<

Tag Archives: app

GOOGLE HANGOUT MAY CONTINUE TO EXIST EVEN AFTER ‘ALLO’ ARRIVES

google-amp

At the I/O developer conference held earlier this week, Google revealed that it’s currently working on a voice-based messaging app assistant called Allo. Many thought that with the arrival of Allo, Google may bid adieu to Google Hangout, one of its other existing instant messaging app. But the company further clarified that Hangout will continue to exist even after Allo sees the light of day.

This means that the company intends to keep Hangout, despite knowing that the launch of Allo could possibly eat into Hangout’s audience. But the company stands to gain more, as the arrival of Allo could help Google win over an entirely new set of audiences; especially the frequent users of Apple’s iMessage and Facebook-owned WhatsApp and Messenger apps.

Talking about comparisons, Allo is essentially a search messaging app that uses Artificial Intelligence, whereas Hangout is an instant messaging app that allows users to send text and video messages. On one hand, Hangout audiences include both desktop and mobile users, while on the other hand Allo will be made available only to iOS and Android based users. Through the Hangout app, Google is catering to a completely different set of audiences as opposed to Allo, through which the company’s trying to reach out to a completely new set of audiences.

According to media reports, the company says that it will continue to invest in Hangout. Moreover, the company justifies its stand to keep running both the apps with its research that suggests there are a majority of users who prefer more than one app for messaging.

Also, the company intends to keep running the app for regular Hangout audiences who prefer to use the app to communicate at large with their co-workers, just like Google’s webmasters. But the others can look forward to the launch of Google’s new messaging app assistant “Allo”, in the near future.

GOOGLE BRINGS A MAJOR UPDATE TO ANALYTICS MOBILE APP FOR BOTH ANDROID & iOS

google-analytics

Google now wants to catch businesses on the go. That’s the reason why Google went for a makeover of its Google Analytics mobile app. The new Google Analytics mobile app update allows businesses to supervise and share key analytic information with their clientele and make necessary changes on an urgent basis. The updated Android and iOS version 3.0 is available to be used by businesses globally.

Listed below are some features that the updated version of the app promises to deliver

  • Improved communication on the go, like sending reports through text, chat, emails and much more.
  • Easy customization of reports and access to stored information for follow-up.
  • A brand new look and feel, making it more convenient to use than ever before.
  • Tap and swipe through metrics and dimensions with new scorecard visualization.
  • Add segments and dig deeper to make any changes and comparisons
  • Easy navigation and report discovery.

You can also check below the nine-minute tutorial video put together by the Google Analytics team on how to use the new and updated Google Analytics mobile app.

Although the company is working on adding a landscape mode, as of now the new Google Analytics mobile app is available only in the portrait mode.

IT’S TIME TO EMBRACE FUN AND INTERACTIVE IN-APP MOBILE ADS

mobile-user-agent

There’s no denying the fact that we all love to hate those annoying ads that pop up suddenly. The reason being, we don’t often find these time-consuming ads to be interesting and that’s why we tend to block them when they show up. But making these ads a bit more interactive could possibly make them more acceptable to the users.

In order to make them user-friendly, CrossInstall, a mobile programmatic platform recently announced the launch of interactive PrePlay ads. These ads allow users to try out the demo version of a game, before being directed to the App Store or Play Store to install it on their devices. According to Newzoo’s 2015 Mobile Marketing Report, the net worth of the gaming industry comes to round about $35 billion. This means that acquiring new customers to play games could prove to be a bit more challenging due to the rise in user acquisition costs. Ads may be annoying but they are a necessary part of the marketing campaign and often end up providing great marketing solutions. Hence, serving playable ads to users could help achieve more compelling views from potential customers.

Here’s what Jeff Marshall, CEO and Co-founder of CrossInstall was quoted as saying through a press release:

“CrossInstall’s PrePlay ads are designed to be interactive, playable ads that are tailored to the individual user, from casual to hardcore gamer, creating a fun and dynamic engagement. For users to return to a game, they have to experience and enjoy the first session. Playable ads remove this first step so the first point of contact happens before the download.”

Noticeably,  CrossInstall conducted an experiment and found that 30% of users went on to install an advertised app after a trial run.

HOW SMALL BUSINESSES CAN PLAN THEIR MOBILE APP LAUNCH

app-indexing

Due to their limited presence and resources, SMEs find it difficult to reach out to their intended target audiences. That’s where mobile apps come in handy as they are not only budget-friendly, but also effective in terms of their reach. But your task doesn’t get over after developing a mobile app for your business. To ensure that the mobile app makes a positive impact on the bottom line of your business, you need to have a clear-cut marketing strategy in place that leads to numerous downloads.

