Category Archives: Twitter

TWITTER ABRUPTLY CALLS OFF IT’S “BUY NOW” SERVICE, REVEALS BUZZFEED REPORT

twitter-buy-now

Twitter recently put brakes on its two-year-old eCommerce plan. The company is reportedly disbanding the team managing the “Buy Now” Button project. According to media reports, the company disclosed its e-commerce plans in September 2014 by rolling out the “Buy Now” button on its timeline. This button enabled users to complete the purchase of a product within their tweets on Android and iOS devices. On abruptly calling off its e-commerce plans, the company cited obvious reasons saying it’s plate is too full at the moment. This is the reason why majority of the team members handling the “Buy Now” project either opted to resign or shifted to other departments such as customer support desk or the Product Advertising section, which needed a beef up on an urgent basis.

Having said that, the decision made by the company hardly comes as a surprise, with the social e-commerce model not being in demand as seen in these two years. About the reasons behind the company calling off its e-commerce plans, Buzz media reports,

“people are not buying on social media right now.” If so, it doesn’t justify the continuation of development for a product that may not necessarily convert for the microblogging network. However, it appears that dynamic product ads are performing well, and customer service is a big focus for user retention. Social commerce may have been a consideration under Twitter’s former CEO, Dick Costolo, but with Jack Dorsey at the helm, it was important for the company to realign its efforts toward what makes sense for today, and social commerce just wasn’t part of that vision.

According to on-going social trends, the company’s dynamic ad platform is a proven performance model and as per the company, it is performing quite remarkably. This is the reason why the company wishes to keep investing in the platform. In its statement to BuzzFeed, Twitter stated that as per its current plans the company wishes to keep investing in the dynamic product advertising model.

But in distant future who knows if the company will again revisit its social e-commerce model.

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

TWITTER INTRODUCES GIF SEARCH SUPPORT

twitter

In an attempt to address its stagnant user base concerns, Twitter has launched GIF search across its platform. Short on creative juices, Twitter drew this latest creative inspiration from its rival, Facebook’s successful version of Playbook which uses a GIF image search on its in-app messaging platform. Very much on the similar lines, Twitter is now launching a wider GIF image support on its platform. This will include all kinds of GIFs that you have known and loved over the years, thanks to their associated partners – Giphy and Riffsy.

It’s hardly a surprise that of late GIFs have had a commanding web presence and according to Twitter, as of last year, over 100 million GIFs were shared across its platform. According to latest Giphy updates, the animated image search platform revealed that it recently closed a $55 million financial deal. Now, with a microblogging site coming into the picture, it more or less endorses and bolsters the fact that animated images form an integral part of self-expression online.

Having said that, the new GIF search functionality is simultaneously being rolled-out to Android, iOS and desktop users. Hopefully, the new feature will add to the engagement level of the audience by making their Twitter experience a worthwhile one.

Want to add anything? Have your say by emailing us at sales@ebrandz.com.

TWITTER’S LIVE TIMELINE GETS A NEW UPDATE THAT INCLUDES TOP PAST TWEETS

twitter

The Twitter Timeline won’t be the same anymore. Wanna know why? Read on….

If you’re one of those people who like to keep their past tweets record intact then it seems like Twitter has your back. Often rumored and hotly debated Twitter’s timeline featuring Top Past Tweets will finally see the light of the day. That means the live Twitter timeline will now be a thing of the past; especially after the recent announcement by Twitter.

Let’s see what the Twitter’s spokesperson had to say about the new Twitter timeline.

“We want to make it even easier and faster for people to discover and catch up on what’s happening right now.”

Having said that, the new Twitter timeline is available purely on an optional basis, as it asks users for their preference before making any changes. So, as a user if you opt-in for this change, some of your Top trending tweets from the past will appear on the top of your timeline, followed by the regular sequential Twitter livestream. This means that the live Twitter stream will continue to exist with the inclusion of some of your relevant top trending tweets. The company’s Twitter handle says:

“We’ve improved the timeline by analyzing how millions of people engage with billions of Tweets — and we’re using this information to determine the best content to surface. We use a person’s past Twitter activity to predict which Tweets they might like to see most.”

