3rd

May 2016

BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS

By Milind Mody   |   3rd May 2016  |   Comments Off

Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences. To help advertisers achieve that, Microsoft-powered Bing network recently rolled out not one, but two ad extensions. According to reports, Bing rolled out two ad extensions last week, […]

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28th

Apr 2016

GOOGLE AND MICROSOFT DROP THEIR LONG STANDING ANTITRUST CHARGES AGAINST EACH OTHER

By Milind Mody   |   28th Apr 2016  |   Comments Off

No sooner does one chapter close, another one opens up – this is how Google finds itself in its current state of legal affairs. It was an action-packed week for Google with EU levelling charges of “unfair business practices” against the search giant, which stem for having Google Apps preloaded on Android gadgets. This however […]

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27th

Apr 2016

THIS MAY BE THE LAST PENGUIN UPDATE, REVEALS GOOGLE’S GARY ILLYES

By Milind Mody   |   27th Apr 2016  |   Comments Off

Businesses can take a heavy sigh of relief as Google gives more indications that there won’t be any new update happening after Google’s next Penguin version. Expect an official confirmation to arrive from Google on the matter after it rolls out the next Penguin version 4.0 in due course of time. Google’s Gary Illyes recently […]

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26th

Apr 2016

GOOGLE BRINGS A MAJOR UPDATE TO ANALYTICS MOBILE APP FOR BOTH ANDROID & iOS

By Milind Mody   |   26th Apr 2016  |   Comments Off

Google now wants to catch businesses on the go. That’s the reason why Google went for a makeover of its Google Analytics mobile app. The new Google Analytics mobile app update allows businesses to supervise and share key analytic information with their clientele and make necessary changes on an urgent basis. The updated Android and […]

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22nd

Apr 2016

GOOGLE ADDS TO LOCAL SEARCH MARKETERS’ WOES BY BRINGING TWO AD CHANGES

By Milind Mody   |   22nd Apr 2016  |   Comments Off

Google likes to be in control and that’s why it keeps making changes in its search algorithm, to keep businesses guessing and the search industry on its toes. This time again Google made some changes to the local SERPs. These changes will have an impact on searches pertaining to the physical location of businesses, especially […]

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21st

Apr 2016

RIP GOOGLE’S EXTERNAL TOOLBAR PAGERANK OPTION

By Milind Mody   |   21st Apr 2016  |   Comments Off

Google has reportedly decided to do away with the PageRank scores option in the Google Toolbar. That means, the next time you’re browsing the internet using a tool or your favorite browser that previously allowed you to track PageRank data from Google, you won’t be able to do that anymore. This is because Google has […]

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20th

Apr 2016

GOOGLE NOW INVITES ELECTRICIANS AND HVAC SERVICE PROVIDERS TO JOIN ITS HOME SERVICE ADS NETWORK

By Milind Mody   |   20th Apr 2016  |   Comments Off

As a part of its latest endeavor, Google’s inviting small business owners like plumbers, locksmiths, home cleaners and other home service providers to better advertise their services on its home service platform. This initiative by Google is directed towards revamping its home service ad platform, which fell short of the company’s expectations last summer after […]

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14th

Apr 2016

GOOGLE’S NOW SERVING A BIG RED WARNING TO PROHIBIT SEARCHERS FROM VISITING DECEPTIVE SITES

By Milind Mody   |   14th Apr 2016  |   Comments Off

Last November, Google took up Safe Browsing initiative to protect its users from deceptive online tactics. These tactics trick a user into doing something unintended, such as downloading unwanted software or exposing private and confidential information. Google recently announced that it’ll be prohibiting searchers from accessing sites that contain deceptive content. Google will warn its […]

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