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Tag Archives: bing

GROWING BING SEARCHES HARDLY AFFECT GOOGLE’S SEARCH MARKET DOMINANCE

google-analytics

If comScore’s last month’s search market report is anything to go by then the search market leader, Google has clearly been outperformed by the ever increasing Bing searches. On one hand, the second-ranked Bing searches grew by 0.2%, while on the other hand the number one ranked Google searches dipped by of 0.2%.

The last month dip reported in the number of searches takes Google’s overall existing tally of US-based desktop searches to 63.8% – a 0.2% dip in the previously held 64% mark, as opposed to Bing-powered US desktop searches which are sitting pretty at 21.6%.

The growth of Windows10 version could be the reason behind Bing desktop searches in the US overtaking Google, as Microsoft-powered Bing searches thrive mostly on integrated desktop operating platforms.

The other reason could well be the increasing number of voice-enabled searches being made on Bing’s platform, which rose to 25% largely due to contributions from Apple’s Siri and Microsoft’s Cortana. However, comScore’s report strictly takes into account only desktop searches.

Yet, Microsoft’s “Cortana” and the latest Windows10 version, both could have played a significant role in the increasing volume of voice enabled searches being made on Bing’s platform. Speaking of Windows10, it allows users to conduct a voice-based search from anywhere using “Hey Cortana” as the search command. This has led to more Windows users upgrading themselves to the latest Windows version, which could have contributed to the desktop voice search volume on Bing.

It will be interesting to see if the same trend continues in the next month as well. But Google, without any doubt still remains the desktop search market leader. It is next to impossible to see any change in that status in the foreseeable future, but credit to Bing for at least attempting to try the improbable.

BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS

bing

Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences. To help advertisers achieve that, Microsoft-powered Bing network recently rolled out not one, but two ad extensions. According to reports, Bing rolled out two ad extensions last week, viz Review and Callout extensions, in all Bing ad markets; except in countries like Taiwan and Hong Kong. Hence, advertisers can make use of both these extensions to not only build trust but also increase their click through rate. Let’s see how advertisers can make use of both these extensions that will now be a part of Bing’s ad network.

Callout extensions

callout-extension-bing-ads

As an advertiser, you can add up to 20 Callout extensions in your ad campaign and display as low as two Callout extensions in your ad group.

But, as to how these callouts show-up on the ad network may vary in terms of the ad format. The ad shown above displays two lines of callout ad extensions, wherein one features dot separators (“Free Cancellation”) and the other shows up with dash separators (“The 20 best hotels in Chicago, IL”).

Review extensions

review-extension-bing-ads

Review extension is quite useful as it helps to extend the authority of the site. To do that effectively, you need to get reviews from your industry specific, credible sources. Besides that, these reviews must show up on the landing pages that are specifically designed for this purpose. To have a positive impact on your site, reviews need to be worked out accurately along the lines of the original review idea.

The ad display shown above has two lines of callouts and extended site links which come along with review extensions, displaying a review from the World Travel Awards.

Advertisers can add both these new features from the Ad Extension tab on their Bing Ads dashboard.

BING INCLUDES AN INTERACTIVE MAP FEATURE TO PROVIDE BASIC ASTRONOMICAL EDUCATION

bing

Now a Bing search on solar system gives you basic astronomical information about how the planets in our solar system through a cool interactive map. The map shows how the nine planets along with stars rotate in our galaxy. Not only that you can even change the rotating speed and direction of the planets and that will take you in a different time zone. To know basic planetary information, rotate the map and hover the mouse on different planets. This will fetch you information such as their Mass, Radius, Age and Speed in kilometers per second.

Here’s a snapshot of Bing’s cool interactive map.

solar-system-bing

Let’s see what Microsoft’s spokesperson said about this cool interactive map feature through a reddit post:

“The developer worked really hard on it! Also, it should show up on all desktop browsers and m.bing.com on iOS and Android in any English-speaking market. We’re going to be shipping this feature and our other educational features to more countries soon.”

With that said, this unique map feature from Bing works on mobile platform as well.

Write to us at sales@ebrandz.com in case you want more information or want to give your feedback on the subject.

