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Tag Archives: conversions

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

call-to-action

In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

BY 2018, 50% CONSUMERS WILL PREFER USING SMARTPHONES OR WEARABLES FOR MAKING AN ONLINE TRANSACTION

mobile-payment

It’s not just smartphone searches that are currently outnumbering desktop online visits. If a US online survey is to be believed, then around 28% of these smart users used their smartphones to pay their bills in 2014 – 15. The yet to arrive 2015 survey data may reveal how much progress has been made on that front, but it is likely that the figures will end up being on the higher side.

The latest developments in the world of virtual online transactions will strengthen the previous research findings that active users indeed prefer using their smart devices while doing an online transaction. Gartner, in his recent forecast suggested that by 2018 around half of these online transactions will be made using either smartphones or wearables.

mobile-usage

Source: US Federal Reserve Board reports (March 2015)

Making a more precise observation, Gartner goes on to define the mobile payment method as a smartphone or wearables-based payment system, branded mobile wallet system that bank or credit card providers use, and branded mobile wallets that online retailers such as Starbucks use.

The other category that is currently growing like a wildfire is the in-app pay system. The NFC-based in-store payment procedure requires proper infrastructure to be in place (such as Apple Pay system or Android Pay System) and time to deliver the desired results.

Talking about forecasts, Gartner made another provocative prediction, that by 2018 around 75% of video content will be consumed mostly via video apps that are similar to the one made by Apple CEO Tim Cook, while introducing the new version of Apple TV last year.

For more info, write to us at sales@ebrandz.com.

HOW TO PROTECT YOUR BRAND’S CREDIBILITY FROM FAKE MARKETING REVIEWS

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Customer loyalty is not something you own in a day but is achieved after years of quality customer service. Brands, who have achieved bigger things in their search for excellence, will vouch for that. But today’s technology savvy marketers are doing almost everything it takes to achieve short-cuts to entrepreneurial success. In an attempt to out-do their competitors, many new start-ups and even established SMEs are looking for short-cuts to score some brownie points and in-turn run the risk of jeopardizing the reputation of their company. Well, the popularity of generating “fake reviews” is fast catching up with a lot of companies, who utilize them as a short-cut to boost the sales margin of their company. There is no doubt that such fake, intended reviews influence a large number of consumers’ buying behavior. But there is a pool of consumers, who have doubts over the credibility of such reviews as seen below:-

Talking about stats, nine out of 10 consumers say that online reviews do affect their buying behavior. On the contrary, around 70% of US and UK consumers have doubt about their trustworthinesswhich is rather disturbing.

A lot of consumers look for these online reviews before actually making a purchase and in turn, benefiting a company. But the degrading marketing credentials of fake reviews is spoiling the game for a lot of genuine online retailers.

In fact, Amazon, last month, came out hard against these fake online review writers by taking appropriate legal action against them. This was followed up by demands of verification of the genuineness of reviews by users of the online firm TripAdvisor. This is ultimately killing the feasibility of such consumer-driven content.

But there’s no denying of the fact that this consumer-driven content forms the basis of several marketing campaigns. Consumer driven content not only helps shopping communities, but it actually provides further insight to companies about the existing drawbacks of their products/services. This in turn helps them to fix the existing loopholes in their products/services and revamp their marketing strategy.

And when there’s a breach of trust about the genuineness of such claims, is the moment the consumer desists himself from participating in such avenues. It ultimately hurts the ROI of the company. The rise of such anti-trust issues hurts even more since a lot of companies place consumer-driven content at the center of their marketing campaigns – that’s why it’s important to restore the faith of the consumers.

Probably, the time is right for companies involved in generating such consumer-driven content to take action against fake review generators so as to bolster consumers’ trust in the credibility of consumer-driven content.

Look for solutions to track fraudulent behavior

As a part of the industry, it’s important for us to restore faith in consumer-driven content so that customers trust the content before making a purchase.

This becomes an important step, especially after the Word of Mouth Marketing Association issued its own set of ethical guidelines for use of consumer-driven content, which even the FTC recognizes. In spite of that, our industry has failed to garner the much needed support to implement the code. This has somewhat added to the increase in fraudulent behavior, resulting in low credentials for consumer-driven content.

