Category Archives: Search Engine News Updates

What Not To Do After A Major Google Algorithm Update

google-webmaster-guidelines

Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many.

In this industry, the only thing which is constant is “change”. Usually, Google updates its algorithms almost 500 to 600 times each year. Most of these updates are small and often go unnoticed, but some are major & raise a lot of eyebrows.

Instead of getting anxious after a major update, you can respond to it in a calm and constructive way by following the below tips:

1. Don’t let anxiety win

What’s your usual reaction after a major algorithm update? Read post after post, and allow the anxiety of unknown to throw you into a panic! Well, instead of doing that, you should wait for Google to release the detailed information regarding the update.  

However, most of the people do just opposite, they start panicking about something they don’t even know about. Also, most of the self-proclaimed “SEO Experts” start “assuming” things and add fuel to the fire. So resist the urge to read “his or her take on the recent update” and refer to Google’s own blogs or authority websites for information. 

2. Let the mud settle down

Whenever we hear about a major algorithm update, the marketer inside us gets restless. It compels us to take action as soon as we hear about the update, but we have to resist the temptation. Because it’s not necessary that your site will get impacted negatively, especially when you are doing SEO the right way. 

Understand that the paramount goal of Google is to provide the most useful answer to the users. So if you are doing all the “right” things, then you don’t really have to “worry” about the algorithm changes at all.

So next time you hear about any major update, wait for few days and see whether it has impacted your site or not, and then respond accordingly.

3. Do your own research

Some times it happens that Google releases a major update but does not mention about it in their blogs. For instance, the Possum was a major update targeted at Local SEO. Removing spam and diversifying the listings was the main aim. However, they never mentioned it on their blog.

In such cases, you will have to do your own research. But be informed that everybody out there shares their own insight and perspective. So you have to read few posts from credible sources, figure out what’s common and then come to a conclusion. 

If you find out that your site has been impacted by the update and you will have to make changes, make one change at a time. That way, you will be able to see the effect of that adjustment & can have a better idea about what’s going on.  

Takeaway

Major algorithm updates can be stressful. But if you are doing all the right things like creating high-quality content, acquiring links from credible sites, providing consistent NAP information – then you don’t have to worry. 

As I said earlier, Google’s ultimate goal is to provide users with best possible searching experience. And as long as you are doing things for the users, you do not have to worry about Google. 

RESEARCH: SEARCH ENGINES ARE THE MOST TRUSTED FORM OF MEDIA

search

It may seem like a jest, but a recent research has revealed that 60% people trust Google for news over the original source itself. This indicates how successful search engines & especially Google has been in establishing trust among users.

This is the second time in a row that “Search Engines” came out as the most trusted form of media, whereas traditional media secured the second spot & social media turned out to be the least trusted form of media (thanks to unauthentic posts, false stories, fake profiles, Photoshop & more).

It started last year & now it has become a trend. From a user’s perspective, a headline featured in Google news is more trustworthy than that same headline featured in the original source.

But why? Well, it could be because trust in Google itself is quite high.  Google was listed as the second most reputable company in the world in 2015.

If you evaluate the reasons behind the lack of trust in social media, you will find that the most shared news here contain less information as compared to the top news featured on search engines. Social media works on the concept of entice & engage. They first tease users with minimal information to arouse their curiosity. They then lure them to their article & reveal the whole thing, which often turns out to be irrelevant or less important. This cheap strategy reduces the trust that a user places in the publisher.

For instance, a reputed publisher shares shocking news with the headline “XYZ Hollywood actor has been arrested”. People then desperately click on the news just to find out that it was a promotional activity for an upcoming film.  These despicable strategies may get those publishers a few more visitors, but it costs them a lot more in the long run.

On the other hand, search engines generally focus on facts. Have a look at the top news headlines on a search engine. You will find that the titles contain only facts & information, & nothing else. Also, they try to deliver these facts in as minimum words as possible & this increases the trust factor.

One more reason is that you can quickly scan news & information from a variety of sources. This is considered to be more truth-worthy than relying on a single source, because some publishers try to manipulate the news for their own benefit. And to get news from a neutral point of view & without any wrong interpretation, search engines & especially Google News is a boon for every news hungry person out there.

