<

Tag Archives: desktop

US SMARTPHONE OWNERS WILL OUTGROW ITS DESKTOP INTERNET USERS BY MID-2017

mobile-friendly

If comScore’s recent Mobile and App report is anything to go by, then mobile users may soon overtake desktop internet users in the US market by 2017. According to comScore’s theory, the overall tally of smartphone owners in the US market has grown to be around 79.1% of total mobile users, which is marginally below the 79.3% growth reported in December last year.

comScore’s recent stats show no significant movement in the mobile market share value on a monthly basis. The slow growth is giving rise to a search market scenario where over a period of time the figures remain largely stagnant.

Talking about mobile OS market share value, on one hand, the Android and iOS users are separated by a nine-point gap; while on the other hand, Microsoft’s Windows OS platform has reached its saturation level. The declining number of BlackBerry users isn’t helping Blackberry’s cause either. This is making the mobile OS race a two-sided affair, where Microsoft and Blackberry OS are on the decline and Android and iOS are calling the shots.

As far as the mobile app market share value is concerned, the two major players i.e. Facebook and Google Apps continue to dominate the top App rankings, solely on the basis of their reach and not as per the engagement levels or the duration of time spent. Surprisingly, the popularity of YouTube and the use of Google Play Store to install apps have managed to overwhelm the Google Search App, both in term of ranking and use. This is owing to the inherent differences in desktop and mobile user behaviour.

Coming back to the smartphone penetration levels, the estimated figure largely depends upon the number of mobile users. While there have been many media estimates about the exact number of mobile users, a recent CTIA report states that the US mobile phone penetration is close to 104%. This brings us to a conclusion that the number of mobile phones in the US (which is over 300 million handsets) would possibly outnumber the total US population.

According to comScore’s recent findings, as of March 2016 the tally of smartphone owners in US is around 198.5 million. If we divide this number by the 300 million users then the we get 66% smartphone penetration in the US. The number is a bit low if we happen to divide the smartphone owners figure by 250 million users. That brings the smartphone penetration level tally to 76%. Going by comScore’s previous calculation, if we include American users from age 13 years and above then we get a figure of 234 million, which when divided gives us a healthy 84% tally.

According to CIRP’s (Consumer Intelligence Research Partners) mid-February data, the total number of iPhones in the US mobile market is around 110 million handsets. If the total iPhone handsets share in the US market actually comes to 44% markup, then going by the CIRP data we get a rough estimate of 250 million US mobile users.

Irrespective of the correctness of the figures, the overall tally of US mobile users was expected to cross the 80% threshold by February end this year. And by March end, the percentage is predicted to escalate to about 85%. For a population of under 40, the penetration rates even improved to about 90%.

Talking about the number of US desktop and mobile users, comScore report states that there are 234 million sedentary internet users as compared to the ever increasing base of smartphone owners, which is likely to overtake the number of internet users by mid-2017.

If you still haven’t converted your website to adapt well on small screens and to the growing userbase, it’s time to act soon. Check out our mobile website design services to get started. Or email us at sales@ebrandz.com and our reps will be in touch within 24 business hours.

BUSINESSES WITH RESPONSIVE WEB DESIGN GENERATE 24% MORE MOBILE EMAIL CLICKS THAN BUSINESSES WITHOUT ONE

mobile-marketing

Mobile traffic now accounts to more than half of the total internal traffic to a site. This makes responsive web design an important factor for businesses to consider. According to Yesmail’s recent Email Marketing report, businesses using responsive web designs for all of their mobile email marketing communications end up attracting 24% more clicks than those who don’t. This report can act as a wake-up call for many businesses, since only 17% of businesses have become a part of the online responsive web design community.

For its last year’s fourth Quarter Benchmark report, Yesmail carried out an online research to study the impact of a site with responsive web design on smartphone users and desktop email open and click through rates. The report also takes into account the ever-so increasing number of mobile users significantly impacting the mobile revenue, both in terms of orders and Average Order Value (AOV) surge.

Mobile Opens and Clicks

The study shows that 58% of all email clicks for businesses using responsive web design for their email marketing communication, come from mobile email click through users. 46.7% of all email clicks come through mobile clicks for businesses that don’t use responsive web designs. This is how businesses that use responsive web designs are attracting 24% more clicks than businesses that don’t use them.

mobile-opens-clicks

Yesmail’s findings suggest that mobiles are accounting for more than half of all email opens and clicks, irrespective of whether a business is sporting a site with a responsive design or not.

CTO Rates

In addition to the 24% higher email clicks incentive, the study shows that business that transformed to a responsive web design pattern enjoyed an increase in their mobile email CTO (click-to-open) rate by 55% and desktop CTO rate by 23%.

On one hand, businesses running their email marketing campaigns with responsive web designs at the fore lead an average of 16.2% mobile CTO as compared to 10.4% mobile CTO generated by businesses having a site with non-responsive design.

And on the other hand, businesses that ran desktop email campaigns with responsive web design lead to an average 15.7% CTO as compared to 12.7% CTO generated by businesses with non-responsive email campaigns.

cto-rates

From the above stats, it’s pretty clear that responsive web designs help businesses attract high email marketing ROI for campaigns run on both desktop and mobile platforms.

Proportion of Brands Using Responsive Web Design

The findings also suggest that businesses are a bit reluctant in embracing the responsive web design culture. They pointed out that only 17% businesses are using responsive web design for all of their email communications, with around 38% leveraging it mostly for their email communications.

brands-using-responsive-design

Around 26% businesses aren’t using the responsive design as part of their email marketing communications.

average-emails

The study shows that there’s a 10% rise in businesses using email marketing communications, which also indicates that the number of consumers receiving marketing emails has grown. Besides that, it suggests that the gap between mobile and desktop CTO rates is decreasing as well.

