After Facebook has snapped up the mobile-driven photo app Instagram, followed by a San Francisco-based startup ‘TagTile’, social media experts are speculating over the next target that might be on the radar of tech giants – as part of their multi-million buyout lists. Here’s a quick review of popular second-rung social services that are probably up for grabs: Read the rest of this entry »

Those intermittent dashes of deft market analysis served on social sites like Twitter and Facebook betting on a bullish phase or next wave of bear market are not impromptu thoughts from uninformed investors. Many are now in the form a prewritten post drawn from a comprehensive library of customized messages dispatched by financial advisers at leading Wall Street firms tapping into the fast-paced realm of social media. Read the rest of this entry »

Social networking sites has in itself become a business today. With every Tom Dick and Harry trying to make money out of this new trend, there are some sites that have left their mark in our lives.

As an entrant in the industry, any it may be, one always is in need to spread the word among the target audience and get loyal customers without having to spend much. True, isn’t it?

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Google Plus( the newest addition in the Google family ) underwent a major makeover. These changes were announced on Wednesday. A Google spokesperson said “The new version of Google+ will gradually start rolling out to all Google+ users globally this morning”.

Google says the new Google Plus is more user- friendly, adaptable and also the feature setting s are customizable. Read the rest of this entry »

Yes , its true ! The guys at Instagram sold their mobile photo sharing app to Facebook for a stagerring $1 Billion. Instagram has come a long way. It first moved its app to iPhone, then to the gates of Android and now this astonishing move.

Instagram is that application that allowed you to take pictures with your phone and then apply visual filters that would make the image look discoloured, weathered, yellowed and washed out, somewhat making it look funky . Read the rest of this entry »

There are various layers attached to the process of getting a better overview of the brand and its products.  It is not solely designed to make a sale happen; it is not just any fanciful form of advertising. The idea should be to give people a voice to communicate with customers. Your social marketing strategy should ideally be shaped by the needs and demands of your target audience. Read the rest of this entry »

A select bunch of promising e-commerce start-ups, supported by the tech world’s pedigreed financiers, are putting their bets on the fact that Facebook can well emerge as a major e-commerce hub to rival eBay and Amazon. As the fast-expanding social site moves toward an ambitious initial public offering (IPO), it is expected to face more pressure and greater scrutiny in terms of monetization by finding newer as well as consistent sources for profit growth. Read the rest of this entry »

The Instagram social app fetching a whopping $1 billion in cash & stock has evoked mixed reactions from business analysts and media experts worldwide. Is this perhaps the return of silly money flow to Silicon Valley? Or is it a perfect case of panic buying, with valuations mindlessly getting pushed up in a frenzied bidding war? Skeptics want to know! Read the rest of this entry »

With Facebook’s another change Timeline, a lot of changes has been incurred. Like every time, everyone’s still wondering – the changes are ‘good’ or ‘bad’ and whether they actually like it or not. As facebook always make sure it gets better with every change, timeline is proving to be quite interesting and useful for businesses. As big brands have hefty money to go for paid advertising, let us focus on small businesses. Read the rest of this entry »

User feedback on forums and review platforms serves as a highly effective tool to strike a chord with customers – existing and prospective. Responding to it in a timely, genuine and sincere manner will indicate that you are indeed willing to take note of their concerns and that you greatly value their opinions. This will also help you draw the public support in your endeavor to improve the company operations and sustain its growth even in difficult times. Read the rest of this entry »