eBrandz Blog

Search Engine News Updates: March 15-20-2010

Welcome to another weekly edition of Search and Social news updates where several contenders in this billion dollar Search Marketing Industry are attempting to claim their own unique identity. Staying on top of these revolutionary changes is no easy task. Here is a quick rundown of some of the most noteworthy search advertising happenings of the week, and many more interesting Search Engine Optimization news from across the web…
YouTube Switches On Mobile Advertising Now Serving Banner Ads

With the ever increasing traffic over Google owned video-sharing venue, YouTube mobile site, it is not surprising that the Mountain View web giant last week officially embarked on a broad rollout of advertising to its mobile YouTube site (m.youtube.com) in the US and Japan…

Read More

Google Wave Gets Another Push With Extensions Gallery

Google Wave did not fared well when it came out of the Mountain View terminal, but today, Google has launched an “extensions” gallery for their real-time communications product, Google Wave, the still-conceiving browser-based app that crossbreeds email with IM and document sharing…

Read More

Yahoo’s Sales Chief “Joanne Bradford” Leaving To Join Startup Demand Media

A big catch for Demand Media caught Sunnyvale, Internet portal by surprise. Yahoo Inc.’s senior vice president and head of North American sales and market development chief “Joanne Bradford”, is leaving the company to join private online content start-up Demand Media Inc., becoming the latest executive to depart the Web giant’s ranks…

Read More

Facebook Ousts Google As Most Engaged Website In The U.S.

Facebook is speedily taking over the world — Google bumped after three years at the top. Facebook the most popular social-networking venue has now ranked as the most engaged website in the U.S., according to analytics firm Hitwise

Read More

Twitter Expands Its Reach With “@Anywhere” Platform Across Popular Web Sites

In an attempt to expand its scope across the Internet, Twitter users will soon be able to tweet, connect and follow on everyday sites such as YouTube and eBay without having to go back to their own Twitter page. Twitter CEO Evan Williams on Monday announced a new application called “@Anywhere” that empowers users to send and receive 140-character messages while surfing the web…

Read More

YouTube Offers Templates For Creating Animated Video Overlay Advertising

In its relentless effort to turn YouTube into a money-making center, Google is every bit as eager as Hulu or Tremor for luring brand advertisers to embrace online video to pump in more advertising dollars into its coffer. To make that materialize, YouTube on Tuesday announced the availability of a new product for media shops and advertisers…

Read More

Facebook Opens Office In The Indian City Of Hyderabad, Starts Talent Search

In a move designed as part of a push to create support centers across time zones, with round-the-clock, multilingual support, Facebook Inc., owner of the largest social networking hub, plans to open its first operations office in the Indian city of Hyderabad…

Read More

Google Opens 3rd Party Certified Ad Networks To All AdSense Publishers

Google AdSense, the lucrative money-making machine may be starting to lose its luster among website publishers, and sensing the danger, yesterday, Google announced they are now revolutionizing the way Google Adsense works by giving general access to the “Google-certified ad networks” to all AdSense publishers, which can compete for space on their websites…

Read More

Yahoo Acquires Online Social-Media Startup Citizen Sports

Yahoo Inc., on Wednesday beefed up its efforts to lure more sports fans with the announcement that it has agreed to buy Citizen Sports, a U.S. startup company that develops sports-related applications for social networking sites such as Facebook and Apple’s iPhone devices…

Read More

Bing Maps Shoots For The Stars: Stargaze From Street Level

Astronomy geeks will get a kick out of a new Bing Maps application that was introduced today in conjunction with Microsoft’s WorldWide Telescope. A Microsoft architect who formulated an application that lets you stargaze from Bing Map’s street level view…

Read More

Google Calendar Unveils Smart Rescheduling Tool, Now Finds Best Meeting Time

Nothing ruins an admin’s day swiftly than suddenly needing to reschedule the boss’ afternoon meetings. In an attempt to resolve the scheduling conflicts that unavoidably arise when busy people try to get together, Google on Thursday introduce a new Google Calendar Labs experiment called “Smart Rescheduler” that brings some search smarts to the problem…

Read More

Yahoo Expands Its Search Partnership With Telefónica España

Yahoo may have lost its search deal with T-Mobile in the U.S. earlier this month, but the Internet pioneer on Thursday said that Yahoo and Spanish telecommunications network operator Telefónica España entered into an alliance as the exclusive search provider to power mobile searches and sponsored-search advertising on Telefonica’s emocion mobile portal in Spain replacing Google…

Read More