Category Archives: Links

DON’T UNDERESTIMATE THE POWER OF SECOND-TIER LINKS

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Second-Tier Link Building: The Basic Premise

As you must be aware, building links to your website constitutes your first tier links. Your second tier links are those formed by building links to pages that link to your website.

To build second tier links, all you need to do is link to something new that returns your favor by linking to your site. You can achieve that by leveraging your social media presence to advertise content that links to your official website. Similar results can achieved by asking other publishers to link their article to one of your creations.

This process will do a world of good not only to for your search rankings, but also to the overall traffic to your site. National businesses often make use of second tier links to achieve superior search rankings. They usually “nofollow” those links after achieving desired results.

Given below is how you initiate the second tier link building process to your website.

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Let’s take a look at the number of referring domains to the page.

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As you can see there are 20 domains linking to that particular article. This means that there are 20 potential opportunities for someone to locate the page, plus the possible click-throughs to the site. Now that is worth a try, ain’t it?

Another such instance is a site called slideshare.net, which displays an author’s profile page linking to his website, as shown below.

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Now see the number of referring domains pointing to that author’s Slideshare presence.

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The number of referring domains, as you can see, are 90. This simply means that the author can look forward to 90 potential opportunities for someone to locate their main website. This is how you attract quality traffic to your site. It’s worth a look, right?

But like everything else, there are some dos and don’ts that you need to follow.

Dos

  • Increase your site engagement levels by socializing with the domain that links you in the first place.
  • Invest some of your precious time to build links to those domains much in the way you do for your main website. If someone had referred to your content previously through your main website, write more relevant content and let them know about it.
  • Follow the same quality guidelines to develop some valuable second-tier links to your site.
  • Realize that the site that links to you must be commanding more online authority than your official web presence. In case, you get a chance to write for a major publication, you’ll get more linking opportunities to generate links to your site through your brand new blog article.

Don’ts

  • Be careful not to link your site with domains that are low on authority
  • Don’t go overboard when asking for links. It gets a bit cheesy when you include more than one URL in your email communication and stand a chance to be labeled, by the webmaster, as the one using emailers for promoting their website. That doesn’t look good and doesn’t serve your purpose either.
  • Stop building links to a domain which is low on authority and has previous links pointing to your site.
  • Leverage automated robots to build second-tier links.

Your Final Takeaways

Build second-tier links not just for better search rankings; do it for attracting some quality traffic to your site. A multiple link strategy can be used for spamming purposes, but when used legitimately can work wonders for your content through the site that links back to you.

Have questions? Write to us at sales@ebrandz.com.

GOOGLE ADVISES WEBMASTERS TO USE SEARCH CONSOLE INSTEAD OF CLASSIC LINK OPERATORS

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Discovering new links and efficiently managing them constitutes as an important aspect of SEO services, and SEOs use Google’s special search operators to find these links.

Over a period of time, SEOs and webmasters have minimized the use of the link operators. Since long, Webmasters have been advised by Google to use its Search Console link report in their search for new links, as these link operators show only a “sample” of a site’s links.

In the past week, Bill Hartzer pointed out that these so-called special link operators weren’t working on many large websites, which includes [www.google.com]. However, they seem to work efficiently on other large websites such as [www.yahoo.com].

This brings us to the conclusion that Google may have completely removed the link operators from its search engine. But, Google’s Gary Illyes denied the same through his twitter handle.

Contrary to that, the image below depicts that the link operator google.com is not searchable.

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Whereas the operator yahoo.com is easily searchable on Google.

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This issue was addressed to Google through an email, but they replied with the same message that Google’s Gary Illyes shared through his twitter handle.

Interestingly, the link operator was found missing from Google’s search operators page a few weeks ago.

Google again addressed the issue by stating that instead of using link operators, webmasters should use Google Search Console services. Well, the matter is still up for review at Google’s end and hopefully, Google’s webmaster will clear the air in his future communications.

For more info on this topic, write to our experts at sales@ebrandz.com and we’ll get back to you right away.

NOW A JAPANESE LINK NETWORK INFRINGES UPON GOOGLE’S WEBMASTER GUIDELINES

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Google had recently issued a warning to businesses to keep away from negative link building tactics, along with a list of pros & cons. They even revamped their webmaster guidelines so that businesses world over didn’t infringe Google’s Search Quality Rating Guidelines. But, according to Google’s webmaster blog in Japan, it has penalized a Japan based link network for infringing upon its Webmaster Guidelines.

With the sole intention to rank higher in Google’s SERPs, the accused Japanese online entity was employing unfair trade practices to not only boost Page Rankings, but also the trust factor via purchasing and selling of links.

