech-savvy…
July 2, 2012 / Chetan Asher
A new feature to let users ‘mute’ Google Display Ads
Users of YouTube can already skip ads. Google is now adding the same capability to its Display Network as well,…
June 27, 2012 / Chetan Asher
5 features of a professional PPC ad campaign
PPC advertising is a vital aspect to fetch affiliate sales. Knowing how and where to initiate your campaign will ensure…
May 4, 2012 / Chetan Asher
Paid Inclusion surfaces in certain vertical search areas of Google
Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing…
May 3, 2012 / Chetan Asher
How will Comparison Ads result in more valuable leads?
Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look…