Here’s a complete guide to help you chalk out your future mobile marketing strategy.

1. Determine your target audience

First you need to identify the target audience that you want to cater to before devising your mobile marketing plan. Then start designing the Mobile App, while keeping the target audience in mind.

Consider the factors that are listed below while designing your mobile app

  • Age group
  • Interests
  • Tech-friendliness
  • Industry

2. Don’t ignore the keywords

The discoverability of your app in the App Store (for iOS users) or Google Play Store (for Android users) is one of the factors you need to consider while launching your business mobile app.

Over 60% of iOS users organically search for apps, when more than 80% of iOS apps are “Zombie Apps” that are hardly discoverable in organic searches. This is the sole reason why you need to focus on researching for right keywords and app optimization factors that play an important role in the overall visibility of the app. As a part of your mobile marketing campaign, you’ll have to analyze the existing marketing trends by keeping abreast with the latest App Optimization strategies.

3. Leverage your online resources

After designing your business’s mobile app, you need to make sure that you’re enhancing the overall visibility of your app. You can do so by showcasing it not only on your web presence, but also on your existing social media profiles and other possible marketing channels that you can think of. And if you want to reach out to more people then design a dedicated website to promote your mobile app in a better way.

Listed below are some factors that you need to consider, while designing a comprehensive website for your mobile app

  • Landing Page :- Leverage your website’s home page to promote your mobile app. Also, you can include the Download Now links or use QR codes on your dedicated mobile pages to take interested online visitors to your listed mobile app. Share downloading benefits of your mobile app with online visitors by giving ample product description. Include salient features, screen shots and promotional videos describing the USP of your mobile app.
  • Blog Articles :- Build a great launching pad for your mobile app by sharing frequent updates and relevant information about it on your official blog post. Increase the curiosity level of your target audience by regularly sharing latest mobile features and a sneak-peek of your mobile app. This will not only increase the overall visibility of your mobile app, but also the curiosity levels of your target audience, who would be eager to download your app once it’s launched.
  • Banners :- Entice your click through audience by creating website banners that include important app info and download links that command action from the online visitors.
  • Emailers :- Short and crisp Emailers are a great way to communicate if leveraged properly. You can communicate with your target audience by sending them app update emailers on a regular basis.

4. Plan your launch

It’s not what you do, but how you do that matters the most. The same applies to your mobile app marketing strategies as well. To bring about a perfect storm to increase your app downloads, mark your app’s official launch day and advertise it to your intended customers through different modes of communication. Leverage your official social media handles to create a buzz; that includes exclusive offers to the downloading users. On the launch day, you can offer special discounts to the early birds. This will give them an added incentive to download your mobile app.

5. Listen to your customers

During the initial phase of your app launch, take the feedback of your customers and include the positive response in your app. Go through your in-app reviews on a regular basis and if required, request your regular users for positive ratings on your app while sorting out their complaints. Keep up this two-way communication flow with your customers while you keep an eye on your app rating. This way, you will ensure that you are adding value to your customers’ app experience.

6. Don’t ignore Videos

What words can’t achieve, images and videos can. In fact, images and videos can help in creating that indelible first impression on your target audience. Make a short and crisp promotional video that serves as a tutorial on your mobile app and share it across your official social media profiles. Remember, a shoddy video clip is akin to having no video at all. In case you feel short on required resources, it’s better you stick to a print format only.

For more info, you can write to us at sales@ebrandz.com.

GOOGLE ROLLS-OUT A MUCH IMPROVED VERSION OF MYMAPS APP

google-mymaps

Seems like the search giant is currently in redemption mode and that’s the reason why it is continuously rebuilding and relaunching its existing array of services. The latest to join the list of revamped Google services is the MyMaps app. And if you haven’t heard about it in a long time, it’s a standby app version of Google Maps which enables users to conceive and share custom maps.

Nevertheless, it is a great concept which can act as your trip planner and double up as a social mapping tool to help you save your favorite locations for repeated use. But since it’s a standby app for Google Maps, it may not get the desired response.

So, all that’s new with the latest version of the app as compared to its previous version is listed below:

  • A new and improved User Interface
  • New and updated Welcome Guide
  • Fast/Superior Performance
  • Integrated Directions
  • New and updated Street View Imagery

If you’re a regular MyMaps app user then you’ll be able to acknowledge these improvements from its previous version. But the app with its above inclusions, functions the same way as its previous version did and can’t be compared to the much richer and utilitarian version of Google Maps.

