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Tag Archives: branding

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

social-media

Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.

TO CREATE A SUCCESSFUL STRATEGY EMPHASIZE HUMANS NOT THE PROCEDURE

Every marketer, business owner, publisher and blogger has a single point agenda “I want more click throughs”. Just like sales, bigger the expectation the higher the pressure. In order to achieve our highly ambitious target we tend to forget the main story:- There’s a real human behind every click.

If your marketing campaign is not being fruitful and the numbers are touching new low every day, it is probably because you are strictly following the procedure while neglecting the consumer’s behavior.  Forcing consumer to sign-up, the moment they landed on your page is not a good strategy. Put yourself in consumers shoes and question yourself that “Are you gonna fill out that comprehensive form the moment you have entered a site?” Well, Absolutely not.

This is why understanding your audience and then making strategy and content targeted specifically at them is a prerequisite.

We are going to highlight 3 tactics which you may want to consider while creating a marketing campaign.

1. Develop a Brand Strategy to Guide Your Campaigns

The best marketing campaigns are those which compel the user to make a decision without thinking hard. In other words, the most relevant and precisely crafted campaigns always succeed. But how can you create such perfect campaigns? : – By developing your brand strategy first.

Brand strategy is the culmination of brand’s vision, core values and customer personas outlined in one central document. Your brands strategy must guide and affect all your marketing efforts.

Three main ingredients to include while preparing brand strategy:

1. Simplicity

2. Consistency

3. Aliveness

Think your brand as a real person and then you will be able to customize every aspect of it. From characteristics to behavior and looks. Your new brand strategy will work as a base for your marketing efforts and enable you to create enchanting ones.

2. Optimize for Search Engines and People both.

Google roll-out new algorithms constantly and you have to come up with brand new methods of acquiring traffic. But one thing always remains the same and that is the human behind the clicks which hardly change their decision-making process.  So if you know what ticks your audience, you are going to win big time.

When you know who your audience is, what they desire and why they convert, you have a very important tool. Remember, you have to write for both search engine and audience.

3. Segment and Personalize Your Content

Personalize your content to such extent that it should feel like you are talking to your audience in person. Also, it should be specific because if your content is for everyone, then it really is for nobody.

If you’re creating and uploading content just because you have to, you have misinterpreted the Google’s algorithm. It should be of some use to the user otherwise piles of useless content will not take you any further. Make contents which complement both your business objective and user goal.

The blueprint to create a successful content marketing strategy.

  • Categorize your audience. As you have enough data to filter audience based on their behavior pattern, interest and need. The great content are those which are created in aligning with all three.
  • Relevancy is the key. Make sure that what you are showing them is relevant otherwise the greatest content will go unnoticed.
  • Prioritizing things before you even start will make your plan systematic. Three things which you should look for before starting campaigns is the potential business impact, technical effort to execute and the requirements needed to sustain it.
  • Don’t filter your audience too much or else you will end up spending thrice the time and effort. Also, there’s difference in being personal and being creepy, know it!
  • Be true to your company’s vision.

Conclusion

You have to target the human behind the click. Keep this basic yet very important aspect of marketing in mind and you will escalate your chances of reigning supreme.

In case you are understanding all the above tips and tactics but unable to implement it due to lack of technical knowledge or time, worry no more. We have got your back. We are serving in the field of internet marketing since 12 years and have a panel of experts who comes up with tailored strategies for every client. Write us your requirement or expectations at sales@ebrandz.com or just give us a call at 1-888-545-0616 (Toll-Free). We will be more than happy to assist you.

MOBILE MARKETING IS HERE TO STAY

mobile-marketing

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smart-phone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

MOBILE MARKETING IS HERE TO STAY

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smartphone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

COMMUNICATE WITH YOUR TARGET AUDIENCE

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

MAKE IT USER-FRIENDLY

Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.

IMPROVE THE VISIBILITY OF YOUR BRAND

Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.

EXPLORE THE MOBILE MEDIUM

The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.

EVOLVE WITH TIMES

Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.

Features of our Google Mobile Friendly Website:

  • Responsive website recognized by Google as mobile friendly.
  • Click-to-Call, Click-to-Email and Click-to-Text features.
  • Advanced mobile lead tracking and analytics.

Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.