Category Archives: Web Design

Google Announced A New AMP Testing Tool

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Google announced the launch of a new testing tool for Accelerated Mobile Pages (AMP).  

The tool is available in the Google search console and also at  https://search.google.com/search-console/amp 

The tool works on mobile devices with the help of Google’s live web search infrastructure & analyzes the AMP pages in real-time using Google bots.  The tool helps with testing the validity of structured data & markup on the page.

It also has links that show a live preview of how the page get displayed in Google’s search results, and if you find any issues, you can click on them to see the details.  After clicking on it, even the source code will be highlighted, showing you exactly where the error is.

It even has links to show you a live preview of how this page may appear in Google’s search results.

Below are the screen shots.

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google-amp-preview

AMP ENABLED ADS OFFER BETTER VISIBILITY & HIGHER CTRS, REVEALS AN ONLINE STUDY

mobile-marketing

Google introduced AMP technology to content publishers promising that they would not only be able to sell and distribute their own ads on AMP enabled pages, but also keep the revenue generated from those ads.

When it comes to loading speed, AMP enabled pages are miles ahead of the non-AMP enabled pages, but it remains to be seen if they deliver on the revenue front as well. The study tracking the performance of ads on AMP enabled pages so far drew following conclusions.

“We compared ad performance on AMP and non-AMP mobile pages across 150 publishers (large corporations and small businesses in different geographic regions) on our programmatic platforms. The preliminary results are encouraging.”

The study observed that

  • Around 80% of advertising brands received higher viewership of their ads on an AMP enabled platform as compared to a non-AMP platform.
  • Almost 90% of advertising brands received higher CTRs on their ads through an AMP enabled platform as compared to a non-AMP platform.

As per the survey, advertising brands themselves vouch for the fact that AMP technology has played a significant role in driving greater results for their brands.

Let’s see what Conor Beck, representative from one of the advertising brands TownHall Media, has to say about the performance of their ads on AMP enabled pages.

“We’ve seen a 90% decrease in page latency, 96% decrease in unfilled impressions, 65% increase in ad engagement and 32% increase in eCPM. Perceived load time improved from approximately 17 seconds to 2–3 seconds.”

So far so good. However, it’s still too early to actually make a fair assessment of the performance of ads on AMP enabled pages. There’s still a lot to be done in terms of enhancing the quality of published content and audience experience, opines one of the AMP project representatives.

As far as the future of AMP pages is concerned, the company plans to introduce two new ad units. Sticky Ads, AMP ads and Flying Carpet Ads are some of the support forums that provide help related to advertising on an AMP enabled platform. More information pertaining to AMP page advertising will be made available to businesses in the near future.

GOOGLE’S ROLLING OUT A NEW VERSION OF MOBILE-FRIENDLY TESTING TOOL

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After testing it out, Google’s officially announced the launch of new version of mobile-friendly tool on Google’s central webmaster blog post.

Recently, it was reported in some media circles that Google’s working on a new mobile-friendly tool that allows businesses to check the mobile-friendliness of their sites.

The new version of the mobile-friendly tool comes loaded with some feel good factors like a cleaner look with more space and loads faster than the previous version of the tool. Noticeably, Google had first launched the mobile-friendly tool 2 years ago, in 2014 and the latest update by Google seems to be the largest update to the tool since its inception.

Here’s what the new version of the tool looks like.

mobile-friendly-test

The new tool is slicker and less frightening than the original tool. Google said it brings more “room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile-Friendly Test.” The tool is mobile-friendly as well! So you can test if your sites are mobile-friendly right on your smartphone. It seems like they mainly upgraded the backend infrastructure so that they can scale it later.

Right after the launch, there were some reports that the tool’s new version is not working on smartphones. But Google’s John Mueller, through his twitter handle asked everyone to remain patient as the update is still to be rolled out completely.

So if you are encountering any such problems, you’ll have to wait for the update to roll out completely.

Here’s the error report as encountered by some smartphone users.

mobile-friendly-error-phone

For more detailed information on the subject, you can write to us at sales@ebrandz.com.

