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Tag Archives: cta

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

call-to-action

In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

HOW TO INCREASE THE RETWEET COUNT BY ADDING PROPER CTA’S IN YOUR TWEETS

twitter

Are you dissatisfied with the number of retweet counts that your tweets are generating at the moment? To be frank, as online marketers we are never quite satisfied with whatever results we achieve through our promotional content.

You must have gone through n number of articles that lay importance on having an actionable CTA as part of your marketing content. But there are still many businesses that are short of creative ideas when it comes to CTA specifications.

There are a plethora of websites that offer suggestions and even allow you to test the functionality of your existing CTA specifications, including text, color and placement on blogs and websites. Yet, there’s lack of information on how to use them to good effect on social networking sites such as Twitter.

You may be running out of options on what to include/exclude to make better use of the given 140 character limit; add more text or less, include a link with proper hashtags or squeeze a CTA as part of your promotional tweet.

Does a retweet CTA have the potential to increase your target audience’s engagement levels or is it the other way around?  So here’s how you can make better use of your CTAs to get the desired results, as per an SEJ study.

Methodology

This study was carried out by SEJ staff in a period spanning 122 days, from May to September, 2015. In the process, they researched 22 Twitter accounts that published 5,148 tweets and were followed by a total of 350,000 followers. Each of these tweets could be put in one of the below mentioned groups. Each of these groups tweeted 1716 updates.

  1. No CTA
  2. ‘Please Retweet’
  3. ‘Please RT’

Results

Of the total of 976 retweets, more than 10% retweets came from 585 updates falling under ‘Please retweet’ group. The ‘retweet’ CTAs garnered over 70% response retweets.

Every CTA has a different impact

Besides displaying the importance of testing, CTAs requested the readers to do the needful, which in the end made the difference in terms of their effectiveness.

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

On one hand posts that included ‘Please RT’ garnered more than (285 times) 25% of the total retweets, while on the other hand posts that read ‘Please Retweet’ accounted for over 40% of the total retweets.

In another study on a promoted set of tweets, using retweet in the beginning of the tweet was found to be quite a useful tactic.

Days of the Week

The research further revealed that Tuesday (more than 25% of tweets got retweeted) accounted for more viewers’ engagement. It was followed by Friday (nearly 24%), Saturday (nearly 23%) and Wednesday (nearly 20%).

Discussion

  1. Based on the research data, it was observed that the results may slightly vary depending on the availability of regular or active users. Of the 22 twitter accounts, they found that few accounts were inactive and this impacted the retweet result. Nevertheless, it was found that this was more or less a perfect representation of the retweet counts.
  2. It was also observed that positive results tend to decline with time; especially if you include ‘Please Retweet’ in every single tweet you post.
Image Source: https://blog.bufferapp.com/twitter-cards-guide

Image Source: https://blog.bufferapp.com/twitter-cards-guide

Your final takeaways

From the study, it was concluded that adding a ‘Retweet’ CTA positively impacts your engagement levels in terms of more retweets. But it would do you well to use it less frequently. It is preferable to use it in the beginning of your post and for better engagement levels, use it in the middle of the week.

Want to leverage Twitter for your business? Check out our Social Media Packages. But before that, do not forget to request a FREE Social Media Audit for your business.