But the next important step that we as a part of this rapidly growing industry need to take, in today’s fast changing tech-savvy world, is to stand firm on the issue that is currently spreading like a wild fire. Maybe we need to learn a thing or two from Amazon, who acts tough on such kind of behavior. Now, the onus is on us to act in accordance or we might have to face the consequences!

Track the offender. In order to get started, we need to track the original source of content submission. It will help us identify the suggestive patterns of such fraudulent behavior. Most companies are familiar with these preventive measures.

The next step would be to get a hold of the submitting server’s IP address, which can help us track devices used for carrying out such practices without revealing the user’s identity.

Are you a verified buyer? As a part of the tech-savvy industry, we are well equipped with modern day technology, which can help us track fake user-ids, passwords, robotic submissions and other fraudulent ways to compromise credibility.

Probably, we can make use of the verified purchase mechanism to check whether the review writer is also the actual buyer of the product/services. This is being suggested as one of the measures by users of the TripAdvisor community forum as a part of their existing campaign #NoReceiptNoReview.

Look beyond technological solutions. We need to look beyond technological tools and solutions to track the human hand involved in such acts. And only human mind can decipher whether the suspicious content has been created by mechanical bots or if there’s a human angle involved in it. To be on a safer side, we can probably use a combination of both, the tools and our instincts to decipher such fraudulent acts.

Stand for authenticity. A clearly outlined company policy guarantying the authenticity of such consumer-driven content is well appreciated by all; including the consumer. It also strengthens their trust and belief in your brand. This is enough of an incentive for firms to deliver products/services based on quality and performance. Remember, brands aren’t built in a day. It takes years of quality craftsmanship and service to carve out a name for yourself. And you wouldn’t want to spoil it.

Call for collective action to protect your credibility

A collective effort is what’s needed in order to bring forth a conclusion to this never ending problem. The time is right for us to come out supporting a single set of standards so as to instill confidence into the minds of consumers about authenticity of reviews. Besides WOMMA and FTC, we need to take some cues from the authenticity standards adopted across France, Australia and New York, which gained popularity for their stand against fake reviews a couple of years ago.

As a small business owner, you should be aware that negative reviews almost ensure that customers will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC) and most online companies have negative reviews. So how do you filter the negative reviews and push for more positive reviews?

Introducing our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you can request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post their reviews on third party sites and handle the customer in a way that it does not become a bigger issue.

Quick Features of Our Review Widget Tool –

  • Get Genuine Reviews on Google & Yelp
  • Positive Reviews Get Featured on your Website
  • Filter Negative Reviews.
  • Absolutely FREE for Agencies using our Dashboard.
  • Completely Customizable
  • Designed for Mobile and Tablets so Users can Access it from Any Device
  • More Reviews Means Improved Local SEO Rankings

Improved Brand Reputation

So what are you waiting for! Help your business benefit from our review widget. To get started, just email us at sales@ebrandz.com or directly call 1-888-545-0616 (Toll-Free).

THE CONNECTION BETWEEN CONSUMER ATTITUDE & THEIR BEHAVIOUR

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If we look back, consumers in the earlier days were quite different. They were seen as a group who’d look at things with a similar perspective. Be it products, their discounts, sales etc. Whatever the case, the scenario would be the same.

But, if you riffle through the sequence of events that take place today, the manner in which we look at customers or the way in which they look back at us has changed to a great degree that’s distinctively eye-catching. In today’s world, it’s certainly not a harmonious affair, and each customer uses his own eyes & brains to make choices that eventually give rise to reviews, be it positive or negative.

Hence, analysing consumer behaviour is a must in order to channelize and stabilize their attitude that’d engender ascendancy in business profits that’d bring about customer satisfaction at the same time. To execute this tactic, you’d require on-page surveys and usability testing. Whilst talking about the analytical bit of it, consumer demographics, web page visits, campaign interactions & other forms of engagement should be thoroughly assessed for a ‘hole in one’ result.