BING LAUNCHES “SEARCH WAVE” TO DETERMINE THE TOP-SEARCHED PRESIDENTIAL CANDIDATE OF 2016

In an effort to compete with Google’s Candidate Search Cards, Bing has announced the launch of a new Search Wave feature that gives a detailed account of the political search volume of each of this year’s presidential candidates.

The new feature is just an extension of Bing’s Candidate Page roll-out. Bing says that the Candidate Page provides information about the candidate who features prominently in related public searches.

The additional search feature gives an overall account of the number of candidate searches and comes with the ability to segment these searches as per state, age and gender.

Here’s how the new “Search Wave” feature displays information based on the states and parties.

candidate-search-volume-state

Also, the new feature enables users to see the overall search volume of each of the candidates.

donald-trump-search-wave

Bing’s new Search Wave feature aims at providing a comprehensive view of this year’s election coverage, which includes an overview on candidates through Candidate Pages, a political index and an election timeline. Users can use these tools by doing a Bing search for Candidate search volume.

DUCKDUCKGO’S PRIVACY PROTECTED SEARCHES ARE NUDGING PAST ACTIVE BING SEARCHERS

DuckDuckGo

A recent online research conducted by SimilarWeb reveals what type of online crowd the privacy-focused search engine, DuckDuckGo is currently attracting and why it’s becoming their preferred online search destination.

Research data shows that DuckDuckGo users, who frequented the top five listed sites are largely interested in the world of technology and tech news. On the contrary, Bing users mostly like to frequent sites that any average online user tends to visit.

The domains frequented at large by DuckDuckGo users are as below

  • Whitehatsec.com
  • Github.com
  • NYtimes.com
  • 4chan.org
  • YCombinator.com

Except for NYtimes.com, all the above domains cater to a specific niche. Compare these top listed sites to the ones frequented by Bing users

  • MSN.com
  • Amazon.com
  • Reddit.com
  • Google.com
  • Baidu.com

In terms of average time spent DuckDuckGo is the clear winner, with an average user spending around about 9.38 minutes on its search platform, which is longer than that of an average Bing user.

Despite the growing number of users, DuckDuckGo finds itself in scarce waters when it comes to attracting new users to its site. The research data shows that online users who know about DuckDuckGo are the ones using its search platform. Over 90% of the online crowd is direct visitors and 1.5% users come through organic searches.

Describing DuckDuckGo users as tech-friendly, Roy Hinkis of SimilarWeb said that the tech-friendly DuckDuckGo users are mostly concerned about their privacy and that’s the reason why they prefer the platform in the first place.

Users may be getting attracted to DuckDuckGo’s search platform largely due to privacy concerns, but to be competitive it needs to come out with a full-fledged digital marketing strategy, to not only survive in the marketplace but also to present a better alternative to Google searches.

Having said that, on a year-to-year basis DuckDuckGo is witnessing over 22% surge in its overall search traffic. Around 108.2 million online visits were made to the search engine by December end last year.

For more info, write to us at sales@ebrandz.com.

Bing rolls-out the updated version of its Ads Keyword Planner tool for US Advertisers

bing

Bing recently came out with the next installation of its Ads Keyword Planner tool. The new version is equipped with four new features that help smarter connections achieve more with Bing Ads. This updated version of the Ads Keywords Planner tool means

  • New Competitive Insights & Benchmarking,
  • Customizable Ad Group & Keyword Bids,
  • A New Source for Recommended Keywords and
  • 24 months’ Time-bound Customization for Keyword Search Volume.

bing-ad-1

In order to get maximum out of this new update, all you need to do is insert your landing page URL into the Search bar and the Keyword Planner will suggest some keywords on the basis of the content on your page.

The revamped version of the tool comes with the ability to track in-demand Seasonal Trends and Hot Keywords spanning a period of past 24 months; which is an extension to its previous tracking ability of just 12 months. This means you’ll get more value that generates more ROI for the company.