Desktop vs. Mobile CTO Rates

The study pointed out that in last couple of years desktop CTO rates have dropped by 29%, whereas the mobile CTO rates have surged by 26%.

desktop-mobile-cto

Desktop vs. Mobile Email Clicks

This shows that mobile email clicks and desktop email click rates have evened out, with mobile accounting for almost 49.2% clicks while desktop saw a 50.8% click rate.

mobile-opens-clicks

Mobile Commerce

When it comes to mobile commerce facts, Yesmail’s findings suggest that mobile revenue generated over 25% of all email-driven revenue and accounted for 30% of all email-driven orders in last year’s fourth quarter, with mobile email revenue witnessing a 13% yearly surge and mobile orders increasing by about 9%.

mobile-revenue-orders

On the other hand, mobile AOV orders are witnessing a growth of 15% on yearly basis, which is still lesser than desktop AOVs, as mobile AOV contributed $104 while desktop AOV contributed $132 in last year’s fourth quarter.

aov-yoy

aov

From this study, it is quite evident that businesses need to have a responsive design in order to capitalize on mobile traffic. If you are in need of mobile website design, we can assist. Just check out our mobile website design services. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

Graph image credits: http://www.yesmail.com/resources/whitepaper/q4-2015-email-marketing-compass 

GOOGLE TO NO LONGER SPORT ADS ON THE RIGHT SIDE OF DESKTOP SERPS, WITH ONE EXCEPTION

search

What is being referred to as one of the most dramatic advertising moves, Google will now allow advertisers to place ads on the top and bottom of its SERPs.  This will completely free up the right side of desktop search results. And as a compensatory measure, the company’s offering extra ad space for advertisers to display four ad units instead of three, at the top of the search results by branding them as “highly commercial queries”.

In hindsight, it’s not at all a surprising development, since Google tested this new ad functionality way back in 2010. Over the years, this functionality has gone through some modifications. Users outside the US started noticing four ads being displayed on top more frequently, since late last year.

But this may change altogether. Google’s spokesperson confirmed that the new SERP, comprising of four top ad units, will soon be rolled out to support all language searches on a worldwide basis. So you may no longer see any ads on the right side of the search results, except for the PLAs (Product Listing Ad) that will continue to exist, both on the top and the right side of desktop SERPs.

The new ad functionality will sport an additional fourth ad unit for highly commercial queries, which is what Google’s official statement says.

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

The removal of right side ads will impact desktop searches as well as the advertisers, worldwide. And what is being branded as highly commercial queries like “the hotels in Las Vegas City” or “travel insurance”, etc. will appear as the fourth ad unit on the top of desktop’s SERPs.

Desktop SERPs minus the right side ads will now appear to be more similar to mobile SERPs. However, the Google mobile ads space at the top sports either two or three ad units in the search results.

Need some expert help in this matter? Just write to us at sales@ebrandz.com and our professionals will be in touch within 24 business hours.

SEO ON MOBILES DIFFERENT FROM THAT ON DESKTOPS? BUT HOW?

desktop-mobile-seo

Search Engine Optimization on mobile phones. For this, abounding hours were dedicated to delve into the technical aspects that eventually elucidated the similarities it had with the SEO functioning on desktops. Despite the identical features, search signals for mobile devices needed intensification with the use of certain techniques.

There are a few SEO elements that stand in as justifiable examples for both, mobiles and desktops. They are good & rich content, backlink portfolios and morphological keyword optimization. But as we turn our attention to cell phones, some singularly different areas also need to be pointed out.

They are as follows:

  • Mobile web presence
  • Apple and Google Maps
  • Voice search (e.g., Siri)

Mobile Web Presence

In today’s world every business sphere has a mobile-friendly web presence. Even the small ones. Presently, even the big ones rely on the desktop formatted websites. This one-size strategy works well with every grade. Although the one-size strategy might fit in, it wouldn’t always look good. You certainly need something that’d please the eye.

We’d have to use designs respective to each device like desktops, tablets or phones. And that’s what Google suggests. Also, numerous tips and tools have been crafted for the purpose of mobile presence testing.

Maps: Both, Google & Apple

If we look at comScore’s top 25 mobile apps, Google and Apple Maps come out on top in the USA as voted and assessed by visitors aged 18+. On mobile devices, such directional or location information is primarily or solely consumed. Occasionally, news about SEO optimizing for maps have come out. But never has anybody heard of SEO being affiliated with Apple maps in anyway.

maps

Having contemporary and optimized information is necessary looking at the amount of consumers who use it. In this process, upgrading local listings is highly essential, along with a bit of tinkering here and there on the Maps, using Google Map Maker. We could do the same on Apple Maps, using Apple Maps Connect.

Voice searches

When the term voice search appears, mobile devices eminently stand out in the frame. Such hands-free methods were basically used for locational information and locality search.

Other instances bring the iOS into play where they improve certain businesses with specific keywords. They do that by drawing in positive reviews that eventually increase the ratings.

Just like iOS, Android and Windows Mobile systems are also weighing in some efforts for voice searches.

Final Conclusion.

Mobile SEO does differ from the one on desktops. So we suggest you start spending half of your efforts upon mobiles. This would only benefit you moving forward.

Also, earlier searches and analysis showcased a higher count of Google searches on mobile devices as compared to that on computers.

Let’s touch towards success. Keep optimizing and upgrading.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.