Survey Creation

Customer relationship management comes into play in this segment. But before we cut this into various portions, focusing upon an individual’s lifestyle is quite an essential factor. We need to make a list of almost everything a customer has in his mind in order to bring about the best for both parties. Their passion, favourite likings, daily habits, day-to-day or periodic products that they use, & more of these. Also, you need to assess what they purchase, why they do so and who they get it from. Whether they purchase your products or they purchase products off your competitors’ cabinets. Knowing the psychological aspect is a must in order to proceed in an emphatic fashion.

An on-page survey is just what you need to gather necessary information. At this stage, social media presence is what you require for greater engagement levels with customers who look elsewhere. And if you look away from social media platforms, you could witness a low completion rate along with demarcated responses.

At the other end, surveys harboured upon websites draw in other firms who come in with services that make such tasks a lot easier. Ideally, surveys should be implanted post conversions or exits. Amidst all this, surveys & inquiries shouldn’t hinder purchases of products that weren’t there before such practices & proceedings.

Examining Usability

Next comes the usability tests that you’d need to put into action, once you receive all information from consumer surveys. These tests should be looked upon as mini-focus groups that assist you in completing such tasks.

As we see around us, most digital marketers let the objective of websites fly by them, paying no attention. Improving websites in all its possible ways is highly necessary in order to bring about visitors with the highest value. In spite of this, we step over this process, letting go of opportunities that turn a newbie into a loyal customer. Therefore, usability tests bring forth changes in our beliefs & eventually let websites bring about the change needed in a new customer.

What Next for Marketers?

A few questions rise up, now that you know what your customers wish for and having experienced them browse through your site.

  • Do your expectations and its results go hand-in-hand?
  • Is your brand in sync with your customers’ lifestyle?
  • How can we increase brand loyalty?
  • Does your website bring about satisfied customers?
  • Is there any specific reason for customers to visit your website?

These questions yield answers that build a sturdy customer profile base. Tagged alongside is qualitative reasoning for observed behaviour pre-existing in your web analytics platforms. In the process, you’d experience attitude changes in your customers that’d lead you to change with them.

Converse is brand comes in as a decent example. This shoe brand started off in the sportswear segment, but gradually changed its path, tying its laces up as an everyday footwear. This took place with the changing attitudes of the public. We can see how the brand adapted to these changing attitudes while maintaining its presence under the spotlight.

For a brand to sustain relevance with the transient desires of consumers, it must be flexible enough to bend, shift, and yield to the diverse spectrum of customer demands. The only way marketers can fulfil such a promise is to regularly analyze website efficiency and engage with the individuals in the composite target audience.

Primarily, most customers have their desires & wishes short-lived. That leads us brands to tinker our state of functioning with respect to customer demands. Regular analysis of website efficiency and engagement is the only way marketers/businesses could fulfil promises made to the compound customers.

How well does your brand understand its customer base? Do you have any additional tactics to suggest in order to get a better sense of consumer needs? Please comment below.

We hope your brand thoroughly perceives its customer base. You could also share your own tactical brilliance in this field, if you’ve got some archived in your list.

Share your comments / views with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

BEGINNER’S GUIDE TO REVIEW MANAGEMENT

review-management

No matter who you are in the world of business, managing reviews is a highly essential part of one’s online presence. Any corporate sphere that completely lives online must look forward to management review.

Review management is important for local businesses since a good word of mouth is what they basically live upon. And more traffic would only head in with intensified marketing.

But getting reviews is most important. Let us look at the points below that’d help us get reviews.

Make your presence be felt in the most important local directories. Have your business listed in the top directories by running through sites in the most cohesively crafty manner. In the process, watch out for all the holes in your presence online.

STEP 1: Keep an eye on each of your review

You won’t have to wander across websites to do so. It’s quite easy since you’d simply have to use a review monitoring system to keep track of all of your reviews. You could do this for free on sites like Google, Foursquare, Yellow Pages etc.

STEP 2: Customer encouragement for reviews

The statement is quite obvious, isn’t it? A good word of mouth is always a positive for any business. It could be from friends, clients or any individual. And reviews are the source of positivity that’d propel your business.

There are a handful of ways in which you can encourage customers. Newsletters are a fine way to do so, by asking customers what they think about the services. This would simply draw in reviews.

Impressive post cards could do the trick. You could either post ‘em via mail or display them as posters with QR codes. Doing so would make it easier for users to post in reviews.