Let’s see what the translated version of Google’s Japanese Webmaster blog post says on this matter

As part of this effort, Google this time, in order to operate illegally search result link program has undergone a countermeasure against some of the site network of the Japanese had done the buying and selling of participating in the link. Among this is because it was also included sites that repeatedly Webmaster Guidelines violation, was subjected to severe measures than normal in some cases.

In addition, we tell even before, there seems to be the case that measures would be carried out, such as violation of the Webmaster Guidelines in place without the knowledge of the webmaster. Previously it introduced the example of SEO firms, but it seems there is also be generated by the outsourcing of such advertising not only SEO skilled in the art. In order to prevent this, the webmaster you we recommend that you check from time to time and see whether subcontractors are doing what measures.

With that said, it was over a year ago, in 2014, that Google officially penalized a link network based in Poland as they were found guilty of committing a similar offense. On both counts, Google used the same yardstick to punish the link networks. Although it has now been focusing more of its attention on eradicating mobile spams and sneaky redirects.

For more info, write to us at sales@ebrandz.com.

HEY SEO’S, DON’T UNDERESTIMATE THE INTERNAL LINKING CAPABILITIES OF THE WEBSITE

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As an SEO, you have to constantly keep an eye on the Google’s algorithm updates, search for high ranking keywords, manage the PPC campaigns, the link building progress and monitor the quality of the content etc. to name a few. Day-in and Day-out, you have to manage all these daily SEO chores to ensure that your clients are topping most searches. But in the process, it’s possible that you may miss out on some important details, which could hinder your SEO efforts as such.

And the status of the website’s internal links are one those things that you can choose to ignore at your own peril. Talking about internal links, they can be defined as the link from one of your web-page to another one on the same website. And the start-up SEO’s can do well to take notice of them by adding internal links pointing to the relevant content of the website.

So the next time, you come up with a new piece of content then just linking them with the internal links will enable you to easily track your older pieces of content along-with the new and the related ones.

Not only that, you will be viewed as an expert on that particular subject, when you continuously pile up content over a longer duration of time, a fact that is acknowledged by the search engine as well. The reason being that addition of internal links will direct the flow of searches to your web-page containing the best quality of content, which also informs the search engine bot. But if you don’t link your content as such then it will definitely affect your search rankings, too.

Internal linking opportunities and your site structure

Your website’s architecture is an important metric to consider, when devising the internal link strategy for your site

Separating content pages(like having separate blog pages) from the relevant topic pages in your overall website structure is a long time SEO tactic that doesn’t augur well with the bottom line of your business.

Instead, clubbing relevant content with the related topics on the same web page may work out well for your overall site architecture, which can be easily tracked by pointing internal links to them.

Improving your relevancy and authority on a topic is what every SEO hopes for, so stop overlooking internal link opportunities. Links on your site are a lot easier to get than links from other sites, and they can be just as effective.

As an SEO, Relevancy in terms of content creation and site authority should be your important consideration and internal links facilitates both your concerns. And earning internal links are easy and work just as fine when compared to gaining those external links from other sites.

You are given the opportunity to identify and link to relevant content and pass value to that content, so take advantage of this opportunity and add internal links.

So, don’t just miss out this SEO opportunity to start identifying, linking and thereby adding value to the relevant content on your web pages by exploring the internal link strategy for your website.

Explore other opportunities with your internal link structure

To forge a strong internal link structure pointing to your website, don’t just limit your internal link searches and expand your horizon by exploring such linking opportunities with other websites as well. This in turn will improve the search ranking and the authority of your site.

Moreover, your other online endeavours also contribute to the overall development of your site’s internal link structure. So, participating actively in such open discussion forums, community helps and guest blogging opportunities will not only lend more depth to your online presence but also the content link structure of your site as well.

The more shares, likes, re-tweets and the tagging opportunities that your social profiles generate, help in forging a strong internal link structure pointing to your website or content as such. So, make the most of your social presence (Google plus, Facebook, Twitter, Instagram, LinkedIn and Pinterest, etc. to name a few) to further boost your local and organic search ranking and the internal link structure of your website.

Every other social network provides such internal link opportunities and it’s up to you to properly harness it to boost not only your SEO campaign but also the overall authority of your website as well.

Your actionable takeaways

So, don’t just undermine the power of the internal linking capabilities of your website and use it to a good effect to enhance your search ranking and the overall authority of your website. Because with SEO’s, the time starts ticking away.

