Category Archives: online

THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016

pay-per-click

There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all about time and how you go about implementing your business strategies that eventually have a final say in the outcome of your B2B or B2C PPC campaigns. But having said that, PPC managers find B2B process a bit more time consuming than initiating a B2C deal. So, if you have similar B2B PPC concerns then you need to ensure that you’re not repeating these three deadly mistakes that spelled doomsday for several businesses this year.

Pre-Click is fine but what about client’s Post-Click concerns?

Deadly Mistake No. #1:- Picture this… You’ve done all the hard work, from setting up your client’s B2B account to filling out forms for testing the basic conversion process and made sure everything’s looking great. And then you forward an email for the client’s approval still thinking that your client is more than likely to approve the same. And suddenly you receive a mail from your client asking you to be more concerned about bringing them those potential leads that convert. So, what went wrong? You got them the leads, but your client simply wasn’t getting the results that they expected from you before hiring your B2B PPC services.

Solution:- Well, all you need to do is, start revisiting your Client’s Post Click process. That includes, overseeing the process of how your B2B clients are actually handling those potential leads generated through your campaign. And if you think that the client is not using them properly, you need to tell them frankly that you’re not quite happy with their lead conversion process and that they can come back to you after they are thoroughly organized with their process.

Are you expecting too much?

Deadly Mistake No. # 2:- What do you do when you happen to find yourself in trying circumstances? You start arguing with your client about what can be done in a particular scenario by saying, ‘Let’s give it a try and see what happens’. While nothing’s really wrong with you becoming so optimistic in your expectancy about a positive outcome, this over-optimistic attitude tends to backfire most of the times.

Solution:- When a B2B client subscribes to your PPC services, you need to ensure that your clients know what they can expect out of you. You need to have some beforehand information about your client, who just hired your B2B PPC services.

  • Are they venturing out for the first time or are they launching some new product/services?
  • Do they have any past agency experience?
  • Whether it’s the first time that they are hiring any PPC services.

This information is invaluable because you both want the leads to be workable so that it saves you time, isn’t it?

Ad spend shocker!

Deadly Mistake No#3:- Just imagine – one of your old clients with an unlimited ad budget, out of blue, just called in to get a quick update on their current Ad spend. This may just shake your belief system but stuff like this does happen in this highly competitive business environment. Don’t worry, you’re not the only ones at the receiving end. So what can you do to avoid such scary situations?

Solution:- To avoid such situations you need to communicate better with your clients. Don’t take them for granted on the basis of their past business relationship with your firm. Let them know how much ad budget fits your B2B PPC campaign’s requirement? And if they have allocated unlimited ad budget, then just ask them how much is too much for them so that they will always be in the know how. Especially since it’s all about the money, honey!

The Important Next Step

At the end of the day, to err is human but as a business professional, you need to move on and learn from your past mistakes so that there’s a lesser possibility of you repeating them in future. This is an important next step for you to follow in the year 2016, since it can directly hamper the bottom line of your business, as many firms experienced it in the year gone by.

Need help with managing your paid campaigns? Let our PPC professionals guide you. Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free. And, do not forget to check out our PPC packages.

GOOGLE LOSES THE BATTLE OF MOST VISIBLE DOMAIN OF THE YEAR, REPORTS MOZ STUDY

domain-visibility

In the recent past, companies like Amazon and Yelp had accused Google of using unfair search practices in its attempt to feature itself prominently in search results. But Google’s recent web search report on domains over the past year features these companies alongside Google’s other competitors at the top of search ranking tables.

These reports are partly based on the online research carried out by Dr. Peter Meyers from Moz.

Most Visible Domains
Nearly a decade and half of existence and Wikipedia pages, despite losing their sheen still rank pretty high in Google’s Most Visible Domains ranking. In spite of Google’s YouTube reaping more profits, the search giant seems to lose out on all fronts, with its competitors Facebook, Amazon and many others winning the search battle handsomely.

top10domains
Search Results Do Matter
One important fact about these Top 10 listings is that it doesn’t take into account increased visibility when the search giant attempts to promote itself through its local or special holiday listings.

