Many Web marketing expert lay special emphasis on the practice of utilizing blog comments as a core marketing strategy to enhance online branding and visibility. On the one hand, the strategy can fetch valuable user participation and spontaneous content to a business site and offer a worthy outlet for site managers to access domain specific bloggers, comment-enabled communities and other relevant communities or user groups. Read the rest of this entry »

The domain name and also the platform that you opt for are just two of the critical aspects, which go into making a blog work. Of course, they are important so that you get everything right in the beginning itself. I just wish to offer some more insight in order to explain a bit about the whole issue of subdomains and subdirectories. Read the rest of this entry »

Internet is a maze through which you have to make you way up, the real hard way.  Take the case of Zach Patton and Clayton Dunn, the duo behind ‘The Bitten Word’. The two bloggers based in Washington write about recipes. The site was launched in 2008 and currently has close to 150,000 visitors every month. Read the rest of this entry »

Starting a business site or personal blog can at times seem like randomly casting a digital message in a ubiquitous bottle deep into the vast sea of online content. Many site owners do so hoping earnestly that someone might enjoy and appreciate their captivating cupcake recipes, precocious parrot videos or even pithy commentary on humdrum of everyday life. Then there are others who set out to develop loyal and sizable followings, keen to strike money from the pool of audiences. Read the rest of this entry »

Essentially, a business blog should serve as a platform to guide prospective customers about a product or your core service portfolio. It should ideally be used as an interactive channel to arouse readers’ curiosity, prompt responses from them, answer questions and satisfy their doubts, if any. Read the rest of this entry »