Ad targeting process in Gmail is wholly automated. Importantly, there is no human intervention as no one is able to read any email. Yet, the system is competent enough for targeting a given advertisement or related data. In fact, this particular type of automated scanning has been prevalent. Many leading email services use it. Read the rest of this entry »

Google Analytics is now considered an integral part of a powerful suite of both advertising and analysis tools comprising AdWords as well as Website Optimizer. It is extremely useful for providing the actionable data for AdWords users especially the one that you can try to enhance your return on investment. Read the rest of this entry »