Of late, the company has been in redemption mode following its lacklustre performance at the Stock Market. Its newly inducted longer tweet limit is further adding to its growth concerns. So, will the introduction of the new timeline impact its fortune as well? Going by the tests results, the company says that it’s already attracting great audience response in terms of better engagement metrics. In a way this will also provide a solution to its long-standing growth concerns, which ultimately will help brands in maximizing their reach.

The change is about to happen but we still have to wait to hear a word from Twitter’s CEO about it. And like me, if you’re also buzzing with a lot of queries in your mind then just check these FAQs that talks about the methodology this new timeline is set to bring in to help both, Brands and Advertisers.

For more details, write to us at sales@ebrandz.com.

HOW TO INCREASE THE RETWEET COUNT BY ADDING PROPER CTA’S IN YOUR TWEETS

twitter

Are you dissatisfied with the number of retweet counts that your tweets are generating at the moment? To be frank, as online marketers we are never quite satisfied with whatever results we achieve through our promotional content.

You must have gone through n number of articles that lay importance on having an actionable CTA as part of your marketing content. But there are still many businesses that are short of creative ideas when it comes to CTA specifications.

There are a plethora of websites that offer suggestions and even allow you to test the functionality of your existing CTA specifications, including text, color and placement on blogs and websites. Yet, there’s lack of information on how to use them to good effect on social networking sites such as Twitter.

You may be running out of options on what to include/exclude to make better use of the given 140 character limit; add more text or less, include a link with proper hashtags or squeeze a CTA as part of your promotional tweet.

Does a retweet CTA have the potential to increase your target audience’s engagement levels or is it the other way around?  So here’s how you can make better use of your CTAs to get the desired results, as per an SEJ study.

Methodology

This study was carried out by SEJ staff in a period spanning 122 days, from May to September, 2015. In the process, they researched 22 Twitter accounts that published 5,148 tweets and were followed by a total of 350,000 followers. Each of these tweets could be put in one of the below mentioned groups. Each of these groups tweeted 1716 updates.

  1. No CTA
  2. ‘Please Retweet’
  3. ‘Please RT’

Results

Of the total of 976 retweets, more than 10% retweets came from 585 updates falling under ‘Please retweet’ group. The ‘retweet’ CTAs garnered over 70% response retweets.

Every CTA has a different impact

Besides displaying the importance of testing, CTAs requested the readers to do the needful, which in the end made the difference in terms of their effectiveness.

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

On one hand posts that included ‘Please RT’ garnered more than (285 times) 25% of the total retweets, while on the other hand posts that read ‘Please Retweet’ accounted for over 40% of the total retweets.

In another study on a promoted set of tweets, using retweet in the beginning of the tweet was found to be quite a useful tactic.

Days of the Week

The research further revealed that Tuesday (more than 25% of tweets got retweeted) accounted for more viewers’ engagement. It was followed by Friday (nearly 24%), Saturday (nearly 23%) and Wednesday (nearly 20%).

Discussion

  1. Based on the research data, it was observed that the results may slightly vary depending on the availability of regular or active users. Of the 22 twitter accounts, they found that few accounts were inactive and this impacted the retweet result. Nevertheless, it was found that this was more or less a perfect representation of the retweet counts.
  2. It was also observed that positive results tend to decline with time; especially if you include ‘Please Retweet’ in every single tweet you post.
Image Source: https://blog.bufferapp.com/twitter-cards-guide

Image Source: https://blog.bufferapp.com/twitter-cards-guide

Your final takeaways

From the study, it was concluded that adding a ‘Retweet’ CTA positively impacts your engagement levels in terms of more retweets. But it would do you well to use it less frequently. It is preferable to use it in the beginning of your post and for better engagement levels, use it in the middle of the week.

Want to leverage Twitter for your business? Check out our Social Media Packages. But before that, do not forget to request a FREE Social Media Audit for your business.

RIP TWITTER’S SHARE COUNTING BUTTON AND WELCOME OPENSHARECOUNT AVENUES

twitter

Late last year, Twitter left many publishers and social media managers in a bit of frenzy by announcing that it will no longer support share counts on its handle. This left many users in a spot of bother wondering how to track their article’s shareability count. It does hurt when your article’s shareability count suddenly drops down to zero. Low shareability count puts a question mark on the credibility of your content and that in-turn affects the bottom-line of your business.