US SMARTPHONE OWNERS WILL OUTGROW ITS DESKTOP INTERNET USERS BY MID-2017

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If comScore’s recent Mobile and App report is anything to go by, then mobile users may soon overtake desktop internet users in the US market by 2017. According to comScore’s theory, the overall tally of smartphone owners in the US market has grown to be around 79.1% of total mobile users, which is marginally below the 79.3% growth reported in December last year.

comScore’s recent stats show no significant movement in the mobile market share value on a monthly basis. The slow growth is giving rise to a search market scenario where over a period of time the figures remain largely stagnant.

Talking about mobile OS market share value, on one hand, the Android and iOS users are separated by a nine-point gap; while on the other hand, Microsoft’s Windows OS platform has reached its saturation level. The declining number of BlackBerry users isn’t helping Blackberry’s cause either. This is making the mobile OS race a two-sided affair, where Microsoft and Blackberry OS are on the decline and Android and iOS are calling the shots.

As far as the mobile app market share value is concerned, the two major players i.e. Facebook and Google Apps continue to dominate the top App rankings, solely on the basis of their reach and not as per the engagement levels or the duration of time spent. Surprisingly, the popularity of YouTube and the use of Google Play Store to install apps have managed to overwhelm the Google Search App, both in term of ranking and use. This is owing to the inherent differences in desktop and mobile user behaviour.

Coming back to the smartphone penetration levels, the estimated figure largely depends upon the number of mobile users. While there have been many media estimates about the exact number of mobile users, a recent CTIA report states that the US mobile phone penetration is close to 104%. This brings us to a conclusion that the number of mobile phones in the US (which is over 300 million handsets) would possibly outnumber the total US population.

According to comScore’s recent findings, as of March 2016 the tally of smartphone owners in US is around 198.5 million. If we divide this number by the 300 million users then the we get 66% smartphone penetration in the US. The number is a bit low if we happen to divide the smartphone owners figure by 250 million users. That brings the smartphone penetration level tally to 76%. Going by comScore’s previous calculation, if we include American users from age 13 years and above then we get a figure of 234 million, which when divided gives us a healthy 84% tally.

According to CIRP’s (Consumer Intelligence Research Partners) mid-February data, the total number of iPhones in the US mobile market is around 110 million handsets. If the total iPhone handsets share in the US market actually comes to 44% markup, then going by the CIRP data we get a rough estimate of 250 million US mobile users.

Irrespective of the correctness of the figures, the overall tally of US mobile users was expected to cross the 80% threshold by February end this year. And by March end, the percentage is predicted to escalate to about 85%. For a population of under 40, the penetration rates even improved to about 90%.

Talking about the number of US desktop and mobile users, comScore report states that there are 234 million sedentary internet users as compared to the ever increasing base of smartphone owners, which is likely to overtake the number of internet users by mid-2017.

If you still haven’t converted your website to adapt well on small screens and to the growing userbase, it’s time to act soon. Check out our mobile website design services to get started. Or email us at sales@ebrandz.com and our reps will be in touch within 24 business hours.

BUSINESSES WITH RESPONSIVE WEB DESIGN GENERATE 24% MORE MOBILE EMAIL CLICKS THAN BUSINESSES WITHOUT ONE

mobile-marketing

Mobile traffic now accounts to more than half of the total internal traffic to a site. This makes responsive web design an important factor for businesses to consider. According to Yesmail’s recent Email Marketing report, businesses using responsive web designs for all of their mobile email marketing communications end up attracting 24% more clicks than those who don’t. This report can act as a wake-up call for many businesses, since only 17% of businesses have become a part of the online responsive web design community.

For its last year’s fourth Quarter Benchmark report, Yesmail carried out an online research to study the impact of a site with responsive web design on smartphone users and desktop email open and click through rates. The report also takes into account the ever-so increasing number of mobile users significantly impacting the mobile revenue, both in terms of orders and Average Order Value (AOV) surge.

Mobile Opens and Clicks

The study shows that 58% of all email clicks for businesses using responsive web design for their email marketing communication, come from mobile email click through users. 46.7% of all email clicks come through mobile clicks for businesses that don’t use responsive web designs. This is how businesses that use responsive web designs are attracting 24% more clicks than businesses that don’t use them.

mobile-opens-clicks

Yesmail’s findings suggest that mobiles are accounting for more than half of all email opens and clicks, irrespective of whether a business is sporting a site with a responsive design or not.