For instance, if you’re doing a Google search on nearby hotels and get served with a big basket of local search results that may at times feature Google’s own products – they are not taken into consideration while jotting these lists.

That’s the reason why companies like Yelp are gaining those extra miles; especially when it comes to their overall Google mobile visibility ranking. Many such companies who have been accusing Google of unfair search practices have fared better than you’d expect them to.

Domains that stood out as Top Gainers
These rankings are purely based on the domains that featured prominently in 2015 searches, with improved efficiency as compared to previous years.

top10googlewinners

Amazon dominates this list with 0.18% surge in its overall visibility ratings.

Most Improved Domains
And now the list of top ten domains that showed a marked level of improvement from their showing in the previous years.

top10improveddomains

Here, Etsy tops the listing as its visibility increased by 156%. Followed by Instagram with 123% market share. Groupon jumped rankings to grab the third spot with 90% share. Google’s Google Play app increased visibility by 41% but Apple’s very own iTunes slipped ahead by recording 48% of increased visibility, a marked improvement from its previous showing.

Domains that ended up as Chokers
Last but not the least are those domains who lost more than they gained to come out on top in this list.

top10googlelosers

Surprise, Surprise! Twitter tops this list of losers. Wikipedia came in at the second spot followed by eBay, Pinterest and Yelp.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

BE A PART OF DIGITAL CHRISTMAS CELEBRATIONS TO GREET YOUR LOVED ONES

christmas

How about a paperless Christmas celebration this Holiday Season?

Your Santa Claus had already gone digital last year. He’s now requesting everyone to get connected online through a digital platform, not only to greet your near and dear ones, but also to support his endeavor of paperless Christmas celebrations. So get ready to meet with the Smart Santa online to make this year a memorable one for all the right reasons.

1. Wish your loved ones through E-Cards
An internet flier knows no boundaries and can be accessed freely. You can choose from a plethora of paid and free e-card services that are easily available at the click of a button. But if you want to conceive your own creative, right from the scratch, then you can try Microsoft Outlook and Apple Mail services to create an indelible impression on your E-card mail recipients. This is a fun way to reach out to your loved ones that let your creative juices flow.

Besides that, you can even try this software platform to ensure that your messages get delivered on time. And in the process you can also take some time to support a social cause like the one mentioned here.

2.  Be the Smart Santa Claus version 2.0
This Christmas be the smarter version of Santa Claus. Recharge all your smartphone batteries in advance and deliver a text message to all your loved ones including that little one, who is waiting patiently for something magical to happen.  But if you’re too tied up in your work schedule, then don’t be surprised if you happen to receive one from Personalisedsantaletter.co.uk, anytime round the clock to celebrate this festive season. Never mind if you’re young or an adult, those personalized messages will fly across to reach your mobile inbox.

3. Video Greetings
Messages are fine but if you want to give a more personalized touch to the proceedings then video greetings are the best way to reach out to your loved ones. Besides easily accessible social networking channels, you can even try some paid options to make your special ones feel really special.

4. Sounds Great
If you’re too tired to jot down your feelings then just record your voice and send it across to your dear ones. You can even exercise your vocal chords to put your message across via mail or SMS or an audio MMS to see your creative efforts being appreciated.

5. Digital Photo Collages are fun too
We all know that visual medium is probably the best way to create an indelible impression. And what could be better than creating some fun photo collages or even selfies to cherish them as part of your digital Santa memories. You can use your mobile phones’ photo collage apps or your spacious desktops. You can even edit them on your laptops or tablets to make this Christmas special for all your loved ones.