A pop-up on your website would have eyes poppin’ out. A limited array of pop-ups would certainly draw in attention, leading to reviews.

Check-in offers for physical visitors can also bring about positive reviews.

STEP 3: Ask your walk-ins

An impressive round of business with clients or customers would certainly leave both ends with a smile. And such a phase should bring about questions from your end for the customers that’d bring about reviews.

STEP 4: Respond Back to Reviews

Reviews aren’t always all smiles. Many occasions do come forward that bring along bad reviews. You can’t just pull your blanket after reading them. Rueful review responses are required to get your business back on track with a list of good reviews.

STEP 5: Optimize review sources when ‘help’ comes calling

One bad review doesn’t mean you have to shut the door. Negative reviews arise on both, big & small sites, but are prominently present on smaller sites.

So don’t sweat over a miniature mess. Be responsible and encourage positive reviews to overshadow the negative ones. This way, the horizon would only seem lit up.

If you are on the lookout to get more positive reviews for your business, check out our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post the review to third party sites and handle the customer in a way that it does not become a bigger issue.

Need a demo? Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) to connect with our representative.

IT’S TIME TO IMPROVE UPON YOUR PPC AD EXTENSIONS

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Google recently (last month) made some changes to its AdWords platform by including The Dynamic Structured Snippets, which randomly transforms your texts into ads. But it garnered a mix response from industry sources and experts. This is an inspired move not only to improve upon its AdWords services but also to check Facebook’s growing numbers of advertisers. Coming back to the news, Google last month confirmed this new development through a statement

“Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today, we’re starting to roll out structured snippet extensions: advertiser-provided structured information that shows with your text ads.”

With the inclusion of this new feature, the list rounds up to seven options, which are available to the advertisers as below

  1. Apps
  2. Calls
  3. Location
  4. Reviews
  5. Sitelinks
  6. Callouts
  7. Structured Snippets

This lets the advertisers to choose and customize from its segments of products and services under the Header section. Listed below are the names of some of the headers that are currently available.

  • Amenities
  • Brands
  • Courses
  • Degree programs
  • Destinations
  • Featured hotels
  • Insurance coverage
  • Neighborhoods
  • Service catalog
  • Shows
  • Styles
  • Types

With the above pre-defined headers, Google is targeting an elite group of advertisers.

ppc-ad-extensions

With the addition of new dynamic structured snippets, Google is trying to kill two birds with one stone. By focusing more on features and benefits in its Ad design, it’s trying to lure more advertisers to sign up with Google and at the same time stop Facebook from running away with the elite bunch of advertisers.

ppc-ad-extensions-2

As a PPC professional, you may find this new development quite interesting but if you are looking for other avenues To Sort Out Your Next PPC Campaign, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

14 POINTS TO REMEMBER WHILE DESIGNING YOUR NEXT PPC LANDING PAGE

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You may remember an old axiom which says, “Any landing you can walk away from is a good one”. But as an entrepreneur, you don’t want that to happen with you? Don’t you?

The only way you can ensure is by designing a great landing page, as a part of your PPC strategy. If your landing page can inspire some Ad clicks in return from your online passerby’s, it’s more than half the job. You need to ensure that you can convert those clicks into conversions by delivering on your target audience’s expectations.

If that happens, it will inspire Google’s Quality Score ranking system to positively impact your Ad ranking, bid price, position of your Ads, and is followed by some Ad incentives, too. For that to happen, you need to come with some quality Ads to optimize your landing page performance while inspiring Google to do the expected.

THE MAIN GOAL OF YOUR LANDING PAGE

Your primary concerns should be

  • Conversion of prospective clicks to drive the sales force in terms of a free demo sign-up or registration for a free trial or request for a quote to name a few.
  • Organizing your customer database, which can be leveraged for your marketing campaign.

The fact that most of your online passerby’s may not end up subscribing to your services doesn’t mean that there’s no need to educate them about your products or services. So, ensure that you are spreading the word around.

1. THE RIGHT LANDING PAGE FOR YOU

There are two species of landing pages. Landing pages that speak for themselves and the other one is the part of your main website, accompanied with some pluses and minuses.

The latter one is more effective because they are designed as an inbuilt and permanent part of your website, which makes them more effective in the standard SEO practices.

