People are spending more and more time on their mobile phones than ever before. This new world of marketing has definitely taken everybody by storm. In fact, most one-third of the world’s total population uses their mobile devices to perform Internet searches. Take a look at some interesting data below. And it is even more fascinating to see how usage mobile varies between different parts of the world. Read the rest of this entry »
Google’s Penguin update, sounds familiar? Let us go back in time. What was the Penguin update?
It was an algorithmic update that was announced on April 24, 2012. This update targeted those websites that violated Google Webmaster Guidelines. It aimed at lowering search engine ranking of those websites that used black-hat SEO techniques such as keyword stuffing, cloaking, using duplicate content and spamming. It approximately affected 3.1% of English search queries and 3% of queries in languages like Chinese, Arabic and German. Read the rest of this entry »
Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.
In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
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If we look at the launch date of DuckDuckGo (25th Spetember, 2008), we would know it is not a ‘just born’ in the search world. But when it comes to awareness amongst people and the use of DuckDuckGo compared to other giant search engines, it is New.
Though new, this newbie is proving to be real competition to the widely used search engine platforms like Google and Bing. Here’s why — Read the rest of this entry »
When connected to the Internet, every computer or mobile device is alloted an IP address. Internet Protocol version 4 (Ipv4) is the standard IP address that has been in use for a very long time. Read the rest of this entry »
Bounce rate has always been an unresolved mystery. Is it good for your website traffic or will it affect the ranking negatively? Well, let us say that everything that is ‘too much’ is never good, so to know how to lower the bounce rate, read on…
Why is Bounce Rate negative?
Bounce Rate indicates that your website has been ranked for a keyword that is not useful to visitors. Google will either push your website down or take it out of the search result listings.
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Earlier in March we had written an article about how Matt Cutts had warned that Google will start penalizing websites that indulged in over-optimization practices.
In this post, we will guide you through few critical points where over optimization will get your website penalized and the precautions that you should take during the optimization process. Read the rest of this entry »
Let’s face the facts: Being ranked high in search engine results pages (SERPs) is nice but more often than not are no longer enough to ensure a successful online marketing effort. RICH SNIPPETS is a design which provides the searcher with more useful and informative search results. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. Read the rest of this entry »
Has building quality content always been your priority? Were you losing web traffic because you did not buy the Back-links? Here is good news for you.
Google will now penalize sites using unnatural links to get back-links and improve rankings. What about advertisements, then? Do not worry. Google Webmaster Tools say, ‘Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results’ ( http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736 ).
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Recently some business owners found that their Google Map listings have disappeared entirely without any warning or an explanation. After some scrambled to figure out what happened to their previously strong listing, someone received a prompt email from a Google employee quoting an extremely obscure passage in the Google Places Help Files: Read the rest of this entry »