Conclusion
There are many such freely accessible digital options available on just a click of the mouse. And if you’re too tied up with a busy schedule then you can even hire an online professional to do it for you. This way you can make your loved ones feel extra special by going that extra mile. So, do a favor to Mother Earth by celebrating a paperless Christmas this year.

Happy Holidays to you all and a Happy New Year!

US DIGITAL ADVERTISING SPEND MAY SURPASS TELEVISION SPEND IN THE NEXT FINANCIAL YEAR

digital-advertising-spend

Digital Advertising platforms, over the past few years, have completely redefined the global marketing scenario. Looking at the current marketing trend, advertisers prefer to advertise their products/services more on social networking sites such as Facebook, Twitter, LinkedIn, Pinterest, etc. as compared to the traditional broadcasting mediums such as TV and print advertising. The only reason behind this is the growing number of internet users across the globe, who like to spend more time in their own virtual social community; much to the delight of modern-day marketers.

This is the reason why internet advertising revenues are growing at a rapid rate. According to the latest IAB and PwC reports, US Digital Advertising Revenues in Q3 2015 hit a $15 billion mark, toppling the Q2 2015 revenue mark of $14.3 billion by 5%.

This 5% growth rate from the previous revenue mark takes the overall tally to 23% of surge from last year’s third quarter’s $12.2 billion mark.

Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB says that

“Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed.”

In fact, the IAB had previously reported 19% growth rate in digital ad revenues in the first half of 2015.

Additionally, a recent study by IPG’s Magna Global forecasts that if the current marketing trend continues then the US’s digital advertising spend will completely overtake the television spend in the near future.

For more information, contact us at sales@ebrandz.com or dial 1-888-545-0616 (Toll-Free) for assistance.

THE TOP 10 DIGITAL MARKETING DEVELOPMENTS OF 2015

digital-marketing

Technology is evolving swiftly and it’s vital to stay up to date especially if you are a business owner. From introducing artificial intelligence in search algorithms to expanded focus on mobile SEO, there are a lot of changes made in 2015. Due to big changes and enhancements this year was notable for companies and marketers.

Let’s focus on the major changes that occurred in digital world in 2015.

1. Mobile SEO

The mobile user has surpassed the desktop user in web searching. Due to this, optimizing websites for mobile has become crucial and Google and other mega search engines made it almost mandatory to have a mobile-friendly website in order to rank higher. They also introduced many algorithms to serve mobile users. As a result majority of the companies started giving utmost priority to mobile SEO strategies and Mobile applications.

2. Wearable Gadgets

Wearable devices are going to have a major impact on our daily lives. With the successful launch of apple watch and other wearable gadgets, we can assume that in near future, wearable gadgets will become as main-stream as mobile phones. Imagine the world where all the devices are connected with the internet and you can control even home appliances and other stuff with that. The life will become easier (& people will become lazier) but in the meanwhile it will create mammoth opportunities for marketers and companies. For instance: If you sell microwave and your customer have wearable device that can communicate with microwave, think of the opportunities that will be spawned by capturing those valuable data.

3. Periscope and Meerkat

Thanks to the innovative minds, we can now enjoy live streaming from our mobiles. Apps like Periscope and Meerkat has been launched just a few months back and managed to get a large audience. In fact many companies and marketers are hooked with the app as it provides a really convenient and fun way to connect with the consumers.

4. Visual Ad Platforms

Digital marketing is an ever evolving industry and thus little changes often go unnoticed. But when the giants like Pinterest and Instagram launched a brand new ad platform, it just can’t go unnoticed. The introduction of visual ad platforms in the digital advertisement by these two giants made a huge splash and opened the door of vast opportunities for companies and marketers. These visually driven platforms launched new means of advertisement right before the holiday season. This will not only get them clients to advertise quickly but will also provide fruitful results to the advertisers.

5. Buy Buttons on Social Channels

The process of luring audience from social media to our website to buy our shoes or anything else has never been easy. We had to focus on even the minutest details in order to complete the entire process successfully. Also, every extra or irrelevant click negatively impacted our conversion rate. But the addition of “buy” button finally enabled us to sell products right where our consumer spends their time.