The former landing pages are made campaign specific and more concentrated on niche conversions. This makes them more result oriented with some pitfalls.

In such scenario, the mix of the two versions is the best way to approach a particular campaign or may be utilizing welcome page of your website as the landing page and accommodating messaging in its place.

2. UTILIZING RELEVANT LANDING PAGE FOR PPC ADS

Ensure that the landing page meets the expectations of the online visitors, who click the PPC Ads and are more likely to make a purchase as compared to others.

The click-throughs are quick on their page preferences and their relevancy may minimize bounce rates thus sending right signals to Google.

3. MAKING THE BEST USE OF IMAGES AND GRAPHICS

Graphics and images are a crucial part of conversion since they create an indelible impression on your target audience. So, your due discretion is needed while selecting them as it can ultimately make or break your brand image. For more, see the Slideshare here.

4. MINIMIZE THE NAVIGATION CHOICES

Look for ways to eliminate any page distractions as it will ensure that your click-throughs have no other option to navigate away from your website.

This will also increase your chances of signing them up or even making a purchase. In that scenario, the other passerby’s may have no other option but to leave your page completely.

Hence, it’s wise to just minimize the navigation pathway, which will ensure that potential passerby won’t feel isolated on your landing page.

5. HELP THEM TO YOUR LANDING PAGE VIA PPC ADS

Put your message across in similar language so that the past impression of the imagery and the ad on the landing page stays on with your click-throughs.

If your landing page uses the same text then the passerby feels assured that they aren’t on different trajectory altogether. This can be done in the settings by selecting the default city location, which saves time as well.

6. DISPOSE OFF YOUR OLD LANDING PAGE

You can dispose off the old landing page by using 404 or 301 to permanently redirect them which will save on your online passerby’s time, who are searching for new offers.

This makes sense as the landing pages are often designed for short-term marketing campaigns.

7. ALWAYS BE IN TOUCH WITH YOUR PASSERBY

You have to keep in mind that not all of your online passerby’s will make a purchase of your services. Hence, you will constantly need to feed them with some free trials or have an email conversation or chat live with them to clarify their doubts or further educate them about your services.

At the same time, due consideration needs to be taken about the sales funnel, they are in at the moment.

8. LOOK FOR INDUSTRY RELEVANT SOCIAL PROOF

Appraisals, endorsements and social referrals act as a solid Social proof and works wonders if they come from some credible industry sources or a well-known public figure. This further reinforces the value of trust in the eyes of your target audience about your brand image. For instance, social referrals worked wonders for the No.1 ranked social referral hubspot Facebook.

9. THE SIZE OF YOUR LANDING PAGE DOES MATTER

There are no industry specifications on the standard size of your landing page as Neil Patel says here. Work out the best possible size to keep your target audience interested and not make it too long to lose them half way. Take some “industry specific” references as a food for thought for you.

10. DON’T MESS AROUND WITH DETAILS

It depends a lot on the pre-requisites of your industry concerns that you are catering to. Be crisp and   clear in putting the message across and for your reference, you can take something out of this example from Bellroy. Do ensure that your landing page doesn’t look messy and is easy on eyes.

11. MAKE YOUR CTA USER-FRIENDLY

This is a very important next step from the sales point of view. You can work out the best Call to Action look that goes well with your marketing campaign and the one that bespoke your target audience in terms of search-ability, color, size, positioning and wordings.

12. GO MOBILE FRIENDLY

In 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014. This smart information is sufficient to make your site go mobile friendly, in case if you haven’t done it as yet. If you need any help with creating mobile friendly websites, kindly get in touch with us.

13. FAST TO OPEN UP

Don’t overload your landing page with unnecessary messy stuff that it starts to test your passerby’s patience, when loading.

A slow loading landing page will not only shoo away your target audience but may negatively impact your Google ranking as well. Here’s an article you can refer to.

14. PLAY WITH YOUR LANDING PAGE

Experiment, learn and improve the overall quality of your landing page to touch new avenues in terms of your existing PPC Campaign. And if you haven’t, it’s time to play a bit with your landing page.

