Taking into the fact that not all people are perfect spellers or can inadvertently make mistakes while typing out words, Google AdWords has come up with a new setting that primarily focuses on user intent irrespective of a misspelling, especially in longer queries. According to Google, about 7 percent of total search queries consist of a misspelling, major and minor. In fact, the longer and complex the query, the greater the chances of a mistake! Read the rest of this entry »