6. Google AdWords for Small Businesses

If you are a small or medium business owner then I have a great news for you! Google is running an exclusive program that is focused on helping small and medium business owners by providing them with the same level of support they offer to the mega corporations. However, it’s an invite-only program so if you are not invited, just reach out to them directly regarding the same. Because business is more important than Ego.

7. Mobile In-Feed Promotions

In-feed advertising is really underutilized despite having a huge potential. The USP of in-feed advertising is that you get repeat impression without irritating the audience. By scrolling down, your ad disappears and when users scroll up they see your ad again. This way you are neither ignored and nor annoying. So far, only Facebook is reaping the benefits of In-feed advertising, let’s see when other apps and channels will catch up.

8. Targeting for Custom and Lookalike Audiences

The USP of digital advertising is the precise targeting option. Employ Facebook’s custom audiences to frame a following over your website’s visitors, your consumers and email list. Couple several targeting option and narrow down your audience then broadcast your advertising message targeted specifically at them for the best possible outcome.

9. Machine Learning for Marketers

Machine learning is influencing almost every aspect of digital marketing. From getting hands on the low-hanging fruits to responding customers with personalized messages. Going one step further, now there are several instances where marketers have launched a machine-optimized digital campaign.

10. Twitter and Google Integration

This year, Google and Twitter made a deal in which Google is allowed to crawl through the ample database of Twitter’s real-time content.  This has created a brand new term called “Social search” and we are about to see the vast benefits of it. However, Google is still in test mode and we can see further enhancement in coming days or by the end of the year 2015.

For more insights, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let our experts guide you. We’re happy to help!

HOW TO MAKE MOST OUT OF BLACK FRIDAY’S PEAK SHOPPING HOURS

black-friday-shopping

While it’s true that Shopaholics don’t need any reason or season to shop, when you’re approaching a once in year occasion like Black Friday, you’ve got to make the most of it. Well, that’s what every shopper must be feeling, isn’t it?

But there’s one thing that we, as shoppers, want to avoid at all cost – a Crowd and Long Queues! Well, don’t worry about them coz Google has a solution for it. Google’s location data tracker even suggests you to avoid visiting stores during the expected rush hours between 2 PM and 4 PM this Black Friday.

Google has also released Store’s Thanksgiving and Black Friday footfall data in advance to drive the point home.

As depicted below, the shopping pattern is very different on Thanksgiving Day as compared to the other regular days. During peak hours, electronics and departmental stores often get crowded except for those few, which prefer to open up later in the day.

black-friday-google

Not every retailer rejoices though. Despite the mad rush hours, there are some stores which do feel the pinch of being left-out. This has led to talks on whether celebrating an occasion like Black Friday is indeed a good thing to do. The mood is not quite the same this year as compared to the last year in UK, where retailers took it hands on. While the mood may be different this year, this is not to say that people won’t be crowding the stores in huge numbers.

Besides squeezing sales margins to offer discounts, retailers feel over-burdened while managing the overcrowding traffic not only to their physical stores, but also to their online presence. This puts an extra pressure on the system and their product shipping abilities as such. That’s the reason why retailers end up recruiting extra resources to meet the demands of the holiday season. Besides that, there are retailers looking for an extended holiday season to offload their stocks. For instance, Walmart and Macy’s embark on the holiday season a little earlier than usual.

walmart

macys

As compared to the Pre-Christmas shopping peak hours, people shopping on Black Friday mostly look for cellphones and other electronic items.

  • Shopping malls, super speciality stores and regular retailers have recorded the highest shopping peak hours a week before Christmas.
  • Whereas the Dollar Stores have the highest peak hours just a day before Christmas.

