13th

Apr 2016

IT’S TIME TO EMBRACE FUN AND INTERACTIVE IN-APP MOBILE ADS

By Milind Mody   |   13th Apr 2016  |   Comments Off

There’s no denying the fact that we all love to hate those annoying ads that pop up suddenly. The reason being, we don’t often find these time-consuming ads to be interesting and that’s why we tend to block them when they show up. But making these ads a bit more interactive could possibly make them […]

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12th

Apr 2016

FACEBOOK INTRODUCES NEW FEATURES THAT ALLOW USERS TO SHARE & TRACK THEIR LIVE VIDEO COUNT

By Milind Mody   |   12th Apr 2016  |   Comments Off

There’s no doubt why Facebook’s live video feature is scaling the popularity charts these days; it allows its users to create and share content on their timeline. The company rolled out this feature to all its users earlier this year, in August, 2015. The newly added features are so designed to attract more users to […]

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1st

Apr 2016

GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS

By Milind Mody   |   1st Apr 2016  |   Comments Off

This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and dealers. Google had initially announced this in May last year, but it is only now being made available to Google AdWords subscribed US advertisers. The US automotive advertisers, especially the Original […]

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30th

Mar 2016

GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS

By Milind Mody   |   30th Mar 2016  |   Comments Off

Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing requirements of AdWords advertisers. It does make sense, since almost all Google searches now happen on mobile rather than the desktop. Google recently made an official announcement through an AdWords blog by stating […]

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29th

Mar 2016

APPLE TO LAUNCH APPLE PAY SERVICE FOR MOBILE USERS TO BOOST M-COMMERCE ON ITS PLATFORM

By Milind Mody   |   29th Mar 2016  |   Comments Off

In an effort to boost m-commerce on the iOS platform, Apple is reportedly expanding the horizon of its fingerprint-enabled Apple Pay Service beyond apps, to mobile websites. This means that Apple’s secure fingerprint-enabled pay service that let shoppers complete their mobile transactions via fingerprints, instead of entering their credit card information, will now act as […]

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25th

Mar 2016

GOOGLE FINALLY DECLARES IT’S TOP 3 SEARCH RANKING FACTORS

By Milind Mody   |   25th Mar 2016  |   Comments Off

So, Google has finally revealed its top 3 ranking factors. Wanna know what are they? Read on……. A week ago, Google’s John Mueller revealed why search ranking shortcuts may not help businesses in the long run. In that Google Hangout video, John Mueller was at his diplomatic best, skipping a lot of queries related to […]

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24th

Mar 2016

BUSINESSES AT LARGE TEND TO NEGLECT CUSTOMER FEEDBACK: MOBILE APP SURVEY

By Milind Mody   |   24th Mar 2016  |   Comments Off

Customer feedback plays an important role in roadmap prioritization for businesses. Amongst the various sources available for customer feedback, mobile apps and e-commerce channels are some of the preferred online destinations, these days. However, there are businesses that are unable to effectively use this free flowing expertise in making more informed product decisions. Those businesses […]

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23rd

Mar 2016

MOBILE AD BUDGET UP BY 150% WITH PUSH-ENABLED USERS BEING MORE ENGAGED

By Milind Mody   |   23rd Mar 2016  |   Comments Off

Recently, similar mobile app reports were released from Kenshoo and Localytics. The former one talked about the key trends noticed in app acquisition data of 2015, while the latter one talked about the engagement and customer retention benchmarks set in the fourth quarter of 2015. Of the two, the Localytics report took into consideration global […]

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