SUMMARY

In short, what works for one may not necessarily work for others. So, don’t shy of experimenting with your landing page even if it takes a bit of your time. Remember every accomplishment starts with a decision to try and don’t forget Google rewards every bit of your accomplishments in the form of higher search ranking. So, if you’re still searching for some tangible solutions to your landing page woes, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 Toll-Free for assistance.

DECODING THE MATRIX OF ONLINE CONVERSIONS

You don’t want the matrix of your online conversion to become quite complicated like the plot of science fiction Hollywood movie itself wherein Keanu Reeves, Neo, the protagonist goes on about finding solutions of some intangible problems. But just like the movie, there goes a business one liner which says “Its rather easy to start but difficult to sustain” same is true for building a web-based presence. After launching your website, you will need to ensure that it is attracting right kind of traffic to fetch you leads, which can lead to new conversions thus growing your business. This is only possible when your target audience can trust your branded product and services.

The only way to do this is by communicating with the target audience about your niche product and services. But how will you do it is more important than what will you do? Like Neo in search of some tangible solutions, we tried to explore some factors that you need to consider while decoding the matrix of your online presence.

DECODING BUYER’S WIIFM (WHAT’S IN IT FOR ME)

Write engaging content that clearly resonates with your Brand offering. Try to communicate with your target audience in their native language. Be passionate about the objectives that you are trying to achieve and translate the same in your web pages.

Starting afresh, your primary objective should be to generate more traffic, leads, and conversions. But over a period of time, your main objective shifts to increase sales and promote yourself as a trusting entity by creating shareable content in order to get some great backlinks.

Leverage  keyword research tools to find out appropriate keywords to facilitate your target audience’s searches. These tools will provide you with the web fill up info such appropriate title tags, meta descriptions, alt tags, keywords tags, etc. Once this is achieved, you can utilize this information to get leads, click-throughs and, of course, the conversions.

DECODING THE ANALYTICS OF CONVERSIONS

Tracking the progress of your marketing campaigns ensures that you don’t go amiss on some potential leads. Your online efforts can be maximized by understanding and tracking your analytical data. In turn, it also generates the click-through information, which is increasingly crucial to your chances of possible lead conversions. Leverage Google Analytics tools or Search console to get valuable stats about your click-throughs, which can be used to good effect in your next campaign.

DECODING THE ORIENTATIONS OF YOUR CLICKTHROUGHS

Understanding your click-through’s on-site behavior and their valuable feedback about your website can help you in charting out the future course of your marketing campaign. Leverage tools like Google Analytics, KISSmetrics and HubSpot to get further insight about your click-through behavior. Further, chalk out your marketing goals on the basis of your click-through behavior to achieve tangible results. Analyze & Improve your web page’s navigation speed and make it mobile friendly to attract more smart searches. Extend the reach of your social presence to generate some great backlinks and in turn get some surprise clicks as well.

THE MATRIX OF CONVERSION OPTIMIZATION

The conversion of the click through depends a lot on the prerequisites of your business venture. But if you are not improving upon your previous stats, you are possibly hurting your company’s ROI big time. Hence, you need to constantly Improve your conversions to achieve a surge in your ROI per se. Leverage Google Analytics and carry out random tests to scale down factors seriously hampering your conversion rate as such. Forge a trustworthy online image of your Brand to win over some browny points in terms of conversion.

TESTING THE CONVERSION MATRIX

Split testing or better known as A-B Testing gives a fair idea about the progress of your conversion rate. The more tests you carry out, the better idea you get about the sudden fluctuations in your conversion rate. CrazyEgg gives you an extensive rundown of the effectiveness of a split testing method to improve the effectiveness of your existing marketing campaign. Just so you know, we have even included such conversion friendly reports in our new SEO deliverables.

Compare your previous marketing efforts to further nail down those factors that can bring about the positive change. For best results, Run PPC Ads or an email marketing campaign and see if you are getting those pricey clicks or not. After running these random tests, ensure that your landing page click-throughs are converting or not.

DECODING THE MATRIX OF YOUR SOCIAL PRESENCE

Split testing gives you a fair indication about the marketability of your website. The results may vary depending upon the vagaries of your professional set up. You can use Google Analytics to track the behavior of your click-through, when they are frequenting your web pages. This will yield better perspective about the demographics, traffic sources and frequented duration of your click-through visitors.