Online & Offline shoppers and Black Friday

The data further reveals that shoppers nowadays are getting smarter and prefer to move online rather than crowd stores in search of best deals and offers. While there’s a surge of 11% in the online electronic searches, an 8% increase was observed in the departmental visits last year on Black Friday as compared to the other weekend holiday breaks. This shows that people are more interested in doing showrooming activity before actually making a purchase.

How advertisers can go about it?

The search giant, Google has some solutions for the advertisers.

  • Target customers with local extensions. Google suggests retailers to nearby located shoppers by using the local extensions in their local Ad listings. This will enable them to target shoppers located within 40 miles from their store location.
  • Increase bids according to traffic volumes. The search giant further advises the retailers to evenly spread out their budget on marketing campaigns so that they can suffice the demands of their offline and online customers. So if you’re expecting a heavy footfall in the afternoon as seen in the past year then consider offering your customers with better online deals.

Your Marketing Takeaway

Besides adhering to Google’s suggestions, the growing usage of smartphones bolsters the impending need for local SEO and optimization services.

For obvious reasons, there’s a growing need for businesses, whether local or national, to have mobile friendly sites. But you can also provide your customers with the offline ability to access your store’s product stock levels and in-store items to enhance their shopping experience.

For more details, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

SUMMARY OF CHANGES IN SEARCH BEHAVIOR AND TRENDS

search-behaviour

People’s search behavior change and so does the trend. So let’s discuss what’s new and what remained stagnant.

Mobile

You are already enlightened regarding the fact that 50 percent of all searches are done via mobile. But the surprising thing is this statistics only relates to Smartphones and mostly High-end. Most of the people assumed that the term “Mobile devices” also covered tablets as well, But it’s evidently not.

In most of the countries, Mobile searches have outnumbered the traditional desktop searches. This huge change has been discussed precisely earlier. So will move on to next point.

Intent

There’s a huge change in the way we use search engines.  The questions which were asked previously like “What” or “who” has now turned to “How” and “why”? It may seem like not a bug deal to us, but it presents a big challenge to search engines. Just because search engines are evolving day by day, and there are many algorithms to provide best possible results. People are relying on the search engines even more.

Also, the term going online is now old because everyone is now online all the time. And that’s the reason why people are asking more complicated, ambiguous, intense and unprecedented questions frequently.

To deal with such situations, Google has introduced Artificial intelligence which is now processing 15% of the overall searches. It is named as “RankBrain”. It digs outs approx.. 1 billion pages to find the best possible match for that “New search term”.

Local Search

The local search has managed to achieve height that seemed impossible lately. The “near me” search has escalated to a whopping 34 times since 2011 and as you have already guessed 80% of these searches are on the mobile.

If you run PPC Campaigns or alike, you would love to concentrate on Geo Targeting since 50% of consumers who performs a local search, visits the store on the same day.

The rise of local search has given the local business owners a rare opportunity to compete with giants that are already in the market with really high budget and a huge fan base. They can use local intent like time, location and device to broadcast far more useful and relevant ads to people. And as you know that relevancy is the key in the online market.

Search is more Conversational

The use of voice search has been doubled over the last year. Since you can search while driving, walking or even jogging. This ease to search resulted into more long tail searches. Long tail searches provide users with most relevant search results. And it is also a boon for the website owners because they are also hoping for the same.

Demographics

Income, health and education

May people with higher income seem to remain online for longer durations due to multiple connected devices, but they don’t search much as compared to people with lower income. Also when it comes to searches, both the people type exactly the same thing, so the search behavior is not so different.

Age

Age also doesn’t affect “much” on searches.  The current generations that are born with the gadgets in hand surprisingly are not more convenient when it comes to search. In fact, an old man around 50 or something tends to search more conveniently because of experience. The new kids are more into long tail searches as they need specific answers while the older persons search for a popular term.

Gender

Gender does impact the searches. Men tend to spend longer time on searches as they go down to searches whereas women are limited to the second and third position of the search results.