The numbers also prove that Google is winning in this area as well. So if you are a publisher make sure that you are included in the Google News index, because it will be way more beneficial than anything else out there.

For a complete guide on how to get your news included in the Google news index, refer to this amazing article which describes point-by-point how to do it right.

For further assistance, you can reach out to us at our email id sales@ebrandz.com or just ring the bell on 1-888-545-0616 (Toll-Free).

GOOGLE RELEASES ITS FIRST FULL VERSION OF SEARCH QUALITY RATING GUIDELINES

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Whether you are a new business start-up or a professional entrepreneur, ranking ahead of your competitors in terms of your site’s organic search positioning is what every business owner dreams about. And that’s where SEOs come into the picture. But many such active professional SEOs are ill-informed or have half-baked knowledge about Google’s basis of Quality Search Rankings. To clear any such SEO doubts, Google recently issued its full, fresh 160-page PDF version of Search Quality Rating Guidelines.

From time to time, Google keeps on updating its search rating guidelines, which were leaked earlier this year in October following the release of previous such versions back in 2012, 2008, 2001 etc. to name a few. But this was the first time Google released the full 160 page version of its Search Quality Ratings guidelines and handbook after officially launching an abbreviated version of the same, that too a couple of years ago in 2013.

On the just issued Search Quality Rating Guidelines, Google’s Mimi Underwood says “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”

Moreover, she tacitly pointed out that Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.”

With that said, it’s a must read for SEOs, Content marketers, Webmasters and not to forget those anxious business owners, who are constantly in awe of Superior Business Search rankings. Click here to download the full version of the latest Search Quality Rating Guidelines.

For more info on SEO, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

GOOGLE HAS LAUNCHED NEW INTERFACE FOR TABLET USERS

More people than ever are exploring the benefits of tablets. A recent study shows that by the end of 2015, there will be approximately 1 billion tablet users in the world, representing 15% of the global population. The number has more than doubled in just three years and it is expected that this number will escalate to 1.43 billion by 2018.

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Google recently conducted a survey on the usage of tablets. What people mostly do on tablets and how is their experience while doing the process.

We all know that Google constantly tries to enhance the user experience. Be it local search, changes in algorithms, introducing artificial intelligence and what not. So how can they remain behind in catering to such a huge and rapidly growing market.

Previously the tab interface was a combination of desktop and mobile design. By analyzing user behavior, Google came to the conclusion that to cater the huge market of tablets, they need a tailored interface. Hence, Google has silently launched a new interface exclusively for tab users.

The new interface comes with a thinner navigation bar placed on top and has plenty of white space on both the sides of search results.

Below is the screen-shot of New Google Tablet interface.

Android device.

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iOS device.

google-ios-interface

The local results will now appear on the entire page.

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You can expect a lot of updates in the future as well. Will keep you updated regarding the matter but in case you want to get enlightened on different aspects of Internet marketing, feel free to email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOOGLE’S SLOW PANDA 4.2 UPDATE HAS BEEN RELEASED. ARE YOU READY?

Google Panda Update

Slow and sporadic – that’s what Google dished out with its recent Panda 4.2 update, which possibly will take months to roll out completely. Google says that it is not designed to confuse the webmaster but the slowness of the update is due to some technical reasons. That means some of your web pages may not be affected with the Panda algorithm still site wide. Google confirmed that some 2% to 3% English language queries may have been affected.

About the slowness of the updates, Google’s John Mueller says “This [Panda update 4.2] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons. So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons. It is not like we are making this process slower by design; it is really an internal issue on our side.

What we know

After hearing some chatter, we decided to run some numbers. Our dataset of 3,000+ websites and 200,000+ keywords (local and national) makes it easy for us to get a birds-eye view of how our client campaigns are performing.

We were not surprised to find that this update didn’t have any negative impact on our client campaigns. Most probably, the new improved 2015 SEO deliverables which we offer saved our clients. This is another example of how our strategies future-proof your businesses.

So, how are we protecting you?

  • First up, we get the basics right i.e. focusing on On-Site optimization which includes correcting all possible 404 errors, fix duplicate (thin) content on the site, creation of landing pages, etc. Internal blog is also a good addition which we do when allowed.
  • We vary anchor texts to have a proper balance between branded and non-branded links.
  • Since social signals are of importance, we get social votes via Facebook likes, Tweets & Google+1’s. Client participation is encouraged.