You can even compare the orientation of your existing web traffic from various social handles such Facebook, Twitter, LinkedIn, Pinterest, etc. to determine the platform which is attracting more visitors. You can even leverage the Advanced feature of Google Analytics to track your online visitor’s age group, traffic sources, browsing preferences, date of their frequented visit, etc. to name a few.

MATRIX SEGMENTATION

Leverage Behavior metrics, Goal metrics, Events metrics, or User metrics to generate the flow report of your click through’s navigation preferences and their actual interests therein. Use Google Analytics’s customized reports to further decode the flow of your online traffic and the on-site response of your target audience. These reports will help assess the clicking preferences of your targeted audience and on that basis you can do some modification in your ongoing marketing strategy.

MATRIX DECODED

Your online conversion depends a lot on the performance of certain metrics, which decides the failure or success of your marketing campaign. Use analytical tools to further scale down the metrics impacting the behavior of your online visitors. Conversion of your online traffic and links should be your underlying marketing goal but in the end it all boils down to the fact that like Neo, how will you go about decoding the matrix of your online presence?

If you too finding it tough like Neo, our Conversion Rate Optimization services can come to your rescue. Alternatively, you can also request a Conversion Analysis Report for your website which will include an in-depth analysis of your website and suggestions to improve leads.

Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) for assistance.

REASONS BEHIND THE FAILURE OF YOUR ONLINE PRESENCE

online-strategy

There is a benchmark rule of business – when your business is going great guns, it hides even your visible errors but when things are not going smooth, even you seem to find errors in everything. This is what happens when your online presence is not driving enough prospects into sales conversions. Starting from the look and feel of your landing page to the content of your website, you name it to blame it. It is important that your online presence should get the dice rolling sooner than later and if it is not happening then starts the blame game.

Social Followers Become Just Numbers

While it certainly may look a great reading that you have crossed some kind of milestone in terms of viewership or follower base or any kind of engagement on your social presence (Twitter, Facebook, Pinterest, Google Plus) as such but it doesn’t help matters if these numbers don’t add up to the profits or rather some potential lead generation for your company. This not only is a waste of time but also your hard earned business investment.

In short, your social followers do help in spreading the message across. But these numbers don’t help the matters as such, if they don’t contribute to the conversion ratio, which in return results in the negative ROI for the company. This all results in an undue pressure on the sales and marketing team of your company.

Loss Of Opportunity For Conversion

This is far more important miss out than anything else. Any engagement, for example, on your social profile will not necessarily be your buyer initially, but it certainly can act as a catalyst for further lead generation. But in the process of targeting new leads, that important opportunity of conversion gets lost, when no further communication is made to that lead generation contact. This loss of opportunity negatively impacts your company’s revenue generation system in the form of negative ROI. So, it’s important that such type of lead generation contacts are also kept in loop.

Delivering With Great Content

Most Businesses are investing a large chunk of their profit in hiring great content writers to help them spread the word. The motive behind is to convert a prospective customer into a possible buyer rather than just trying to educate. But it often results in a breakdown of sorts when the lead loses interest further and the prospective customers in the pipeline dry up. This happens because they are fed up with all the unnecessary information rather than the option to consider as a part of their research.

Upgrade Yourself With Times

If you are not upgrading yourself with the evolving trends of modern day technology, at the end of the day, the loss is yours. The communication technology seems to changing at a faster pace. For instance, the age old desktop were replaced by laptops and tablets and now the mobile and phablets seems to have taken their place. This change is inevitable and if you are not keeping up with the times ahead then you may end up losing your prospective customer to your competitor. One’s loss is someone else’s gain – it is as simple as that. So, if you don’t want to be at the other end of winning side then you simply need to upgrade yourself with times.

Deliver What You Promise

At the end of the day, no one can possibly deny the benefits of trending online with millions of followers following your social updates on networking platform such as Twitter, Facebook, LinkedIn and so on. But at the same time, it is also important that you make the best possible use of them so that they contribute positively and add up to your ROI. Only way to achieve that is by delivering what you promise on to take your online business to the next level.

If you need any help in managing your online presence, kindly check out our Social Media Packages. Alternatively, you can also email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.