Earlier in March we had written an article about how Matt Cutts had warned that Google will start penalizing websites that indulged in over-optimization practices.

In this post, we will guide you through few critical points where over optimization will get your website penalized and the precautions that you should take during the optimization process. Read the rest of this entry »

From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the last year or so. And while that will have an impact on your strategy, too, one thing, which remains the core to it, is keywords. They are still very much vital to your content and link oriented SEO strategies. There’s one change flowing down the Google sieve that will again change the scenario – semantic search and human element. Read the rest of this entry »

Let’s face the facts: Being ranked high in search engine results pages (SERPs) is nice but more often than not are no longer enough to ensure a successful online marketing effort. RICH SNIPPETS is a design which provides the searcher with more useful and informative search results. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. Read the rest of this entry »

Starting this month, you can expect to see some changes in your Google Analytics data. Unfortunately, you will notice that the “not provided” category in your Google Analytics will grow. Mozilla has officially stated that Firefox will soon be switching to a Google’s SSL search by default for their in browser search.

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The next major change in Google search is here. According to Google’s Amit Singhal, Google’s switch to semantic search technology which will soon be implemented to supplement Google’s current keyword search system.

With Semantic Search Technology, Google will recognize keywords as “entities” which can be persons, places, or things. Read the rest of this entry »

Google Plus( the newest addition in the Google family ) underwent a major makeover. These changes were announced on Wednesday. A Google spokesperson said “The new version of Google+ will gradually start rolling out to all Google+ users globally this morning”.

Google says the new Google Plus is more user- friendly, adaptable and also the feature setting s are customizable. Read the rest of this entry »

Has building quality content always been your priority? Were you losing web traffic because you did not buy the Back-links? Here is good news for you.

Google will now penalize sites using unnatural links to get back-links and improve rankings. What about advertisements, then? Do not worry. Google Webmaster Tools say, ‘Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results’ ( http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736 ).

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Internet users from nations enjoying a higher GDP (per capita gross domestic product) are much more likely to conduct online search for information related to the future than that about the past events, a new quantitative analysis of sample Google search queries has established. The interesting findings, published in the Scientific Reports journal, suggest that there is a definite link between online behavior of the people and real-world economic parameters. Read the rest of this entry »

As part of its recently released list of search quality highlights, Google has highlighted several 0 changes that have been gradually brought into effect to provide more comprehensive results. These include enhanced scoring of news groupings, sitelinks data refresh, better profile pages’ indexing, more pertinent image search results, and much more precise short albeit succinct answers among others. Here’s a quick look at of steps taken by Google to enhance overall quality of its search results: Read the rest of this entry »

Getting your SEO strategy right demands well-targeted competitive insight plus very specific recommendations, going beyond any optimization process basics’ rulebook.  An elaborate, extensive and precise audience research is very vital because it gives you a comprehensive understanding of your existing and prospective customer base. Read the rest of this entry »