Comparing Google and Microsoft trademark policies do have certain things in common and a few uncommon things. It is important that you are aware of the o the cross-network compatibility between adCenter & AdWords trademark policy implementations. Read the rest of this entry »

A recent move on part of Microsoft to let advertisers bid on their competitors’ trademarks definitely needs a closer look. For the company, this particular step is likely to fetch higher revenue, as it opens up a popular new segment of key terms on adCenter platform and effectively bidding gets more intense on many of those trademarked brand terms in demand. Read the rest of this entry »

Perhaps you are a medium or small sized business owner who has been spending a considerable amount of time and energy meticulously planning out your Google PPC account. You understand the important role it plays for your promising and fast emerging business on the Web. It is quite understandable that you don’t have the inclination to repeat the whole exercise and perform it all over again for some other search engine. Read the rest of this entry »

We shall know about the specifics and certain key factors that come into play when you want set a budget on per month basis instead of daily basis and how you can divide it effectively across the month. For a budget per month option you divide it across the month, or spend it until depleted. Let us understand in a greater depth. Read the rest of this entry »

With effective implementation of Microsoft search advertising, you can make optimum use of your spend on a campaign. The amount is broadly based on monthly search campaign budget allocation and the maximum bid. These are the two key factors that determine your outgo. Read the rest of this entry »

The new Yahoo!-Microsoft Search alliance is aimed at combining the strengths of two companies to create a better choice in search with the enhanced scale and reach. It will let searchers get relevant results quicker. The combined entity promises to offer more value and deliver increased returns for advertisers. It will also bring improved results for web publishers. If the alliance succeeds in delivering what it has promised, it will be great for search marketers. Read the rest of this entry »

As you are aware, Yahoo and Microsoft have already completed the search transition in October in the US and Canada. If you still have not finished your account transition process, you need to check in at the earliest for an immediate shift from Yahoo! Search Marketing to Microsoft adCenter. Read the rest of this entry »

Along with Google Adwords, Microsoft adCenter and Yahoo! Search Marketing are among the most dominant PPC engines on the scene. The transition of the latter’s ad serving to adCenter is already over in the US and Canada. It is now claimed that the combined entities can reach out to about 165 million searchers making use of Microsoft and Yahoo! sites, providing a volume of more than 5.7 billion searches every month. Read the rest of this entry »

It is time to get ready your account for a smooth transition to Microsof adCenter from Yahoo Search Marketing account, with the deadline fast approaching.  Most users are already in the process of finishing the process or have already done so. The combined scale and reach of the two companies is aimed at letting them speed up the pace of innovation for providing a better search user experience, and assisting advertisers derive better results. Read the rest of this entry »

If you wish to make optimum usage of Microsoft Advertising adCenter, you should be aware of the latest features and enhancements that it has on offer. It is important to learn basics of managing your online advertising account with the latest upgrade on Microsoft Advertising adCenter (Fall 2010 Upgrade). Read the rest of this entry »