CTO Rates

In addition to the 24% higher email clicks incentive, the study shows that business that transformed to a responsive web design pattern enjoyed an increase in their mobile email CTO (click-to-open) rate by 55% and desktop CTO rate by 23%.

On one hand, businesses running their email marketing campaigns with responsive web designs at the fore lead an average of 16.2% mobile CTO as compared to 10.4% mobile CTO generated by businesses having a site with non-responsive design.

And on the other hand, businesses that ran desktop email campaigns with responsive web design lead to an average 15.7% CTO as compared to 12.7% CTO generated by businesses with non-responsive email campaigns.

cto-rates

From the above stats, it’s pretty clear that responsive web designs help businesses attract high email marketing ROI for campaigns run on both desktop and mobile platforms.

Proportion of Brands Using Responsive Web Design

The findings also suggest that businesses are a bit reluctant in embracing the responsive web design culture. They pointed out that only 17% businesses are using responsive web design for all of their email communications, with around 38% leveraging it mostly for their email communications.

brands-using-responsive-design

Around 26% businesses aren’t using the responsive design as part of their email marketing communications.

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The study shows that there’s a 10% rise in businesses using email marketing communications, which also indicates that the number of consumers receiving marketing emails has grown. Besides that, it suggests that the gap between mobile and desktop CTO rates is decreasing as well.

Desktop vs. Mobile CTO Rates

The study pointed out that in last couple of years desktop CTO rates have dropped by 29%, whereas the mobile CTO rates have surged by 26%.

desktop-mobile-cto

Desktop vs. Mobile Email Clicks

This shows that mobile email clicks and desktop email click rates have evened out, with mobile accounting for almost 49.2% clicks while desktop saw a 50.8% click rate.

mobile-opens-clicks

Mobile Commerce

When it comes to mobile commerce facts, Yesmail’s findings suggest that mobile revenue generated over 25% of all email-driven revenue and accounted for 30% of all email-driven orders in last year’s fourth quarter, with mobile email revenue witnessing a 13% yearly surge and mobile orders increasing by about 9%.

mobile-revenue-orders

On the other hand, mobile AOV orders are witnessing a growth of 15% on yearly basis, which is still lesser than desktop AOVs, as mobile AOV contributed $104 while desktop AOV contributed $132 in last year’s fourth quarter.

aov-yoy

aov

From this study, it is quite evident that businesses need to have a responsive design in order to capitalize on mobile traffic. If you are in need of mobile website design, we can assist. Just check out our mobile website design services. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

Graph image credits: http://www.yesmail.com/resources/whitepaper/q4-2015-email-marketing-compass 

What B2B Businesses Need to Know about Having a Mobile-friendly Platform

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Post April 21, 2015 the world of internet marketing took a drastic turn. With mobile searches outnumbering desktop crawls, the mobile friendliness of a website was seen as a major ranking factor by Google’s algorithm updates. Last year, Google acknowledged the fact that the desktop crawls are no where near the ever increasing mobile searches, as nearly 75% of US population consisted of smartphone users.

In an ever so increasing mobile world, businesses can simply not ignore the use of mobile technology when chalking out their marketing strategies. While B2C companies are quick to explore the medium to reach out to their end consumers, B2B companies are still trying to figure out the effectiveness of mobile based marketing. To make it easier, we’ve listed out three reasons why B2B marketers need to take up mobile marketing as soon as possible.

1. To positively impact the authority of your website

Google’s mobile-friendly algorithm update may not have had a negative impact on businesses, as some ill-informed SMEs had predicted. But in hindsight, you might just spoil your smartphone visitors’ experience by not creating a mobile-friendly website for yourself.

And going by CWS’s last year’s report, businesses that don’t provide users with great mobile experience can expect the unexpected, such as

  • Poor Organic Ranking
  • Lesser mobile traffic to the site
  • High Bounce Rate

There are many B2B businesses who are not even aware of the fact that by not upgrading their site to provide optimum mobile experience, they are not only hindering their site’s online visibility, but also losing out on active mobile traffic.

2. Leveraged for customer engagement

Besides enhancing your brand’s visibility and the traffic to your website, having a mobile-friendly site helps in driving more on-site engagement, leading to more conversion and customer loyalty. And if you need more stimulus, then this Google report on online behaviour of the smartphone user may help you.