Below are some of the additional backlink sources we’ve included in our 2015 SEO deliverables to diversify the backlink profile.

  • Magazine / News Placement
  • Q&A Posting
  • Community Setup

Conversion friendly activities include –

  • Usability & Conversion Optimization Report
  • User Testing Video
  • Heatmap, Scrollmap, Overlay and Confetti Report

So, if you’re hit by Panda OR want to make sure you’re not going to be a likely victim, we can help. Just reply to this email OR call toll free on (888) 520 8861 and let our professional SEOs to do the work for you. And yes, do not forget to check out our 2015 SEO Deliverables.

IT’S NOW OFFICIAL – GOOGLE+ AND YOUTUBE HAVE PARTED WAYS

So, Google has now officially announced that Google+ will sever ties with its popular video uploading entity YouTube. This development comes several months after Google stopped forcing its users to create accounts under it’s not so popular Google+ social network. After initial excitement, G+ network could not ramp up numbers or sustain excitement in its social network. So for the sake of numbers (users), Google made it mandatory to create a Google+ profile to create accounts on other services they own. Many people were absolutely livid with this (as you can imagine). Forcing people to do something against their will never works which is why Google has now decided to reverse this extremely unpopular decision.

Google YouTube Have Parted Ways

About the development, Google’s Bradley Horowitz says “Your underlying Google account won’t be searchable or followable unlike the public Google+ profiles. And those who already created Google+ profiles but don’t plan to use it, we’ll offer better option for managing and removing these public profiles.” He further added that Google+ integration with other websites would be a slow and a gradual process. He said that “in coming months, a Google account will be all you need to share your content, communicate with contacts, create YouTube channel across all Google platforms”.

Google had always been criticized over its attempts of integrating YouTube videos to the Google+ profile to give it much needed boost. Because of this, there was a growing concern and uproar among the users who felt that they were forced into the deal.

YouTube further clarified that the users who were unhappy with the integration will just need to press the button to disintegrate their YouTube profile with Google+.

This reminds us of early 2002. Microsoft was kind of desktop and enterprise segment, but was totally clueless about its online strategy. Google came in and started dominating online space kicking out Microsoft and others. It seems Facebook is doing the same to Google for Social. There is a lot of money to be made in Social contextual ads and it seems Google will be missing the boat. One option Google has is to utilize 70 billion dollars in cash which they have and buy some good social companies. Twitter should probably be their first choice. So we might hear more chatter of Google’s attempt to either buy twitter or some other social company.

Google has been accused that it does not take its social network seriously. While Facebook and Twitter both have great developer network and community, Google’s efforts to cultivate the developer community have been mediocre at best. A simple thing like publishing to G+ page needs your app to be whitelisted by them. Which is crazy when compared to how easy it is to setup and start using Facebook and Twitter or any other Social API to publish.

Coming back to the news, post this development, YouTube will be among the first big service to move away from Google+. So far, we’ve seen Google strip Google+ out of Gmail, Search, the navigation bar, Photos and Hangouts. With YouTube integration out the window, there really isn’t too much of Google+ left in the other Google products.

Still have questions? Let our professionals help you out. Request a quote now. Alternatively, you can get in touch with us at 1-888-545-0616 (Toll Free) or email sales@ebrandz.com.

Best Practices for Mobile Website Optimization

People are spending more and more time on their mobile phones than ever before. This new world of marketing has definitely taken everybody by storm. In fact, most one-third of the world’s total population uses their mobile devices to perform Internet searches. Take a look at some interesting data below. And it is even more fascinating to see how usage mobile varies between different parts of the world. Continue reading

How has your Life been after Google’s Penguin Update? – Diagnose, Recover, Rebuild

Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?

It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Continue reading

Google alters its search algo to punish copyright violators

Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.

In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
Continue reading

DuckDuckGo – A New Search Engine to Look for!

If we look at the launch date of DuckDuckGo (25th Spetember, 2008), we would know it is not a ‘just born’ in the search world. But when it comes to awareness amongst people and the use of DuckDuckGo compared to other giant search engines, it is New.

Though new, this newbie is proving to be real competition to the widely used search engine platforms like Google and Bing. Here’s why — Continue reading