Besides that, you can use it online as Personal Maps or the mobile version of MyMaps which comes under the Your Places tab on Google Maps. For the time being, it is the best way in which you can make use of the limited range of MyMaps app.

Having said that, there’s much more you can do with the MyMaps app’s new features which will come to the fore only if you explore its capabilities.

For more info, write to us at sales@ebrandz.com.

WHAT IS APP INDEXING AND HOW IT IS BENEFICIAL

app-indexing

Imagine the possibilities that will be unlocked once Google starts listing In-App content too, in its search results.

If this happens, the accuracy and convenience a user will get will be immense. It will allow the users to choose whether they want to see content  from a web page or via an already installed app, which will dig out content from deep inside. That way they will have complete command over their viewing experience.

It will connect with the last remaining platform of the Internet (Apps), thus creating a revolutionary multi-platform experience. Revolutionary, because it will make the entire Internet world searchable!

The presence of mobile apps in mobile search results will increase rapidly since developers are now allowing Google to index their app content.

So is it yet another appreciable move by Google to enhance user experience? Or is it a threat to our privacy since Google can now dig out data and content from the deep ends of your phone? It can be explained as follows:

Notice that both the statements “why do you want to know everything Google, why are you spying on me?” and “Ain’t nobody got any perfect results for the new search terms in Google” are highly interconnected and demonstrate an insane level of irony!

Meanwhile, the question that arises is – What does this really mean for Mobile users and App developers?

Let’s see the answers:

What is indexing?

Google keeps updating its searchable database with new information which is called “Indexing”. In other words, Google gathers data from a website by sending “Spiders”… well not literally! This data gets stored in Google’s library and every time you search for something on Google, you actually end up accessing this data. Thus creating more sources of data. Meaning, more information and enhanced search experience.

Until 2013, app developers were very particular about their privacy and hygiene. They wanted no spiders crawling in their houses. As a result, app data was walled off from searchable Internet.

stay-away

But soon they realized that these Google spiders are extremely helpful and thus the scenario began to change.

The gradual inclusion of app content in search results

In 2013, Google announced that it would begin indexing content from Apps as well. However, the number of publishers was limited and it was meant only for Android apps. But in 2014, the criteria of app search escalated as Google proposed that any webmaster who would like to list their app content in search results can contact them.

In 2015, iOS version of chrome was allowed to be indexed along with the Apple’s own web browser “Safari”. However, Safari arrived really late. Maybe because Safari was partying hard and passing out, I guess!

How does app indexing work?

Through sitemap or Google’s Webmaster Tools, Google can search out (index) in-app content. When someone searches for this content, present in the already installed app, the user gets the option to view that content directly from the app instead of viewing it in the normal mobile webpage.

If the website has the same content over their webpage and app both, then the app results will appear as deep links in the search results. If the user already has that app installed, then clicking on the deep link will redirect him to the app.

google-app-indexing-trulia

What is a deep link?

It’s not that deep that you can see Adele rolling in it. In fact, it’s a link that directs a user to a specific page where the desired content is available. And in the case of Mobile apps, it directs the user to that specific page in the app instead of the homepage.

How to let Google index your apps

If you are an app developer yourself and want to get your app indexed for your own “reasons” then let Google understand and explore your app. But how will you do that? Moz has listed many tips that explain in detail. To know more you can refer to that post. Listed below are a few tips in brief.

  • Configure support for universal links in iOS. It’s basically HTTP links with a single URL that can be used to open both, content in the app and a specific webpage.
  • Let Google index your app using API for Android or SDK for iOS 9.

For the best implementation of app indexing on both Android and iOS, Google has explained things in detail. Currently, iOS users will see app results only if they have that app installed but Android users have the privilege to view app content in their search results even if they don’t have the app installed on their devices.

Why should you allow Google to index you app?

You should allow Google to index your app only if you’d like to attain  good rankings, since Google has announced it as a ranking factor. It doesn’t matter if the user has your app or not.

The pros of app indexing seem quite impressive since, your in-app content will also be used as a signal in ranking factors and not just the webpage content. It means you can elevate your online presence by using it.

Also, the apps have precise data that went unexplored until now. That precise data will help in creating a magnificent and the most relevant user experience in near future. Also, now the user has more options to choose from. If you hate any apps, you can ignore them, if you love certain apps you can directly jump to them. So overall, it’s a win-win situation for everyone.

Love the info? Please feel free to share. Need any help? Kindly ring the bell 1-888-545-0616 (Toll-Free) or email us at sales@ebrandz.com for assistance.