In addition to that, the update accompanies two new competitor impression share insights:

  1. Compare to Competitor Domains:- Besides tracking your account’s relative ad impression share for suggestive keywords, with this new feature you can even compare those impression shares with your competitor’s domain. This feature lends you with the power to add high volume keywords to your low performing share units. Apart from that, you can also evaluate the average search volume on a monthly basis, track your high/low/medium competitive benchmarks, make note of suggested bids and count your overall ad impression share units.
  2. Compare to Market Leader Domains:- This feature gives you the ability to compare your average ad impression share count, for a specific set of suggestive keywords, against the average share of top five market leaders.

Lastly, this updated feature gives you the ability to change the bids at ad group and keyword levels, which in turn gives you an idea of how the traffic estimate changes on the basis of higher or lower Max CPCs. In order to adjust all your bids to the same percentage level, you need to click on the percentage bar in your weekly estimates graph.

bing-ad-2

Expect all of this and much more as you sign-up and log-in to your account to start using the v2 of the Ads Keyword Planner tool. But for the moment, these updates are available only for US Advertisers.

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Why SEO Practitioners need to stay focused amidst the ever growing line of misconceptions

seo

Over a decade and half of existence, and still people’s perception towards the SEO industry has been the same as it was during its inception. Over the period of time, the predictable nature of SEO tactics may have survived the constant onslaught of unpredictable Google algorithm updates, but doubts continue to prevail amongst businesses with regards to its strategy and outcome.

Some SEO Misconceptions

Broadly, there are two types of SEO misconceptions that are still prevailing in today’s times, which in a way, can be as damaging as the half-baked SEO knowledge of a novice.

These doubts about SEO methodology begin at its basic premises, ‘What is SEO and what is it used for?’ SEO doubts come into the picture when people perceive them as below

  • A black hat tactic mainly used by Spammers and Scammers to modify your search rankings,
  • A rather dubious, unpredictable and expensive service model which more or less has no impact on the ROI of the company.
  • Not worth pursuing, as it’s only good for getting temporary results
  • One wrong SEO move can have long lasting, devastating results on your company

People’s second line of defense or rather doubts with regards to the SEO industry is about its use, which mars the overall reputation of the SEO industry. This becomes evident in the tactics used for execution of SEO campaigns as listed below

  • Include more number of keywords, for better SEO results.
  • Look for more link opportunities as part of your SEO campaign.
  • A site with more web pages positively impacts your search rankings.
  • Focus more on a particular keyword to earn top ranking for that keyword.

All these above listed misconceptions lead to grievous results and often stringent penalties, especially if your actions are found to be working against the webmaster’s guidelines. But it is a mystery as to why these misconceptions are still around, even though there are a plethora of tutorials available on the web.

Internet is still a mystery for some

There still exists a generation of entrepreneurs that views the modern web enabled technology as completely useless. This is because the previous breed of advertizers consider word of mouth and print ads to be the best source of communication and that’s why they recommend their views to be followed by the next generation.

They perceive the virtual world of internet as a source of witchcraft and instead of understanding the nuances of the medium, they prefer to ignore it completely.

These superstitious people are hard to convince, since they speak through experience consisting of more tangible results.

First impression does matter

During initial SEO days, owing to its complicated nature, people had this wrong notion that spammy keyword stuffing is the only way to get superior search rankings. This resulted in increasing curiosity levels amongst the people and they ended up browsing more web pages to satisfy their urges.

This first impression of the SEO experience among the first generation of online marketers still exists amongst major chunk of the population.

As first impressions last long, our existing SEO scenario is suffering from the same. If the mystery surrounding SEO industry were sorted out during its initial phase of development, then these misconceptions might not have existed in the first place.

Constantly changing SEO scenario

SEO aspects are constantly evolving with time. The factors which once contributed to superior search rankings have now been replaced with new factors. After the initial showdown, Google made sure with its regular algorithm updates (Panda, Penguin, Pigeon, Hummingbird, Mobilegeddon) that spammy tactics such as keyword stuffing do not find their way into the existing search scenario.

But after Google’s frequent algorithm updates, there’s a growing tendency among businesses to attach new misconceptions to the field of SEO. This is a rather slow and gradual process that constantly gives birth to a new breed of misconceptions.