  • Over 70% of smartphone users are more likely to revisit a mobile friendly website in the future.
  • Over 45% smart searchers get annoyed and frustrated when they end up on a website that doesn’t fit the requirements of the small screen size.
  • More than half of your smartphone visitors wouldn’t engage with a company that doesn’t support small screen size requirements.

Well, the stakes are high and B2B businesses can ignore them at their own peril by annoying prospective click through users, who may have entered the sales funnel.

3. Increasing use of mobile devices for making B2B decisions

Besides witnessing a lot of B2C online purchases, an increasing number of the smartphone users are using the medium for B2B business as well. In fact, a lot of B2B decision makers are increasingly making use of the mobile domain throughout the buying cycle. 

A Google survey on the changing face of B2B decision makers reveals their latest research and purchase habits. It states

  • Smartphone researchers contribute to over 40% of online B2B buyers.
  • Smartphone search activity is witnessing a 3X growth in Google search queries.
  • Over 45% of B2B researchers use mobile devices, even during official working hours. 

In fact, there’s an increase in presence of mobile B2B marketers who are trying to provide a solution to their customers, on the go and making some critical business decisions during and outside official hours. 

Some mobile-friendly website tips for you to get started

As B2B marketers, if you’re considering upgrading your website to fit the small size requirements then below are two very simple steps to get you started

  1. Analyze and enhance your site’s Mobile PageSpeed
  2. Find out and execute an appropriate mobile design for your site

Besides improving your website’s PageSpeed Score, Google recommends specific measures to improve your site’s mobile friendly experience. For better results, you can even hire a professional third party service, as HELP is just a click away! 

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

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In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

ARE YOU NEGLECTING THE LOADING SPEED OF YOUR WEBSITE?

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WHAT IS WEBSITE SPEED?

The rate at which your website unfolds in front of your click-through visitor is called Website Speed. Technically speaking, it’s the measure of the load time that your website takes while responding to the click and sending the information to the device that is termed as Website Speed. Google and other search engines rank your web presence on the basis of this factor. To rank ahead of your competitors, you need to constantly monitor the loading time of your website, which goes down drastically over a period of time.

HOW DOES WEBSITE’S PAGE SPEED AFFECT YOUR BUSINESS?

This is because your click-through user is getting impatient while your website is taking loads of time to open up. That’s why a person who could have been your potential customer ends up bouncing off your website altogether. This could be a major reason behind the increasing bounce rate tally of your website. A regular user of your product/services does not like to be kept waiting for your site’s content to be loaded after a brief pause, which rather seems like an eternity. That’s the reason why users prefer to subscribe to online businesses who are fast, responsive and don’t eat up into their precious time.

Online studies show that 40% of click-through visitors bounce off websites that take 3 seconds or more to show up. More than 50% of active online users look for fast loading websites when subscribing to their services. And there are those 79% shoppers who lose their interest in e-commerce sites with poor loading time. This is why even a one second’s delay in loading time may cost you a potential customer.

The device performance of your website is another important aspect that you need to look at seriously. With mobile friendly site searches outnumbering the desktop crawls, it has become really important for businesses to upgrade themselves. Moreover, Google and other search engines reward only those websites with superior search rankings, which more or less enhance the quality of smartphone user experience. So whether it’s a desktop or a smartphone, the on-site experience of your click-through visitor matters a lot, not only for the search ranking of your site but also in terms of the bottom line of your business.

WHAT YOU CAN DO ABOUT IT

Don’t worry, you’re not alone. There are many such online businesses who are looking out for solutions. While you just can’t stand there and wait for things to change overnight, there are a few easy fix-ups and first aid tools that can possibly help you identify the reason behind the slow loading time of your website. Leverage Google’s Page Speed tool to search for reasons as to why your website is slowing down and failing the speed test.

The above-mentioned tools will eke out some important observations pertaining to the loading time of your website. After identifying the factors that are causing this imbalance in your site structure you can follow a generic solution to enhance the speed of your website. It may be that one of the aspects of your site is slowing down the process and is in need of your immediate attention. For instance, a website that is filled with too many high-resolution images, videos or pages may go on to decrease the overall experience of the users.

