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Tag Archives: app-store

INVESTORS RELUCTANT YET APPLE’S APP STORE MANAGES ANOTHER RECORD BREAKING HOLIDAY SEASON

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Apple Inc., despite witnessing a slight dip in the 2015 holiday season gadget sales, is the one smiling all the way to the bank. And the recent press release from the company is somewhat an extension to our earlier reports. The new press release reports that Apple made a massive $20 billion earning through its App-Store installations in the last year. It includes the $1 billion earnings in the last two weeks upto Jan 3, 2016.

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

The company’s latest press release highlights the revenue generated by developers as well. Company sources revealed that since 2008, Apple has earned through its App developers a whopping $40 billion, one-third of which came in 2015.

A great revenue inflow system follows a robust job creation process. And Apple claims that through their App Store and App Ecosystem, they have contributed to the employment generation system by creating job opportunities for a mammoth 4.5 million professionals worldwide. Around 2 million of these jobs are U.S. based.

As the market matures, the growth levels take a beating or two. This is what the mobile giant came to realize in the past year. According to a job estimate from the Wall Street Journal, Apple’s App Store registered a growth of around 43% in 2015, which is slightly on the lower side from the previous recorded margin of 50%.

Fearing the softening of iPhone demands, investors aren’t holding any Apple shares in their portfolios despite the company’s consistent financial performance. As Nikkie reports, Apple’s apparently cutting down on orders specifically due to iPhone 6′s weaker demand in the market.

Besides that, we will have to wait till January 26, 2016, as the company will provide a more comprehensive report into its holiday quarter earnings of 2015.

For more details, write to us at sales@ebrandz.com.