But many users did find a quick, suitable replacement to their problem, while some are still in search of a better alternative or praying to God that share count will be brought back. And then there are the others, who were left with no other option but to completely get rid-off it.

Many RIP messages are directed at the late Twitter button. But there are quite a few options which more or less do the job in similar capacity and are yet to be explored fully. Listed below are some of the better alternatives available to fill the huge void left by Twitter’s share button.

  • OpenShareCount: Currently this share counting tool is in heavy duty mode, since many sites are leveraging its services to track their Twitter share counts. Although, OpenShareCount comes with certain limitations in terms of data access. This is mainly because many sites relied heavily on Twitter’s platform to do the needful. Since, the site can only access share counts of past seven days of tweets, which get stored locally only to be added later to the counter to give you a fair idea about the number of shares that your tweet has garnered.
  • TwitCount: This tool comes as a huge relief for publishers who find themselves getting stuck in OpenShareCount and Twitter’s dashboard problems, as it provides them with exact information about their article’s share count.
  • NewShareCounts: Much like OpenShareCount, this tool’s API only tracks tweets for past seven days from the day you start tracking and the rest of your tweet data goes amiss.
  • Gnip: The fact that it’s a Twitter owned tool is reason enough for it to become the darling of many large publishers. This tool has an added advantage of providing details of unlimited tweet history alongside real-time information.
  • TrackMaven: This analytics tracking tool has recently added support for Twitter counts as well.
  • And if you’re a developer and wish to build your own tool then you can make use of Twitter’s REST API. But this will require you to build a tool that is not limited to a week-long share history.

Besides these, publishers can also leverage BuzzSumo to track the number of share counts of their content.

The above mentioned options are quite handy, but they come with certain limitations in terms of usage and the services they offer. All we can say is that these tools as such cannot replace Twitter’s official button, but they can be trusted to do the needful.

For more information, write to us at sales@ebrandz.com and let our professional reps assist you.

TOP SEARCH PLATFORMS THAT SHOWED THE WINNING POWERBALL NUMBERS

search

With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.

graph

Google

Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.

google-powerball

When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.

Bing

In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.

bing-powerball

While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.

Yahoo

Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.

yahoo-powerball

Ask.com

Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.

ask-powerball

Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.

Facebook

The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.

facebook-powerball

The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.

Twitter

Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.

twitter-powerball

When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.

twitter-powerball-1

Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.

google-powerball-1

This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.

TWITTER’S LONGER TWEET LIMIT AND GROWTH CONCERNS SPELL DOOM AT STOCK MARKET UPDATE

twitter

Continuous growth related issues and the recent announcement of extension of tweet limits to 10,000 characters seems to have taken a heavy toll, not only on Twitter’s social ranking but also on its stock prices. According to reports, the company’s stock prices have hit a new low, breaking the previous record of $23.31 price point.

Twitter’s stock prices experienced a 14% drop in stock value to take the tally to a new low of $19.98. This recent downward trend in its stock prices brought the company’s net worth value to $13 billion price point. And considering the fact that Facebook has recently acquired the popular instant messaging app i.e. WhatsApp for $22 million puts things in better perspective.

twitter-stocks

In recent times, the company’s policy has constantly been on the firing line, be it for its growth-related concerns or for announcing the new tweet limit of 10,000 characters. Both these factors had a major impact on its stock prices, which experienced a much greater fall than other tech companies.

Off-late, Twitter’s slow user growth rate has been a major concern for the second-ranked social networking site; although it still boasts of a healthy 320 million monthly active subscribers. This may be an achievement of sorts but it isn’t enough to challenge the No.1 ranked social networking site i.e. Facebook, which is way ahead in the competition and is sitting pretty with 1.5 billion monthly active users.

Despite Twitter doing everything possible to get ahead of its immediate competitor, which includes changing its ‘favorites’ to ‘likes’ and even adding a new feature called Moments, it wasn’t able to extend its active subscriber tally.