However, Women are more online than men, as they stay connected using different devices; also they spend longer time in websites than men.

Summary

The conclusion is, it’s time to go back to the old adverting approaches, more personalized and precise. The more you grapple your strategies around your targeted audience the more chances you get of reigning supreme.

Also watching every algorithm and change in trends is a prerequisite. So that you can revamp your campaigns as quickly as possible.

Need assistance on any specific topic? Don’t hesitate pal, just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free).

THE CONNECTION BETWEEN CONSUMER ATTITUDE & THEIR BEHAVIOUR

consumer-attitude-behaviour

If we look back, consumers in the earlier days were quite different. They were seen as a group who’d look at things with a similar perspective. Be it products, their discounts, sales etc. Whatever the case, the scenario would be the same.

But, if you riffle through the sequence of events that take place today, the manner in which we look at customers or the way in which they look back at us has changed to a great degree that’s distinctively eye-catching. In today’s world, it’s certainly not a harmonious affair, and each customer uses his own eyes & brains to make choices that eventually give rise to reviews, be it positive or negative.

Hence, analysing consumer behaviour is a must in order to channelize and stabilize their attitude that’d engender ascendancy in business profits that’d bring about customer satisfaction at the same time. To execute this tactic, you’d require on-page surveys and usability testing. Whilst talking about the analytical bit of it, consumer demographics, web page visits, campaign interactions & other forms of engagement should be thoroughly assessed for a ‘hole in one’ result.

Survey Creation

Customer relationship management comes into play in this segment. But before we cut this into various portions, focusing upon an individual’s lifestyle is quite an essential factor. We need to make a list of almost everything a customer has in his mind in order to bring about the best for both parties. Their passion, favourite likings, daily habits, day-to-day or periodic products that they use, & more of these. Also, you need to assess what they purchase, why they do so and who they get it from. Whether they purchase your products or they purchase products off your competitors’ cabinets. Knowing the psychological aspect is a must in order to proceed in an emphatic fashion.

An on-page survey is just what you need to gather necessary information. At this stage, social media presence is what you require for greater engagement levels with customers who look elsewhere. And if you look away from social media platforms, you could witness a low completion rate along with demarcated responses.

At the other end, surveys harboured upon websites draw in other firms who come in with services that make such tasks a lot easier. Ideally, surveys should be implanted post conversions or exits. Amidst all this, surveys & inquiries shouldn’t hinder purchases of products that weren’t there before such practices & proceedings.

Examining Usability

Next comes the usability tests that you’d need to put into action, once you receive all information from consumer surveys. These tests should be looked upon as mini-focus groups that assist you in completing such tasks.

As we see around us, most digital marketers let the objective of websites fly by them, paying no attention. Improving websites in all its possible ways is highly necessary in order to bring about visitors with the highest value. In spite of this, we step over this process, letting go of opportunities that turn a newbie into a loyal customer. Therefore, usability tests bring forth changes in our beliefs & eventually let websites bring about the change needed in a new customer.

What Next for Marketers?

A few questions rise up, now that you know what your customers wish for and having experienced them browse through your site.

  • Do your expectations and its results go hand-in-hand?
  • Is your brand in sync with your customers’ lifestyle?
  • How can we increase brand loyalty?
  • Does your website bring about satisfied customers?
  • Is there any specific reason for customers to visit your website?

These questions yield answers that build a sturdy customer profile base. Tagged alongside is qualitative reasoning for observed behaviour pre-existing in your web analytics platforms. In the process, you’d experience attitude changes in your customers that’d lead you to change with them.

Converse is brand comes in as a decent example. This shoe brand started off in the sportswear segment, but gradually changed its path, tying its laces up as an everyday footwear. This took place with the changing attitudes of the public. We can see how the brand adapted to these changing attitudes while maintaining its presence under the spotlight.