Watch out for ill-intentioned SEO

Amongst several professional & trusting SEO practitioners available in the market, there are quite a few ill-intentioned scammers taking advantage of people with less SEO knowledge. They generally use unethical SEO tactics to create a sense of fear amongst the less informed businesses to fetch them superior rankings on short term basis. And when businesses do fall prey in the hands of such SEO practitioners, they are left with a bad experience. They then share this experience within their community, which in turn spreads a misconception like a wild fire.

Results don’t always tell the right story

Finally, the complicated nature of SEO practices more or less add to the misconception amongst several less informed businesses. The temporary gains resulted due to induction of a couple of new strategies are the main reason for that. Hence, often misinterpreted strategies give rise to other misconceptions that harm more on a long term basis than fetching you desired results.

Your Final Takeaways

At the end of the day, you’ll have to accept the fact that there some people who really don’t change no matter how much you explain. It becomes a part of their DNA and they really don’t seem to be interested in buying your experience. And over a period of time, the ever evolving SEO tactics will give rise to a new line of doubts and misconceptions. But as an SEO provider, you need to stay well informed and updated with evolving SEO skills so that you can clear any doubts your prospective clients may have and stay ahead of competition.

In need of future-proof SEO services, check out our SEO packages starting from $349/mo. You can also check where your website stands with our feature rich SEO Audit Report worth $249 for FREE.

TOP SEARCH PLATFORMS THAT SHOWED THE WINNING POWERBALL NUMBERS

search

With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.

graph

Google

Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.

google-powerball

When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.

Bing

In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.

bing-powerball

While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.

Yahoo

Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.

yahoo-powerball

Ask.com

Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.

ask-powerball

Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.

Facebook

The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.

facebook-powerball

The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.

Twitter

Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.

twitter-powerball

When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.

twitter-powerball-1

Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.

google-powerball-1

This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.

WHAT ADVERTISERS NEED TO KNOW ABOUT THE BING-AOL SEARCH DEAL

bing+AOL

Finally its official that the second ranked search engine, i.e. Bing will overtake Google to serve ads and power search results for AOL. The Bing-AOL Search Deal was announced in June, 2015 and will now officially come into existence. According to the deal, Bing will power AOL searches globally for a contractual period of 10 years on all devices. That means, “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” And if comScore’s research data is anything to by, then Bing powers about one third of PC web searches in the US. You can click here to know further details about the Bing-AOL deal and how it impacts the overall market share value of Bing with respect to the search giant’s current stakes.  Let’s take a look from advertising point of view how it works out for Bing, managing AOL’s ad campaigns.

aol-ad-campaign

Looking at the deal from a layman’s perspective, you can see that the ad distribution section, under the group level settings, prominently shows the presence of AOL alongside Bing and Yahoo.

ad-groups

This allows the user to make changes in the ad group distribution network by using Bing’s ads editing tool. Post editing you can’t change your settings; that also includes AOL.

The inclusion of AOL in the ad distribution network means that it’s associated search allies also feature prominently in relevant spaces. This also means that you’ll get to see a different traffic scenario than the one you saw when Google-AOL deal was in place. The deal however shows the URLs owned by AOL along with those operated by it. Bing-Yahoo search network owned URLs and operated websites are shown as separate entities and not as one. This means that as an advertiser you may add individual sites to the exclusion list but you won’t be able to figure out whether the site is a part of the AOL syndication.

Other than this, you can use AOL search services in the Bing-AOL search network and as part of the Bing-Yahoo search network to track the performance report of your Keywords and Campaigns.

In addition to that, as an advertiser, you can even use AOL traffic updates to monitor the progress of your Bing ad campaigns and identify your high ranking keywords through Keywords Planner. Check out this post, if you want more updates on Bing ads.

You can also email us at sales@ebrandz.com for more updates on this topic.

Microsoft and Google jostle to capture the US online search market

Google and Microsoft are jostling to capture the online search market in the US. The later lags behind considerably the market leader and is taking steps to bridge the gap. For example, the company announced a fresh tie-up with Facebook earlier this month for integrating tips from the top social network into results of Bing. Users get to see a sidebar that identifies ‘friends’ so as to help answer topical queries of their choice and those they had ‘liked’ or those they had posted photos about. Continue reading