There’s no doubt why Facebook’s live video feature is scaling the popularity charts these days; it allows its users to create and share content on their timeline. The company rolled out this feature to all its users earlier this year, in August, 2015. The newly added features are so designed to attract more users to the platform.
Make your videos go live in Facebook Groups and Events
The addition of live video feature provides more broadcasting options to users; it was previously possible only through a page or a personal profile page of a user. But now users have the luxury of broadcasting a video within their own set of groups as well as their event pages. Broadcasting live videos in event pages gives a natural touch to the proceedings, as it allows participants to share videos with other viewers who were previously unable to watch it.
New interactive features to increase User Engagement
Here are some extra features that are designed to increase audience engagement level
- Live Reactions: Users can make use of the live reaction pack to respond to the video posted on the timeline.
- Replay Comments: This feature enables users to watch replays along with comments of other users while watching the recorded broadcast of the live videos.
- Live Filters: Now users can make desired changes to their live videos by making use of Facebook’s five filter pack. The company is currently testing it, before making it available to the users. Besides that, the company is also testing the ability to draw or doodle on videos.
Ways to discover Live Videos
Similar to what one does with Periscope, users can now make use of Video Map Feature to discover Live Videos on Facebook. Also, users can search, share and invite friends to watch live and recorded videos on the basis of their interests, creators and topics.
New ways of tracking Video Metrics
Besides the above-mentioned features, Facebook has added some new metrics to track viewership of live videos on it’s platform. During a broadcast, the new tracking feature takes note of the total number of live viewers. The new chart shows the count of live viewers tuned in to watch live video broadcasts. Users can make use of Page Insights and the video library section to leverage these newly added metrics.
Above mentioned features can be expected to be rolled-out to all Android and iOS users in weeks to come.