For a brand to sustain relevance with the transient desires of consumers, it must be flexible enough to bend, shift, and yield to the diverse spectrum of customer demands. The only way marketers can fulfil such a promise is to regularly analyze website efficiency and engage with the individuals in the composite target audience.

Primarily, most customers have their desires & wishes short-lived. That leads us brands to tinker our state of functioning with respect to customer demands. Regular analysis of website efficiency and engagement is the only way marketers/businesses could fulfil promises made to the compound customers.

How well does your brand understand its customer base? Do you have any additional tactics to suggest in order to get a better sense of consumer needs? Please comment below.

We hope your brand thoroughly perceives its customer base. You could also share your own tactical brilliance in this field, if you’ve got some archived in your list.

Share your comments / views with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

BEGINNERS GUIDE TO DIGITAL ADVERTISING

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A feeling of uncertainty, confusion and excitement arises together in business owner’s mind when they decide to advertise online for the very first time. As they are new to digital media advertising, they don’t know which will be the Right platform and will provide maximum Return on Investment (ROI). If you too are a business owner looking to relish the vast reach of digital media but confused between multiple platforms, this article is exactly for you. Read on:

For choosing the Right platform, consider the respective consumer profile, budget, and market conditions. Below five scenarios merged with five different advertising channels will enlighten you more on the subject:

1. Google or Bing is excellent for traditional service providers.

If you are a service provider like, lawyer, doctor, plumber, accountant etc. then search engine ads with targeted keyword will work best for you. It’s called pull strategy because your customer is already looking out for the services you offer. By using highly targeted keywords, your ad will emerge right at the moment they are searching for it which automatically escalates the chances of clicks and ultimately conversion. The basic principle of these ads makes it convenient for all the three parties – search engine, advertiser and searcher.

2. For targeting, potential clients use display ads.

Not every business owner has the privilege to serve already interested customers. If your business lies in this segment then the best option will be going for display ads. It helps in creating brand awareness and enlightens customers about your products. The display network will project your ads across websites that your potential customer is browsing and is aligned with your service or product. It creates chances of conversion but not sure shot. One thing it serves undoubtedly is brand awareness. It’s often referred as push strategy because you are projecting your ads to someone who is not directly interested in your product or service at current.

These ad formats include banners and text ads as well. The best platform so far is Google AdWords, because it offers detailed tracking, targeting options and statistics. Though some other media companies might rarely beat Google depending on the niche you are targeting.

3. Facebook for finding customers by interest or behavior.

Facebook advertising works best for business offering lifestyle products or services. You can target your potential customers based on their behavior pattern and interest. User browsing Facebook is not actively looking to buy something, so a push strategy is applicable in this particular scenario. It will not only provide you maximum exposure but can also cause conversions if done well. You can target audience as per their age, behavior, taste, education, political interest and more. I would personally recommend Facebook advertising if your main motto is to create brand awareness since the conversion rate is comparatively low as compared to Google Pay Per Click ads.

4. LinkedIn for B2B advertising.

LinkedIn is the right fit if you offer Business-to-business services or products. You can target specific profession, industry, job level or even specific companies and more. The passive customer base of LinkedIn provides an excellent opportunity to expose your products / services to potential customers. However, LinkedIn ads can cost you a few more bucks than others.

5. Remarketing!

So you got traffic by online advertising and a bit of conversion as well. But there are still many potential customers who visited your website, stayed for a while and then left without buying. That’s the audience you would like to target by remarketing campaigns. Track your website traffic using Google Analytics, filter out the audience who have spent a good time in your website and launch a cross-channel remarketing campaign across multiple platforms like Google, Twitter, and Facebook. It’s cost effective and also provides a good conversion rate as the customers recalls your brand name when advertised again.

I hope I have been able to provide you with a brief knowledge of digital advertising. All the above advertising platforms and tactics can generate a good sale. But if you want to escalate your sale enormously, you should opt for a perfect blend of Internet advertising. To know more mail us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).