Besides brainstorming sessions with your technical team, improving site speed will require backend access and some programming knowledge of your site’s inherent structure. In case a third party developer is involved, you can share your site’s test results with them to speed up the recovery process. It may be that one of your high-resolution images is acting as a speed slowing agent in your website.

DON’T NEGLECT THE OVERALL QUALITY OF YOUR WEBSITE

The page speed of your site is as important as the ready accessibility of content on your website. Google and other search engines may still rank you lower in search rankings if the loading speed of your site is great but the overall content on your page is a tad slower to show up. This is why improving the quality of your content should be your first priority, before you get down to improve the page speed of your website. That’s not to say that page speed doesn’t matter at all…it does, as long as it doesn’t take more than 5 seconds to show up. The main focus should be on improving the overall quality of your website and then on how fast it reacts to clicks.

If you are looking to reduce the load time of your website, we can be of assistance. Do check out our website design packages here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 Toll Free.

3 SEO BASICS THAT MANY WEBSITES ARE FORGETTING

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Sometimes we tend to forget about the basics and run behind shiny things. This is also true when it comes to SEO because as we know that things change drastically, we have convinced ourselves that the more complex the strategy we implement, the better our position will be. But is that really the case? We don’t think so! Sometimes, the simplest of SEO strategies are the best.

Below are 3 simple, proven and tested SEO strategies that work wonders.

Killer User Experience

If you want a perfect, powerful and efficient SEO strategy, create the best user experience you possibly can.

Often we see lack of teamwork when it comes to UX. Most of the times, all the teams namely, UX, SEO, Design & IA don’t collaborate with each other; despite the fact that the foundation of SEO is user experience. And that is why your SEO strategies will not work unless your websites offer good user experience.

Good SEO commands great content, a functional website, easy navigation, relevant keywords and quality backlinks.

See the point?

Every facet of SEO somehow gets back to producing a great user experience. And when you ignore this fundamental concept, you are actually ignoring the very basics of SEO. But when you enhance the user experience, you improve your SEO in that particular aspect.

Title Tag

The most noticeable element on a search engine result page is the Title Tag. Title tags are so basic that they often get ignored; despite the fact that it is the first thing a user notices about your website.

Experts say that after content, title tag is the 2nd most vital on-page factor that affects SEO.  So here are some valuable tips to optimize your title tag.

Auto generated title tags are your enemies. WordPress could create one for you, but sticking to it will cost you visitors. So first analyze what could possibly be the best title tag that sums up your whole content in an appealing way.

  • Don’t try to stuff your titles with keywords, use a keyword which also describes the title.
  • Keep your title tag in the front; it’s helpful for both the search engines and the users.
  • It should guide the user, so make sure that you’re making title tags for humans.

More Content

Due to the content marketing boom, we did get a lot of content but the internet also exploded with low-quality content. Content that has been created for the sake of SEO is neither good for the search engines nor for the users. Some content marketers have become really exhausted by “too much content” and some are even asking who will consume this much content on a daily basis.

But the fact is, there are billions of people who search with different intentions and keywords. They get a lot of choices while searching for content and finally proceed with the best. So I would say that “Too much content is not the problem, but low-quality content is”.

We have been analyzing and working on many websites. We wrote content for many of our clients and intensified their blog posts, social media posts  & more. And guess what? We got overwhelming results. Their website traffic boosted and we see an unbelievable amount of visitors. Also, we registered a decent number of unique visitors.

It means that more content is good as long as it’s great. Your audience is looking for content and if you produce and provide high-quality content, then you can reign supreme and fulfill your goals of getting high traffic.

Conclusion

SEO has never been easy. No matter if you are a pro or a beginner, there are always things to learn, techniques to adopt & areas of knowledge to grow. The more you understand and master the basics, the higher the chances of becoming an SEO expert or marketer.

Want to know where your website stands? Get Free SEO Audit done for your website. This report is worth $299 and highlights the important aspects of your website. For more information, write to us at sales@ebrandz.com. And yes, do not forget to check out our SEO packages.

HOW TO IMPROVE USER EXPERIENCE OF YOUR WEBSITE

user-experience

An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.

Conclusion

It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.