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Tag Archives: development

ARE YOU NEGLECTING THE LOADING SPEED OF YOUR WEBSITE?

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WHAT IS WEBSITE SPEED?

The rate at which your website unfolds in front of your click-through visitor is called Website Speed. Technically speaking, it’s the measure of the load time that your website takes while responding to the click and sending the information to the device that is termed as Website Speed. Google and other search engines rank your web presence on the basis of this factor. To rank ahead of your competitors, you need to constantly monitor the loading time of your website, which goes down drastically over a period of time.

HOW DOES WEBSITE’S PAGE SPEED AFFECT YOUR BUSINESS?

This is because your click-through user is getting impatient while your website is taking loads of time to open up. That’s why a person who could have been your potential customer ends up bouncing off your website altogether. This could be a major reason behind the increasing bounce rate tally of your website. A regular user of your product/services does not like to be kept waiting for your site’s content to be loaded after a brief pause, which rather seems like an eternity. That’s the reason why users prefer to subscribe to online businesses who are fast, responsive and don’t eat up into their precious time.

Online studies show that 40% of click-through visitors bounce off websites that take 3 seconds or more to show up. More than 50% of active online users look for fast loading websites when subscribing to their services. And there are those 79% shoppers who lose their interest in e-commerce sites with poor loading time. This is why even a one second’s delay in loading time may cost you a potential customer.

The device performance of your website is another important aspect that you need to look at seriously. With mobile friendly site searches outnumbering the desktop crawls, it has become really important for businesses to upgrade themselves. Moreover, Google and other search engines reward only those websites with superior search rankings, which more or less enhance the quality of smartphone user experience. So whether it’s a desktop or a smartphone, the on-site experience of your click-through visitor matters a lot, not only for the search ranking of your site but also in terms of the bottom line of your business.

WHAT YOU CAN DO ABOUT IT

Don’t worry, you’re not alone. There are many such online businesses who are looking out for solutions. While you just can’t stand there and wait for things to change overnight, there are a few easy fix-ups and first aid tools that can possibly help you identify the reason behind the slow loading time of your website. Leverage Google’s Page Speed tool to search for reasons as to why your website is slowing down and failing the speed test.

The above-mentioned tools will eke out some important observations pertaining to the loading time of your website. After identifying the factors that are causing this imbalance in your site structure you can follow a generic solution to enhance the speed of your website. It may be that one of the aspects of your site is slowing down the process and is in need of your immediate attention. For instance, a website that is filled with too many high-resolution images, videos or pages may go on to decrease the overall experience of the users.

Besides brainstorming sessions with your technical team, improving site speed will require backend access and some programming knowledge of your site’s inherent structure. In case a third party developer is involved, you can share your site’s test results with them to speed up the recovery process. It may be that one of your high-resolution images is acting as a speed slowing agent in your website.

DON’T NEGLECT THE OVERALL QUALITY OF YOUR WEBSITE

The page speed of your site is as important as the ready accessibility of content on your website. Google and other search engines may still rank you lower in search rankings if the loading speed of your site is great but the overall content on your page is a tad slower to show up. This is why improving the quality of your content should be your first priority, before you get down to improve the page speed of your website. That’s not to say that page speed doesn’t matter at all…it does, as long as it doesn’t take more than 5 seconds to show up. The main focus should be on improving the overall quality of your website and then on how fast it reacts to clicks.

If you are looking to reduce the load time of your website, we can be of assistance. Do check out our website design packages here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 Toll Free.

THE IMPECCABLE COMBINATION OF SEO & UX

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People generally assume that SEO is just for increasing rankings in search page results. But the fact is it only one side of the coin.

SEO is more about identifying the exact thing a consumer is looking for in the website and identifying the value a brand can provide on that moment to the users.

Since you already know that Google growingly appraises user behaviour indication. The factor that decides user experience such as Page load time, mobile friendliness, button size on small screens and many others are used as signals for the organic search algorithm.

SEO is not about just keywords anymore. It’s more about understanding the core need of consumers and not to mention how, where and when. This has made SEO evolve from pinching metatags to enhancing one’s brand’s digital ecosystem. Hence, the SEO now effects the user engagement on a site and rankings equally!

“UX & SEO” are Highly interrelated and, as a result, you will see over 5 million Google results for this search term.

UX + SEO

SEO pundits bank on search data to bring an experience obliged towards the searcher. On the other hand, UX designer count on interactions, wireframes and storytelling to carry that same experience. Thus, UX designers had the design framework SEO requires and SEO possess the data which UX needs.

So it’s vital to understand that SEO & UX both work great together and, as a result, the design becomes usable & high performing & so does the website.

Things that occur when UX & SEO works together to fulfil the same goal is listed below:

1) A convenient and examinable website

A website will be marked as useful if the users can find it. A searchers experience starts before even entering into a website. This is why searchable websites are convenient and receive more traffic.

2) Wonder happens when UX designer get armed with search data.

SEO pundits use keyword data to recognize the search pattern of the user and what topics they search for. If the UX designers will be provided by this invaluable data two things will occur.

First: Generally design decision is based on sample size, so it is not tailor-fit for the users. If they will get the real life data of the users, they can provide highly relevant design experience since they exactly know what their users care about the most.

Second: The SEO perception will be based on site experience, which will help them position the website in the best possible way.

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3) No more clicks to broken links

A user which is eager to get more and more information about the topic he is reading can click on broken links as well since he doesn’t have the patience to figure out where the desired content is on the website.

So if the SEO and UX will work together they can provide the desired content to the user with ease.

4) Enhanced convenience and creativity

Removing the SEO obstacle often leads to enhanced site architecture.

For instance: A proposed website design was hindering optimization for highly relevant topic, so we modified the architecture and templates to house this additional content.  As a result, the website design and architecture became more appealing and convenient.

Thus, the teamwork of SEO expert and UX designer resulted into serving SEO goal while improving the design and resources eventually available to the user.

In case you are willing to opt for such convenient, creative and SEO friendly website, we can be of your help. You can check our experience, offerings and testimonial to form a good idea about the quality of our services. You can also write us your requirements on sales@ebrandz.com or simply ring the bell on 1-888-545-0616 (Toll-Free).

GOOGLE’S TIPS ON HOW TO PROTECT YOUR WEBSITE FROM BEING VULNERABLE

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This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

A quick reminder on what we can help you with: Custom WordPress Websites, Responsive Designs, Landing Pages, Infographics, Ecommerce Websites, Video Creation, Logo & Banner Designs to name a few and our Web Development Services starting from just $299.

So, what are you waiting for? Email sales@ebrandz.com OR call toll-free on 888-545-0616 to benefit from our services.