At present, Twitter is plagued with the challenge of killing two birds in one throw, which includes improving the performance of its trending stock prices and getting more users onboard. To accomplish that feat in a hurry, the company needs to do more than just add/modify features on its dashboard.

For more information, write to us at sales@ebrandz.com.

TWITTER HOPES TO WIN MORE “HEARTS” BY GETTING MORE “LIKES”

twitter

As the social competition heats up to grab more eyeballs, every top listed social networking solution is trying to be at their creative best in changing their social experience to suit their audience taste. After Google and Facebook, now it’s the turn of the second-ranked social networking site i.e. Twitter.

Twitter recently made a significant change in its user’s dashboard experience by replacing the nine years old Favorites tag to match Facebook’s likes with a new “Likes” option and even changing its iconic “Star” appeal to make way into user’s heart with a new “Heart” symbol.

The only reason behind Twitter’s recent dashboard tweaks was to overtake the popularity of the no.1 ranked social networking site Facebook, which is currently experiencing a dip in its social log-in market share value. Besides that, the dashboard tweaks are aimed to make it that much more convenient for the user to understand and hopefully will get the dice rolling in terms of effectively growing its presence.

Google

For users, it was one of their “Favorites” quirky feature of the overall Twitter functionality but after a sudden demise will hopefully won’t result into any “Heart” breaks as such. Despite their quirky nature, some readers use to bookmark tweet contents containing links for later use and others utilized it to express their emotions to the author of the tweets: whether you Hate fave it or LoL fave it but it was always too-hot-to-handle these retweet Fave’s and when the dialogue’s taking an ugly turn, you can even use it as conversation-ending Fave’s with many more such memories attached to it. Of course, it’s increasing functionality was often misunderstand by the recipient and that possibly the reason behind Twitter’s recent dashboard tweak as Twitter’s Product Manager, Akarshan Kumar tries to explains through the blog post as below:

We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.

The heart, in contrast, is a universal symbol that resonates across languages, cultures and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.

The recent move by Twitter is a long time planned one, with “favorites” now making way for the “likes” in its dashboard functionality. From past three years, it was in beta stages before Twitter actually started to test it out via mobile apps. Among its regular users, investor Chris Sacca also came out supporting the twitters recent dashboard tweaks saying:

“A very high bar is set by using the word ‘Favorite’ on Twitter. Favorite is a superlative. It implies a ranking. In the early days of Twitter many of us interpreted the word literally and only keep a few Tweets in our favorites that were truly, well, our favorites. Today, many of my friends and I use the star as a ‘Like’ button equivalent or even a simple acknowledgment that we saw a Tweet. Whereas other people use favorites as bookmarks. However, the majority of users are baffled by favorites and they don’t end up using the star much, if at all.”

“It is high time to introduce “Hearts” to Twitter. For years, folks at Twitter struggled with whether to use a more casual gesture. Suggestions even included buttons that said “Good” or “Thanks.” It is now clear from across the Internet and throughout the world of apps that the heart is universally understood and embraced. (In fact, Periscope’s unlimited heart repetition has elevated the social feedback loop to a mind-blowing new level.) If Twitter integrated a simple heart gesture into each Tweet, engagement across the entire service would explode. More of us would be getting loving feedback on our posts and that would directly encourage more posting and more frequent visits to Twitter.”

Surprisingly, Twitter’s planning of events perfectly matches Facebook’s cognitive thinking to move beyond the domain of “likes”. Not only that, Facebook is currently beta testing (in Ireland and Spain) a lot of such expressive emotions to provide more viable “emoji like” options to its users.

Twitter’s aiming more consistency in terms of its feature across its other sister concerns as well. That’s why it will induct “hearts” in its “Vine” scheme of things replacing the smiley icon while launching Periscope, last year, as the live streaming solution with the option.

The newly inducted “Hearts” icon will make the cut simultaneously across the three platforms viz the iOS, Android and Windows 10 with more alternatives given to the users to access it from twitter.com. And it will soon be a part of “Mac” users shorthand lingo as well.

For the moment, all we can say is R.I.P “Favorites” and Welcome “Hearts”.

Want to utilize Twitter for your business, check out our Social Media packages. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).