eBrandz Blog

Ideas for affiliate promotion, marketing and traffic generation

Affiliate marketing is a mutually beneficial partnership struck between the affiliates promoting the programs and the merchants who own them. It’s a competitive business so you cannot afford to be complacent. Remember, it’s not a ‘get rich quick’ formula but more of a slow and steady mode of operation.

There is immense potential for affiliate marketing provided you are committed to it. Carefully analyze your affiliate marketing goals and objectives in terms of the end result you expect. Put in place a proper monitoring mechanism and ensure you view the statistics. It is important to constantly update and upgrade your affiliate program. Here are some handy ideas and information for affiliate promotion, traffic generation and monetization:

  • Affiliate is an interactive and dynamic business model based on a unique set of practical techniques. Irrespective of the market segment you opt for, there will be intense competition to deal with. To become a top affiliate marketer, you will need to be prepared for a long haul, and stick it out by overcoming the challenges along the way.
  • Affiliate marketing demands a considerable amount of time and energy before you can expect tangible monetary gains. You should be prepared to learn the basics, stick to them, and enjoy the learning curve from the outset. Stay focused on the long term goals irrespective of the challenges and negatives along the way.
  • Content must among your topmost priorities as it’s the foundation of your affiliate marketing strategy in order to monetize your site. Avoid cramming it with affiliate links and then not backing them up with appropriate content. Your customers must see value in what you are offering to them.
  • See how much the affiliate providers pay, how useful their products are, how much they sell for. You should feel interested in the products or services for you to sell them. Don’t Worry About the Pay Percentages
  • If you just start calculating “this affiliate merely pays X and well, I could do better!” It’s not going work. Instead focus on the product costs, and not the percentages you will get from the sale while working as an affiliate. Take your time to work out the pros and cons of an affiliate program. Be patient and methodical in your approach.
  • Look for effective affiliate services whether you decide to manage on your own the affiliate relationships or outsource the task. An affiliate network must incorporate brands – from the ubiquitous to the highly specialized, from middle-rung to the most widely recognized – to leave ample scope for lasting partnerships.
  • Relationship management is a critical aspect that involves top publishers – the up-and-comers and innovators. The network should be equipped to connect publishers and brands in productive ways. A capable affiliate network ensures holistic program management by providing the requisite expertise and infrastructure.