Need assistance with SEO, just check out our SEO Packages. You can also request a FREE SEO Audit for your website. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

TEN WORST LINK BUILDING PRACTICES THAT YOU CAN UNFOLLOW

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There’s no doubt that link building is a crucial part of your SEO campaign. And getting it right is one of the most challenging experiences that often concerns many new start-ups and sometimes Pro SEO’s as well. Link-Building is a slow and gradual process that requires loads of patience, discipline and of course creative intelligence. There are certain work ethos that need to be followed in your search of a perfect link building campaign. In this brief article, we’ll rather talk about ten worst link building practices that you need to be careful with.

1. Followed or not

It’s a crime that we often commit by not following up our clients after initial round of communication. Not only that hurts the bottom-line of your business but you may end up losing some prospective clients as well. Well, one thing that you need to be aware about is not each and every client will respond immediately. And that doesn’t mean that you will entirely give up on them. But they need to be further pursued and educated about your business to bring them at the end of your sales funnel. This can be only achieved by following up with them at a regular interval of time depending upon the sales funnel they are in.

2. Verify Sites, Before Linking

As a site owner, it’s no longer a clutter free virtual world for a smooth business communication. And on top of that you need to adhere with Google’s webmaster guidelines to maintain your existence. Hence, before embarking on any sort of business communication with your client, you may do well to just cross check their site for any hacked or malicious content or even Google indexing concerns that may not only result in some kind of unwanted links to your site but also you may be penalized for infringing upon webmaster’s policy norms.

3. Have you properly read it or not

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Act in accordance with your client’s concerns and your requirements. If your client doesn’t want you to communicate through a certain way then just don’t do it. So, if your client doesn’t want to do a text link, site-wide link or even don’t want to be contacted at certain hours then there’s no point in doing so. Just leave them alone.

4. Webmaster’s Call, Care to listen

It’s often hurts our link building efforts, when we aren’t communicating with the webmaster. For they are the one who know what your visitor expects out of your content and business as such. In addition to that, you don’t want to be linked to some irrelevant sites which caters to housekeeping services or talks about pet care or offers car-washing services and stuff like that. To avoid any of those sorts of miscommunication, just hear out your webmaster’s concerns.

5. Care for Q with “lity” and not “tity

If you are to choose between two social media pages one with 10 lacs clicks random and irrelevant clicks and the other with 10,000 relevant quality links then most of us would go for the latter then former irrespective of the numbers. The reason being that 10 lacs may look good on view, but will hardly help the bottom-line of your business. Because at the end of the day, it is quality rather than quantity that matters.

6. Hey, it’s me don’t you know

Be specific with your e-mail communication and try to address it to the concerned person. Try to pitch your correspondence in a formal way. Be specific even with the name of your addressing person and try not to do any guessing work. Because if you do work that way then there are chances it may not go down well with your e-mail recipient. Understand that you’re communicating for your marketing needs and not doing any phishing activity as such.

7. Don’t attract webmaster’s ire

When pitching as a part of your link building campaign, don’t get involved in any sort of phishing activity or sell your collections of some precious links or even harm your competitor’s website in order to get ahead of them. Don’t act in such nonchalant way so as to warrant webmaster’s action.

8. Let the Webmaster guide you

In case, if you do get webmaster’s correspondence then don’t act nonchalantly rather take it seriously forward while solving any such dispute. But if you don’t adhere to the webmaster’s norms then you may seriously hurt your online presence.

9. Keep it Short and Simple, dude

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Understand that most of your clients are inundated with e-mail messages all day long and hardly few of those seem to get the desired response from the recipient. Hence, the idea is to be short and crisp with your e-mail correspondence and get the relevant message across in few words for them to respond to your query.

10. Relevance is that a factor…

People just want results to stuff that are closely connected to their queries irrespective of its relevancy. But your idea of relevance may differ from mine. But as a business owner if you do get a correspondence from an SEO firm asking about your site’s SEO requirements then the question as such may sound relevant to you but as an owner it may be a lot more difficult for you to come out with a proper answer.

Get rid of your Bad Habits!

As they say, it’s easier to prevent bad habits than to break them and fortunately these habits are rather easy to get by. But most people don’t have that willingness to break bad habits. They have a lot of excuses and they talk like victims. So, don’t be a victim of your own fallacy start changing them to see the desired outcome of your existing SEO campaign. But if you are not able to DO IT YOURSELF then hire some professionals to do it for you.

Act now to make the most out of your link building efforts, kindly check out our SEO packages which are a perfect blend of on-site and off-site SEO. You can also request a FREE analysis for your website or call 1-888-545-0616 (Toll-Free) directly for assistance.